Your Audience.

Microsoft Hotmail &IM AdvertisingCommunications Package Summer 2010

+ 10% Summer Bonus!

77% Reach

1.5 million Irish Unique Users

#1 Online Platform for Display Advertising in Ireland

Top 5 Site for User Engagement

Source:Comscore, March 2010

Unique opportunity to target Microsoft’s enormous Irish audience on MSN and availof it’s powerful targeting:

Harness Hotmail and Instant messenger with this uniquelarge reach low cost advertising package

+ 10% Summer Bonus !

Your brand in the new MSN Windows Live experience

Simplicity: Your advertising message seen widely across the range of planning activities that are happening

Better advertising environment: a cleaner experience, surrounding your ad to better showcase your message

Impact MSN enables advertisers to have an impact on their key audience at the point of influence

The digital home for over

800,000 Irish consumers

and the biggest email provider in the country

Source:Comscore, March 2010

∙ 54% of the Windows Live Messenger audience in Ireland is aged 18-34

∙ The gender split is 49% female and 51% male

February 2010 – 863,833 registered users

Demographics

A Better Advertising Environment

• Consistent header links all MSN Windows Live services together

• All Ads targetable by age/gender

• Expandable

• Flash/Video enabled

• Cleaner/uncluttered user interface surrounding your ad to better showcase your message

• Skyscraper means improved ad performance – scrolls down with page content

• Improved share of Ad space, ad exclusivity on almost every page

• The Heart of the action !

Be part of the conversation with

Drive engagement with a broad audience and a diverse set of offerings

• 73% reach in Ireland

• Users are making decisions

• Engaging all day long with friends

• Having conversations

• Sharing experiences

• Influencing each others decisions

Integrate your message at the point-of-influence

Overview Monthly

Active Accounts 538,484

Sessions Per Person 55

Messages Sent Per Person 519

Time Per Person 08:02:25

• Each month over 530,000 people use Windows Live Messenger in Ireland

• On average they spend over 8 hours per month and send 519 messages each

• Unrivalled platform to reach the at-work audience

• *71 % reach in Ireland & MSN’s fastest growing product globally

• Be at the heart of all conversation activity !

According to ComScore, in Ireland, MSN Instant Messenger (IM) has 71% usage versus Yahoo Messenger 13% - leading IM service in Ireland and the fasting growing MSN service world wide

∙ 54% of the Windows Live Messenger audience in Ireland is aged 18-34

∙ The gender split is 49% female and 51% male

3%

10%

13%

17%

15%13%

9%

6%8%

4%

1%

0%

5%

10%

15%

20%Age

Total

2%

6%

7%

9%

7%

6%

4%

3%3%

2%

0%1%

4%

5%

8%8% 8%

5%

4%4%

2%

1%

0%

2%

4%

6%

8%

10%

Age by Gender

Female

Male

Demographics

Age Total Female Male<13 16,533 10,030 6,50313-15 54,548 33,621 20,92616-17 68,991 39,562 29,42918-20 93,652 48,649 45,00321-24 78,285 37,154 41,13125-29 71,194 30,261 40,93430-34 49,147 20,148 28,99935-39 34,648 14,256 20,39240-49 40,596 17,425 23,17150-64 24,069 10,914 13,15565+ 6,821 2,512 4,309Total 538,484 264,532 273,952

February 2010 – 538,484 registered users

Main Messenger Window

• Starting point for all IM activity

– Great brand exposure

• Highly prominent position. Located below the “What’s New” and the Tabs

• Target by age, demo, or time segment

Now expands to 300*600 on rollover/click !

Be at the start of all conversation activity

New 234*60 IM Half Banner now expands to rich media supported 300*600 !

Hotmail and Instant Messenger Christmas Comms Package 2009

€ 2-5k - Hotmail Skys or IM Half Banners at € 2 cpm€ 5-7k - Hotmail Skys or IM Half Banners at € 1.50 cpm€ 7-10k - Hotmail Skys or IM Half Banners at € 1 cpm

or any combination of the above

Flash/Video enabledNo charge for expanding creative

Age/Gender/Time targeting included, subject to availability – First come, First Served !

Package to be used by one advertiser.Inventory to be delivered in a four week period.Offer ends 31st January 2010

+ 10% Summer Bonus !

Your Audience.

Find out what we can dofor your brand