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Williston Basin Petroleum Conference Growing Creedence Energy Services Bismarck, ND Tuesday, May 22, 2018

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Page 1: Williston Basin Petroleum Conference Growing Creedence ... · Growing Creedence Energy Services. Culture: referrals • Referrals are 5x more effective than all other sources of hiring

Williston Basin Petroleum ConferenceGrowing Creedence Energy Services

Bismarck, NDTuesday, May 22, 2018

Page 2: Williston Basin Petroleum Conference Growing Creedence ... · Growing Creedence Energy Services. Culture: referrals • Referrals are 5x more effective than all other sources of hiring

Growing Creedence Energy Services

5/30/2018

Agenda • Overview of Creedence

• Williston Basin’s Workforce Climate

• Successful Strategies for Building a Team

Page 3: Williston Basin Petroleum Conference Growing Creedence ... · Growing Creedence Energy Services. Culture: referrals • Referrals are 5x more effective than all other sources of hiring

5/30/2018

Growing Creedence Energy Services

Who? production chemical company

What? prevent & remediate chemical related challenges

Think doctors & pharmacists of the oilfield

Page 4: Williston Basin Petroleum Conference Growing Creedence ... · Growing Creedence Energy Services. Culture: referrals • Referrals are 5x more effective than all other sources of hiring

Growing Creedence Energy Services

RemediationCommon Scales

• Calcium Carbonate

• Iron Carbonate

• Iron Sulfide

• Halite (salt)

• Calcium Sulfate

Page 5: Williston Basin Petroleum Conference Growing Creedence ... · Growing Creedence Energy Services. Culture: referrals • Referrals are 5x more effective than all other sources of hiring

Growing Creedence Energy Services

5/30/2018

Chemical Challenges• Scale & Salt

• Corrosion

• H2S

• Paraffin

• Emulsions

• Bacteria

Page 6: Williston Basin Petroleum Conference Growing Creedence ... · Growing Creedence Energy Services. Culture: referrals • Referrals are 5x more effective than all other sources of hiring

Growing Creedence Energy Services

5/30/2018

Trajectory• 2015: 2 people; no facility

• 2016: 4 people; renting 1 bay facility

• 2017: 9 people; renting 3 bay facility

• 2018: 18 people; renting 3 bay facility

• Today: 25 people; just opened new 12,800 sq.ft. facility w/ lab, warehouse & terminal

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5

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2015 2016 2017 2018 Today

Head Count

Page 7: Williston Basin Petroleum Conference Growing Creedence ... · Growing Creedence Energy Services. Culture: referrals • Referrals are 5x more effective than all other sources of hiring

Growing Creedence Energy Services

5/30/2018

Most Important Asset

our teamHow to build a team in today’s

workforce?

Page 8: Williston Basin Petroleum Conference Growing Creedence ... · Growing Creedence Energy Services. Culture: referrals • Referrals are 5x more effective than all other sources of hiring

Growing Creedence Energy Services

5/30/2018

Workforce Climate“N.D. natural gas production sets record…” Bismarck Tribune

“North Dakota oil tax revenues surge ahead of forecasts” – Forum New Service

“Williston housing shortage could have regional repercussions” – Bismarck Tribune

“Job crunch getting worse in Oil Patch” – Williston Herald

“The Bakken is Booming Once Again” – OILPRICE.COM

Page 9: Williston Basin Petroleum Conference Growing Creedence ... · Growing Creedence Energy Services. Culture: referrals • Referrals are 5x more effective than all other sources of hiring

Growing Creedence Energy Services

2 Keys for Success1. Culture: why would someone want to

work for you?

2. Hiring: how and who are inviting to the party?

5/30/2018

Page 10: Williston Basin Petroleum Conference Growing Creedence ... · Growing Creedence Energy Services. Culture: referrals • Referrals are 5x more effective than all other sources of hiring

Growing Creedence Energy Services

Culture: reputation• How is your company perceived? • 69% wont take a job with bad reputation, even if unemployed• Driving factors

• Values• Safety• Compensation (gen x)• Recognition & Appreciation (millennials)• Vision & Growth Opportunity (millennials)

5/30/2018

Page 11: Williston Basin Petroleum Conference Growing Creedence ... · Growing Creedence Energy Services. Culture: referrals • Referrals are 5x more effective than all other sources of hiring

Growing Creedence Energy Services

Culture: referrals• Referrals are 5x more effective than all other sources of hiring• 46% referred employees stay for 3 years compared to 14% by job boards• Referrals are hired 55% faster than those through career site• Creedence hires: 93% by referral

Reputation Referrals successful team*Jobvite Index5/30/2018

Page 12: Williston Basin Petroleum Conference Growing Creedence ... · Growing Creedence Energy Services. Culture: referrals • Referrals are 5x more effective than all other sources of hiring

Growing Creedence Energy Services

Hiring: the big questions1. How are you advertising? 2. Where are your recruiting? 3. First POC? Apply online? Call? Stop in?4. What are your local resources for hiring?5. Who is making the hiring decisions?6. What is the hiring process?

5/30/2018

Page 13: Williston Basin Petroleum Conference Growing Creedence ... · Growing Creedence Energy Services. Culture: referrals • Referrals are 5x more effective than all other sources of hiring

Growing Creedence Energy Services

Hiring: step 1Getting the word out…

• Millennials are largest participants in job force (35%)• 79% job seekers use social media (86% millennials)• 2 in 3 employers don’t, or don’t know how, to use social

media for promoting job opening• Facebook is Creedence’s #1 mode of attracting candidates

5/30/2018

*Jobvite Index

Page 14: Williston Basin Petroleum Conference Growing Creedence ... · Growing Creedence Energy Services. Culture: referrals • Referrals are 5x more effective than all other sources of hiring

Growing Creedence Energy Services

Hiring: the processFrom POC to Interview to Hire…

SPEED WINS

Local resources make the difference

5/30/2018

Page 15: Williston Basin Petroleum Conference Growing Creedence ... · Growing Creedence Energy Services. Culture: referrals • Referrals are 5x more effective than all other sources of hiring

Growing Creedence Energy Services

Hiring: the interviewCreedence Best Practice…get it right the first time

• Application & Resume• Personality Test (DISC profile, Myers Briggs) new• Initial Interview – Hiring Manager• Team Interview – Interview with cross sectional group critical• Final Interview with Hiring Manager & Executive Team

5/30/2018

Page 16: Williston Basin Petroleum Conference Growing Creedence ... · Growing Creedence Energy Services. Culture: referrals • Referrals are 5x more effective than all other sources of hiring

Growing Creedence Energy Services

“You can have a crystal clear pool, and a great pool party, but you let one turd into the that pool, and everyone leaves”

-Erik Hatch

5/30/2018

Parting Advice

Page 17: Williston Basin Petroleum Conference Growing Creedence ... · Growing Creedence Energy Services. Culture: referrals • Referrals are 5x more effective than all other sources of hiring

Questions