win over your toughest audiences
TRANSCRIPT
1
WELCOME TO CHAMBER “U”
6 Ways to Win OverYour Toughest Audiences
1
WELCOME TO CHAMBER “U”
6 Ways to Win OverYour Toughest Audiences
Rae Cook & Associates, Inc.www.raecook.com
1
WELCOME TO CHAMBER “U”
6 Ways to Win OverYour Toughest Audiences
Rae Cook & Associates, Inc.www.raecook.com
1
MORE STRATEGIES, LESS RESISTANCE
WELCOME TO CHAMBER “U”
NFL: Needs Feelings Limits
2
6 Ways - 3 Buckets
ENGAGE
LEAD
ENTHUSE
3
Speak to engagePIEPIFPIQ2S + Q
QQQQQ
4
CONCEPT
DO SAYLET THEM CONCLUDE “WHAT DOES THIS MEAN TO YOU?”
PARTICIPATED=PERSUADEDTOUGH PEOPLE PERSUADE THEMSELVES
5
THEM YOU
THEM YOU
6
“ ““ “
Q?
Q?
AQ?
A
A
ASK QUESTIONS,GET ANSWERS
CALIBRATE YOURSELFTO
YOURLISTENERS
OH, AND TALK ABOUTTHE PAST
THE PRESENTAND
THE FUTURE
2S + Q
6
“ ““ “
Q?
Q?
AQ?
A
A
ASK QUESTIONS,GET ANSWERS
CALIBRATE YOURSELFTO
YOURLISTENERS
OH, AND TALK ABOUTTHE PAST
THE PRESENTAND
THE FUTURE
2S + Q
6
“ ““ “
Q?
Q?
AQ?
A
A
ASK QUESTIONS,GET ANSWERS
CALIBRATE YOURSELFTO
YOURLISTENERS
OH, AND TALK ABOUTTHE PAST
THE PRESENTAND
THE FUTURE
2S + Q
6
“ ““ “
Q?
Q?
AQ?
A
A
ASK QUESTIONS,GET ANSWERS
CALIBRATE YOURSELFTO
YOURLISTENERS
OH, AND TALK ABOUTTHE PAST
THE PRESENTAND
THE FUTURE
CONCEPT
METHOD SAYEXEC QUESTIONS “HOW WOULD YOU LEVERAGE THIS?”
ROLE SWITCHINGSWITCH FROM PRESENTER TO FACILITATOR
7
CONCEPT
METHOD SAYEXEC QUESTIONS “HOW WOULD YOU LEVERAGE THIS?”
ROLE SWITCHINGSWITCH FROM PRESENTER TO FACILITATOR
7
CONCEPT
METHOD SAYEXEC QUESTIONS “HOW WOULD YOU LEVERAGE THIS?”
ROLE SWITCHINGSWITCH FROM PRESENTER TO FACILITATOR
7
CONCEPT
METHOD SAYEXEC QUESTIONS “HOW WOULD YOU LEVERAGE THIS?”
ROLE SWITCHINGSWITCH FROM PRESENTER TO FACILITATOR
7
CONCEPT
METHOD SAYEXEC QUESTIONS “HOW WOULD YOU LEVERAGE THIS?”
ROLE SWITCHINGSWITCH FROM PRESENTER TO FACILITATOR
7
CONCEPT
METHOD SAYUSE COMMITTED TALK “WE’RE COMMITTED TO...”
YOU COMMIT, THEY COMMITLEVELS: DETAILS--PROCESSES--PRINCIPLES
8
CONCEPT
METHOD SAYFOCUS ON FUTURE “WHAT ADVANTAGES DO YOU SEE?”
LEAD THE TONE OF TALKINGTALK ABOUT STRENGTHS + POSSIBILITIES
9
CONCEPT
METHOD SAYTALK ABOUT TALKING “THIS IS A GREAT CONVERSATION...”
DRIVE FOR UNDERSTANDINGREINFORCE MOMENTUM AND COLLABORATION
+
10
CONCEPT
METHOD SAYTALK ABOUT TALKING “THIS IS A GREAT CONVERSATION...”
DRIVE FOR UNDERSTANDINGREINFORCE MOMENTUM AND COLLABORATION
+
10
CONCEPT
METHOD SAYTALK ABOUT TALKING “THIS IS A GREAT CONVERSATION...”
DRIVE FOR UNDERSTANDINGREINFORCE MOMENTUM AND COLLABORATION
+
10
CONCEPT
METHOD DOFACE, BODY, VOICE LEAN FORWARD, SMILE, ENERGIZE
SHOW DRIVE=PERSUASIVE!CONVEY ENERGY, CONFIDENCE, ENTHUSIASM
11
Summary1. Have them participate2. Role-switch: expert, facilitator, partner3. Commit4. Focus on the future5. Switch levels6. Speak with energy + enthusiasm
12