win over your toughest audiences

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Page 1: Win Over Your Toughest Audiences

1

WELCOME TO CHAMBER “U”

Page 2: Win Over Your Toughest Audiences

6 Ways to Win OverYour Toughest Audiences

1

WELCOME TO CHAMBER “U”

Page 3: Win Over Your Toughest Audiences

6 Ways to Win OverYour Toughest Audiences

Rae Cook & Associates, Inc.www.raecook.com

1

WELCOME TO CHAMBER “U”

Page 4: Win Over Your Toughest Audiences

6 Ways to Win OverYour Toughest Audiences

Rae Cook & Associates, Inc.www.raecook.com

1

MORE STRATEGIES, LESS RESISTANCE

WELCOME TO CHAMBER “U”

Page 5: Win Over Your Toughest Audiences

NFL: Needs Feelings Limits

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Page 6: Win Over Your Toughest Audiences

6 Ways - 3 Buckets

ENGAGE

LEAD

ENTHUSE

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Page 7: Win Over Your Toughest Audiences

Speak to engagePIEPIFPIQ2S + Q

QQQQQ

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Page 8: Win Over Your Toughest Audiences

CONCEPT

DO SAYLET THEM CONCLUDE “WHAT DOES THIS MEAN TO YOU?”

PARTICIPATED=PERSUADEDTOUGH PEOPLE PERSUADE THEMSELVES

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THEM YOU

THEM YOU

Page 9: Win Over Your Toughest Audiences

6

“ ““ “

Q?

Q?

AQ?

A

A

ASK QUESTIONS,GET ANSWERS

CALIBRATE YOURSELFTO

YOURLISTENERS

OH, AND TALK ABOUTTHE PAST

THE PRESENTAND

THE FUTURE

2S + Q

Page 10: Win Over Your Toughest Audiences

6

“ ““ “

Q?

Q?

AQ?

A

A

ASK QUESTIONS,GET ANSWERS

CALIBRATE YOURSELFTO

YOURLISTENERS

OH, AND TALK ABOUTTHE PAST

THE PRESENTAND

THE FUTURE

2S + Q

Page 11: Win Over Your Toughest Audiences

6

“ ““ “

Q?

Q?

AQ?

A

A

ASK QUESTIONS,GET ANSWERS

CALIBRATE YOURSELFTO

YOURLISTENERS

OH, AND TALK ABOUTTHE PAST

THE PRESENTAND

THE FUTURE

2S + Q

Page 12: Win Over Your Toughest Audiences

6

“ ““ “

Q?

Q?

AQ?

A

A

ASK QUESTIONS,GET ANSWERS

CALIBRATE YOURSELFTO

YOURLISTENERS

OH, AND TALK ABOUTTHE PAST

THE PRESENTAND

THE FUTURE

Page 13: Win Over Your Toughest Audiences

CONCEPT

METHOD SAYEXEC QUESTIONS “HOW WOULD YOU LEVERAGE THIS?”

ROLE SWITCHINGSWITCH FROM PRESENTER TO FACILITATOR

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Page 14: Win Over Your Toughest Audiences

CONCEPT

METHOD SAYEXEC QUESTIONS “HOW WOULD YOU LEVERAGE THIS?”

ROLE SWITCHINGSWITCH FROM PRESENTER TO FACILITATOR

7

Page 15: Win Over Your Toughest Audiences

CONCEPT

METHOD SAYEXEC QUESTIONS “HOW WOULD YOU LEVERAGE THIS?”

ROLE SWITCHINGSWITCH FROM PRESENTER TO FACILITATOR

7

Page 16: Win Over Your Toughest Audiences

CONCEPT

METHOD SAYEXEC QUESTIONS “HOW WOULD YOU LEVERAGE THIS?”

ROLE SWITCHINGSWITCH FROM PRESENTER TO FACILITATOR

7

Page 17: Win Over Your Toughest Audiences

CONCEPT

METHOD SAYEXEC QUESTIONS “HOW WOULD YOU LEVERAGE THIS?”

ROLE SWITCHINGSWITCH FROM PRESENTER TO FACILITATOR

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Page 18: Win Over Your Toughest Audiences

CONCEPT

METHOD SAYUSE COMMITTED TALK “WE’RE COMMITTED TO...”

YOU COMMIT, THEY COMMITLEVELS: DETAILS--PROCESSES--PRINCIPLES

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Page 19: Win Over Your Toughest Audiences

CONCEPT

METHOD SAYFOCUS ON FUTURE “WHAT ADVANTAGES DO YOU SEE?”

LEAD THE TONE OF TALKINGTALK ABOUT STRENGTHS + POSSIBILITIES

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Page 20: Win Over Your Toughest Audiences

CONCEPT

METHOD SAYTALK ABOUT TALKING “THIS IS A GREAT CONVERSATION...”

DRIVE FOR UNDERSTANDINGREINFORCE MOMENTUM AND COLLABORATION

+

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Page 21: Win Over Your Toughest Audiences

CONCEPT

METHOD SAYTALK ABOUT TALKING “THIS IS A GREAT CONVERSATION...”

DRIVE FOR UNDERSTANDINGREINFORCE MOMENTUM AND COLLABORATION

+

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Page 22: Win Over Your Toughest Audiences

CONCEPT

METHOD SAYTALK ABOUT TALKING “THIS IS A GREAT CONVERSATION...”

DRIVE FOR UNDERSTANDINGREINFORCE MOMENTUM AND COLLABORATION

+

10

Page 23: Win Over Your Toughest Audiences

CONCEPT

METHOD DOFACE, BODY, VOICE LEAN FORWARD, SMILE, ENERGIZE

SHOW DRIVE=PERSUASIVE!CONVEY ENERGY, CONFIDENCE, ENTHUSIASM

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Page 24: Win Over Your Toughest Audiences

Summary1. Have them participate2. Role-switch: expert, facilitator, partner3. Commit4. Focus on the future5. Switch levels6. Speak with energy + enthusiasm

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