wilmington university formative cecram data … prepare, and ... proposal 12 test questions embedded...

Revised March 2015

Wilmington University

Formative CECRAM Data Collection for use by all WU colleges Collected by the College of Arts and Sciences

WU Graduation

Competencies

*program competences

are the same

One Pertinent

Course

Related Course Objective Assessment Activity Assessment Date

Oral Communication

1. Speak with confidence,

clarity, and conciseness.

2. Research, prepare, and

deliver professional

presentations.

ENG 131

Public Speaking

(Formative)

ENG 131

Public Speaking

(Formative)

5. Deliver in-class oral

presentations

6. Develop and exhibit

confidence in making oral

presentations to audiences.

2. Demonstrate the skills

necessary in preparing an

effective written

presentation.

3. Demonstrate delivery

techniques in making

effective oral

presentations.

Final oral presentation

assessed with oral

presentation rubric,

criteria #6 - 15


assessed with oral


criteria #1 - 5

Fall

Spring

Summer

Fall

Spring

Summer

Revised March 2015

Written

Communication

3. Write with clarity and

precision using correct

English grammar:

mechanics (punctuation)

and usage (sentence

structure, and

vocabulary)

4. Correctly and ethically

present scholarly writings

utilizing the Publication

Manual of the American

Psychological

Association (APA)

ENG121

English Comp. I

(Formative)

ENG 122

English Comp. II

(Formative)

6. Develop skill in writing

in academic English

11. Develop skill with

APA, 6th ed. formatting

Paper assessed with

writing rubric

CECRAM - Test on

APA format

Fall

Spring

Summer

Fall

Spring

Summer

Revised March 2015

Disciplined Inquiry

5. Exercise critical

thinking strategies,

including scientific and

quantitative reasoning,

problem solving,

analysis and evaluation

PHI 100 – Intro to

Critical Thinking

(formative)

1. Students will analyze good

critical thinking techniques and

distinguish potential barriers to

this thinking.

2. Students will develop their

sense of ethical and moral

decision-making.

3. Students will critically

evaluate marketing and

advertising techniques and

consider the influence of these

forces in their own lives.

12 Test questions

embedded in final exam

Fall

Spring

Summer

All Science

Courses except

SCI-308.

(Summative)*

The Math

Department is

under review.

New approaches

to assessment are

being developed

with a goal of

implementation in

Fall 2015.

(Formative and

Summative)*

1. Demonstrate Scientific

Reasoning

Science project or

assignment measured

with scientific reasoning

rubric.

Fall

Spring

Summer

*Note: Some data acts as summative data when no further data is collected.

Revised March 2015


College of Arts and Sciences

Bachelor of Science in Communication Map WU Graduation

Competencies


are the same

One Pertinent

Course


Oral Communication





presentations.

ENG 131

Public Speaking

(Formative)

COM 300

(Summative)

ENG 131

Public Speaking

(Formative)

COM 300

(Summative)


presentations




E-1a. Deliver information

orally in a logical and

grammatical manner.



effective written

presentation.



effective oral

presentations.

E-1b. Research, prepare

and deliver oral

presentation


assessed with oral


criteria #6 - 15

Final SEA project (with

presentation) assessed

with essay rubric, oral

presentation item


assessed with oral


criteria #1 - 5

Final SEA project (with

presentation) assessed

with essay rubric, oral

presentation item

Fall

Spring

Summer

Fall

Spring

Summer

Fall

Spring

Summer

Fall

Summer

Spring

Revised March 2015

Written

Communication



English grammar:


and usage (sentence

structure, and

vocabulary)





Psychological

Association (APA)

ENG121

English Comp. I

(Formative)

COM 300

(Summative)

ENG 122

English Comp. II

(Formative)

COM 300

(Summative)


in academic English

E-2 Present written/word

processed information



E-2 Present written/word

processed information

using standard APA style

Paper assessed with

writing rubric

Final SEA project

assessed with essay

rubric

CECRAM - Test on

APA format

Final SEA project

assessed with essay

rubric, APA item

Fall

Spring

Summer

Fall

Spring

Summer

Fall

Spring

Summer

Fall

Spring

Summer

Revised March 2015

Disciplined Inquiry





problem solving,



Critical Thinking

(formative)

COM 314

Technical

Communication

and Project

Management

(Summative)




this thinking.



decision-making.






Create and present a social

media implementation project

proposal

12 Test questions


Project proposal assessed

with project rubric

Fall

Spring

Summer

Fall

Spring

Summer

Revised March 2015

All Science

Courses except

SCI-308.

(Summative)

The Math

Department is

under review.

New approaches

to assessment are

being developed

with a goal of

implementation in

Fall 2015.


Reasoning

Science project or

assignment measured


rubric.

Fall

Spring

Summer

Revised March 2015

Program-Specific

Competencies

One Pertinent

Course

Related Course Objective Assessment Activity Assessment

Date

Evaluate information sources

and content

COM 300

Communication

Theory

Conduct valid and reliable

research using library and

other resources, including

subscription services and

other sources generally

accepted by the

communication field as

legitimate and logical

Library orientation for communication theory

students and follow-up quiz on Blackboard

Fall, Spring,

Summer

Demonstrate knowledge and

understanding of the role and

functions inherent in the

creation of print, electronic

and moving image media

DSN 105 Visual

Communication

Develop an awareness of

the basic components of

design.

Design project, assessed with design project

rubric

Fall, Spring,

Summer

Demonstrate an

understanding of ethical and

legal issues affecting the use

of information

COM 310

Legal Aspects of

Communication

Develop a general

awareness of the American

legal system and its impact

on all aspects of media and

communication.

Final exam with embedded questions

Fall, Spring

Summer

Revised March 2015

Integrated Marketing

Communication (IMC

track only)

Demonstrate and apply the

basic elements of the

communication process and

the role of communications

in marketing

BMK 410

Integrated

Marketing

Communications

Create an integrated

marketing campaign

Project assessed with project rubric

Fall, Spring

Summer

Communicate information

orally in a logical and

grammatical manner to meet

requirements of various

industry and marketing

communities

BMK 307

Public Relations

Describe the elements of a

basic media relations plan

Mid-term group project on real-life crisis,

assessed with project rubric

Fall, Spring,

Summer

Media Communication

(MC track only)

Demonstrate knowledge and

understanding of the

influence and impact of

visual images, such as logos,

ads, and design/visual

elements of film, television,

and the Internet.

BMK 306

Principles of

Advertising

Describe the process of

planning, implementing,

and control of an

advertising effort

Case study essays assessed with final exam

rubric

Fall, Spring,

Summer

Revised March 2015

Demonstrate and apply

knowledge in current

industry standards and

technologies of the web,

video, and imagery

COM 344

Prepare written and visual

forms of communication

for print and broadcast and

apply both styles as needed

Final SEA project assessed with news writing

and Associated Press style rubric

Fall, Spring,

Summer

Revised March 2015


College of Arts and Sciences

Bachelor of Science in Liberal Studies Map

WU Graduation

Competencies


are the same

One Pertinent

Course


Oral Communication





presentations.

ENG 131

Public Speaking

(Formative)

GEN 480

Senior Seminar

(Summative)

ENG 131

Public Speaking

(Formative)


presentations




A-1. Demonstrate

confidence, clarity, and

conciseness in making oral

presentations.



effective written

presentation...



effective oral

presentations.


assessed with oral


criteria #6 - 15

Class presentation

assessed with oral


criteria #6 - 15


assessed with oral


criteria #1 - 5

Fall

Spring

Summer

Fall

Spring

Summer

Fall

Spring

Summer

Revised March 2015

GEN 480

Senior Seminar

(Summative)

A-2. Research and

construct effective

presentations.

A-3. Apply appropriate

delivery techniques in

making effective oral

presentations.

Class presentation

assessed with oral


criteria #1 - 5

Fall

Spring

Summer

Revised March 2015

Written

Communication



English grammar:


and usage (sentence

structure, and

vocabulary)





Psychological

Association (APA)

ENG121

English Comp. I

(Formative)

GEN 480

Senior Seminar

(Summative)

ENG 122

English Comp. II

(Formative)

GEN 480

Senior Seminar

(Summative)


in academic English

A-4. Employ standard

English, including correct

grammar, usage,

mechanics, spelling, and

punctuation in written

composition.

A-5. Utilize various

sentence structures in

written composition.

A-6. Content is

communicated clearly,

concisely, and thoroughly.



D-5. Demonstrates an

understanding of

plagiarism, copyright laws,

and proper

APA formatting.

Paper assessed with

writing rubric

Research paper assessed

with writing rubric

CECRAM - Test on

APA format

Research Paper assessed

with the writing rubric,

criteria #8

Fall

Spring

Summer

Fall

Summer

Spring

Fall

Spring

Summer

Fall

Spring

Summer

Revised March 2015

Disciplined Inquiry





problem solving,



Critical Thinking

(formative)

GEN 480

Senior Seminar

(Summative)




this thinking.



decision-making.






C-1. Exercise critical thinking

strategies, including reasoning,

problem solving, analysis, and

evaluation.

.

12 Test Questions


Critical Thinking

component of ETS

Proficiency Profile

Fall

Spring

Summer

Fall

Spring

Summer

Revised March 2015

All Science

Courses except

SCI-308.

(Summative)

The Math

Department is

under review.

New approaches

to assessment are

being developed

with a goal of

implementation in

Fall 2015.


Reasoning

Science project or

assignment measured


rubric.

Fall

Spring

Summer

Three program specific competencies are also assessed: information literacy, technology, and ethics.

Academic Program Specific

1. Information Literacy-

Access, use, and

evaluate information

effectively and

appropriately.

ENG 122

English Comp. II

(Formative)

GEN 480

Senior Seminar

(Summative)

1. Locate, gather, and

organize information

using appropriate

technology and

information systems.

D-1. Demonstrate an

understanding of the

importance of

information literacy

Final paper assessed

with information literacy

rubric


with the information

literacy rubric.

Fall

Spring

Summer

Fall

Spring

Summer

Revised March 2015


2. Use technology to

effectively locate and

communicate

information.

GEN 480

Senior Seminar

(Summative)

D-6. Utilize appropriate

technology to produce a

professional looking

document.



literacy rubric, criterion

# 6.

Fall

Spring

Summer


3. Apply legal and

ethical principles to

guide professional

behaviors and decision-

making.

GEN 480

Senior Seminar

(Summative)

D-5. Demonstrates an

understanding of

plagiarism, copyright

laws, and proper

APA formatting.



literacy rubric, criterion

# 5.

Fall

Spring

Summer

wilmington university formative cecram data … prepare, and ... proposal 12 test questions embedded...

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