wikis, blogs and online social networking
DESCRIPTION
This is a presentation for the Human Resources Development Center at Penn State University.TRANSCRIPT
Wikis, Blogs and Online Social Networking
Mark HeckelInformation Technology Training Specialist
ITS Training Services
WHAT IS SOCIAL MEDIA?
Social Media In Plain English
• The type of media that is based on conversation and interaction between people online.
• They use highly accessible and scalable publishing techniques.
• They turn monologues into dialogues.
WHY SHOULD I WANT TO USE IT?
• Networking in new ways, with new people, in new situations.
• Get access to leaders in your profession or area of interest.
• Provides a platform for developing and marketing your personal brand – you!
• Can allow YOU to become a leader in your field of expertise.
• Gives you the opportunity to be heard – if you are willing to listen.
• Get to information faster, easier, in real time, at any time.
HOW CAN I MAKE SOCIAL MEDIA WORK FOR ME?
• Reputation management• Customer service• Public relations – either business or
personal• Customer/client loyalty• Thought leadership• Networking
WHAT CAN I GAIN FROM SOCIAL MEDIA?
• Reduced email volume• Reduced costs• Wider audience• More contacts and resources• Expanded network
WIKIS
Confluence
• Well-established wiki
• Allows for multi-media inclusion
• Easy to use• Good security• Usually server
based at the local site
PB Works
• Free and premium• Web-based• Has multiple tools• Easy to share
access with others
Zoho
• Free and premium sites
• Web-based• Includes multiple
tools (a suite)• Some tools have
limited capacity
MediaWiki
• Popular tool• Base tool for
Wikipedia• Easy to add and
edit content
Penn State WikispacesPenn State’s tool
BLOGS
Blogger
• Part of the Google family
• Free• Allows for creation
of multiple blogs• Allows for
customization of look
WordPress
• Very popular• Easy to use• Customizable with
some work
Moveable Type
• Subscription service
• Base tool for the Blogs at Penn State
• Easy to use• Customizable• Shareable with
other authors
Live Journal
• Free and premium• Not overly
customizable• Free version has
ads
Blogs at Penn StatePenn State’s tool
OTHER SOCIAL MEDIA
• Leader in social media
• Based on “friends”• Includes Twitter
type updates• Can join and
create groups and fan pages
delicious
• Online bookmarking and bookmark sharing tool
• Searchable for bookmarks from others using same tag
• Free• Plugins for Firefox
and IE
• “Professional” cousin to Facebook
• Groups can be formed
• Twitter type posts• Can subscribe to
digests of posts
• Microblogging tool• Limited characters• People “follow”
each other• Searchable by
hash tag
digg
• Content rated by users
• The more people “digg” something, the more popular it becomes
• Peer evaluation of content
Skype
• On-line audio and video calls
• Premium• Requires a small
download• Not a true web 2.o
application
Meebo
• IM aggregator• Private chat rooms• Completely web-
based• Some ads
YouTube
• Video site• Upload videos and
watch others• Commenting or
video commenting• Creates channels
Slideshare
• On-line slide shows• Upload
PowerPoints to the web – share with some or all
• Shows available from any web browser
Ning
• Used for creating communities of practice
• Several tools built in, including chat, email and blogging
Netvibes
• Start page• Customizable• Free• Has several
“widgets” to make it more useful
flickr
• On-line photo streaming and sharing
• Part of Yahoo!• Creates photo
streams• Allows for
mashups with other programs
Google Wave
• Enhanced email – microblogging – instant messaging client
• Creates threads of conversations
• Allows for real-time dialog – you can see what others type as they type