Overview

• About Wikipedia

• PESTEL/TPNG

• Target Audience

• Competitors

• DWM

• As CEO

Wikipedia

• Launched in 2001 by Jimmy

Wales & Larry Sanger

• Wikipedia is a free, web-

based, collaborative, multiling

ual encyclopedia project

supported by the non-profit

Wikimedia Foundation

• Contains 18 million+ articles

(3.6 million+ in English)

• Articles been written by

volunteers

PESTEL/TPNG

• PESTEL– Economic: People needed

a free source to find information (Britannica charges for full articles)

– Social: Movement toward user-generated content

– Technological: The ability for a website where users could submit their own information about a topic

PESTEL/TPNG

• TPNG– Trends: User-generated

contents

– Problems & Gaps: No singular website where people could go to find information on virtually everything

– Needs: Place where people could share their knowledge and learn

Target Audience

• Students

• Those seeking quick

answers

• Don’t need precise

information

• YOU

Competitors

• Libraries

• Random online sources

• Online encyclopedias

• Textbooks

DWM

• Anyone can edit entries

• Prevent disruption or vandalism by restricting editing

• Contribution can be anonymous

• Continuous updating and creation of articles

• Information about historic events appear within minutes

• Wikipedia is accessible in 200+ languages

DWM

• Includes

– Dictionary

– Quotations

– Books

– Manuals

– Scientific reference sources

– News service.

• Continuous editing of articles results in increasing quality and consensus of information.

• Low publishing cost due to lack of printing

As CEO

• Redesign website to be more aesthetic

• Monitor edited articles for accuracy

• Promote crowdsourcing benefits

• Bring in some funding from sponsors

• And more…