Fans are great… but can you make money from them?

4 mini-case studies to highlight ways to monetize your Facebook Fans

Case StudyHautelook turnsCouponing intoa Game.

Results 5x ROI 20%+ 1st time buyers High % of “lost” customers returned to buy

Case StudyEdible

Arrangements

drives double digit

increase in sales.

Results From 5,000 to 100,000 fans in 4 days Total of 170,000 fans & tens of thousands driven in-store Double digit sales growth

Case StudyPhoenix Suns

drives value for

Right Guard and

themselves.

Results ~10K new fans for Phoenix Suns 20% growth in Right Guard fans New value prop for Phoenix Suns

Case StudyJamba Juice

drives people

in-store with

lucky coupons.

Results 95,000 coupons distributed Word spread via thousands of virtual gifts. Tens of thousands of in-store purchases