wikipedia vs facebook

37
What Mark Zuckerberg Can Teach Us About Weight Loss Vs .

Upload: the-nutrition-academy

Post on 05-Dec-2014

951 views

Category:

Education


3 download

DESCRIPTION

Graeme Thomas discusses how understanding the evolution of Facebook can help us become more effective coaches and communicators within the fitness industry.

TRANSCRIPT

Page 1: Wikipedia vs facebook

What Mark Zuckerberg Can Teach Us About Weight Loss

Vs.

Page 2: Wikipedia vs facebook

One Pretty Smart Dude…

• Jimmy Wales• Co-Founder Wikipedia– January 15th, 2001

• Wikipedia: 6th most viewed website in the world

• Estimated Net Worth: 1 Million Dollars

Page 3: Wikipedia vs facebook

Pubmed Publications on Obesity

Page 4: Wikipedia vs facebook

In under 30 years, obesity

rates have doubled!

The Shocking Reality

Page 5: Wikipedia vs facebook

Fitness Guidelines in Canada

• Adults Canadians • 150 minutes of moderate intensity activity per week

• “Moderate activity”• walking, vaccuuming, biking for pleasure

• Vigorous activity– Jogging, team sport

Page 6: Wikipedia vs facebook

Exercise: Males Exercise: Females Facebook

Minutes Per Day

27 21 31

2.5

7.5

12.5

17.5

22.5

27.5

32.5

ActivitiesM

inut

es P

er D

ay

Only 5% of adult Canadians get more than 30 minutes of activity, 5x/week!

Physical activity of Canadian adults: Accelerometer results from the 2007 to 2009 Canadian Health Measures Survey

Page 7: Wikipedia vs facebook

Exercise: Males Exercise: Females Facebook

Minutes Per Day

27 21 31

2.5

7.5

12.5

17.5

22.5

27.5

32.5

ActivitiesM

inut

es P

er D

ay

Only 5% of adult Canadians get more than 30 minutes of activity, 5x/week!

Physical activity of Canadian adults: Accelerometer results from the 2007 to 2009 Canadian Health Measures Survey

Page 8: Wikipedia vs facebook

Exercise: Males Exercise: Females Facebook

Minutes Per Day

27 21 31

2.5

7.5

12.5

17.5

22.5

27.5

32.5

ActivitiesM

inut

es P

er D

ay

Only 5% of adult Canadians get more than 30 minutes of activity, 5x/week!

Physical activity of Canadian adults: Accelerometer results from the 2007 to 2009 Canadian Health Measures Survey

Page 9: Wikipedia vs facebook

Is 150 minutes enough?

• Jakicic JM et al. (2008). Effects of Exercise on 24-Month Weight Loss Maintenance in Overweight Women. Archives of Internal Medicine, 168(14): 1550-1559.

Page 10: Wikipedia vs facebook

We Aren’t Being Very Smart

Page 11: Wikipedia vs facebook

An Even Smarter and Richer Dude

• Mark Zuckerberg• Founder Facebook– Feburary 2004

• Facebook: #1 most visited website in the world

• Estimated net worth: $28 Billion– Fitness industry: $40 Billion

Page 12: Wikipedia vs facebook

Question“ If making friends is free but a university

education costs $$$$, how in hell is Facebook more valuable than Wikipedia?”

Page 13: Wikipedia vs facebook

UNDERSTANDING INFLUENCE: 3 BIG COACHING LESSONS WE CAN STEAL FROM FACEBOOK

Page 14: Wikipedia vs facebook

Coaching Tip #1: Appreciate Emotions

Page 15: Wikipedia vs facebook
Page 16: Wikipedia vs facebook
Page 17: Wikipedia vs facebook
Page 18: Wikipedia vs facebook
Page 19: Wikipedia vs facebook

People Don’t Care About Nutrients and to a Lesser Extent Health…

Humans are hardwired to choose pleasure, particularly when survival is not threatened!

Page 20: Wikipedia vs facebook

What We Want

According to Netbase - a social media monitoring company(Analyzed 28 Billion Conversations)

Page 21: Wikipedia vs facebook

Coaching Reality #1• Emotion and excitement are way, way more

powerful drivers of behaviour than logic

– Exhibit A: Kony 2012…. 84,939,086 views

Page 22: Wikipedia vs facebook

Coaching Reality #1

• If what you are coaching isn’t perceived as fun, it’s unlikely to take hold in the long run

Page 23: Wikipedia vs facebook
Page 24: Wikipedia vs facebook

Coaching Tip #2: Friends, Farms and Fitness

Page 25: Wikipedia vs facebook

Coaching Tip #2: Friends, Farms and Fitness

People paying real money, to build a fake farm– Zynga Revenues (2011): $1.14 Billion

Page 26: Wikipedia vs facebook

Status Seeking in the 21st Century

We like to brag about our exploits

We like it even more when we receive the adulation of others!

Page 27: Wikipedia vs facebook

Coaching Reality #2:People Need to Believe They Can “Win”

• Humans are innately status seekers– Make sure your clients or athletes are “winning”

Page 28: Wikipedia vs facebook

Coaching Reality #2:People Need to Believe They Can “Win”

• Humans are innately status seekers– Make sure your clients or athletes are “winning”

Page 29: Wikipedia vs facebook

Coaching Reality #2: Foster a “Winnable” Environment

Page 30: Wikipedia vs facebook

Coaching Tip #3: The Expert Needs Content, The Client Needs Context

• 2005 • 2008

Page 31: Wikipedia vs facebook
Page 32: Wikipedia vs facebook

Help Clients Filter Out The Noise

Page 33: Wikipedia vs facebook

Communication 101: Speak to Client Desires

Page 34: Wikipedia vs facebook

Facebook’s Secret to Success

• Take something we were already addicted to doing and make it easier and more fun!

– I.e. Photo Sharing

– Old way• Pay $$ for duplicates, mail out

– New way• Post to Facebook… done

Page 35: Wikipedia vs facebook

Selling Health Moving Forward:Content vs. Context

• We don’t buy stuff– We buy what stuff does for us

• Content: what product or information you give someone• Context: what relevance you provide to their life

“We tend to buy/act on emotion and justify with logic”

Page 36: Wikipedia vs facebook

Roadmap for Greater Impact

1. Be exciting

2. Help Clients Win

3. Provide context in your advice, not just more content

Page 37: Wikipedia vs facebook

Thank You

Questions?