windermere stellar 2016 pr & social media report
TRANSCRIPT
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Windermere StellarPublic Relations & Social Media Report2016
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2016 PR & Social Media Report
Public Relations Coverage PR Coverage Value Summary Clippings
Social Media Summary Total Reach Engagement Total Likes
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PR Coverage Value Summary
*Based on estimates, the standard calculated publicity value takes the calculated ad equivalency and multiplies it by a factor of three. The 3rd party editorial factor is a calculation used by the Public Relations Society of America to account for the credibility of editorial content over advertisements. Industry standards range from x3 to x5. Veracity uses a conservative x3 rate.
Calculated ad equivalency provides the estimated cost of placing an advertisement in a given space in print, online, television or radio. Ad equivalency value is based on what it would cost to buy advertising in the medium had it not been earned via all forms of public relations activities. The ad equivalency quoted is based on flat, one-time, non-negotiated 2015 rates and is multiplied by a factor that coincides with the amount of coverage provided (e.g. 100% value of a full page ad is not given for a simple mention within a full page article).
Medium Stories Calculated Ad Equivalent
Calculated Publicity Equivalent
Television 4 $7,759 $23,277Print 50 $39,098 $117,295Online 61 $53,381 $99,896TOTAL 115 $100,238 $240,468
While Veracity is responsible for the majority of the coverage we cannot take full credit for all of it as this has always been a team effort.
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http://www.bizjournals.com/portland/news/2016/12/22/tour-the-13-entities-that-ranked-no-1-on-our-2016.html
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http://www.bizjournals.com/portland/news/2016/12/16/whats-in-store-for-portlands-housing-market-in.html
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http://www.bizjournals.com/portland/news/2016/12/16/whats-in-store-for-portlands-housing-market-in.html
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http://www.bizjournals.com/portland/news/2016/12/16/whats-in-store-for-portlands-housing-market-in.html
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http://www.bizjournals.com/portland/news/2016/12/16/whats-in-store-for-portlands-housing-market-in.html
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Lake Oswego ReviewDecember 8, 2016
Circ. W 2,730
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http://portlandtribune.com/lor/54-my-community/335581-214586-get-festive-with-windermere-poinsettias
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Lake Oswego ReviewDecember 8, 2016
Circ. W 5,711
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http://www.columbian.com/news/2016/nov/30/real-estate-company-raises-six-figures-for-childrens-justice-center/
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The ColumbianNovember 30, 2016
Circ. D 49,607
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Portland TribuneNovember 15, 2016
Circ. 2xW 120,000
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Portland Business Journal
October 14, 2016Circ. W 9,945
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Portland Business Journal
October 14, 2016Circ. W 9,945
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Portland Business Journal
October 14, 2016Circ. W 9,945
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Portland Business Journal
October 14, 2016Circ. W 9,945
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Lake Oswego ReviewOctober 13, 2016
Circ. W 5,795
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http://www.pamplinmedia.com/lor/54-my-community/327029-205781-portland-fashion-institute-designers-to-show-2017-lines
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http://realtormag.realtor.org/for-brokers/network/article/2016/09/how-convince-agents-not-leave
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http://realtormag.realtor.org/for-brokers/network/article/2016/09/how-convince-agents-not-leave
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http://realtormag.realtor.org/for-brokers/network/article/2016/09/how-convince-agents-not-leave
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http://www.bizjournals.com/portland/blog/real-estate-daily/2016/09/nonprofit-breaks-ground-on-15-2m-project-to-help.html
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http://www.bizjournals.com/portland/blog/real-estate-daily/2016/09/nonprofit-breaks-ground-on-15-2m-project-to-help.html
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http://www.bizjournals.com/portland/blog/real-estate-daily/2016/09/nonprofit-breaks-ground-on-15-2m-project-to-help.html
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http://koin.com/2016/09/07/bridge-meadows-breaks-ground-in-beaverton/
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http://koin.com/2016/09/07/bridge-meadows-breaks-ground-in-beaverton/
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http://pamplinmedia.com/bvt/15-news/317995-197525-windermere-stellar-golf-tournament-set-for-aug-22
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Worked to get reporter to amend damaging headline.
http://www.oregonlive.com/hg/index.ssf/2016/08/pdx_whidden_lewis_1900_wilcox.html
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Portland TribuneAugust 2, 2016
Circ. 2xW 180,000
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Beaverton Valley Times
August 4, 2016Circ. D 3,860
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http://pamplinmedia.com/but/239-news/317025-195986-real-estate-cake-feeding-the-frenzy
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http://pamplinmedia.com/but/239-news/317025-195986-real-estate-cake-feeding-the-frenzy
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Southeast ExaminerAugust 2016Circulation M. 30,000
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http://southeastexaminer.com/2016/08/community-news-august-2016/
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Northwest ExaminerAugust 2016Circulation M. 16,000
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http://nwexaminer.com/wp-content/uploads/2016/08/August-2016_final1.pdf
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Hollywood Star NewsAugust 2016
Circulation M. 18,000
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The Columbian July 31, 2016
Circulation S. 58,882
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http://www.columbian.com/news/2016/jul/31/big-demand-for-small-homes/
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http://www.columbian.com/news/2016/jul/31/big-demand-for-small-homes/
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http://www.columbian.com/news/2016/jul/31/big-demand-for-small-homes/
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http://www.bizjournals.com/portland/subscriber-only/2016/07/29/oregon--sw-washington-privately-held.html
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http://portlandtribune.com/wlt/248-west-linn-central-village/316028-193644-the-home-team-
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http://portlandtribune.com/wlt/248-west-linn-central-village/316028-193644-the-home-team-
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West Linn TidingsJuly 21, 2016Circ. W 2,730
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West Linn TidingsJuly 21, 2016Circ. W 2,730
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Lake Oswego ReviewJuly 21, 2016Circ. W 5,795
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Oregon BusinessJuly 2016Circulation M. 18,000
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Oregon BusinessJuly 2016Circulation M. 18,000
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http://www.oregonbusiness.com/article/the-magazine/july-august-2016/item/17074-private-150-slideshow
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http://www.dailyastorian.com/community/20160715/local-windermere-branches-donate-9550-to-nonprofits
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http://nwexaminer.com/wp-content/uploads/2016/06/July-2016-NWExam-webview.pdf
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Northwest ExaminerJuly 2016Circulation M. 16,000
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http://star-news.info/2016/07/05/windermere-brokers-volunteer-for-community/
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The OregonianJune 29, 2016Circulation D. 247,833
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West Linn TidingsJune 28, 2016Circ. W 2,730
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Tigard/Tualatin TimesJune 28, 2016Circ. W 6,500
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Lake Oswego ReviewJune 28, 2016Circ. W 5,795
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http://portlandtribune.com/scc/103-news/313254-188410-a-dedicated-individual-
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http://www.oregonlive.com/front-porch/index.ssf/2016/06/will_the_portland_housing_mark.html
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http://www.oregonlive.com/front-porch/index.ssf/2016/06/will_the_portland_housing_mark.html
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http://www.oregonlive.com/front-porch/index.ssf/2016/06/will_the_portland_housing_mark.html
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http://www.kgw.com/entertainment/television/programs/live-at-7/brian-allen-the-co-owner-of-windermere-stellar-discusses-what-brexit-means-for-the-local-housing-market/257729575
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The Columbian June 22, 2016
Circulation 49,607
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Live@7 Nielsen Audience: 43,756
Ad Value: $700 Calc Ad Value: $4,993
Calc Publicity Value: $14,980
Runtime: 3:34
Report Generated: 28 Jun 2016 16:57:22 UTC
Story Count: 1 Audience: 43,756 Nielsen
Audience: 43,756 Ad Value: $700 Calc Ad Value: $4,993 Calc Publicity
Value: $14,980 Runtime: 3:34
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http://www.pamplinmedia.com/lor/106-business/312175-187120-windermere-brokers-hold-annual-community-service-day-
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The Columbian June 22, 2016
Circulation 49,607
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Gresham OutlookJune 21, 2016
Circ. 2xW 7,434
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http://portlandtribune.com/but/239-news/311918-189427-caplans-crazy-world
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http://portlandtribune.com/but/239-news/311918-189427-caplans-crazy-world
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http://www.dailyastorian.com/community/20160610/brokers-create-kitchen-for-gearhart-kids
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http://www.kptv.com/story/32146731/employees-from-windermere-real-estate-give-back-to-the-community
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http://www.columbian.com/news/2016/jun/02/food-drive-to-benefit-fruit-valley-foundation/
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http://realtormag.realtor.org/for-brokers/network/article/2016/05/how-spot-your-next-superstar-agent
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http://realtormag.realtor.org/for-brokers/network/article/2016/05/how-spot-your-next-superstar-agent
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The Columbian May 28, 2016
Circulation 49,607
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http://www.dailyastorian.com/business/20160518/windermere-stellar-announces-top-local-brokers-for-2015
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http://star-news.info/2016/05/08/veteran-realtor-cautions-homeowners-to-secure-permits-for-all-work/
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http://www.bizjournals.com/portland/morning_call/2016/04/season-of-giving-daimler-windermere-open.html
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http://www.bizjournals.com/portland/morning_call/2016/04/season-of-giving-daimler-windermere-open.html
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http://www.bizjournals.com/portland/morning_call/2016/04/season-of-giving-daimler-windermere-open.html
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http://explorethepearl.com/event/windermere-pearl-office-grand-opening/
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http://explorethepearl.com/event/windermere-stellar-open-house/
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Daily Journal of Commerce
April 6, 2016Circ. D 2,182
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Lake Oswego Review
March 31, 2016Cir. W. 5,795
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http://www.pamplinmedia.com/lor/106-business/300034-175745-windermere-stellar-announces-top-brokers-for-2015
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http://www.pamplinmedia.com/lor/106-business/300034-175745-windermere-stellar-announces-top-brokers-for-2015
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Daily Journal of Commerce
March 30, 2016Circ. D 2,182
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West Linn TidingsMarch 24, 2016
Circulation W. 2,730
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Lake Oswego ReviewMarch 24, 2016
Circ. W 5,795
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Hollywood Star NewsMarch 2016
Circulation M. 18,000
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http://www.windermere.com/blogs/windermere/posts/yourstoryisourstory-home-shopping-a-state-away
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The Business JournalMarch 18, 2016Circulation W. 9,945
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The Business JournalMarch 18, 2016Circulation W. 9,945
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The Business JournalMarch 18, 2016Circulation W. 9,945
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The Business JournalMarch 18, 2016Circulation W. 9,945
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The Business JournalMarch 18, 2016Circulation W. 9,945
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The Business JournalMarch 18, 2016Circulation W. 9,945
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http://www.bizjournals.com/portland/print-edition/2016/03/18/special-report-easing-the-homebuying-blues.html
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http://www.bizjournals.com/portland/print-edition/2016/03/18/special-report-easing-the-homebuying-blues.html
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http://www.bizjournals.com/portland/print-edition/2016/03/18/special-report-easing-the-homebuying-blues.html
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http://www.bizjournals.com/portland/print-edition/2016/03/18/special-report-easing-the-homebuying-blues.html
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http://www.bizjournals.com/portland/morning_call/2016/03/15m-beaverton-development-will-match-foster-kids.html
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http://www.bizjournals.com/portland/morning_call/2016/03/15m-beaverton-development-will-match-foster-kids.html
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Beaverton Valley Times
March 17, 2016Circ. D 3,860
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http://koin.com/2016/03/15/online-house-flipper-may-list-portland-homes/
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http://www.oregonlive.com/front-porch/index.ssf/2016/03/portland_landlords_are_increas.html
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http://www.oregonlive.com/front-porch/index.ssf/2016/03/portland_landlords_are_increas.html
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http://www.oregonlive.com/front-porch/index.ssf/2016/03/portland_landlords_are_increas.html
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http://www.dailyastorian.com/CRBJ/news/20160304/broker-chuck-overton-joins-windermere-stellar
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Lake Oswego Review
February 25, 2016
Cir. W. 5,795
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http://www.pamplinmedia.com/wlt/248-west-linn-central-village/263763-136941-giving-back-to-the-community
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http://portlandtribune.com/wlt/248-west-linn-central-village/295179-171009-honoring-stellar-work
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http://www.bizjournals.com/portland/blog/real-estate-daily/2016/02/portland-real-estate-agents-open-new-office-in-the.html
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http://www.bizjournals.com/portland/blog/real-estate-daily/2016/02/portland-real-estate-agents-open-new-office-in-the.html
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http://www.bizjournals.com/portland/blog/real-estate-daily/2016/02/portland-real-estate-agents-open-new-office-in-the.html
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The Business JournalFebruary 5, 2016Circulation W. 9,945
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http://revitalizationpartners.com/nw-regional-biz-news/is-the-economy-going-to-be-better-this-year-brian-allen-and-windermere-size-it-up/
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http://www.bizjournals.com/portland/blog/real-estate-daily/2016/02/is-the-economy-going-to-be-better-this-year-brian.html
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http://www.bizjournals.com/portland/blog/real-estate-daily/2016/02/is-the-economy-going-to-be-better-this-year-brian.html
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http://www.bizjournals.com/portland/blog/real-estate-daily/2016/02/is-the-economy-going-to-be-better-this-year-brian.html
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http://www.bizjournals.com/portland/blog/real-estate-daily/2016/02/is-the-economy-going-to-be-better-this-year-brian.html
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http://thepearl.explorethepearl.com/2016/01/blake-ellis-real-estate-tips/
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http://thepearl.explorethepearl.com/2016/01/blake-ellis-real-estate-tips/
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http://thepearl.explorethepearl.com/2016/01/blake-ellis-real-estate-tips/
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http://link.pdxmonthly.com/view/56b15e4318ff4339538b4b4d3kvaa.28s/dee85f90
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http://www.oregonlive.com/hg/index.ssf/2016/01/portland_expensive_homes_2015.html
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http://www.oregonlive.com/hg/index.ssf/2016/01/portland_expensive_homes_2015.html
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http://www.oregonlive.com/hg/index.ssf/2016/01/portland_expensive_homes_2015.html
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Daily AstorianJanuary 29, 2016
Circ. D 8,421
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http://www.dailyastorian.com/community/20160129/windermere-stellar-supports-local-charities
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South County Spotlight
January 22, 2016Circ. W 3,410
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Beaverton Valley Times
January 21, 2016Circ. W 3,860
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Lake Oswego ReviewJanuary 21, 2016
Circ. W 5,795
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Tigard/Tualatin TimesJanuary 21, 2016
Circ. W 6,500
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Wilsonville Spokesman
January 20, 2016Circ. W 3,338
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Newberg GraphicJanuary 20, 2016
Circ. W 4,960
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Woodburn Independent
January 20, 2016Circ. W 3,490
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Canby HeraldJanuary 20, 2016
Circ. 2xW 180,000
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Gresham OutlookJanuary 19, 2016Circ. 2xW 7,434
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The Portland TribuneJanuary 19, 2016
Circ. 2xW 180,000
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http://www.bizjournals.com/portland/blog/real-estate-daily/2016/01/2015-ends-on-a-super-high-note-for-portlandhome.html
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http://www.bizjournals.com/portland/blog/real-estate-daily/2016/01/2015-ends-on-a-super-high-note-for-portlandhome.html
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http://portlandtribune.com/lor/48-news/288862-164207-top-of-the-charts
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http://portlandtribune.com/lor/48-news/288862-164207-top-of-the-charts
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http://portlandtribune.com/lor/48-news/288862-164207-top-of-the-charts
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Lake Oswego Review
January 14, 2016Cir. W. 5,795
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Lake Oswego Review
January 14, 2016Cir. W. 5,795
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http://www.bizjournals.com/portland/blog/real-estate-daily/2016/01/portlands-largest-residential-real-estate-firm.html
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The Columbian January 6, 2016
Circulation 58,882
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The Columbian January 6, 2016
Circulation 58,882
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http://www.columbian.com/news/2016/jan/05/real-estate-firm-finds-a-new-home/#
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2016 Social Media SummaryThe following slides provide a summary of the key performance indicators (KPIs) for the Windermere Stellar Facebook page.
Using Facebook Insights, 2016 metrics are compared to 2015 for three KPIs: Total Reach, Engagement and Total Likes.
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Total ReachTotal Reach (the number of people your page reached) increased 214% in 2016.
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EngagementEngagement (the number of people who engaged with your Page, including clicks or stories created) increased 118% in 2016.
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Total LikesTotal Likes (the number of people that “like” the Windermere Stellar Facebook page): 26% increase in 2016 Likes went from 702 to 880 in 2016.
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Public Relations & Social Media ReportWindermere Stellar | 2016