wiltshire cricket club forum monday 17 th november

Wiltshire Cricket Club Forum

Monday 17th November

Tonight

• National Cricket Playing Results- What do they show us?- How are Wiltshire Cricket and its leagues using the results?- Your reactions• Wiltshire Cricket Action Plan 2015- Club satisfaction survey- Club support results- Self-assessment- Player retention/Disability Cricket plans

Welcomes

• Tim Masters – ECB Business Support Manager• Clint and Ryan – Stuart Canvas• Alex – Notts Sport• Cristian – Durant• Steve – Sporting-billy• Ned – Kalibazar

NCPS – Background

• Two years data capturing views of 50,000 cricketers

• First time we have had insight from our players• Intended result – To get more people playing

more frequently in teams• Local empowerment – we have very specific

results

Tim MastersNational picture

6

Number of players

Source: Play-Cricket 2011-2014. Index Group and whole database. Up to end of week 18 of season

2011 2012 2013 2014

-10% -6%

+10%

The total number of players in teams has decreased by 7%

7

2011 2012 2013 2014

Average number of weeks played per player

-8%

-7%

+13%

The average number of weeks players play has decreased by 7%

Source: Play-Cricket 2011-2014. Index Group and whole database. Up to end of week 18 of season

8

2010 2011 2012 2013 20142010 2011 2012 2013 2014

3.3%

5.2%

Conceded fixtures are at their peak, accounting for 5.2% of scheduled fixtures

6% of scheduled fixtures have been Abandoned in comparison with 4% in 2013

Played fixtures have decreased by 13% in comparison with 2013

11% of all scheduled fixtures this year have been Cancelled – almost 3x more than last

-13%

2010 2011 2012 2013 2014

4%

6%

ScheduledPlayed

2010 2011 2012 2013 2014

4%

11%

Fixtures conceded, played, abandoned and cancelled are all adverse v 2013Fixture analysis from Play-Cricket

Source: Play-Cricket 2011-2014 Whole database. Up to end of week 18 of season

9

Total number of players playing cricket in teams in the Summer 2014

844,000 Playing Market

(Aged 14-65 in England and Wales)

compared with 908,000 in 2013

Source: Play-Cricket index group & overall group validated with NCPS

10

Frequency of the playing market in Summer 2014

SegmentPlayers

(unique players)Frequency

(weeks played)

CORE(Play more than 12

weeks)

247,000266,000

1617 Weeks

OCCASIONAL(Play 3 to 11 weeks)

405,000436,000

56 Weeks

CAMEO(Play 1 or 2 weeks)

192,000206,000

1.21.34 Weeks

Source: Play-Cricket index group & overall group validated with NCPS

The frequency of players playing cricket in teams has declined by 7% from 2013 to 2014

11

National Cricket Playing Survey 2014 Response base - volumeWith 37,586 responses this year we have now heard from 52,736 individuals. Only 6000 responded in both years*

Matched on Email address. Those without email address are unknown and considered unique

2013 2014

15021

313946192

6192

Total Responses

Players’Responses

Lapsed

Increase of

77% Increase of

83%

2013 2014

9940

218154385

4391

Both yearsUnique Response

2013 2014

3914

6991

1532

1744

Increase of

60% 37,586 26,206 8,735

12

The National Cricket Playing Survey BreadthMore responses from ‘hard-to-reach’ players gives greater confidence their views are representative

14 and 15s 16 to 25s Women &Girls

South Asians Occasionals* Cameos*

2013 595

2014 2,387

+301%

2013 3,067

2014 6,902

+125%

2013 555

2014 1,593

+187%

2013 836

2014 2,170

+160%

2013 960

2014 5,575

+480%

2013 245

2014 1,273

+420%

*Classification method amended for 2014. Original method shows 101% increase for Occasionals and 78% increase for Cameo players

13

Composition

Transforming our approach to acting on insight so more people play more

frequently in teams

Size and Frequency

Seasonality

South Asians

Women and Girls

Transitions 14-25s

Lapsed and Never Played

Coaching

Officiating

Cost of Cricket

Satisfaction and NPS

Play Attend Follow

Disability Cricket

Recruitment

Other Sports

Structure of the insight

14

Satisfaction scores are higher this year

7.8 average satisfaction score

7.2in 2013

Vs

Overall satisfaction of the cricket playing market

Source: NCPS 2014 DataQuestion: Overall, how satisfied are you with your cricket experience? (n=25,579)

14 to 15s 8.3

Core 8.0

Women 7.9

Highest Satisfaction

Cameo 7.4

Occasional 7.6

19 to 25s 7.7

Lowest Satisfaction

Cameo +17%

Occasional +10%

26 to 34s +10%

Big Movers

15

The reasons players who want to play more, don’t

Many would like to play more but can’t find the right offer

Source: NCPS 2014 DataQuestion: To what extent do you agree or disagree with the statement: ‘I would like to play more cricket’?Question: To those that would like to play more: ‘Why do you not play more?’ n=16,733

27%OFFER

Said they could play more but the cricket on offer to them doesn’t suit them

26%AVAILABILITY

Said they could play more but there is no cricket

available

47%TIME

Of players said they don’t have time

16

The reasons for not playing more, by segment

Source: NCPS 2014 DataQuestion: To what extent do you agree or disagree with the statement: ‘I would like to play more cricket’?Question: To those that would like to play more: Why do you not play more? n=16,733

14 to 19 20 to 25 26 to 34 35 to 54 55+

38%27% 20% 13% 14%

27%30%

29%26%

33%

36% 43% 50%61% 53%

Cricket availability and time prevent younger players and females playing more. The current offer is a particular problem for South Asian players

I could play more but there is none available

I could play more but what’s available doesn’t work for me

I don’t have time to play more cricket

Asian Other

28% 24%

39%22%

33%53%

Age

Ethnicity

Female Male

35%25%

27%28%

38%47%

Gender

17

National* 49%

49%struggle to balance

cricket with other commitments

Othercommitments

Struggle to

balance49%

No problem

49%

Don't know2%

National* 61%



Othercommitments

Struggle to

balance61%

No problem

37%

Don't know2%

Busy lives are potentially the biggest barrier to playing cricket

National* 72%



Othercommitments

Struggle to

balance72%

No problem

26%

Don't know1%

For all players, for occasional players and for 26-39 occasionals

18

14-19 20-25 26-29 30-34 35-39 40-44 45-49 50-54 55+

The cricket playing market by ageThe drop off points in cricket remain the same with mid to late twenties seemingly being a crucial time in the career of a cricketer

2013 Market

2014 Market

Source: Weighted National Cricket Playing Survey 2014 and 2013

19

14 to 15 16 to 25 26 to 34 35 to 54 55+

16%

28%

39%

29%

20%

Saturday Sunday Weekday

32%

21%

12%

Match end time dissatisfaction is greatest amongst important groups on the biggest day

27% are dissatisfied with end time

28%in 2013

Vs

Dissatisfaction with the end time of matches

Source: NCPS 2014 DataQuestion: How happy or unhappy are you with the finish time of matches: (n=24,836) Happy = Happy or Very Happy

Male Female

29%

18%

20

Dissatisfaction with end time – National and County

27%of players are unhappy with the end time of matches

43%Worst County

17%Best County

Nationally,

Player dissatisfaction with end time by County average

….. and is an issue for at least one in five players in all but four counties

Source: NCPS 2014 DataQuestion: How happy or unhappy are you with the finish time of matches: (n=24,836) Happy = Happy or Very Happy

Suffo

lk

Norfo

lk

Durha

m

Dorse

t

Derby

shire

Yorks

hire

Leice

ster

shire

Oxfor

dshir

e

Wor

cest

ersh

ire

Berks

hire

Cornw

all

Bedfo

rdsh

ire

Midd

lesex

Huntin

gdon

shire

Hamps

hire

Wale

s

Wilts

hire

Somer

set

Cumbr

ia

Heref

ords

hire

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

21

Dissatisfaction with end time – by League

53%

Worst League

5%

Best League

Player dissatisfaction with end time by League average

End time dissatisfaction shows much greater variation by League

Source: NCPS 2014 DataQuestion: How happy or unhappy are you with the finish time of matches: (n = 133 Leagues with 40 or more responses)

0% to 10% 11% to 20% 21% to 30% 31% to 40% 41% to 50% 51% to 60%0%

5%

10%

15%

20%

25%

30%

35%

40%

22

Dissatisfaction with travel distance – National and County

of players are unhappy with travel distance to matches16%

24%Worst County

0%

Best County

Nationally,

Player dissatisfaction with travel distance by County average

Source: NCPS 2014 DataQuestion: To what extent are you satisfied or dissatisfied with travel distance? (n= 23,352)

End time satisfaction shows much greater variation by League

Travel distance dissatisfaction is also widespread across Counties…..

Isle

of W

ight

Huntin

gdon

shire

Glouce

ster

shire

Durha

m

Dorse

t

Cornw

all

Buckin

gham

shire

Hamps

hire

Nottin

gham

shire

Lanc

ashir

e

Staffo

rdsh

ire

War

wicksh

ire

Norfo

lk

Somer

set

Essex

Midd

lesex

Oxfor

dshir

e

Hertfo

rdsh

ire

Chesh

ire

Wor

cest

ersh

ire0%

5%

10%

15%

20%

25%

30%

All but one County has at least one dissatisfied player

per team

23

Dissatisfaction with travel distance – by League

48%

Worst League

0%

Best League

Player dissatisfaction with travel distance by League average

Source: NCPS 2014 DataQuestion: To what extent are you satisfied or dissatisfied with travel distance? (n= 23,352)

….but is an issue for at least 1 in 5 players in 25% of Leagues

0% to 10% 11% to 20% 21% to 30% 31% to 40% 41% to 50% 51% to 60%0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

24

Dry weekends in 2013 vs 2014

Weather has impacted this year: only 9 Saturdays, when 70% of cricket is played, have been dry compared with 14 in 2013

Dry Weekends <3mm RainOut of first 17 weeks of season

2011 2012 2013 2014

Sat 12 10 14 9

Sun 14 12 16 15

% of total Cricket played by weekday in

the summer

70%

Saturday

14%

Sunday

Source: Met Office

Getting the Game OnWhat can you do? What incentivises Getting the Game on?

• Covers• Pitch preparation• Getting the Game on

– Groundsmen – before and on the day– Umpires– Captains

• Points Systems– Aggregate points– Bonus points

• Rain Regulations– Flexibility– Minimum overs

26

Cancellation Prevention Methods

Source: Panel September 2014 Interim Results N=1072We’re looking at ways of coping wit poor weather conditions. Which of these would make it most likely that you would play? (n=1665)

Definitely or Likely to play

Worth pursuing?

A shorter format contingency (e.g. agreeing to 20 overs instead of 40 to avoid forecast rain) 78% Flexible start times (e.g. start earlier to avoid forecasted rain later) 66% Reversing the fixture (e.g. playing at the away team's ground if the home ground is unplayable) 65% Using non-turf pitches (e.g. playing on an artificial wicket if the grass wicket is unplayable) 52% Reserve slot/dates (e.g. Sunday instead of Saturday or any 'blank' days left in calendar) 52% An indoor option/substitute (playing an indoor match instead) 24% Playing whatever the weather (playing through the rain) 23% Playing whatever the ground conditions (playing when the ground is wet under foot) 23%

27

Occasional

Core

2014 Cricket Seasonality for the market and segments

Building the shoulders of the season represents an opportunity to grow the summer market

Cameo

Source: NCPS 2014 Data Question: In what months do you play cricket? (n = 25,585)

Market

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

28

Average Rainfall by month 2011 to 2014

Apr May Jun Jul Aug Sep0

10

20

30

40

50

60

70

80

90

MmRainfall

April and September are often as dry as May and July

Source: Met officeQuestion: Average rainfall 2011 to 2014 in England and Wales (August and September 2011-2013 only)

29

Source: NCPS 2014 DataQuestion: You've told us you didn't play in April. Please tell us why: (n=3992)Question: You've told us you didn't play in September. Please tell us why: (n=4790)

The reason why players don’t play in the shoulders of the season – by gender

Pitch being used for other sports

Don't want to extendseason

Play Other Sports

The weather isn't good enough

No Cricket for me to play

6%

8%

20%

26%

42%

2%

6%

19%

17%

56%

April

7%

9%

23%

15%

56%

3%

6%

21%

6%

70%

September

Female

Male

Reactions

Clint, RyanStuart Canvas

Alex,Notts Sport

Steve,Sporting-billy

Wiltshire Cricket NCPS Results

• 768 responses in 2014• We have ability to filter results by:

- Age- Gender- League- Division

• Tonight will give a snapshot of all results• Access to Dashboard will be made available after tonight

Our responsibility

As custodians of Cricket we need to…• To reduce the speed of decline in Cricket

participation• To use the insight from the NCPS to retain and

recruit players to the game• To show players that we value their input and

that we will listen to their views

Considerations

The impact of ignoring a significant sample of dissatisfied or unhappy players could be greater than choosing to keep things

the same for a majority sample of happy or satisfied players

For example, is a 30% or higher dissatisfaction or unhappy score is significant enough to be acted on? The 70% or lower will consist of people with indifferent views and some that are genuinely happy. However, the 30% dissatisfied or unhappy have strong enough views to actively voice their dissatisfaction

Data considerations

• For every slide in which you can see data it means that there was a significant number of responses in Wiltshire for that filter to provide statistically valid data

• Within most slides you will be able to see a comparison between Wiltshire and the national average

Senior Cricket

Other Sports – 19+ year olds

DNA of Cricket – 19+ year olds

Importance v Satisfaction – 19+ year olds

Importance v Satisfaction – League comparison (Wilts, Hants, Glos)

Enjoyment & Playing Frequency – 19+year olds

League Format – 19-25 year olds

League Format – 45+ year olds

Costs – 19+ year olds

Game Day Factors – 19-25 year olds

Game Day Factors – 45+ year olds

Barriers – 19-25 year olds

Barriers – 45+ year olds

Cricketing Career

Lapsed Players – 16-25 year olds (national figures)

Lapsed Players – 26-44 year olds (national figures)

Perfect Day 1 – 19-25 year olds

Perfect Day 1 – 45+ year olds

Perfect Day 2 – 45+ year olds

Senior Cricket Results

• What stands out to you?- Positives- Challenges• How can your club use these results?• How can Wiltshire Cricket use these results to

support your club?

Just a few things we have noticed

• What players want from the game and what they value differs greatly with age

• Strong desire for 26-44 year olds to play fewer overs• Significant dissatisfaction with start times and end times (across all

age groups), (64% 26-24 year olds dissatisfied with start times and 63% dissatisfied with end times)

- Younger players generally want to start earlier (90% 1pm or earlier amongst 19-25 year olds, 75% 1pm or earlier for 35-44 year olds)• The number of players who struggle to balance Cricket with other

commitments is very high (59% 26-34, 68% 35-44)- However, there is a significant number who would like to play more or would return if offer was appropriate

CristianDurant

Ned,Kalibazar

Junior Cricket

Wiltshire – Other Sports – 14-15 year olds

Wiltshire – Other Sports – 16-18 year olds

Wiltshire – DNA of Cricket – 14-15 year olds

Wiltshire – DNA of Cricket – 16-18 year olds

Wiltshire – Enjoyment & Playing Frequency – 14-15 year olds

Wiltshire – Enjoyment & Playing Frequency – 16-18 year olds

Wiltshire – Formats – 14-15 year olds

Wiltshire – Formats – 16-18 year olds

Wiltshire – Costs – 14-15 year olds

Wiltshire – Costs – 16-18 year olds

Wiltshire – Game Day Factors – 14-15 year olds

Wiltshire – Game Day Factors – 16-18 year olds

Wiltshire – Barriers – 14-15 year olds

Wiltshire Barriers – 16-18 year olds

Wiltshire – Perfect Day 1 – 14-15 year olds

Junior Cricket Results

Your reactions?

Junior Cricket – Other feedback

• Clubs vary greatly in terms of the abilities of their players and so a rigid offer of League cricket won’t appeal to all

• Retaining players at age 15 is becoming increasingly difficult for some

93

• Opportunity to play

• Managing the banter

• Playing with friends

• Easing the transition

Junior Cricket – What have we noticed?

Main issues for 14-18 year olds• Struggle to balance with other commitments• Want fewer overs• Importance of Spirit of the Game• Convenience compared with other sports• Transition to Adult Cricket is a major issue

How are Wiltshire Cricket and its Leagues using the results

• Presentations delivered to Wiltshire County Cricket League, WEPL, Wiltshire Youth Cricket League – All are considering revised formats and structures

• Upcoming presentations to be delivered to mid week cricket leagues

• Club support visits being conducted• All information available on website

What can you as a club do?

• Have a look at the Dashboard (P Sykes will share log in details after this evening)

• Hold a meeting with your players – tell them about results

• When voting at league AGMs ensure views are representative of players

What next for Wiltshire Cricket?

• Action Plan 2015- Internal self-assessment- Club satisfaction survey (how can we use

results to help us support clubs better)- Club support visits (what themes have arisen?)- Player Retention and Disability Cricket results

Thank youAnd remember our responsibility to…

• To reduce the speed of decline in Cricket participation

• To use the insight from the NCPS to retain and recruit players to the game

• To show players that we value their input and that we will listen to their views

wiltshire cricket club forum monday 17 th november

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