wilco van de vosse
DESCRIPTION
Apresentação no 5º Congresso Ibérico de Estacionamento e Mobilidade | 2014TRANSCRIPT
Smart Parking in city of Utrecht
The new Businessmodel
Wilco van de Vosse
18 september 2014
Lisbon
program
• Our vision
• The parking market
• The life cycle of parking
• How it’s made
• The new Businessmodel
• Learned lessons
3 19/09/14
Parking is not about cars standing still
Goals
Wellness Accessibility
Profit
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Parking market in the Netherlands
• Number of public parking places about 9.000.000
• Number of regulated public parking places about 2.000.000
• Number of paid parking places 500.000
• Total revenue for local government € 380.000.000,- per year
• Estimation of transactions 200.000.0000
Utrecht
6 19/09/14
7 19/09/14
Parking market in Utrecht
• Number of public parking places 28.000
• Number of permits 51.000
• Total revenue € 15.000.000,- per year
• Total revenue short stay parking € 13.000.000,- per year
• Number of transactions 2.800.000
• Number of parkingmachines 850
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Context
• Increase in scarcity
• Price per hour is increasing
( € 4,20/hr)
• Increasing customer need
The life cycle of (short stay)Parking
Life cycle Permits
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The life cycle of Parking
Number of employees
What have we done so far?
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Digital (parking)rights
The life cycle of (short stay)Parking
Life cycle Permits
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X P
Businessmodel
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Proces engineering
17 19/09/14
The life cycle of Parking
Number of employees
New products (business)
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(Big data)
20 19/09/14
Parking is not about cars standing still
Parking in the mobility chain
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Parking in the mobility chain
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Lessons learned
• Modern techniques move forward faster than the political reality and the public opinion
• The reaction of the public to the new digital parking options has been very positive
• Employees try to keep the system as it is
• Focus on the result (big thoughts, small steps)
• Introduction of digital (smart) parking was a financial success
Questions ?
Wilco van de Vosse
25 19/09/14
Email : [email protected] Telefoon : 0031302860333
Cellphone : 0031610683477