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4 | VISION

11/12.14VOLUME 35 / NO. 6

THIS ISSUE /IWCE 2015 SHOW PREVIEWS

14 Put More Money in Your Pocket Choose an experienced marketing partner. By Joanne North

16 The Best Pricing Strategy Ever Understanding why people buy means not having to compromise your pricing. By Maria Bayer

18 The True Shortcut to Business Success The right questions for the right business coach will put you on the right path. By Gail Doby

20 Truly Engineered When a master architect takes a hand in every aspect of a project, the results are amazing. By Neil Gordon

22 The Evolution of an Industry Neil Gordon inteviews Renato Borsato of Model System Italia.

24 Builidng on Success IWCE 2015 Preview An interview with Chris

Sencek on the growth of Wilson Fabrics USA.

26 Inspiring the World of Window Decoration IWCE 2015 Preview Catharina Idema, the head

designer for Coulisse, reveals the company’s new trends.

30 The Choice is Yours IWCE 2015 Preview Understanding that change is an important necessity helps you deal with the results. By Laverne Gehman

32 Red Carpet Inspiration IWCE 2015 Preview Tammy Paradowski and Jill Ragan Scully offer a glimpse of their IWCE 2015 super session.

34 The Launch of a New Tradition IWCE 2015 Preview An inside look at the first-ever

WFCP Artisan Project fabrica-tion weekend. By Terri Booser

37 IWCE 2015 Brochure IWCE 2015 Preview A full guide to all the events and

opportunities at this year’s Expo.

EVERY ISSUE

THIS ISSUE

6 Viewpoint: What We’re Loving Now Comments from contributors.

8 Viewpoint: Our View President/CEO Grace McNamara

10 Viewpoint: InfoBar IWCE 2015 Preview Millennial Social Media Overview

12 Viewpoint: I’m Officially Obsessed With Judy Wilfong on happy clients.

72 What’s Next

50 Digital Design Must-Haves IWCE 2015 Preview The industry’s leading digital design guru discusses some of her recent favorite apps. By Deb Barrett

56 Urban Inspiration Hilde Francq on the power and

romance of city landscapes.

58 Connection A look at the 2015 Dulux Paint color forecast.

66 A Beautiful Dream Jill Ragan Scully encourages

you to try custom bedding.

On the cover:A roller shade from the Natal collection by Coulisse, shown in Star White.

A new color forecast for 2015 was recently released by Dulux, an Aus-tralian paint company. See page 58.

Smart. Synchronized. Silent.Now that’s shade automation done right

To learn more about becoming a qualified Lutron provider, visit serenaproviders.com or email [email protected].

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6 | VISION

Jill (Pet-Friendly)We recently introduced

two new kittens to our

home and I quickly found

out how destructive

animals can be. This has

made me see design from

a new perspective as I

have been throwing away

damaged drapery panels and reupholstering furniture. I’m

developing new design and fabrication methods that can be

used in homes that have animals. I plan to bring this first-hand

knowledge to my clients who want a beautiful, comfortable

home they can fully enjoy with their pets.

Laverne (Wide Awake)I love life and all the op-

portunities it offers. I love

seeing palm trees every

morning when I wake up,

knowing that I get to live

life to the fullest, all over

again. I love all the beauty

that surrounds me every-

where, as long as I remain “awake” to observe it.

WINDOW FASHION VISION MAGAZINEPresident & CEO • Grace McNamara • [email protected]

Vice President/Circulation Director • Peggy Yung • [email protected] Director • Susan Schultz • [email protected]

Managing Editor • Tracy Powell • [email protected] Shannon Flaherty • Education and Events Director • [email protected]

WFCP Director & Trend Specialist • Deb Barrett • [email protected] Workroom Certification Director • Jill Ragan Scully • [email protected]

Business Manager • Gabriela DesRochers • [email protected] Office Manager • Belinda Pasquale Hanson• [email protected]

Rachel LaVoie • Social Media Coordinator • [email protected]

SALESDirector, New Business & Strategic Partnerships • Shannon Leclair • [email protected]

Director, Sales & Marketing • Susanne Young • [email protected] Senior Account Executive • Karen Griffiths • [email protected]

CONTRIBUTORS IN THIS ISSUEMaria Bayer, Deb Barrett, Terri Booser, Gail Doby, Hilde Francq,

Laverne Gehman, Neil Gordon, Joanne North, Judy Wilfong

DESIGNERS & WORKROOMS FEATURED IN THIS ISSUETammy Paradowski, Jill Ragan Scully

SPECIAL THANKS TORenato Borsato, Ross Feltz, Lynet Heerts,Catharina Idema, Chris Sencek

2014 EDITORIAL ADVISORY BOARDDonna Elle, Donna Elle Seaside Living

John Fitzgerald, ComfortexNeil Gordon, Decorating with Fabric

Joyce HoltSusette Kubiak, Drapery Connection

Rory McNeil, TechStyles Window Covering Products Inc.Tom Perkowitz,Horizons Window Fashions Inc.

Jane Shea, Blinds Unlimited

SUBSCRIPTIONS877-344-7406 • [email protected]

Window Fashion Vision® (ISSN 0999-7777; USPS 708930) is published six times a year, by

AIM Communications LLC, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110; Tel

651/330-0574; Fax 651/756-8141. Visit our website at www.wf-vision.com. Periodicals class

postage paid at St. Paul, MN and additional offices. Postmaster: send address changes and

subscription correspondence with mailing label to Window Fashion Vision, PO Box 15698

North Hollywood, CA 91615. Allow 60 days for address change. Subscription rates: $22/yr. U.S.

and possessions; $29/yr. Canada; $90/yr. Foreign (includes airmail postage). Single copies/

back issues $6 each, except for special issues, which are individually priced. (Payment must

accompany order.) Copyright ©2014 by AIM Communicaations LLC. Reproduction in whole or

in part without written permission prohibited. Canadian Publications Agreement Number:

#40036514. Canadian Return Address: Station A, PO Box 54, Windsor, ONT N9A 6J5

WF-VISION.COM

Window Fashion Vision magazine makes every attempt to credit each person involved in

the process of creating a window covering and will not be responsible for crediting any

person whose name, company or participation did not surface during the information-

gathering process. Crediting disputes between parties other than Vision magazine are

solved at the discretion of those involved.

We’re on Facebook twice!facebook.com/wfvisionmagazine and facebook.com/vision.iwce

Keep up with all the IWCE 2015 Las Vegas tweets @IWCEVISION

Check out our Pinterest Boards Follow us and re-pinpinterest.com/wfvision/

WHAT WE’RE LOVING NOW …

Judy (Floral Notes)I love nature, it refreshes

and inspires without ask-

ing anything in return.

It feeds and nurtures my

soul. Natures colors and

textures also fuel my

creative side. Whenever I

spent time outdoors, new

ideas just spring forth!

Deb (Head Full of Marbles)I have been waiting for more

than six months to begin a

bathroom renovation—all

because of the marble.

But I can say the wait was

definitely worth it. There is

something so fascinating

about the striations, color

and veining found in marbling. I’m extending my interest in this

look to marblized papers and other stone surfaces as well. My

long-time love affair with ikats may have met its match!

8 | VISION

hen you read this is-sue, you will hope-fully be in full swing helping your custom-

ers with holiday decorating. Next, you’ll be going crazy with plans for family-and-friend get-togethers to celebrate the holidays.

We have some great ideas in this is-sue to help your business flow more smoothly —I love Maria Bayer’s ap-proach to pricing strategies in her col-umn this issue. Her and Gail Doby’s contributions are always among my favorite pieces to read!

In addition to what you’ll find in each issue of Vision, we have an exten-sive roster of webinars in our WFCP library covering a variety of topics from design to business and fabrica-tion. You can find them at wf-vision.com/education. In order to make continuing education easier, we have introduced our new Education Passport, a yearly subscription program that allows you to take on-demand webinars, live we-binars and includes a free pass to the International Window Coverings Expo January 20-22, in Las Vegas.

Please don’t forget to register for the show, which is earlier than usual—in fact, right around the corner. That’s because IWCE is part of Design and

Construction Week™—an incred-ible collaboration of home design and building shows all happening in one week in Las Vegas.

Your IWCE pass gets you into:

International Window Coverings Expo

International Builders’ Show (IBS)

Kitchen and Bath Industry Show (KBIS)

Las Vegas Market (furniture and ac-cessories)

International Surface Event

We’ve included previews and sneak peeks at many of the seminars and special events scheduled for IWCE. View our program highlights starting on page 37.

I can’t believe this is our last issue of 2014! I would like to thank all of our readers and advertisers for your sup-port. Have a wonderful holiday season and a happy, healthy New Year. V

Grace McNamaraPresident and CEO

A Lot to Look Forward toWe’re getting ready for Las Vegas.Are you?

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Provide your clients a safer alternative with motorized window coverings powered by Somfy. More than just convenient, motorized shades offer peace of mind by creating a safe and comfortable environment for children of all ages.

Somfy offers products to motorize various types of window coverings such as blinds, shades and draperies and also offers a wide variety of control options such as hand-held remotes, wireless wall switches, table top controls, sensors and timers.

To learn more about Somfy’s motorized solutions, please visit www.somfypro.com/vision or call us at 1-855-482-4662.

Protect what’s most precious with motorized window coverings powered by Somfy

Telis 4 RTS Pure Hand-held Remote

© Copyright Somfy Systems, Inc 8/2014

10 | VISION

InfoBarConnecting With Millennials

Deb Barrett and Susan Schultz will present “Designing the Future: A Simulation to Connect with Today’s Custom Client” at IWCE 2015. More than just a seminar, this full-scale business workout includes pre-show webinars, interactive design projects and much more—all developed to help you connect with the fastest-

growing market for design services, consumers ages 21-36. Below is a quick overview of the top three social media platforms that

Millennials engage with—57% of the U.S. age 21-36 are on at least one per day.

WWW.WF-VISION.COM

ONLINE PARTNERS

www.somfysystems.com

www.vertilux.com

www.ironartbyorion.com

www.comfortex.com

www.shuttersmart.com

www.insolroll.com

www.roc-lon.com

www.uspolymersinc.com

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www.skandiawf.com

www.lafvb.com

www.bsp.com.tw

Looking For A Partner Who is Interested in YOUR Success?

Looking for a Partner who is interested in your success?

For over 60 years, the Lafayette Interior Fashions family has developed partnerships and friendships with independent dealers. We start with the essentials: a comprehensive assortment of custom window fashions and quick order turn-around.

Then we add a secret ingredient – our people.

We understand that every business transaction is also a human interaction. Our initial focus is getting to know you. Our knowledgeable territory managers strive to understand your business and help you utilize our products and services. Our friendly customer service agents are available thirteen hours a day to answer questions and take orders. And our management team translates your feedback into saleable window fashions and effective marketing tools and technology to meet your needs.

So when you want a supplier who responds to your concerns, call Lafayette. We listen.

Click here to view ourDigital Product Portfolio

Our Mission:“to create an enduring partnership with our customers by being their most responsive, effective and efficient supplier of interior fashions.”

Visions AD 9-81-14.indd 1 9/18/2014 2:29:40 PM

12 | VISION

Judy Wilfong on happy clients

Officially Obsessed With

Since I founded my business 30 years ago one of my ongoing goals

has been for every client to be happy and satisfied with the custom

products and services they have received. At times it has been dif-

ficult to achieve such a lofty goal, especially when I’m overworked,

feeling under the weather or have a couple of difficult clients simul-

taneously. ¶ The harsh reality is that no matter how hard I try or how

efficient I am, once in a while a client is unhappy. When that hap-

pens, resolving the misunderstanding quickly and fairly is necessary

for the customer’s sake as well as my own.¶ It is personally reward-

ing to provide products and services that make for happy clients.

Other rewards come afterwards such as repeat business and refer-

ral business. Make a client happy and make yourself happy too. V

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WF-VISION.COM | NOV/DEC 14 | 13

OPPOSITE PAGE: “Casual, colorful, detailed and different” is what Judy’s client requested. She designed a two-tiered tie valance and custom-ized Amoré hardware. Other updates to the room included a new paint color for the walls, reupholstering the sofa and a new area rug. “Over a three-year period every room on the main floor was redecorated,” Judy said. “This is the type of repeat business that can be attrib-uted to happy customers.”

THIS PAGE: For a local premiere builder Judy installed Douglas motorized cellular shades enhanced with swags and jabots in the master bath. The home office features an Amoré cus-tom-bent rod with Hunter Douglas shades and drapery panels made with a Ralph Lauren fabric. “Currently I am working on a second home for him, as well as with two clients that he referred to me after he built their homes,” Judy said. “Great relationships pay off!”

Judy Wilfong windows-and-walls.com

CLOSER LOOK

JUDY WILFONG AT IWCE 2015

Judy Wilfong, WFCP, owner of New Vi-sion Windows & Walls, a full-service window treatment and soft furnish-ings company based in Winchester, VA, is a two-time winner in the Envision Window Fashion Design Competition and was awarded Business Owner of the Year by Exciting! Windows.

On Wednesday, January 21, Judy will present “Resolving Misunderstandings and Conflict” where she will share her 25-plus years of tips and techiniques for handling those unwanted and diffi-cult times when a client is dissatisfied. And on Thursday, January 22, she dis-cusses “Secrets of Keeping Customers Coming Back for More” with how-tos for developing a client’s trust and build-ing client loyalty.

14 | VISION

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o you ever wonder how you could have better tools to evaluate the profitability of your business and put more money in your pocket? The answer is three-dimensional:

having the right tools is one aspect; knowing how to use them is another; and having regular encouragement to use them is the third.

One of our highly successful Decorating Den Interiors franchise owners is Barbara Elliott of Stone Mountain, GA. She’s a CPA who worked several years in the ac-counting field and has owned her design business for 17 years. As a featured speaker at our last national conference, Barbara shared her successful business philosophy. “Start with the bottom line profit you want to have for yourself at the end of the year,” she advises. “Don’t just look at your revenue and then calculate what is yours to keep. Rather, focus on developing a com-prehensive business plan that highlights a marketing plan designed to generate enough appointments to ultimately lead you to more business sales revenue and ultimately profit.” Business plans are something all business owners talk about, but not all do well. A Decorating Den Interiors franchise owner receives considerable assistance prepar-

Find the right partners to build your business

Put More in Your Pocket

ing, implementing and monitoring business plans. If you don’t already have someone who supports you in your business planning, I advise remedying that.

As a business coach for our franchise system, when I re-view an owner’s business plan, I focus on four key ques-tions: Does the plan have a solid advertising component? How can we work together to improve your closure rate? Does the average sale need to increase, and if so, how can we work together to make that happen? And, lastly, what are the profit margins for each product category sold?

Leads are a function of marketing. Closure rate is about selling skills and having the right products. Im-proving your average sale is about evalu-ating your client’s needs and wants in order to have a good understanding of the full potential of every project so you can up-sell. That, too, involves product assortment and sell-ing skills. Improving your margins is a function of getting the best wholesale

pricing and keeping your fixed costs under control.

Using TechnologyFixed costs, of course, are really not fixed. They are choices. However, if you are not monitoring them well, you cannot make good choices.

by Joanne North, senior vice president, franchise support, Decorating Den Interiors

The one-stop web-based business, customer relationship and marketing management tool used by Decorating Den Interiors franchisees optimizes their time and profitability so they can spend more time with clients.


Advertising is one very important choice. You may follow some rule of thumb, such as spending a certain percentage of your revenue goal on marketing. Those expenditures are probably distributed over several media and activities. But, do you know the return on in-vestment (ROI) of your various advertising? As part of our franchise owners’ web-based communication and business management system, we enable our design-ers to both track their advertising expenses and match them with leads, appointments and sales so they can measure the ROI for each lead-generation activity they do during the year.

That same technology is used for ad preparation, direct mail, email campaigns and client communications so that they can fully automate and monitor their pros-pecting, lead nurturing and client management.

There are other fixed costs to monitor. As Barbara putit: “Be smarter about what you spend.” Are you tracking the gross profit on every job? Overall, do you have the technology for looking at your business at any given time and determining the answers to those questions and others that impact profits? Maximizing profitability should be your goal regard-less of the size of your business. It may take aligning yourself with others for support and help in identify-ing the right tools. At DDI, we have launched a “To The Trade” program to allow industry professionals to tap into our resources if they are having difficulty finding and managing these tools on their own. V

Editor’s Note: Decorating Den Interiors (decorating-den.com), founded in 1969, began as a shop-at-home drapery business. Today it is North America’s largest home furnishings and interior design franchise com-pany with independent design professionals through-out the U.S. and Canada.

Barbara Elliott advises: “Focus on developing a com-prehensive business plan that high-lights a marketing plan designed to generate enough appointments to lead to more sales and profits.”

[email protected] | www.ironartbyorion.com | 877.476.6278

Bohemia on ItalianORION ORNAMENTAL IRON, INC.

There is nothing more lovely than the sparkle of beautiful Bohemia Crystal finials to complete any décor. The line includes 22 crystal finials, offered in a variety of shapes: round, oblong, oval, circular, square… some even have delicate bubbles inside the crystal. They look especially stunning when combined with our Italian Collection, but are also available with our Iron Art and Wood Art Collections.

16 | VISION

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any of my clients are eager to learn my pric-ing and negotiation strategies. But there’s

a reason why I teach that subject last in my program—and it’s not for the reason you think.

Most people believe that they just need to learn how to price better, and it will help them win clients. That may be partially true, because bad pricing can turn away what other-wise would have been great clients.But here’s the real reason, pricing strategy becomes almost insignificant when you do these two things first: build value and show confidence.

Build ValueYou’ve heard me say this before: “The more value you build, the more money your client will pay.” That’s the truth. And luxury brands know this better than anyone. They know that the more value they build with their clients, the more of a bargain their fees appear, especially relative to the benefits the product will provide. Not only that, but building value with their clients makes them stand out to the point where there’s no comparison between them and their competitors. Here are a few ideas:

1) Make a list of your dream clients’ favorite luxury brands.

2) For each brand: review their website; visit their store; interact with their salespeople. Take note

Focus on why people buy

The Best Strategy Ever

of what they do differently than other brands. What makes them stand out? How do they treat their clients? How do they educate them about their brand? How do they make them feel? What emotions do they evoke? What is the buying experience like?

3) Brainstorm: What elements can you incorporate into your brand? How can you give your clients a simi-lar buying experience? And most importantly, how can you evoke the same emotions in your clients?

People buy because of the way the product or service makes them feel. So what do your dream clients want to feel the most: status, fitting in, being unique, keeping up with the Joneses, pride of “arriving”; providing for their family? Now, how can you make your client feel that, both in your website as well as in their buying experience with you?

Show ConfidenceHere’s where many designers fall down: they don’t exude confidence. They may be very confident leading up to the close, but as soon as the conversation turns to money, they waver. Their demeanor changes. They feel “salesy”and that’s where you lose the client.

If you have doubts, so will they. And cli-ents who have unanswered doubts won’t buy. Think about the last time you hired a tradesperson. Would you hire someone who didn’t convey absolute certainty that they could handle your project, especially

if you had unique needs? Your clients are no different. If you don’t show confidence in handling their unique design chal-lenges, or in your value, why would they hire you?

Conversely, the more confidence you show in your fees and your ability to give them the space of their dreams, the more confident they’ll be in you. The amount of confidence your client feels in you is directly proportionate to the amount of confidence you have in yourself.

So rather than relying on creative pricing strategies or other quick fixes, you’ll be better served by focusing on human be-havior and the reasons why people buy, because that never changes. V

by Maria Bayer

Maria Bayer, the Authentic Sales Coach for Design Success Uni-versity, teaches interior designers how to win ideal clients quickly and make more money

without being “salesy”.

To learn more savvy strategies to win clients you love, register for Maria’s complimentary training series: http://bit.ly/18oG3GA. You’ll also receive a complimentary copy of DSU’s Ideal Client Profile, valued at $79 and an in-vitation to Maria’s upcoming webinar on her step-by-step formula for build-ing value with your clients.

Booth #527

18 | VISION

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n 2009 one of my coaches said,“Your business is perfectly designed for the results you’re getting.” That comment stopped

me in my tracks. He continued by say-ing, “If you don’t like your results, then you need to change what you’re doing.”

That stunning revelation caused me to go into “analytical mode” to deter-mine what needed to change. Would you believe that it took until 2014 to figure out the real constraint in our business that was preventing us from achieving our goals?

Even though Design Success Univer-sity has grown approximately 50 per-cent per year, we were aiming much higher, and we weren’t achieving the breakthroughs that we wanted. Although we had both group coach-ing and workshops with the source of that quote in the first paragraph, even with his help we couldn’t come up with a solution for our challenge.

So we tried a few other coaches, and we hired a few “strategic strike” con-sultants to give us fresh advice. Those coaches and consultants also gave us great suggestions. However, they couldn’t seem to solve the heart of the problem, and we knew we needed to keep searching for the answer.

In March 2014, a consultant gave me a framework from which to evaluate our challenge, and over one weekend, I sat down and did the analysis he

Choose a coach to facilitate change

The True to Business Success

suggested. By the end of the week-end, I had the answer that I’d been searching for. It only took five years! Why did it take so long to get the an-swer? We practice what we preach—we invest heavily in coaching. It is the true shortcut to business success. However, finding the right coach is extremely important.

First, you must be extremely clear about what result you want to change. Then, make a list of all of the things you’ve tried to do to change that result. Once you’ve exhausted your options, you need to be very clear about what you need in assis-tance from a coach.

Do you need someone to analyze your financial model—the way you make money in your business? If I were to pick one thing that most designers don’t really understand, it is that. They don’t know how to price their services for profit. They follow their peers without truly understanding what it takes to achieve their goals.

There are many self-designated coaches and consultants in the design field, but often they follow a formula that they teach to every client. But each business is different as is each entrepreneur. You want to hire someone that understands why you’re in business, what you’ve done, your true skills and gaps in skills, and they must have a track record of

helping other designers just like you achieve their goals.

They need to show you how to create a customized financial model for your business, and they must also show you how to build the framework of the business to achieve your goals. Lastly, they must keep you account-able for following through on what you’ve committed to do. Coaching is a very fluid and personal relationship, and you must like and trust your mentor because that relationship is critical to your success.

What you want to do is fix the “heart of the problem” instead of the symp-toms. Without fixing the heart, the symptoms will reappear. Choose your coach or consultant carefully because they can accelerate your progress if they are great at evaluating the real blocks in your business. V

by Gail Doby, ASID

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Gail Doby is Chief Vision Officer and Co-Founder of Design Success University whose mission is to help you earn six fig-ures doing what you love.

Get the 2014 Interior Design Fee & Salary Survey eBook at www.interi-ordesignfees.com.

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20 | VISION

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his summer I had the unique opportunity to get a behind-the-scenes look at an amazing engineered

shading solution, customized by the renowned architect Renzo Piano. The project was a multi-purpose complex featuring the MuSe Museum of Sci-ence along with condominiums, offices and retail in Trento, Italy.

All of the shades for the complex were designed by Renzo Piano and manu-factured and installed by Model Sys-tem Italia. Model System has unique capabilities to create custom solutions that we typically do not see in the U.S. The European market demands dynamic products to conserve energy, and what I saw truly epitomized engi-neered shading solutions.

My host was Renato Borsato, sales manager and director of Model System Italia, who walked me through all the various creative applications Piano had requested for the project, based on the company’s FM41 and FM51 shades.

Custom solutions for MuSe Museum

Truly EngineeredThe FM41 is a simple gravity-assisted exterior shade. As modified by Piano, the roller is enclosed in a stylish, round aluminum cassette with stainless steel cables to stabilize the fabric as it trav-els. The complex features hundreds of these systems with the enclosure, hardware and fabric all in a green that correponds to a similar color used in the architecture of the condominiums.

The solution I saw next was very excit-ing. It was the FM41 Exterior Shad-ing Solution that was modified with hockey shaped aluminum arms that projected the shade cloth out as an awning treatment.

Across the balconies, this exterior shading solution employs only one motor to control all four shades. This technique is called coupling.

The larger patios offered a more complex dramatic shading system that utilized the FM51 technology. The FM51 functions by applying tension to the bottom hem bar, keeping the fabric taut and preventing sagging. Renzo

by Neil Gordon

An overview of the MuSe complex in Trento, Italy.

Piano designed all the cable systems, including the brackets. The fabric is an exterior solar shade fabric manufac-tured by Serge Ferrari.

The last stop was to the MuSe Mu-seum whose angled profiles echo the shapes of the nearby Dolomite Mountains. The bright orange FM41 shades installed in several locations

were striking against the glass and steel structure.

The use of color in the shades by the architect was exciting to see. Hope-fully, architects in the U.S. will be bold enough to incorporate these exterior shading solutions into their upcoming projects.

The collaboration between the archi-tect Renzo Piano and the manufac-

The customized coupling solu-tion, shown top, and a view of the awning systems from the exterior.


Neil Gordon is the founder of InSync Solar, a provider of educational content on engineered shading solu-tions to the architectural community. As a 30-year veteran in the window cov-ering industry Neil works with architects, designers and contractors to supply engineered shading solu-tions.

turer Model System Italia was a remarkable achieve-ment. Over 6,000 shading solutions in several differ-ent variations and styles were custom designed and installed. See the follow-ing page for my interview with Renato Borsato and his thoughts on the market for engineered shading solutions. V

The bright orange shades installed in the MuSe Museum, as seen from both the exterior, top, and the interior of the building.

NEIL GORDON AT IWCE 2015

Neil Gordon, the founder of InSync So-lar, will present “An Architect’s Guide to Engineered Shading Solutions” on Tuesday, January 20, as part of the IWCE 2015 educational program. This hour-long presentation will address how to successfully control solar heat gain and excessive glare in any build-ing by integrating both interior and exterior window treatment solutions. Neil will present product examples and case studies along with his new book An Architect’s Guide to Engi-neered Shading Solutions. Although geared for architects, designers, con-tractors, builders and others will ben-efit from this information.

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s the general manager of Model System Italia, an Italian fabricator of engi-neered shading systems,

Renato Borsato is an ideal resource for detailed information on the state of the industry. Neil Gordon: What is the history of Model System Italia?

Renato Borsato: Model System is a multi-generational family business, founded in 1964 with my father, Egidio Borsato, and my uncle, Leopoldo Bor-sato. My father has since passed away, but my uncle still heads our company. My brother Stefano is the engineering manager, and Leopoldo’s two sons, Fla-vio and Roberto, are very involved in the business. Flavio is the production manager, and Roberto is the manager of domestic markets.

When my father and uncle started the business 50 years ago, we primarily-

Interview with Renato Borsato

The of an Industry

manufactured Venetian blinds (the Model System factory is 30 minutes from Venice). Today we have grown to over 100 employees producing both interior and exterior shading solutions, serving top architects and contractors throughout the continent and beyond.

NG: How have you seen solar shading evolve in Europe over the past five years?

RB: The evolution of the solar shade has centered on the need to opti-mize resources, and in particular, maximize our energy usage. With the extreme high cost of heating and cooling throughout Europe, own-ers and architects are constantly seeking ways to improve build-ing efficiencies. This evolution has paved the way for innovations, such as the double skin façade on build-ing envelopes all throughout Europe. Our blinds and shades have now become an integral component of these double glass-building systems.

In Europe, and in particular France, these products must meet certain performance standards, and the Model System so-lutions are leading the way in such compliances.

NG: Many of Model System solutions are integrated into the façades of buildings. Whom

do you partner with to design such advanced shading systems?

RB: This is an interesting question. We actually need to work with a variety of partners. As our products directly contribute to sustainable solutions, we work with such organizations as the Department of Construction and Architecture, the Division of Energy and Building Design, and of course the curtain wall manufacturers. In fact the curtain wall manufacturers have become important partners to Model System, as we need to work very closely together on projects. Our blinds are designed and manufactured for their integration into façade systems; therefore, the product engineering needs to be coordinated.

NG: What are the most exciting proj-ects you have done? RB: Model System has participated on some amazing projects, which thanks to good fortune and strong relationships, were brought to us from several of the world’s great architects. For example, we have had a close and long work-ing relationship with Renzo Piano. We recently completed the MuSe complex designed by the Renzo Piano Building Workshop, a tremendous opportunity to feature our exterior shading solutions, the FM41 and FM51. (Editor’s note: see previous page for details.)

We also had the pleasure of working with architect Zaha Hadid who was the first woman to receive the Pritzker Architecture Prize. We worked with her firm on the Maxxi Museum of 21st Renato Borsato in the Model System showroom.


çade, where our shades have become a key visual element of the building.

Model System is able to pro-vide shading solutions glob-ally. You can find our systems all throughout Italy, France, Switzerland, Luxemburg, Portugal, Spain and Greece. In addition, we will soon have a presence in North and South America.

NG: What do you see as the future of engineered shading solutions?

RB: At Model System we are engi-neering and developing products that meet the demanding needs of tomor-row’s dynamic facades. Our fabrication capabilities are second to none in the industry. Architects know if they can design it, we can build it. With this in mind, I see the future of engineered

Century Arts in Rome. Jean Nouvel de-signed the Hotel Silken Puerta Amer-ica in Madrid with a colorful array of our FM41 and FM51 systems. Another exciting project we were specified on is the Zurich Insurance Headquarters in Milan. (Editor’s note: This project was featured in the Sept/Oct issue.) The Ar-chitect Alessandro Scandurra featured our FM51 system across the entire fa-

Model System Italia modelsystemitalia.it

Neil Gordon insyncsolar.com

Facebook: facebook.com/DWFContract

LinkedIn: linkedin.com/in/insyncsolar

CLOSER LOOK

shading solutions as a growing inte-grated building system that architects cannot ignore. The shading solutions we provide can meet the needs of energy efficient buildings, and provide comfort to their occupants—from small residential projects to a large commercial complexes. V

One of the automated fabrication operations at Model System’s factory floor.

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ilson Fabrics USA, which made its official U.S. debut at last year’s IWCE, was gratified

with the market’s response. The past months have been busy ones for the company, as they were happy to fulfill numerous orders from the show, while continuing to learn more about the U.S. custom window treatment industry.

In the midst of its prepartions for IWCE 2015, Chris Sencek, the company’s general manager, took a moment to discuss the results of the 2014 show and plans for 2015.

Vision: IWCE 2014 was Wilson's first major face-to-face with the U.S. market. What were your expectations?

Chris Sencek: Based on some prospective client meetings be-fore the show, we had anticipated a positive response, but as an overseas-based com-pany, we weren’t exactly sure how we would be received. We wanted to ensure we weren’t treading on any toes within the industry as we see our fabrics as filling a gap in the U.S. market that wasn’t be-ing serviced.

Even so, we were overwhelmed with the positive responses from

A welcome new resource

Building on potential customers. Our stand was consistently busy and everyone was ex-tremely interested in our designs, which was fantastic! Not only did people love our designs, the fact that we offer coor-dinating drapery and blind ranges was seen as a distinct point of difference and a real advantage.

Although our distribution center wasn’t fully set up at the time of last year’s show, we were able to ship

Based in Australia, Wilson Fabrics designs, mills and markets its own range of fabrics—including wide-width jacquard fabrics for blinds, woven textures for curtains and draperies and its proprietary Blockout fabric. “Having our own quality manufacturing mill ensures we can do quite technical weaves and designs that cannot be easily duplicated by our com-petitors,” Sencek said. “With our in-house design team and weave specialist, we continually develop designs influenced by worldwide trends, and bring the best of these to the U.S. market.”

sample books shortly afterwards. So, for IWCE 2015, we’re very excited to say that Wilson Fabrics USA is stocked, set up and ready to go!

Vision: What type of research did Wilson do to determine what products to offer in the U.S.?

CS: Wilson Fabrics has been supply-ing quality, Australian-made drapery and blind fabrics to custom curtain and


Vision: What were the initial roll-out plans and how, if at all, did these plans change based on reactions from IWCE 2014?

CS: The show generated a lot of inter-est, leads and customers that our U.S. team has been following up on ever since. Our sample books have been flying out the door, and now that our distribution center is fully set up, or-ders are coming in, which is great.

At the show we gained a greater un-derstanding of which ranges would be more popular so we made sure we ad-justed our stocks accordingly to ensure we would be holding more stock of key colors and designs.

Vision: What are some of the most significant differences between the Australian market and the U.S. market?

CS: The biggest difference is the sheer size of the market. Australia has a pop-

blind retailers since its inception in 1926, and we’ve been exporting fabrics from Australia for some time now, including into Canada. So we had a good idea of what designs would work well and this was re-affirmed by the feedback we received at R+T Stuttgart in 2012.

Even so, we put a lot of research into determining what products to offer and how to set up our U.S. operations. We spent months on research, gauging interest in our designs across the U.S., as we know that geographic location, especially in a country as diverse as the U.S., can have an effect on tastes and styles. Thankfully this all led to the same conclusion: that what we had to offer in our blind and drapery fabrics was, and is, unique in the U.S. market and customers were very excited at the prospect that they would soon be able to buy direct from a locally stocked warehouse, and not all the way from Australia.

ulation of around 23 million, which is vastly smaller than the U.S. at over 300 million. The tastes, styles and window furnishing requirements are still quite similar, which is why we found the U.S. market was the perfect fit for us.

Vision: What are Wilson's plans for IWCE 2015?

CS: We have some very exciting developments and ranges planned for 2015 that we can’t wait to release to the market at IWCE 2015. This will be the first time we are showing these designs in the U.S., and they have been fast-tracked from Australia to ensure we release these ranges in the U.S. as soon as they are available. We look forward to seeing everyone there! V

Whether you are new to residential interior design or someone who has been in the field forever, the Interior Design Society has much to offer. IDS members work in many settings including window coverings, color and fabric specialists and residential interior design. Our members come to the organization with a variety of experience and educational backgrounds. What we all have in common is a passion for beautiful design, a thirst for knowledge and a commitment to help clients create the home of their dreams.

Come see why IDS is where you belong!For more information on IDS Membership, visit our website at

www.interiordesignsociety.org/membership or call 336-884-4437 ext. 225

Mention this ad in the “How Did You Hear About IDS” section of your application and receive 10% off your dues! (Offer applies to new memberships only. Does not apply to membership reinstatements.)

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s an international design company, Coulisse prides itself as a trend maker. Since its introduction to

the U.S. market in 2011, the company’s stylish range of blinds and shades have gained it many dedicated clients.

Part of what sets Coulisse apart is the company’s approach to product development, which is firmly rooted in its exclusive trend report, a guid-ing document that spans a three-year product cycle.

In 2015, Coulisse is set to introduce another new trend theme—Sharing—and head designer Catharina Idema shared some information with us prior to the official launch.

Vision: What are the core underlying themes or factors influencing this cur-rent trend theme?

Catharina Idema: A digital world now allow us to share amazing experiences. Therefore we have chosen “Sharing”as the theme for our new collection; inspired by interconnectedness, new relationships between man and space and the balance between technology and authenticity. The common factor is that they are all ahead of time even if the inspiration comes from something very old. For example, company direc-tor Christiaan Roetgering bought a large collection of antique silk pattern books from a former silk factory in the Como region of Italy, and these have been a wonderful source of inspiration.

Trend research sneak peek

Inspiring the of Window Decoration

From Coulisse’s Brasilia collection, this fire-retardant fabric is suitable for roller shades, panel track shades and vertical blinds. The color shown is Andorra, an appropriate choice for this elaborately tiled bathroom.


We try to evolve and inspire the world of window decoration. We believe innovative system devel-opment and high-end collection design is inextricably linked, and we are always looking for new ideas. The newest collection includes four different themes—Heritage, Botanic, Untitled and Togetherness—and is suitable for roller and panel blinds.

Vision: Can you describe some elements of each of the themes?

CI: For over two years, Coulisse has been the proud owner of a large number of antique silk books. These luxurious designs from the past influence the jac-quards and prints in our current collection—especially the Heri-tage collection, (top) with rich jacquards in deep, warm colors as well as baroque prints on lush fabrics. These evoke a classi-cal, stylish ambiance and, when paired with modern materials and a metallic effect, the mood is almost mystical. The main colors are brown, dark red, gold and copper—a rich, wam, palette.

The Botanic collection (center top) is a response to the com-plex, demanding, high-speed-world, where decorative florals provide an escape to imaginary worlds. Decorative flowers are everywhere—re-imagined, reinvented, abstracted or sim-ply painted in unconventional colors, but always up-to-date. The floral prints and jacquards in Botantic range from subtle, to brassy and modern in both brights and pastels.

A longing for silence and the desire to be anonymous and untraceable form the basis of Untitled (center bottom). In design this is expressed through abstraction and monochro-matic color usage. This collection

embraces transparency and clarity, with simple, fresh tex-tiles that filter light beautifully. Clean whites, combined with disarmingly simple primary and secondary tones make for a charming, breezy and beauti-ful palette.

Connection is the basis of Togetherness (bottom)—a desire for genuine contact and sharing experiences. This col-lection integrates nature into the interior though unique con-trasting textures with a wool, linen or woven-paper looks. A modern approach to bring-ing nature back in our lives. Inspired by nature, the palette is calming and grounded, with unique, contrasting textures helping to reintroduce earth’s natural abundance into our way of life.

Vision: How do these relate to the themes from the previ-ous Coulisse trend theme which was Blue Blue? What aspects have evolved, and how? What aspects have de-clined in significance?

Catharina Idema: The trend “Blue Blue” is something that is still going on—we expect it to have a very long life in interior design. Our four new collec-tions are a world of their own.

While we do want to be seen as trend-forward, we also want the Coulisse brand associ-ated with key phrases such as: innovative, in-house designed and created, and multifunc-tional. This is what inspires us and our clients. V

Coulisse coulisse.com

CLOSER LOOK

AskWindow Fashion Vision Magazine is Excited to Feature Motorization Section Powered by Somfy.

Question: I am photosensitive and looking for window treatments that block 100% sun’s UVA and UVB rays. Any suggestions?Answer: While it’s understood that taking sun safety precautions is important outside, few people realize they can sustain sun damage indoors, too. Window glass blocks UVB but lets much of UVA through. The percentage of UVA that passes depends on the type of glass and the type of coating on the glass. You can consider a special glass that blocks the harmful rays or use a special UV protection window film. Window shades, draperies or blinds are another option, which can also add lots of style to your home. Select fabric that provides sufficient protection, pick a design and motorize them for ultimate convenience.Somfy powered window treatments, equipped with a Sunis Indoor WireFree™ RTS sun sensor, will automatically adjust during peak sun hours of the day, so you won’t even have to think about closing your blinds. As a bonus your furniture, upholstery and wall art will also be protected from fading.

Question: Our customer is looking to purchase motorized roller solar shades for a room that will require they be lowered each morning the sun is shining. Should I suggest battery operated motors or because of the frequency of use should I be looking at 120v motors? Your thoughts would be greatly appreciated.Answer: Plug-in power provides maintenance-free operation and the power cord can be hidden behind draperies, side panels, top treatment or along the window frame. However some windows may create a challenge. For example, there may not be any outlets near the window. In such cases, Somfy’s WireFree™ Battery Powered systems are the solution. Our patented battery technology powers a variety of window coverings that install in minutes. Somfy motors are designed for daily use, meaning lowering and opening the shades every day is standard. But if cost and upkeep are still an issue, your client may want to consider our WireFree™ Solar Pack as an efficient green alternative. This solution harnesses the sun’s energy to charge the battery resulting in reduced maintenance and battery replacement.

Question: I have a project that requires motorizing window treatments in a home theater. The client is considering more windows in the main living area as well. He used Z-Wave in his home, and wants to continue that with all of the window coverings in the theater and great room.Answer: With the home theater and smart home trend, motorized window coverings are becoming part of the norm. With the use of intelligent Somfy motors, window treatments can be a big part of the smart mix. Somfy motors easily adapt to the technology with the Z-Wave® to Radio Technology Somfy® Interface (ZRTSI). All window coverings powered by Somfy can be integrated with total home control systems based on technologies such as Z-Wave®, ZigBee™ and now also WiFi with Somfy MyLink™. A smart phone or the same remote, touch screen, wall panel which controls lighting, security, HVAC and audio-video equipment can also adjust motorized window coverings.

Introduced in the previous issue, our new “Ask Somfy” column is the perfect way to get all your questions answered from Somfy, a global leader in the manufacturing of strong, intelligent and quiet motors for both interior and exterior window coverings. Somfy has produced more than 110 million motors since 1980 and offers the industry experience to respond to any question related to motorized window coverings. So whether it be a technical question on motor/control options for a particular window covering application or how Somfy can assist you in expanding your motorization business.

Have a question? Somfy has the answer! Send an email to [email protected]

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re you feeling stuck or overwhelmed in a world of change? After all, we live in a world of almost

constant change—economic, political, technological and in the language and arts as well. If all this change has you frozen, you’re not alone.

For many, the normal reaction is to dig in, and to resist the changes that occur. For some, the reaction is to blame someone or some event for the changes they perceived to be a nega-tive occurrence in their lives. And for others, change offers a good excuse to pursue destructive behavior as a way of painting over the “unwanted” occurrences in life.

While it may be that there are seldom any quick or easy fixes to many of the upsets brought about by change, with a different per-spective and point of view, you can find a way through the changes and their effects. You don’t merely have to ac-cept what appears to be a negative experience in your life; instead, you can observe what is changing around you, and then be-come aware of what effect those changes are having on you.

Adapting to change

The is Yours

You get to choose how these changes will impact your life.

Jim Rohn, the entrepreneur and motivational speaker known for his rags-to-riches history, said it well:

“You must take personal responsibil-ity. You cannot change the circum-stances, the seasons, or the wind, but you can change yourself. That is something you have charge of.”

You can realize that uncomfortable change may ultimately be for your good. Things that make you uneasy can be something that brings you lib-eration. Change should be a catalyst—something to adapt to and love for its ability to bring out your best. V

by Laverne Gehman, Allied ASID

LAVERNE GEHMAN AT IWCE 2015

Laverne Gehman will present “The Choice is Yours, Adapting to Change” on Tuesday, January 20, as part of the IWCE 2015 educational program.

An entrepreneur with more than 35 years of experience in the home fur-nishings and window fashions busi-ness, Laverne currently runs Laverne Designs out of Naples, Fl. Having studied with several transformational leaders, he is passionate about shar-ing practical steps to make a positive difference in the lives of everyone he meets.

Laverne Gehman, Allied ASID designerlaverne.com

Facebook facebook.com/LaverneDesignsLLC

Blog: designerlaverne.blogspot.com

CLOSER LOOK

Change and the uncertainty it brings may put you at a crossroad, but the important thing to remember is that you determine how to move forward with your life.

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THIS PAGE: Brilliant touches of crimson add a dramatic touch of color to a neutral room. “When you have fabric like this Romo silk,” Tammy said, “a simple approach works best to highlight its beauty.” The softly gathered round pillow, left, is a Duralee fabric with trim from Fabricut.

OPPOSITE PAGE: A polka-dot fabric from Beacon Hill is complemented by Kravet trims, while in the dining room, a stunning chandelier takes center stage. Neutral drapery panels in a Lee Jofa fabric are topped by a stepped cornice in a modern geometric from Kravet. Design and workroom: Tammy Paradoski, Daisy Chain, LLC. Photographer: Sheena Lepard, Sheena Lepard Photography.

A dynamic design duo

Red Carpet Imagine yourself so close to the red carpet you can see the beautiful details

of every garment worn by the celebrities. Photographers compete to get that

one iconic image that inspires the world. You can see up-close how each

beautiful couture gown has been carefully stitched and hand-embellished. ¶

Well, there's no need to wait any longer—this red carpet experience is com-

ing to you! ¶ Tammy Paradoski and Jill Ragan Scully have been collaborat-

ing together since the 2014 IWCE show to compile some of the finest and

unique window treatments and fabrication methods to inspire you and your

business. See their “Ultimate Soft Treatment Runway Show” on Wednesday,

January 21, at IWCE 2015. ¶ Bring your camera and arrive early to get a

fabulous seat close to the red carpet in order to capture every detail. V


JILL RAGAN SCULLY AND TAMMY PARADOSKI

AT IWCE 2015

The flashbulbs will be popping when Jill and Tammy present “The Ultimate Soft Treatment Runway Show” on Wednesday, January 21. Featuring all new designs for panel variations, va-lances, cushions, shades, slipcovers, upholstery, bedding, pillows, accesso-ries and more. Bring your camera to capture the amazing inspiration and exquisite techniques from these two design stars, created specifically for IWCE 2015. You will get twice the tal-ent, twice the tips and twice the tech-niques in one super session.

Tammy Paradoskidaisychainllc.com

Facebookfacebook.com/DaisyChainLLC

Pinterestpinterest.com/daisychainllc

Houzzhouzz.com/pro/tparadoski/daisy-chain-llc

Jill Ragan Scullyimpressivewindowsandinteriors.com

Facebookfacebook.com/Impressive WindowsandInteriors

Pinterestpinterest.com/impressivejill

Houzzhouzz.com/pro/jillraganscully/im-pressive-windows-and-interiors

CLOSER LOOK

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ack in June, in my role as coordinator of The Construction Zone at IWCE, I announced a new opportunity for WFCP members—the launch of the Artisan Project—developed to give WFCP

members a chance to design and fabricate the show-stop-ping vignettes that are one of the many highlights of The Construction Zone.

For the first time since the introduc-tion of The Con-struction Zone, these highly coveted spots were awarded to WFCP members based on design con-cepts submitted to fit one of six themes.

Artisan Project OverviewIn previous years, the vignettes were developed around a general theme, and the winning workrooms and/or designers came up with their own titles. This year, as a direct thank you to the fabric vendors, who are asked to donate at least 20 yards of fabrics, I decided to integrate the names of the fabric suppliers in the titles of the vignettes. The spon-sors and vignette titles for 2015 are: • Catania Fabrics: “Can’t Catania my Creativity”; • RM Coco: “Coco Chanel”;• Greenhouse Fabrics: “Greenhouse Rocks”; • Wesco Fabrics: “Go Wesco Young Man”;• Trend Fabrics: “Trend-sendence” and • Premiere Fabrics: “My Design Premiere.”

Introducing the WFCP Artisan Project

The Launch of a New

Hardware, trim, supplies and vignette accessories sponsors include: Hanes Lining, Helser Brothers, Iron Art by Orion, Rose Lace and Braid, Rowley Company, Safety Shade Cord Locks, and Elizabeth Cole Interiors. As all these other components are equally necessary, the 2016 Artisan Project themes will recog-nize a different set of sponsors.

The concepts submitted for each vignette were submitted anony-mously to a panel of judges, with one design chosen for each theme. The winners were con-tacted, and plans began in earnest for the Artisan Project Fabrication Week-end, which was held Sept. 11-15 in Houston, TX, hosted by Alexandra’s Draperies LLC.

How it WorksYou may ask, why would 13 hard-working window

treatment professionals from all over the country leave their respective businesses and families for four days, and travel to a new city only to work non-stop to fabricate intri-cate and detailed window treatments for which they were not paid a dime? Because it’s a blast!

Having a weekend to fabricate the treatments together in one workroom was another new addition to the competi-tion. It served several purposes. First, many of us are sole proprietors, working day in and day out by ourselves. We

by Terri Booser

The participants of the 2015 WFCP Artisan Project, back row from left: Greg Mohr, Window Wear, LLC, Findlay, OH (winner); Staci Faulkner, Alexandra's Draperies, Houston, TX, (host and instruc-tor); Michele Martinez, Alexandra's Draperies; Jill Robson, Designs by Appointment, Franklin, TN (winner); Terri Horton, Puget Sound Draperies, Enumclaw, WA (winner); Julia Tamer, Golden Valley Interiors, Hendersonville, NC (winner); Judith Ellis, Judith Carol Ellis, St. Petersberg, FL (winner); Gil-lian Wendel, Wendel Works, Houston, TX (instructor); Jeff Booser, Studio of Drapery and Fabrication Arts LLC, Huntsville, TX (instructor). Front row, from left: Carla Ballman, Spring Creek Designs LLC, Dennison, MN (instructor); Rachel Barrera, Shorty's Window Collection, La Porte, TX (winner); Terri Booser, Studio of Drapery and Fabrication Arts LLC, Huntsville, TX (instructor) and Susan Kostelecky, SK Designs, Houston, TX (instructor).


yearn for some company to bounce ideas off and have fab-rication assistance. Second, with our creative, wondering minds, sometimes we tend to procrastinate. Being together would help the competition winners stay on task and get their projects completed. And, last but not least, it was to take full advantage of spending quality time with like-minded people to create memories.

Rachel Barrera, Shorty’s Window Collection, La Porte, TX, who fabricated the “My Design Premier” vignette, explained: “There is something special about working

Rachel Barrera, left, with advisors and instructors Stacie Faulkner, center, and Terri Booser, right, step back to look at Rachel’s work in progress.

To order go to: InSyncSolar.com/guide

36 | VISION

side-by-side with other charismatic drap-ery fabricators. There was an energy that inspired me to always be my best.”

And what an experience it was! All the out-of-state guests, as well as my husband Jeff, who is also a coordinator for The Construc-tion Zone, stayed together in a rental home for the weekend. A pizza party on Thursday night served as a meet-and-greet oppor-tunity for the winners and the five other professionals who offered their time and expertise for the weekend.

On Friday morning, Staci Faulkner and Michele Martinez of Alexandra’s Draper-ies, welcomed everyone to their wonder-ful workroom facility where we would be working for the next three days. Materials and supplies were dispersed, tables se-lected, and everyone got down to business.

Why it WorksThe rest of the itinerary was quite simple: eat, sew, eat, sew, eat, sleep, wake—and then do it all over, with a lot of laughter and encouragment added for good measure. Julia Tamer, of Golden Valley Interiors, Hendersonville, NC, fabricated the “Coco Chanel” vignette. “Being new to the indus-try, I was very nervous about submitting my design, and then about working with other, more established workrooms. But everyone was awesome! It was a wonderful experi-ence to help me grow and get out of that comfort zone.”

By Sunday evening, six over-the-top win-dow treatments were masterfully crafted though teamwork and camaraderie. For the six Artisan Project winners, their designs will be featured in this magazine, and they’ll receive the PR value of that along with their participation in an international trade show, when they’ll be installed in The Construction Zone. They can step back and revel in a sense of pride as their hard work is praised, photographed and reviewed by other professionals. But perhaps the most long-lasting results of their participation are the memories and friendships formed during the fabrication weekend.

Many thanks again to all the sponsors who contributed to the WFCP Artisan Project. I invite everyone to come to IWCE 2015 this January and visit The Construction Zone to see for youselves how these talented crafts-people transformed concept to installation.V

Susan Kostelecky, left, with Julia Tamer who developed the “Coco Chanel” vignette.

Jill Robson working on her “Can’t Catania my Creativity” project.

Judith Ellis determining the positioning of some of her cornice details for “Go Wesco Young Man.”

Greg Mohr assembling some of the decorative hardware used for “Greenhouse Rocks”.

Terri Horton’s project, “Trend-sendence,” required some very down-to-earth production methods.

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IWCE: VISION 15 • EDUCATIONAL PROGRAM

Register Now!

Registration Desk Hours Monday, January 19, 2015 12 pm – 5 pm Tuesday, January 20, 2015 8 am – 5 pm Wednesday, January 21, 2015 8 am – 5 pm Thursday, January 22, 2015 8 am – 5 pm

Show Floor• Industry’s largest international trade event• Over 60,000 net s.f. of exhibit space• Over 100 window coverings related exhibitors

from over 10 countries• Hours: Tuesday, Wednesday and Thursday 9 am – 5 pm

Conference Seminars• Showcases some of our industry’s most

accomplished experts as they share their individual and collective insights and knowledge

• The only opportunity of this caliber offered throughout our window covering industry.

• Come prepared to learn, collaborate, to be inspired!

• Hours: Tuesday, January 20, 2015: 9:15 am – 5 pm; Wednesday, January 21, 2015: 9:15 am – 5 pm; Thursday, January 22, 2015: 9:15 am – 10:30 am

Welcome to Design & Construction Week!For the fi rst time ever, fi ve world-class trade events have collaborated to unite during one powerful week in Las Vegas! IWCE, representing the window covering industry, joins the International Builders’ Show (IBS), the Kitchen & Bath Industry Show (KBIS), Las Vegas Market and the International Surface Event. One badge offers all attendees access to the entire host of home and design events.

We are excited to welcome our window covering industry as well as professionals from other industries to learn about the multi-faceted world of custom window treatments. There will be hundreds of new products to see at IWCE plus a new host of business-building and idea-inspiring seminars. Be sure to visit our special events, including new this year:

• Designology—Intensive pre-show education and show fl oor follow-up.• The Architect’s Pavilion & Lounge—The latest engineered shading solutions.

And our annual:

• Design and Workroom Competition Awards and Recognition.• Construction Zone—Amazing hands-on fabrication and demos.

Take advantage of the opening keynote ceremony Tuesday morning and the grand fi nale show closing performance by ZZ Top as part of D&CW!

What a way to kick off 2015, a year predicted to offer unprecedented opportunity for window coverings, home and design.

Enjoy Design & Construction Week and fabulous Las Vegas!

Las Vegas Convention Center, Hall S2, 3150 Paradise Rd., Las Vegas, NV 89109; 702-892-0711www.iwce-vision.com



Register Now!

Registration Desk Hours Monday, January 19, 2015 12 pm – 5 pm Tuesday, January 20, 2015 8 am – 5 pm Wednesday, January 21, 2015 8 am – 5 pm Thursday, January 22, 2015 8 am – 5 pm

Show Floor• Industry’s largest international trade event• Over 60,000 net s.f. of exhibit space• Over 100 window coverings related exhibitors

from over 10 countries• Hours: Tuesday, Wednesday and Thursday 9 am – 5 pm

Conference Seminars• Showcases some of our industry’s most

accomplished experts as they share their individual and collective insights and knowledge

• The only opportunity of this caliber offered throughout our window covering industry.

• Come prepared to learn, collaborate, to be inspired!

• Hours: Tuesday, January 20, 2015: 9:15 am – 5 pm; Wednesday, January 21, 2015: 9:15 am – 5 pm; Thursday, January 22, 2015: 9:15 am – 10:30 am

Welcome to Design & Construction Week!For the fi rst time ever, fi ve world-class trade events have collaborated to unite during one powerful week in Las Vegas! IWCE, representing the window covering industry, joins the International Builders’ Show (IBS), the Kitchen & Bath Industry Show (KBIS), Las Vegas Market and the International Surface Event. One badge offers all attendees access to the entire host of home and design events.

We are excited to welcome our window covering industry as well as professionals from other industries to learn about the multi-faceted world of custom window treatments. There will be hundreds of new products to see at IWCE plus a new host of business-building and idea-inspiring seminars. Be sure to visit our special events, including new this year:

• Designology—Intensive pre-show education and show fl oor follow-up.• The Architect’s Pavilion & Lounge—The latest engineered shading solutions.

And our annual:

• Design and Workroom Competition Awards and Recognition.• Construction Zone—Amazing hands-on fabrication and demos.

Take advantage of the opening keynote ceremony Tuesday morning and the grand fi nale show closing performance by ZZ Top as part of D&CW!

What a way to kick off 2015, a year predicted to offer unprecedented opportunity for window coverings, home and design.

Enjoy Design & Construction Week and fabulous Las Vegas!

Las Vegas Convention Center, Hall S2, 3150 Paradise Rd., Las Vegas, NV 89109; 702-892-0711www.iwce-vision.com



Don’t miss the excitement of IWCE 2015 as we co-locate again with the NAHB International Build-ers’ Show and the Kitchen & Bath Industry Show. The second annual Design & Construction Week will be one of the world’s largest gatherings fo-cused on new ideas, products and technologies. New this year is the International Surfaces Event held at Mandalay Bay and the Las Vegas Market on January 21 - 23, 2015.

With the co-location you have access to more new products, more industry-leading brands, and more opportunities to network with your peers.

FIVE SHOWS for ONE BADGE!Design & Construction Week brings together the International Window Coverings Expo, International Surfaces Show, Las Vegas Market along with Kitchen & Bath Industry’s main event and the International Builders Show. Nothing compares to this combined venue for bringing you the resources you need for current and future design projects.Design and Construction Week is brimming with the freshest designs, products and technology – plus CEU Seminars and special events! Make sure to take advantage of the dis-counted rates for Early Exhibit Hall Registration.

Window Fashions Vision magazine Envision Design & Ingenuity Workroom Competitions Awards Ceremony

Wednesday, January 21, 2015; 5:15 pm - 7:00 pm, Renaissance Hotel BallroomJoin other industry professionals to applaud the winners as they reveal the Big Ideas behind their trophy-winning creations. The annual Award Cere-mony celebrates the best in design and workroom. FREE event with hors d’oeuvres and cash bar.

Little Dresses for AfricaChanging lives one little dress at a time.

Little Dresses for Africa is a non-profi t 501c3, Christian organization, which provides relief to the children of Af-rica. Simple dresses are made out of pillow cases, and distributed through the orphanages, churches and schools in Africa to plant in the hearts of little girls that they are worthy! Please stop by the Construction Zone where there will be a dedicated area for attendees to participate in creating a dress and then display it (we will be providing the pillow cases).

ICFF @ KBISKBIS is pleased to announce the creation of the International Contem-porary Furniture Fair (ICFF) Pavilion within KBISNeXT. ICFF, known as the North American center of gravity for the global design trade, provides an opportunity to showcase the best of global design and luxury. The ICFF Pavilion will be located at the back of Hall S1 right before the IWCE Hall entrance.

The Architect’s Pavilion & LoungeEducating and gathering architects and designers together at the window is key to a perfect solution for both residential and commercial projects. For the fi rst time, IWCE will feature The Architect’s Pavilion and Lounge where architects will experience functioning, sustainable exterior solutions from Europe.

DesignologyThe mission of the Designology Stage is to provide an introductory, technology and business learning experience for Design Professionals showcasing the latest software systems, internet tech tools for all things design while also giving practical and informative business strategies and information. Don’t miss out on these free informational sessions. The stage will be located at the front of Hall S2.

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Digital Design Pro, D1 - 1:00-6:00Deb Barrett, Principal, Window Dressings,

WFCP Certifi cation Director A hands on coaching program developed specifi cally for design

professionals eager to master powerful digital technologies. Through demonstrations and real life exercises you’ll start to build your digital brand both on the important social media platforms, new media vehicles and with your tablet and laptops. Specifi cally developed to suit the needs of the design industry, the small class size will allow Deb to provide focused attention to each individual. You will need to bring your tablet (ios) and laptops to class. There

will also be a pre-workshop meet-up before the seminar.5 WFCP Technology Credits and .5 CEU

WFCP Certifi ed Member: $495 Non-Member: $495STRICTLY LIMITED TO 10 PEOPLE

Window Treatment Selfi es, D2 - 2:00-6:00Brandy Stoesz, Brandy Stoesz Photography

This is a hands-on in depth training session that teaches you how to get great shots of your designs in any conditions. Window treatments are notoriously diffi cult to photograph because

of their size, immobility and back lighting. We will cover camera settings, equipment, lighting techniques, tricks of the trade and

simple affordable solutions to everyday problems like a bad view or glare. The best part of this class is that you will learn on YOUR OWN equipment with a professional photographer there to guide

you and answer your questions. We will even practice staging, lighting and exposure with a real room. This class is designed to take your photos to the next level and make your designs look as

beautiful as they do in real life.4 WFCP Technology Credits and .4 CEU

WFCP Certifi ed Member: $495 Non-Member: $495STRICTLY LIMITED TO 10 PEOPLE

Register for all seminars online at wf-vision.com.

What Happens in Vegas – Red Carpet Tour, D3 - 12:00-6:00 Jackie Von Tobel

From inspiration to installation this is an opportunity to peek the behind the scenes to see how, what and where luxury design

happens in Vegas. Our hosted tour will begin with a behind the scenes white glove tour of a few of the best hotels on The Strip

and their amazing soft furnishings, then on to the workroom where these projects take shape. Finally, you will have the opportunity to be treated like a super star designer with an

exclusive red carpet tour of the Las Vegas World Market Center where you will discover some of the best design sources at market and be treated to champagne receptions and light nibbles along

the way. You will never look at Vegas the same way again! 5 WFCP Design Credits

WFCP Certifi ed Member: $295 Non-Member: $295Transportation Included

Bottled Lightning: Monetize a Trend, D4 - 1:00-5:00Susan Schultz, Editor, Window Fashion Vision

Magazine, Principal Space DowntownBeing able to apply a relevant, deep-seated trend to your business

is an essential tool to innovation and growth. This course will introduce more than a dozen workable trends, identify emerging

consumer expectations and provide inspiration in how other companies are applying these trends. Susan will work with each

participant to develop a trend specifi c to your market and provide the framework that will jump start its application in your business. You’ll leave with a detailed implementation plan that will allow you

to immediately put your ideas to work and a schedule for post-show follow ups. Includes: Pre-show webinars on trend theory and trend spotting, a review of historical trends and a look at

current consumer trends will lay the groundwork for the creative development that will take place on site.

4 WFCP Design Credits and .4 CEUWFCP Certifi ed Member: $495 Non-Member: $495

STRICTLY LIMITED TO 10 PEOPLE

Start your education a day early with these master classes.

MONDAY, JANUARY 19, 2015

DESIGNOLOGY is a unique opportunity for more—more learning and more time to learn; more in-depth discussions and more hands-on; more focus on you and your business needs.



Tuesday, January 20

1TU - 9:15-10:30What Workroom Supplies Should You Use? Where? Why?Terri Booser, Studio of Drapery and Fabrication Arts (SDFA) Workrooms have so many choices of supplies to use, so how do you know you are using the right supply for the right job? Buckrams, cording, pillow forms, linings, threads, shirring tapes, and fusible tapes will all be discussed, compared and analyzed in this presentation.1WFCP Workroom Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

2TU - 9:15-10:30DIY Publicity 101: Pitch With Confi dence and Get Your Projects PublishedAmy Flurry, Author “Recipe for Press”, Creative Director Parlore and Contributor Why do some interior designers seem to get all the press and how can you become one of them? Amy Flurry, author of the popular DIY publicity guide, Recipe for Press, will share valuable insider knowledge on what editor’s really want (and what they don’t need) plus answer your most pressing questions and more! What one word should be front and center in every pitch? What does a winning pitch to a magazine editor look like? How does a magazine pitch differ from a pitch to a blogger? How do I fi nd the right editor or blogger to pitch? How can I anticipate what editor’s are looking for? Do I attach pictures? How far in advance should I pitch? Can I pitch the same idea to two editors? How and when should I follow-up? And what’s the #1 secret to getting press? Amy will share what editors everywhere look for (but never tell you) and give plenty of practical advice and tips contributed by shelter magazine editors that you can implement immediately!1 WFCP Business Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

3TU - 9:15-10:30Phenomenal Ripplefolds: Hottest Window FashionRavi Pankhania, Principal Ravi Design CompanyRipplefold drapery is quickly becoming the most desirable style of curtain heading. In this one-hour seminar Ravi will throw back the curtain on some of the amazing fabrication and design techniques that he employs in fabricating some of the most phenomenal ripplefold curtains in the world. Including many tips and tricks and a comprehensive discussion on ripplefold spacing, participants will leave the class equipped with the knowledge to design and fabricate phenomenal ripplefolds that will wow their clients and help grow their businesses! There will be a good amount of time dedicated to Q &A and open discussion so bring all your questions!1 WFCP Design/Workroom Credit and .1 CEU WFCP Certifi ed Member: $35 Non-Member: $50

4TU-S - 9:00-12:00SUPER SESSION: Designing the Future: A Simulation to Connect with Today’s Custom ClientDeb Barrett, WFCP Certifi cation Director and Susan Schultz, Editor Window Fashion Vision MagazineA full workout for you and your business! This immersive experience kicks off with a pre-show webinar outlining the trigger issues for the Millennial Client, at the end of which, you’ll get a client assignment to fulfi ll once we all meet up in Las Vegas. At the show you’ll have the opportunity to interview your client in person and shop for product. There will be twists and surprises as you work to fi nalize your design presentation for your client—which will be done “Shark Tank”-style on the show’s main stage—with prizes for the winning designs! You’ll stretch your creativity, exercise your time management and team-building skills, and develop presentation and marketing abilities and so much more. Learn and retain these new skills by doing, not just listening. You’ll walk away understanding the Millennial Client, the drivers behind purchasing custom, and the keys to communicating your unique abilities, how to navigate changing projects specs and many more aspects of what it takes to close a sale with today’s custom client.3 WFCP Design Credit and .3 CEU WFCP Certifi ed Member: $220 Non-Member: $265STRICKLY LIMITED TO 32 PEOPLE

5TU - 11:00-12:15Hands on Hand StitchingAnn Johnson, Owner, Sew Easy WindowsThis is a fun hands-on class where attendees practice several different hand stiches while learning when and where to use them in the workroom. Emphasis is on choosing the best stitch for the job, economy of movement, and ergonomic care of hands. We also discuss quality tools–thread, thimbles and needles—as well as pricing structures for hand sewn treatments.1 WFCP Workroom Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

6TU - 11:00-12:15 Quick Sketching SystemJackie Von TobelAnyone can learn to draw professional quality sketches using my proven system. You will learn step by step methods that simplify and systemize the drawing process that can be used by beginners and experts alike to add speed and accuracy to their sketches. Using my simple shapes combined to produce fabulous sketches is easy and will improve your communication as well as your bottom line.1 WFCP Business Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

7TU - 11:00-12:15Seriously, It Takes That Long: Time ManagementMichele Williams, Scarlet Thread Consulting, WCAA Do you really know how much time you spend on the tasks in your business? Most of us underestimate how long something takes us, then scramble to get it all done by the deadline. This session will help you manage the tasks in your business including billable and non-billable. You will also learn about creative calendaring to manage your effi ciency and profi tability.1 WFCP Business Credit and .1 CEU WFCP Certifi ed Member: $35 Non-Member: $50

TUESDAY



8TU - 11:00-12:15Do What You Love, Love What You Do: Overcoming Occupational Blahs!Laverne Gehman, Allied ASID, Owner, Designer Treehouse Associates LLCHave you ever said “If I didn’t have to work, I would ...?” This presentation will help you reconnect to your sense of purpose in your chosen occupation. Laverne shares real life experience that helps you refocus on what is important to you so you will love what you do again!1 WFCP Personal Development Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

9TU - 11:00-12:15Astonishing Arched CornicesJill Ragan Scully, Owner Impressive Windows and Interiors, WFCP Workroom Certifi cation Director, WCAA, CHFA InstructorThe grandiose arched cornice makes a statement in any room. You will be taken through the detailed fabrication process of intermediate to advanced level treatments of this type. Attendees will learn the history of various styles and different fabrication methods in which they can be made and installation methods for each. We will also cover embellishments and applications of trims and details.1 WFCP Workroom/Design Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

10TU - 1:00-2:00An Architect’s Guide to Engineered Shading SolutionsNeil Gordon, Founder of InSync SolarArchitects are recognizing the importance of integrating window coverings into today’s dynamic facades. As an element of the building system, window coverings are now regarded as Engineered Shading Solutions. In order to successfully control such things as solar heat gain, excessive glare or light into a space, Engineered Shading Solutions are part of the planning and design stages of building facades. The book, An Architect’s Guide to Engineered Shading Solutions, will accompany this presentation. This program provides 1 AIA CES HSW CreditFREE

12TU, 11TU - 1:00-2:00Vendor PresentationTBDFREE

13TU-S - 2:00-5:00SUPERSESSION: Roman Elegance Simplifi edTerri Horton, Puget Sound DraperiesLearning how to make these elegant smocked roman shades will turn you into an award winning workroom with your clients as well as being a beautiful addition to your custom shade repertoire. Brush up on your hand sewing skills as this hands on class will go through all the steps from start to fi nish, learning how to calculate the yardage, laying out the smocking pattern and making sure it meets the industry safety standards. You will leave with a working hand sample to take home along with step by step instructions for future reference. 3 WFCP Workroom Credit and .3 CEUWFCP Certifi ed Member: $120 Non-Member: $165

14TU - 2:30-3:45Controlling Your Business Without it Controlling You!Michele Williams, Scarlet Thread Consulting, WCAA Feeling like a hamster on a wheel in your business and not sure how to stop or get off the wheel? This seminar will help you understand the fi ve areas where you are most likely to lose control of your business and provide you with practical suggestions for taking back control. After this session you will have a better grasp of your strengths, weaknesses and opportunities in business.1 WFCP Business Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

15TU - 2:30-3:45The Choice is Yours: Adapting to ChangeLaverne Gehman, Allied ASID, Owner, Designer Treehouse Associates LLCIf you have ever felt “stuck” in a world of change, this seminar is for you. Changes are occurring more rapidly than ever in our economy, politics, and culture. This presentation will help you realize that you can choose your response to these changes. Every attendee will take away practical insights.1 WFCP Personal Development Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

16TU - 2:30-3:45High End ServiceTammy Paradoski, Daisy Chain LLC, Founder of Chicagoland Workroom Professionals, WCAA, CHFA InstructorIn the world of custom, there are several different levels of products and services. High end service is not just about the quality of materials and fabrication techniques; it’s about the overall experience. The goal should always be to exceed a client’s expectations, so how do you know what the expectations are? This class will discuss the high end approach to service. Interpersonal skills, how to locate the best resources and where to fi nd inspiration are just some of the topics that will be covered. Attendees will leave the class with an understanding of high end service that will set them apart from others.1 WFCP Workroom Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

SPECIAL EVENT!17 TU - 5:15-7:00 2015 Awards CeremonyWindow Fashion Envision Design Ingenuity Workroom CompetitionJoin other industry professionals in applauding the winners as they reveal the Big Ideas behind their winning creations. Window Fashion Vision presents the premiere industry competition: the Envision Design Competition and Ingenuity Workroom Competition! FREE event, cash bar available and hors d’oeuvres. The Award Ceremony will take place in at the Renaissance Hotel Ballroom located directly across from Hall S1 of the Convention Center. FREE

TUESDAY



Wednesday, January 21

1WE - 9:15-10:30Making Sense of Compliant Shade OptionsTerri Booser, Studio of Drapery and Fabrication Arts With so many changes in shade fabrications with compliance issues there are now so many options, how do we know what to choose or should I just opt not to make them anymore? Let Terri put your mind to rest and analyze the options for you. Terri will share several options with price points, advantages and disadvantages, and what you must do to stay compliant.1 WFCP Design and Workroom Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

2WE - 9:15-10:30Deconstructing the WindowDeb Barrett, Principal, Window Dressings, WFCP Certifi cation Director This visual exploration of the materials and techniques found in custom window treatments will help you look at the window with a renewed perspective. Did you realize there are more than 100-plus decisions the designer makes in the custom window design process? And at any one step things can go wrong. Deb will dissect inspirational images layer by layer, analyzing the individual design decisions that go into making a truly exceptional window treatment. Not only will she discuss proven methods, but she’ll share some new tricks and solutions to make your projects easier and more effi cient for the entire team. Communicating the right techniques, options, and details between the client, workroom and installer helps everyone understand what comprises a truly custom window fashion—and ensures the completed design will be a stunning success.1 WFCP Design Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

3WE - 9:15-10:30Technology and the Growing Needs of Interior Designers: Integrated WorldAmy Flurry, Author of Recipe for Press, Creative Director Parlore and ContributorThe challenges of the business of interior design are increasingly being met with new technology. How has the abundance of information changed the design landscape? And how are today’s design professionals navigating the ocean of opportunity? This is a chance for attendees to spark conversation and to share both the benefi ts and challenges technology presents the interior designer and the entrepreneur. I will discuss that as a creative director for a new startup company the challenges and the tools we’ve used successfully to organize, to market, to streamline and communicate with our customers. We will also discuss what tools specifi c to the design community have changed owners business for the better and how new offerings can be integrated with platforms, like QuickBooks for example, they are already using. 1 WFCP Technology/Business Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

4WE-S - 9:30-12:15Super Session: The Ultimate Soft Treatment Runway ShowJill Ragan Scully, Owner Impressive Windows and Interiors, WFCP Workroom Certifi cation Director, WCAA, CHFA Instructor; Tammy Paradoski, Owner Daisy Chain LLC, WCAA and CHFA InstructorEncompassing two leading industry powerhouses, this all-new soft treatment runway show has endless inspiration and exquisite technique. We will be showcasing panel variations, valances, cushions, shades, slipcovers, upholstery, bedding, pillows and accessories to name a few. Be sure to bring your camera to capture your favorites and be prepared to be wowed with creativity. You will get twice the talent in one super session with Jill Ragan Scully and Tammy Paradoski.3 WFCP Design/Workroom Credit and .2 CEUWFCP Certifi ed Member: $120 Non-Member: $165

5WE-11:00-12:15Little Black Dress II: The Versatile ValanceTerri Horton, Puget Sound DraperiesThis builds on our little black dress concept for interchangeable accessories for drapery panels. Using a basic valance for our foundation piece you will be mesmerized by how you can change the look by changing out the accessory pieces. Adding swags, cascades, jabots, pennants and slipcovers to change the look and shape of your valances. This makes a great sales tool to show your clients/designers and lets them interact in the design process of creating their own unique top treatments. The versatility of interchangeable pieces will keep your clients coming back for more.1 WFCP Design Credits and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

6WE - 11:00-12:15Forward Motions: Interior Design Trends for 2016 and BeyondSusan Schultz, Editor Window Fashion Vision Magazine, Principal Space DowntownA compilation of trend themes from some of the world’s top forecasters as well as those spotted at international design shows. With a focus on key palettes and material usage per theme, the session focuses on what’s next as seen in Paris, Milan, London, New York and other leading markets. Grouped by show and season you’ll spot the “theme and variation” of underlying trends that are shaping the patterns, colors and materials of the next wave of interior design.1 WFCP Design Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

7WE - 11:00-12:15Introduction to Motorized Window Coverings and How to Sell Them Confi dentially O’D McKewan, General Manager, Master Installer, 3 Blind Mice Window CoveringsIf you are intimidated by motorization, or would like to learn more about how to sell motorization, this is the easy to understand class and the fi rst step to becoming a master in motorization. You will learn and understand the correct terminology, the different motor types and control options, and you will be able to identify and suggest proper power supplies. By the end of the course you will have a fi rm grasp on the options available to you and how to relate that to your clients.1 WFCP Installation/Technology Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

8WE, 9WE, 10WE - 1:00-2:00Vendor PresentationTBDFREE

WEDNESDAY



11WE-S - 2:00-5:00Super Session: Challenging the Oversized TreatmentAnn Johnson, Owner Sew Easy WindowsOversized designs add a whole new level of challenges. The workroom must deal with the extra weight of fabrics and hardware, treatments that are larger than the table, and installation challenges. In addition, fabric tends to react differently on a larger scale. This technique-rich class focuses on tabling oversized treatments, building structure to control the fabric, hinging and fi nishing techniques to simplify transport and install, and some pricing considerations.3 WFCP Workroom Credits and .3 CEUWFCP Certifi ed Member: $120 Non-Member: $165

12WE-S – 2:00-5:00Social Media FitnessJill Ragan Scully, Owner Impressive Windows and Interiors, WFCP Workroom Certifi cation Director, WCAA, CHFA Instructor; Tammy Paradoski, Owner Daisy Chain LLC, WCAA and CHFA InstructorIn order to maintain a growing business that stays relevant it is important to have an online presence. If a potential client was to Google you, what would he/she fi nd and would it adequately represent you and your business? Join Tammy Paradoski and Jill Ragan Scully for this class as they assess your social media fi tness and review the many aspects of keeping your business updated. We will examine the benefi ts of having an online presence that accurately represents your business while reaching your target clientele. In order to provide a personalized assessment each attendee will be asked to submit specifi c information to the instructors in advance. Attendees will leave energized with practical ways to improve their business image.3 WFCP Business/Technology Credit and .3 CEUWFCP Certifi ed Member: $250 Non-Member: $250STRICKTLY LIMITED TO 16 PEOPLE

13WE - 2:30-3:45Profi t through Signature Products: Elevate Your BusinessJackie Von TobelLearn to take advantage of new technology and services available today to easily design, manufacture, and sell signature product lines to your customers. Open a whole new stream of revenue for your business by offering signature fabrics, pillows and decorative throws that represent your brand and design aesthetic. Jackie will show you step by step, how to enter into and profi t from a lucrative market while using it to elevate your brand at the same time.1 WFCP Business Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

14WE - 2:30-3:45Modern Luxury CurtainsRavi Pankhania, Ravi Pankhania DesignRavi Design is synonymous with exquisitely made soft furnishings. From couture drapery to handmade bedding Ravi has been creating modern and luxurious soft furnishings for almost two decades. In this seminar Ravi will showcase some of his time-honored and proprietary techniques for fabricating amazing curtains. The class will also cover fi nding and selling to the right customer and how to grow your business in the luxury market. The class format will be informal with open discussion and questions are strongly encouraged. 1 WFCP Workroom Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

15WE - 2:30-3:45Resolving Misunderstandings and Confl ictJudy Wilfong, Owner and Designer of Windows & WallsThis course prepares you for those unwanted but diffi cult times when a client is dissatisfi ed. You will learn how to calmly and diplomatically work through the confl ict with the client. You’ll walk away from the class feeling confi dent in your ability to handle challenging situations, come to an agreement, while retaining the client. You’ll have knowledge of what you must know before meeting with the unhappy client, what solutions to offer and how to present solutions.1 WFCP Business Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

THURSDAY, January 22, 2015

1TH - 9:15-10:30 Fashioning the Pagoda Pelmet & CorniceJill Ragan Scully, Owner Impressive Windows and Interiors, WFCP Workroom Certifi cation Director, WCAA, CHFA InstructorThe grandiose pagoda pelmet/cornice makes a statement in any room. You will be taken through the detailed fabrication process of intermediate to advanced level treatment of this type. Attendees will learn the history of, various styles, different fabrication methods in which they can be made and installation methods of each. We will also cover embellishments and applications of trims and details.1 WFCP Workroom Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

2TH - 9:15-10:30Ripplefold Draperies in Depth Anita BoetsmaRipplefold draperies can be confusing even to a pro. In this class you will learn to calculate fabric easily and accurately. You will see working samples of four different hardware systems, including tapes and carriers. We will cover managing stack back, fabric fullness and calculating custom tape spacing. You will learn how to make installation easy and fast. When you leave this class you will have an excellent understanding of the ripplefold-style drapery.1 WFCP Window Credit and .1 CEU WFCP Certifi ed Member: $35 Non-Member: $50

3TH – 9:15-10:30Mastering Motorization of Custom Window TreatmentsO’D McKewan, General Manager, Master Installer 3 Blind Mice Window CoveringsIf you are comfortable selling standard motorization for window coverings, this class will take you to the next level of custom motorization. It will allow you to speak confi dently about motor options, power supplies and control options. It will defi ne the correct terminology when describing the motorized window coverings to prospective clients, electrical engineers and automation integrators.1 WFCP Installation/Technology Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

4TH - 9:15-10:30Secrets of Keeping Customers Coming Back for MoreJudy Wilfong, Owner and Designer of Windows & Walls For 30 years Judy has kept her customers coming back for more window fashions and more beauty. She shares her secrets, knowledge, and tips. Attendees will gain knowledge on how to develop a client’s trust, make a friend, and build client loyalty that can withstand fi erce competition. 1 WFCP Business Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

WEDNESDAY - THURSDAY


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WFCP EDUCATION PASSPORT Constant learning is key to every business person’s success. WFCP introduces the Education Passport – a yearly subscription to top level education and savings for the window covering professional. Brush up your skills or work towards WFCP Certifi cation with the mega money saving Passport to success!

• WFCP has the only certifi cation program within the custom window treatment industry

• You can become cer-tifi ed in three areas- Design, Workroom and Color

• We have over 8,000 industry professionals who have become certifi ed within our program

• Our team offers a great support system for you to achieve the program status you are reaching for

• We offer a compre-hensive program called “Fast Track” to gain Associate level certifi cation in both Design and Workroom in only six weeks

• Fast Track is available Live several times a year and will shortly be available with-in our on-demand library

• Classes that you take at IWCE qualify for credits towards your desired certifi cation level

• As long as you keep your membership current and take 12 credits of qualifi ed education in a two-year period your credits will NEVER expire

www.wf-vision.com/certifi cation

Did you know? WFCP and WCAA have merged their certifi cation programs into one.

Annual Subscription fee of $150 includes:• One year subscription to Window Fashion VISION magazine• Four on-demand webinars• Two live webinars• One admission to the International Window Coverings Expo• A link to WFV digital edition and more! Subscribe now and earn credits towards your WFCP certifi cation at this great price!www.wf-vision.com/passport

Only $150a year.(A $482 value)

INTRODUCING THE



Year after year the Construction Zone contin-ues to be a bustling hub for sharing, learning and inspiring, as top workroom experts share their techniques, their passions and their tal-ents. This year will be no exception, yet will offer a few new features. The Construction Zone Coordinator, Terri Booser, comments on what we can expect. “First and foremost the vignettes this year are the result of the fi rst annual WFCP Window Fashions Artisan Project. The contest premise was for WFCP members to design an innovative treatment and win the opportunity to fabricate it, with all the materials and supplies donated by sponsors, at a fun- fi lled fabrication weekend hosted in Houston. Six talented fabricators did just this to create the eye candy of the CZ and they are superb! As for the demos, this year’s Construction Zone will be set very similar to 2014, except we have added seating to relax while attendees are in the “Ears and Eyes” presentation area. We also have several new presenters that are eager and able to make their debut! And last but certainly not least, we are supporting the shows charity component as we will have a dedicated space for attendees to construct a dress for “Little Dresses for Africa”. It is going to be a great show! “

Tuesday: Hands On Zone10:00 Joining Twist Cord Cathy Tucker11:00 No Drilling Button Tufting Cathy Tucker12:00 Simple Soft Cornice Construction Cathy Tucker1:00 Making Bias Binding Tips and Uses Jill Robson2:00 Celtic Applique with Bias Binding Jill Robson3:00 Perfect Mitered Corner on Inset Banding Ann Johnson4:00 TBD 4:30 Little Dresses for Africa Project

Tuesday: Eyes and Ears Zone10:30 Eyes and Ears: One Seam App Debbie Williamson11:30 Cool Gadgets for Installation Jeff Booser12:30 Quick Kingston Tips Terri Booser1:30 Anchors for Installs Jeff Booser2:30 Reversible Pillow Sham Cathy Tucker3:30 Sketching with Jackie Jackie Von Tobel

Wednesday: Hands On Zone10:00 Setting Buttons with an Upholsterers Knot Ann Johnson11:00 Tailored Button Hole for Rod Pocket Returns Ann Johnson12:00 Bias Banding with a Twist Jill Robson1:00 Inset and Wrapped Banding Cathy Tucker2:00 Tufting - Make a Pincushion Michele Martinez3:00 Cathedral Pillow Michele Martinez4:30 Little Dresses for Africa Project

Wednesday: Eyes and Ears Zone10:30 Options for Using Chain Weight Cathy Tucker11:30 Constructing the Awning Frame Cathy Tucker12:30 Best Compliant Soft Shades Terri Booser1:30 Prelined and Hinged Cornice Boards Terri & Jeff Booser2:30 Embellishing Basic Cornices Staci Faulkner3:30 Arched Top London Shades Staci Faulkner

Thursday: Hands On Zone 10:00 Understitching for Window Treatments Ann Johnson11:00 Rolled Hem/Seam on a Curve Ann Johnson12:00 Arched Drapery Pattern Drafting Rachel Barrera1:00 Creating Chevron with Striped Fabric Rachel Barrera2:00 Rosette Embellishment Tammy Paradoski3:00 Pleated Leading edges Jill Ragan Scully4:30 Little Dresses for Africa Project

Wednesday: Eyes and Ears Zone 10:30 Window Fashion Artisan Project Q & A Terri Booser et al11:30 Understanding Drop Match and Half Drop Ann Johnson12:30 Smocked Panel Jill Ragan Scully1:30 Puckered Pillows and Cornices Staci Faulkner2:30 Sprocket Pillow Michele Martinez3:30 Slipcover Embellishments Tammy Paradoski

Construction Zone



Hotel and Travel InformationThe International Window Coverings Expo 2015 Offi cial Hotel:Renaissance HotelIt has been specially selected for your stay and is provided with exclu-sive discounted rates.

RegistrationAll registrations are done online or in person on site and require full payment for processing. A confi r-mation letter will be e-mailed to you within two days of receipt of your registration online. Your badge WILL NOT be mailed to you. All badges can be picked up at Badge Pickup in the registration area at Las Vegas Convention Center, Hall S1. On site registrations will be accepted as space allows. We encourage you to pre-register to save time, money and to ensure class availability. One regis-tration per person.

Soliciting on the Exhibit Hall Floor Vision 15/IWCE reserves the right to escort anyone in attendance from the Exhibit Hall if they are soliciting in the Convention Center and are not an exhibitor, who themselves can only solicit business within their designat-ed booth space.

Conference Seminar FeesChoose any number of individualseminars and special events. Pleaseindicate on the registration form which seminars you plan to attend. Do not overlap seminar times. Semi-nar fees are listed on the registration form. Exhibit Hall pass is not includ-ed and must be purchased for hall entrance. No refunds will be made for Exhibit Hall, Designology, Social Media Fitness or Special Events.

Payment InformationAll registrations require full payment for processing. Visa, Master Card, American Express, check or money orders are acceptable forms of pay-ment. All payments must be made in U.S. dollars drawn on a U.S. bank. DO NOT MAIL CASH.

Cancellations & ExchangesCancellation requests for refunds must be received in writing by Jan-uary 9, 2015 and will be subject to a $25 cancellation fee. No refunds will be made for Exhibit Hall or Special Events. Refunds will be made accord-ing to the registration method (i.e., if paid by check refund will be made by check). All refunds can be expected within 2-3 weeks after the show. Can-cellation requests should be directed to: fax – domestic – 888-772-1888, international – 301-694-5124 or mailed to IWCE c/o Experient, PO Box 4088, Frederick, MD, 21705.

VISION15/IWCE is a trade onlyevent. No one under the age of 15 will be allowed on the show fl oor without being accompanied by an adult. No strollers or luggage will be allowed on the show fl oor. No audio or video recording allowed. Cameras and tele-phone cameras are permitted with-out written permission from the show management. Your registration may be tax deductible-please contact your local IRS representative.

Window Fashion Certifi cation ProgramThe Window Fashion Certifi cation Program is committed to empow-ering its interior design members through knowledge and accredita-tion. WFCP strives for distinction by providing CEU opportunities at Vision15/IWCE that give you industry education and nurture the global de-sign community through networking and peer-related events. WFCP Testing is available during the EXPO and you can fi nd additional in-formation on site at the Registration Desk. Visit www.wf-vision.com/certifi -cation for additional information.

InformationExhibit Hall PassDATE NON EXHIBITING SPOUSE WFCP NON-MEMBER SUPPLIER

September Only $200 $0 $0 $5010/1—12/5/2014 $250 $25 $0 $10012/6/14—1/17/15 $275 $25 $0 $1501/18/15 (Onsite)—Show End $325 $25 $0 $200

Good for Tuesday, January 20 through Thursday, January 22, 2015 from 9:00 am – 5:00 pmThis pass allows you entrance into IWCE, Kitchen & Bath, International Surfaces, Las Vegas Market and the International Builders Show. No refunds on Exhibit Hall Passes.



Hotel and Travel InformationThe International Window Coverings Expo 2015 Offi cial Hotel:Renaissance HotelIt has been specially selected for your stay and is provided with exclu-sive discounted rates.

RegistrationAll registrations are done online or in person on site and require full payment for processing. A confi r-mation letter will be e-mailed to you within two days of receipt of your registration online. Your badge WILL NOT be mailed to you. All badges can be picked up at Badge Pickup in the registration area at Las Vegas Convention Center, Hall S1. On site registrations will be accepted as space allows. We encourage you to pre-register to save time, money and to ensure class availability. One regis-tration per person.

Soliciting on the Exhibit Hall Floor Vision 15/IWCE reserves the right to escort anyone in attendance from the Exhibit Hall if they are soliciting in the Convention Center and are not an exhibitor, who themselves can only solicit business within their designat-ed booth space.

Conference Seminar FeesChoose any number of individualseminars and special events. Pleaseindicate on the registration form which seminars you plan to attend. Do not overlap seminar times. Semi-nar fees are listed on the registration form. Exhibit Hall pass is not includ-ed and must be purchased for hall entrance. No refunds will be made for Exhibit Hall, Designology, Social Media Fitness or Special Events.

Payment InformationAll registrations require full payment for processing. Visa, Master Card, American Express, check or money orders are acceptable forms of pay-ment. All payments must be made in U.S. dollars drawn on a U.S. bank. DO NOT MAIL CASH.

Cancellations & ExchangesCancellation requests for refunds must be received in writing by Jan-uary 9, 2015 and will be subject to a $25 cancellation fee. No refunds will be made for Exhibit Hall or Special Events. Refunds will be made accord-ing to the registration method (i.e., if paid by check refund will be made by check). All refunds can be expected within 2-3 weeks after the show. Can-cellation requests should be directed to: fax – domestic – 888-772-1888, international – 301-694-5124 or mailed to IWCE c/o Experient, PO Box 4088, Frederick, MD, 21705.

VISION15/IWCE is a trade onlyevent. No one under the age of 15 will be allowed on the show fl oor without being accompanied by an adult. No strollers or luggage will be allowed on the show fl oor. No audio or video recording allowed. Cameras and tele-phone cameras are permitted with-out written permission from the show management. Your registration may be tax deductible-please contact your local IRS representative.

Window Fashion Certifi cation ProgramThe Window Fashion Certifi cation Program is committed to empow-ering its interior design members through knowledge and accredita-tion. WFCP strives for distinction by providing CEU opportunities at Vision15/IWCE that give you industry education and nurture the global de-sign community through networking and peer-related events. WFCP Testing is available during the EXPO and you can fi nd additional in-formation on site at the Registration Desk. Visit www.wf-vision.com/certifi -cation for additional information.

InformationExhibit Hall PassDATE NON EXHIBITING SPOUSE WFCP NON-MEMBER SUPPLIER

September Only $200 $0 $0 $5010/1—12/5/2014 $250 $25 $0 $10012/6/14—1/17/15 $275 $25 $0 $1501/18/15 (Onsite)—Show End $325 $25 $0 $200

Good for Tuesday, January 20 through Thursday, January 22, 2015 from 9:00 am – 5:00 pmThis pass allows you entrance into IWCE, Kitchen & Bath, International Surfaces, Las Vegas Market and the International Builders Show. No refunds on Exhibit Hall Passes.


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New apps you’ll want to try

Digital Design

have digital on the brain these days as I prepare for IWCE, so I thought I’d share some of my favorite digital tools that can

make any window covering pro more efficient, creative and productive. Grab these now and take a moment to play around with them before the show—I’d love to know which one turns out to be your new fave!

Waterlogue (Free)Capitalize on the popularity of artisan looks, and create watercolors of your projects without ever having to pick up a paint brush. I am not an artist, so I love that this app makes me look like I am! There are a variety of ways to customize a Waterlogue image to quickly and easily capture the spirit of your subject. And it’s easy! Just upload a photograph, choose from a variety of presets and a few key settings—the result turns any snapshot into a lumi-nous, lively watercolor sketch.

How to use it as a design pro: • Turn the important photos in your

portfolio into an artist’s sketchbook • Take before and after photos and

turn them into watercolor gifts for your clients.

• Create thank you notes, postcards, lookbooks and brochures to really show off your creativity.

Adornably (Free)Ikea started it, and now Adornably is expanding it. This unbelievable app uses augmented reality and a magazine to bring furnishings to life on your tablet.

An original high-res jpg, above, from one of my recent projects, and my Waterlogue version of the same image.

by Deb Barrett

[email protected] Authorized distributor

f A s h i o n i n w i n d o w c o v e r i n g s

coulisse.comDesigneD in the netherlanDs

52 | VISION

After downloading Adornably and creating a free account, just lay any magazine on the floor of a room, and Adornably will use it to scale a virtual image of that room to your iPad. Next, you can take photos—to use to add furniture later on—or brainstorm with your client by pulling products from the Adornably catalog to place in the rendered room. Imagine being able to show your client what that uphol-stered sofa in her dream fabric will actually look like in her room. If you think that is cool… you can move that Chesterfield sofa around in the room with your finger!

How to use it as a design pro: • Surprise and delight your customer

by giving her an experience with a presentation like this.

• Sell, sell, sell through visualization. (One of the hardest things to do well in our industry!)

iHandy Carpenter ($1.99)There are five tools in this carpenter tool kit: • A plumb bob—the easiest way for

you to verify the verticality of lines or walls;

• A surface level—the best tool to level any flat surface;

• A bubble level bar—everybody needs this;

• A steel protractor—measuring angles from 0 to 180 degrees for those specialty windows;

• A steel ruler, supporting both inches and centimeters. By swiping it left and right, the ruler is capable of measuring things. No more excuses that you left your tape measure at the last job.

How to use it as a design pro:It’s a no brainer, and P.S.: My installer loves it!

Adornably creates interactive 3D images (top) that you can immediately use to place correctly-scaled furnishings and accessories. Add your own photos (center) or choose from the Adornably library. Changing out your selections and their positioning (bottom) is as easy as tap and drag.

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54 | VISION

PenUltimate (Free)This will be your go-to sketching and measuring app. Take a picture of a client’s window, and using a stylus or your finger, mark it up with measure-ments and notes. Need to help her with visualizing what it looks like on her window? Sketch treatment styles, and erase it if she doesn’t like them. Send your team or subcontractors detailed visual project notes—a picture is worth a thousand words! Now that Evernote has purchased it, your Pen-Ultimate notebooks are automatically synced into your Evernote client files.

How to use it as a design pro: • Show your clients what you're think-

ing right on their window. • Communicate details, specifications

and instructions more effectively to your team.

I’ve got several other fantastic apps to share in the Jan/Feb show issue of Vision, but in the meantime, I’d love to hear if any of you give these a test run! V

Deb Barrett DebBarrett.com

Facebook: facebook.com/deb.a.barrett

Twitter: @windodressings

Pinterest pinterest.com/dz9confidential

Blog DesignConfidential.com

CLOSER LOOK

DEB BARRETT AT IWCE 2015

Deb will be presenting “Digital Design Pro”, a full-day, hands-on coaching program she developed specifically for our industry. As part of the pre-show Designology course offering, this in-depth session will be limited to 10 participants, so that Deb can provide focused attention to each at-tendee. A pre-show webinar and post-show follow-up will help ensure that the classroom time is well-spent. For more details go to iwce-vision.com/ education/designology.

Houzz houzz.com/pro/windowdressinginc

Waterlogue waterlogueapp.com

Adornably adornably.com

iHandy Carpenter ihandysoft.com

Pen Ultimate Evernote.com/penultimate

I find PenUltimate to be so useful, I wonder how I ever got along without it. Making measurements and notes on the actual image allows for much more accurate information be-tween myself, the workroom and the installer.

1705 Waukegan Rd • Waukegan, IL 60085 • 6800-858-2352 • horizonshades.com

FREE CORDLESSor FREE CLUTCH

Every Roman Shade. Every Day. Forever.only from Horizons!

horizonshades.com/cordless

Averté Natural FoldThe modern, natural alternative to outdated vertical blinds

• Over 150 patterns available

• Custom sizes up to 288” x 120”

• Exclusively from Horizons

horizonshades.com/averte

WF ad 2014.indd 3 10/2/14 12:08 PM

56 | VISION

TREN

DS Bright, fresh, big-city life

Urban InspirationHilde Francq, chief forecaster for Belgian color trend company Box3, says that summer 2015 will bring new mixtures of

color groups. Inspired by urban life and by liveable cities like Copenhagen and Berlin, she put together a palette that mixes

cement and concrete greys with pastels, green and a bright yellow. The palette takes cool, understated colors but softens

and brightens them. It’s a new way to keep the pastels of the last season fresh, or to liven up greys, and works well in

various interior design or fashion styles. Blues and greens in different shades become important next year. Here are some

examples from Box3’s trend report for summer 2015.


Box3 en.box3.be

Facebook: facebook.com/Box3ColorWorks

Twitter: @Box3_ColorWorks

Blog: box3colorworks.tumblr.com

CLOSER LOOK

The greys of urban architecture, the greens of city parks and the surprising splashes of clear, bright colors—these all combine in a versatile and sophis-ticated palette. Integrating some of the current pastels including a soft, cosmetic pink with a bright yellow and an urban camoflouge green for a palette that works at both intense and softened colorations.

Castec Sales Company7531 Coldwater Canyon Ave., North Hollywood, CA 91605Tel: 800 828 2500 Fax: 818 503 8360 Email: [email protected]

www.castec.com

EST. 1973

© 2011 Fabritec, LLC. All rights reserved.

»Custom Fabric Treatments

»Natural Woven Shades

»Custom Roll Shades

»Solar Shades

»C.O.M.

custom window treatments

»Custom Roman Shades »Custom Drapery

»Natural Woven Shades™ »Solar Solutions™

there is no substitute for 40 years experience

crop/trim marks

Note: WE WANT THE FRAME IN THE AD.The live area is 3.6” x 9.75”. Crop/trim marks are an additional 0.125” from the sides of the live area.

THIS AD TO gO INTO THE MARCH-ApRIL INDuSTRy SHOW ISSuE: VIVA LAS VEgAS MAgAzINE.

crop/trim marks

58 | VISION

TREN

DS

The Dulux 2015 color forecast

Connection

Australian paint manufacturer Dulux has released its color forecast for 2015. Under the title “Connection”, four individual

palettes address a range of current issues, including humanity’s relationship with the earth, diversity in an increasingly glo-

balised community and social connectivity in the digital age. ¶ In a unique approach, Dulux collaborates with local Australian

design practices to visualize the four distinct style concepts. The “Wildland” and “Silentshift” palettes were styled by Juliet

Moore and Ben Edwards of the IDEA-winning architectural practice Edwards Moore. Textile designers Bonnie Ashley and

Neil Downie created themes for ”Modhaus” and “Earthwerks”. ¶ The company’s press release has this to say about the

Connection palettes: “Continual connectivity through technology has reinforced our basic human desire to connect in the real

world. Connect with the earth by feeling the soil between our fingers, connect with ourselves by taking time to pause, connect

with our heritage by relearning forgotten skills, connect with our playful side by indulging in color. Themed around connec-

tions, the emotive palettes represent connecting, reconnecting and disconnecting from the world around us.” V

WILDLAND is a story of contrasts— light and dark, virtuous and malevolent—a story of discovering the beauty in what nature has created and embracing its imperfections. It represents our need to connect with the environment around us and take comfort in primitive materials such as timber, stone, leather and fur. It represents untamed landscapes, from the harshest ice terrains to unex-plored deserts.

A restrained palette of slate blues and greys is just barely lightened by a range of dry, sandy neutrals.

SILENTSHIFT represents a respite from the demands of the digital age. A palette of muted pastels and neutrals, with minimal pattern and con-trast, invites the mind to rest and recuperate. At risk of fatigue and overstim-ulation, there needs to be a balance between the constant state of alertness and time solely for yourself.

60 | VISION

MODHAUS takes its cues from design movements where form didn't necessarily follow function, especially the Memphis designs of the 1980s, where color was explored using bold, playful combinations. It is a playful approach to design that allows us to reconnect with a time when there were less restrictions on creativity. The palette is an exuberant kaleidoscope of vivid colors, sharply intersected with stark black and white.

EARTHWERKS explores our desire to maintain a connection to earth through greenery and live plants in our homes and workspaces. The urge to get our hands dirty, to create things from scratch and to be aware of the provenance of our food, drives this trend. The particu-lar hues chosen for the theme reinforce the timeless, restorative appeal of colors found in nature—calming greens and browns enlivened by touches of brighter green and yellow; colors to create spaces where mimicked or real nature blends seamlessly with future interiors.

877.849.6070 QMotionShades.com Made in the USA

ROLLER SHADES l HONEYCOMB SHADES l DRAPERY RODS l CONTROLS l ACCESSORIES

EXPERIENCE

Discover the Elegance, Beauty and Pure Luxury of QMotion Automated Window Treatments

THE DIFFERENCE

© 2014 Trade Only Design Library, LLC. All rights reserved. Trade Only Design Library® and TODL® are trademarks of Trade Only Design Library, LLC. All other trademarks are property of their respective owners.

1,200+ Manufacturers • 300,000+ Products • 70,000+ Trade Members

go to todl.com or call 1.800.631.3111 for your FREE membership

THERE IS A BETTER WAY

jobs.jcp.com

LOOKING FOR AN EXCITING CAREER IN CUSTOM DECORATING?

BRING YOUR TALENT HOME TO JCPENNEYCustom Decorating demand has been steadily rising. JCPenney offers an unmatched assortment of window treatments and a free in- home customer consultation with the recognition and trust that only JCPenney can provide.

We’d love to hear from you! JCPenney is looking for talented designers and installers across the country to join our Custom Decorating team.

Besides a rewarding career, we offer a competitive compensation package that includes:

• Comprehensive benefits.

• Aggressive marketing.

• Lead generation plan with best-in-class training.

To apply, visit our career website at jobs.jcp.com (select the source code “VISION”).

JCPENNEY CUSTOM DECORATING

BY THE NUMBERS

55+years in the Custom Decorating business

330studios nationwide

1,300+Associates on our Custom Decorating team

C

M

Y

CM

MY

CY

CMY

K

FINAL4P-DSC-WFV-Ad10-14.pdf 1 10/3/14 11:34 AM

WHAT’S

TREND?YOUR

fabrics. trimmings. hardware. 800.945.3838 visit the new www.trend-fabrics.com

66 | VISION

HO

W-T

O

The custom bedding market is booming

A Beautiful Dream

With the recent introduction of sleep systems such as TempurPedic® and Sleep Number®, plus the popularity of uphol-

stery- and cushion-topped mattresses, the sleep industry has changed radically in recent years. “While these new mat-

tresses offer pressure-relieving benefits they also change the dimensions of bedding,” Jill Ragan Scully explains. “Previ-

ously, the ‘standard size’ mattresses/box springs were between 7-8 inches in thickness for each piece. However, with the

newer sleep sets, the mattresses alone range from 9-15 inches (and even more if you add a “topper”), while the newer box

springs range from 9-10 inches.” ¶ Given these size variations and the fact that many bedding manufacturers have been

slow to change their standard measurement, custom bedding has become a very profitable area of the soft furnishings

industry. If you are not currently fabricating bedding, you may want to consider adding this to your offerings. And, one of the

most important steps in creating bedding is being sure you have the proper measurements in order to ensure a perfect,

custom fit. V

Jill Ragan Scully is the owner/operator of Impressive Windows & Interiors, a fabrication and design studio located in Hastings, MN. She is also the WFCP Workroom Certification Director, managing the online workroom certification program.

WFCP offers many different online bedding classes in the new on-demand Library, as well as WFCP Fast Track Workroom cer-tification and private instruction. If you have any questions or would like to learn more, please contact Jill Ragan Scully, WFCP Workroom Certification Director, at 651-330-0574 or [email protected].


Judy Soccio operates a 21st century drapery design and workroom from her 19th century home in Monongahela, PA. A WFCP Specialist who has won both Ingenuity and Envision awards for window treatments she designed based on historic inspirations, Judy is sharing her love of design industry in a new, three-part series.

“Windows to the Past” looks at the history of window treatments from medieval times through present day, addressing how travel, exploration, science and industry have affected interior design in general and window treatments in particular. The discoveries of new countries, new materials and new processes have impacted design and influenced style from the days of Marco Polo, through Christopher Columbus to today’s modern taste-makers.

Join Judy for three hours of commentary and imagery into how window treatments evolved from a bare necessity to a source of self-expression and creativity in the home. Find out more at wf-vision.com/webinars.

You Talked, We Listened! Due to overwhelming demand, we have decided to move “Workroom Wednesdays with WFCP” in a new, fresh direction. Watch each Wednesday for a short tip, video clip, tutorial or webinar to assist you in taking your workroom business to the next level. We are your partner in education and the leader in industry workroom certification. If you have any ideas or requests for content, please contact Jill Ragan Scully, WFCP Workroom Certification instructor 651-330-0574 extension 108 or [email protected]

WFCP Workroom CertiFiCation instruCtor Judy soCCio owner, socciorodriguez design

68 | VISION

Product

FUA WINDOW COVERINGS

Warm Natural Textures for your windows.

Toll Free (888) 412- 0606 or www.gotofua.com.

CALHOOK

CALHOOK has all the right hangers, fixtures and racks for fabric samples. Wall systems and Max-Space™ floor displays make the best use of your available space and help manage samples efficiently. CAL-HOOK also supplies a full line of point-of-purchase supplies and equipment for retailers.

Call for a free catalog: 800/422-4665 or visit us online at calhook.com.

Statement of Ownership, Management, and Circulation (Requester Publications Only)

1. Publication Title 2. Publication Number 3. Filing Date

4. Issue Frequency 5. Number of Issues Published Annually 6. Annual Subscription Price (if any)

8. Complete Mailing Address of Headquarters or General Business Office of Publisher (Not printer)

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11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities. If none, check box.

PS Form 3526-R, July 2014 [Page 1 of 4 (See instructions page 4)] PSN: 7530-09-000-8855

None

7. Complete Mailing Address of Known Office of Publication (Not printer) (Street, city, county, state, and ZIP+4®)

_

Contact Person

Telephone (Include area code)

Full Name Complete Mailing Address

Complete Mailing AddressFull Name

12. Tax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one)

Has Not Changed During Preceding 12 MonthsHas Changed During Preceding 12 Months (Publisher must submit explanation of change with this statement.)

The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes:

PRIVACY NOTICE: See our privacy policy on www.usps.com.

Window Fashion Vision 0 1 9 5 6 4 9/30/2014

Bi-Monthly 6 $22.00

4756 Banning Avenue, Suite 206, White Bear Lake, MN 55110651-330-0574

Peggy Yung

4756 Banning Avenue, Suite 206, White Bear Lake, MN 55110

Grace McNamara4756 Banning Avenue, Suite 206, White Bear Lake, MN 55110

Susan Schultz4756 Banning Avenue, Suite 206, White Bear Lake, MN 55110

Grace McNamara 4756 Banning Ave., Ste. 206, White Bear Lake, MN 55110

X

- 3206

PS Form 3526-R, July 2014 (Page 2 of 4)

Extent and Nature of Circulation Average No. Copies Each Issue During Preceding 12 Months

No. Copies of Single Issue Published Nearest to Filing Date

15.

14. Issue Date for Circulation Data Below13. Publication Title

a. Total Number of Copies (Net press run)

In-County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing, and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)

d. Non- requested Distribution (By mail and outside the mail)

b. Legitimate Paid and/or Requested Distribution (By mail and outside the mail)

c. Total Paid and/or Requested Circulation (Sum of 15b (1), (2), (3), and (4))

Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing, and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)

(1)

(2)

(4) Requested Copies Distributed by Other Mail Classes Through the USPS (e.g., First-Class Mail®)

Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS® (3)

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(1)Outside County Nonrequested Copies Stated on PS Form 3541 (include sample copies, requests over 3 years old, requests induced by a premium, bulk sales and requests including association requests, names obtained from business directories, lists, and other sources)

(2)In-County Nonrequested Copies Stated on PS Form 3541 (include sample copies, requests over 3 years old, requests induced by a premium, bulk sales and requests including association requests, names obtained from business directories, lists, and other sources)

(3)Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g., First-Class Mail, nonrequestor copies mailed in excess of 10% limit mailed at Standard Mail® or Package Services rates)

Total Distribution (Sum of 15c and e)f.

Total Nonrequested Distribution [Sum of 15d (1), (2), (3) and (4)]e.

Copies not Distributed (See Instructions to Publishers #4, (page #3))g.

Total (Sum of 15f and g)h.

Percent Paid and/or Requested Circulation (15c divided by 15f times 100)

i.

* If you are claiming electronic copies, go to line 16 on page 3. If you are not claiming electronic copies, skip to line 17 on page 3.

Window Fashion Vision September/October 2014

19,841 18,540

17,454 17,401

142 177

374 309

17,970 17,887

588 25

588 25

18,558 17,912

1,283 628

19,841 18,540

96.8% 99.9%Statement of Ownership, Management, and Circulation (Requester Publications Only)

16. Electronic Copy Circulation Average No. Copies Each Issue During Previous 12 Months

No. Copies of Single Issue Published Nearest to Filing Date

a. Requested and Paid Electronic Copies

b. Total Requested and Paid Print Copies (Line 15c) + Requested/Paid Electronic Copies (Line 16a)

c. Total Requested Copy Distribution (Line 15f) + Requested/Paid Electronic Copies (Line 16a)

d. Percent Paid and/or Requested Circulation (Both Print & Electronic Copies) (16b divided by 16c Í 100)

I certify that 50% of all my distributed copies (electronic and print) are legitimate requests or paid copies.

18. Signature and Title of Editor, Publisher, Business Manager, or Owner Date

I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).

17. Publication of Statement of Ownership for a Requester Publication is required and will be printed in the issue of this publication.

PS Form 3526-R, July 2014 (Page 3 of 4) PRIVACY NOTICE: See our privacy policy on www.usps.com.

x

November/December 2014

10/1/2014

Fast Install in 30 seconds / For Roller & Vertical

Compliant with WCMA, USA & EN16434, British Standard

Safety Tension Device

The Smartest Roman ShadeDesigned for regular, One Touch down, and motorizedin one system

Create Design Manufacture

The Best Child Safety Solutions

Uni-Soleil Enterprise Co. Ltd.Email [email protected] or visit www.uni-soleil.com.tw

The Best New Roller Clutch

*USA Patented

˙Complete range of roller clutch with patent.˙Quality material makes good, durable and robust roller. ˙Uni-Soleil new roller are now smoother, less effort and

much quieter than ever.˙We supply standard colors in white, black, ivory, grey

and brown. Custom color is welcome.

Cordless Spring Roll UpOwn Taiwan & USA PatentInfinite number of stop position

˙ One Control to raise, tilt and lift the blind˙ Better loading capacity than traditional

wood horizontal blind

The Best Mono for 2” Wood

70 | VISION

Product

ONA DRAPERY HARDWARE

Ona Drapery Hardware Com-pany brings exquisite designs and exceptional value togeth-er in our Classic Collection of Wrought Iron drapery hardware. All of our hardware is individu-ally handmade and finished ex-actly to your specifications. We pride ourselves on quality work-manship, timely delivery and customer satisfaction. Select from our Classic Collection and order with confidence.

Website: onadrapery.com. Call for a free catalog: 800/231-4025 or fax a request to 888/231-4026..

WOODMART

SUREWIN

Providing quality products at competitive pricing from our Florida warehouse. Custom sourcing available. Plastic bead chain in rolls (nu-

merous colors, con-tinuous chain cord-loops (in all lengths) and metal bead chain. Stop balls, connec-tors, safety devices, C-Clips, alligator clips, tassels, lift cord, verti-cal components, cord locks, and the easy-to-fabricate low pro-file Sure Lift Roman

Headrail System for shades up to 50 lbs. Contact: [email protected], tel: 203/655-1102, fax: 203/655-8571.

WOODMART

HT WINDOW FASHIONSHAUSER SHADE

HT Simple Touch™ is an ideal system for window blinds and shades. It is powered by AA batteries. It provides safety, convenience and beauty. This system can be used for cellular shades, Roman shades, mini blinds, pleated shades and more. The HT team will work with you to add this innovative system to your current upgrade.

Please contact us for detailed information.

Call (800) 879-9512, fax (626) 839-8861or visit our websitewww.htwfonline.com.

Take another look at HT Window Fashions

Hauser Shade is committed to serv-ing architects, decorators, special-ists, and selected retailers in home and commercial applications. We specialize in manufacturing the high-est quality window roller shades, in-cluding bead-and-reel, spring roller, motorized, and glide roller shades. As a family owned and operated company, our clients have been re-ceiving personalized attention from a knowledgeable and dedicated staff for over 100 years.

Website: www.hausershade.comPhone: 510-234-8850 Fax: 510-234-8861

HT Simple TouchTM is an ideal system for window blinds and shades. It is powered by AA batteries. It provides safety, convenience, and beauty. This system can be used for cellular shades, roman shades, mini blinds, pleated shades and more.

HT team will work with you to add this innovative system to your current upgrade. Please contact us for detail information.

Call (800) 879-9512, fax (626) 839-8861 or visit our website www.htwfonline.com.

Take another look at HT Window Fashions.

S mple T uchTM

Exterior Shutters by Wood-Mart. Made from Incense Cedar. Available in a quick ship standard design with three louver options and/or raised panels. We also manufacture custom exte-rior shutters with a variety of louver sizes, board and batten or Bahama Style. Visit us at Woodmart.com or call 818/785-1528.

WoodMart is a fully inte-grated manufacturer—from rough milling through finish-ing and packaging. Louver sizes range from 1" to 5". Visit us at Woodmart.com or call 818/785-1528.

Residential & Commercial!

Your Solar Shade

SOLUTION

4 WCMA Award winning UL Listed Motorized Shade Systems- Exclusive!4 EnviroScreen PVC-free high performance fabric4 Spring and clutch operators engineered for easy lifting

637 S. Pierce Ave., Louisville, CO 80027tel 800.447.5534 fax 303.665.1209

www.insolrol l .com

4 Large selection of solar screen, blackout and decorative translucent fabrics4 Cordless, clutch and motorized options4 Metal Select child-safe chain guide- Will not crack with UV exposure- Exclusive!

Commercial High performance fabricsprovide optimal sun controland view-through in every color.

Residential Insolroll® Solar Shades stop heat and glare, decreasing cooling costs and protecting valuable furnishings.

Insolroll® UL Listed Motorized Shade Systems2014 WCMA Product Award

What makes us Better ...4 5 day lead timemost orders,10 days largecommercial contract orders

4 State-of-the-art production

facility

4 Award-winning customer service and

tech support

4 LARGE fabric inventory

FREE Cordless UpgradeFREE Cordless Upgrade

4th Quarter Promotion

Child-safe • Cordless or single cord pull

Easy adjustment • Easy installation

Call for details.

(QSR- Quiet Spring Roller)

72 | VISION

What’s WHAT IS IT? It looks a bit like barbed wire, right? So can you guess how this trim from Rose Lace & Braid will be used at the show during IWCE 2015 in Las Vegas? Here’s a hint: You’ll find it in one of the most popular spots on the show floor. We’ll have more teasers and previews for IWCE 2015 in the Jan/Feb show issue, so keep your eyes peeled!

window fashionsTM

Phone: 800-879-9512 Fax: 626-839-8861 www.htwfonline.com , 770 South Epperson Drive, City of Industry, CA 91748

“Everything Cordless”

We are proud to introduce our complete line of quality cordless systems.

For use with Shades & Blinds

Parts & Rail Systems - may be used with 1” horizontal Blinds cordless and motorized (Somfy & BOFU adaptors)

Note: Use one rail system for all your cordless needs.Minimize your inventory Maximize your profits

Rails:19 color coordinated, heavy duty rails for use with our pre-strung modules, parts, & accessories.

By

1” Mini Cellular Roman & Pleated Cordless Plus

RailsModules

Boiler steam irons and

tracking system

- Proven dependability

Unique anti drip hand iron

Continuous steam flow

Extraordinary amount of steam

Very low iron sole temperature

Optional steam hose length up to 16ft

Heavy duty stainless steel construction

Cutting edge technology

Easy to use / operate

The ideal solution for larger tables:

Movable track system supports the hand iron and

steam hose over any location on the table.

döfix No Sew, Inc. • 1947 Ironway Dr • Sanford, MI 48657 • Tel 800-962-8983; 989-687-7999 • www.dofix.comCall 800-962-8983 for more information

Ideal for the smaller workroom or

as portable unit.

The choice for the professional

workroom

D50

D90

- Maximum capacity

- ultimate versatility

- allows 2 hand irons to be attached

D25

window fashion vision nov/dec 2014

Documents

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new jersey

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wilson fabrics usabooth

wilson fabrics specialization

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short hills