wind tunnel introduction and demo slides

Testing Mobile Apps Under Real User Conditions

Introducing the Wind TunnelTM

© 2015, Perfecto Mobile Ltd. All Rights Reserved.

3/1/2016 2© 2015,Perfecto Mobile Ltd. All Rights Reserved.

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- Physical experience and interaction gives way to Digital

- Digital is an Omni-Channel strategy

- Mobile is the first screen among connected consumers

Mobile

Social

Enterprise End User

Web

Internet of Things

The Digital Transformation

Problem


The Mobile ExperienceQuality Challenge

1) Building common user environment condition profiles into test suites

2) Assembling multiple solutions to execute tests across profiles

3) Seamlessly integrating user condition testing within Continuous integration pipelines

4) Analyzing app performance blind spots

Rethink Functional Testing for Digital Experience

Introducing the Wind TunnelTM

Easily bring your end user conditions to the lab

Offer a test environment that expands coverage to real world user conditions

So that,

1. Application flaws are exposed

2. Mobile-user expectations are met

3. Business outcomes are assured


The Wind TunnelTM User Flow

Wind Tunnel

Profile Selector

Usage Patterns1. Login2. Search3. Select4. Add to cart5. Payment6. Shipping7. Checkout

Unchanged Test FlowsUser Journey

Existing Flows

Analyze &

Optimize

• Lives in NY

• iPhone 6S • Verizon Customer• Constant WhatsApp msg

Georgia

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Coverage extended with User Personas


Persona: Meet Georgia

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• Georgia• 47 year old high income, corporate road warrior

living in Manhattan traveling to San Fran & London

• Traits• Network: Constantly connected, frequent

network switches across various WiFi and cellular networks

• Brands of choice: Apple & Verizon• Device(s): iPhone 6S, Smartwatch & iPad Pro• App loyalty: Intense social user, WhatsApp, Mobile

Banking and PO & Expense Report approvals

Network

FormFactors

Apps

Location

Persona: Meet Ross

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• Ross• 20 year old college student, based in Miami

(travels home to San Fran)

• Traits• Uses older phones – iPhone 4, 2-year-old Android • More Wi-Fi based app activity than cellular

because travel is limited• Social, eLearning, entertainment, music,

multimedia apps• Lots of web searching and browser activity for

school work• Frequent concerns over low battery

Location

Network

FormFactors

Apps


Create your own!

Can Alon navigate to the nearest Starbucks store?


Problem


The Business Objectives

Innovation and thought leadership

New Business Opportunities

Higher Quality Of Service and Brand Engagement

Operational Efficiency

“In the new world it is not the big fish which eats the small fish,it is the fast fish which eats the slow fish.”

wind tunnel introduction and demo slides

Education