wild apricot expert webinar: 10 tech tools & skills fundraisers can’t succeed without in 2018
TRANSCRIPT
Wild Apricot Expert Webinar
Build. Connect. Grow. Membership & more.
10 Tech Tools & Skills Fundraisers Can’t Succeed Without in 2018
Presented by
Joe WatersSelfishgiving.com
Wild Apricot Expert Webinar
Donald CowperStory ApricotContent Manager
Your Wild Apricot Hosts
Rano GhoshInvictus ApricotCustomer Success Coach
Wild Apricot Expert Webinar
We will email you a link to a recording of this
webinar.
See more webinars: www.wildapricot.com/academy
Wild Apricot Expert Webinar
Wild Apricot Expert Webinar
50,000 membership managers use Wild Apricot everyday
11 years old!
#1 Membership Management Software Provider
Wild Apricot Expert Webinar
Your Presenter
Joe WatersSelfishgiving.com
by Joe Waters
16
@joewatersI'm the founder of Selfish Giving. I help nonprofits & businesses create win-win
partnerships.
I co-host CauseTalk Radio and am the author of two
books on cause marketing.
I'm from BAWSTON!
Industry: Business to Consumer (B2C)
Size: Mid-Size
Footprint: More Locations, More Foot Traffic the Better
CSR: Existing Support for Causes
Affinities: Aligns with Your Cause
1. C-Stores
2. Frozen Yogurt
3. Quick Lubes
4. Car Washes
5. Garden Centers
6. Discount Retailers
7. Pancake Houses
8. Hardware Stores
Different
V
0
250,000
500,000
750,000
1,000,000
2014 2017
35,000
Pick One
Blog
Vlog
Podcast
Pick One
Snapchat
Marketing
Make an appointment
Write it for your audience
Grow your list & prune it
Learn from your analytics
Fancy isn't necessary
Consider curation
Tips
Start asking Google Home, Siri, Alexa
about NPO
Let a young person ask the questions
Create a FAQ page for your website
Individuals and entities that
consumers follow digitally &
socially, but do not know
personally or interact with
offline.
1. Build your social media presence
2. Identify influencers
3. Make it easy for them to take action
Tips
Focus on Businesses
Act Like a Publisher
Make Email a Priority
Adopt a Mobile Mindset
Millennials First
Know Your Influencers
FWB Pinterest
Double the Donation Canva
MailChimp Sumo
Wisepop Smart Speakers
Purpics BuzzSumo
@joewatersI'm the founder of Selfish Giving. I help nonprofits & businesses create win-win
partnerships.
I co-host CauseTalk Radio and am the author of two
books on cause marketing.
I'm from BAWSTON!
Wild Apricot Expert Webinar
Build. Connect. Grow. Membership & more.
10 Tech Tools & Skills Fundraisers Can’t Succeed Without in 2018
Presented by
Joe WatersSelfishgiving.com
Wild Apricot Facebook Group
www.facebook.com/groups/WildApricotTribe/
Wild Apricot Academy
wildapricot.com/academy
#1 Membership Management Software Provider
www.wildapricot.com
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