windstream webinar: making your business more productive with mpls networking (yankee group)
DESCRIPTION
Find out where MPLS fits in today's IT environments and the best ways to use MPLS networking to increase productivity and efficiencies for your business.TRANSCRIPT
© 2011 Windstream Communications, Inc.!
Making Your Business More Productive with MPLS Networking with Yankee Group Research Fellow Sandra Palumbo!
August 30, 2011!
Introduction!
!!Sandra Palumbo, Yankee Group!Research Fellow !Palumbo reports into Yankee Group's Research Council. Her research focuses on
cloud computing, enterprise mobility and service provider strategies, with particular emphasis on software as a service (SaaS), mobile applications, Web portals, managed services, professional services and wholesale.!
Terry OʼBrian, Windstream !Enterprise Product Development!OʼBrian currently leads Windstreamʼs Enterprise Product Development team and has
over 25 years experience in voice and data technologies, business development, and product marketing. !
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3!
New Economic Realities • Global Economy • Shareholder Expectations • New Business Models • Business Boundaries Blurring
Social Trends Accelerating • Blend Lifestyle • Social Networking • Environmental responsibility
Technology Enablers • Network, device, and application everywhere • Automation/standardization • Presence and Mobility • Virtual office
Today’s Business Environments!
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4!
Selection Criteria for WAN/MAN Network Services!
Which are the most important criteria when selecting networking services? (n=240)
3%
3%
4%
7%
9%
9%
9%
11%
13%
19%
6%
3%
4%
3%
10%
13%
4%
8%
17%
15%
2%
3%
9%
7%
11%
9%
4%
7%
13%
13%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Integration of mobile and fixed wireless technologies
Network simplification
Pricing structure
Flexibil ity/scalability
Adequate bandwidth
Operation costs
Price points
Service availability
Security
Service reliability
Percent of respondents
1st ranked 2nd ranked 3rd ranked Enterprises' understand that sometimes you get what you pay for.!
Reliability! Security! Availability!
Base: Asked those who use or plan to use (in 12 or 24 months) at least one! WAN or MAN networking service !
!
5!
Improving the Customer Experience !Is the Highest Strategic Priority for Most CIOs!
91% of the largest enterprises surveyed (10K+ employees) rate “improve customer experience” a top strategic priority!
No CIO respondent rates “increase employee productivity” not a priority; while only third in terms of strategic priorities, it is still a big driver!
While reducing costs and solution prices are important to enterprise CIOs, strategic business growth and success goals take top billing!
On a scale of 1 to 10, please rate how strong a priority the following items are for your business? (n=100)
0 20 40 60 80 100
Execute businesses initatives
Reduce IT costs
Create and agile IT environment
Reduce business costs
Increase employee productivity
Drive business growth
Improve customer experience
Percent of respondents
Strategic Priority (Rating 8, 9 and 10)
Not a Priority (Rating: 1, 2 and 3)
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Enterprises: Key connectivity-linked challenges!
Need: Unified management across all required
ICT services
Need: Scalable infrastructure to support
standard apps & mash-ups
Workforces are distributed, global and mobile
New applications demand high network performance!
Need: Simplified infrastructure
Need: Granular scalability of connectivity!
Disparate technologies are
difficult & expensive to manage
Legacy infrastructure lacks capacity and flexibility!
Building blocks
To address these challenges, look for providers that offer • Simplification via converged voice & data IP VPN • Scalability via Network Connectivity • Collaboration, UC & remote access solutions • Business Continuity / Disaster Recovery
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Ban
dwid
th re
quire
men
ts
High
Low Latency sensitivity Low High
E-mail with attachments
Streaming Audio Voice
Medical Telemetry
Video Conferencing
Streaming Video
Text E-mail
Transaction Processing
Data connectivity is a critical foundation for !other ICT services – and how they perform!
FTP Transfer 1000%
bandwidth growth
10-fold network end point
growth
User-generated mashups dominate
Predictions for next 5 years
Enterprise applications
Proof Point: The Nature of Work is Transforming!
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• Collaboration across the enterprise!
• Speeds innovations, makes best use of (expensive) human resources!
• Collaboration outside the enterprise!
• Support dynamic supply chains and effective customer engagement!
Remote worker
US office Manager
Channel partner
APAC sales Manager
Global director EMEA sales Manager
Situation Analysis 1!
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IP telephony is on the road to mass adoption.!• Enterprises understand the benefits of IPT but total adoption does take time!• Vendors should sell IP telephony as part of an end-to-end solution, which
includes FMC and UC! For most organizations, the value proposition still revolves around cost savings!
• Lowered LD, MAC savings, IT admin savings !• VoIP remains a nice-to-have more than a need-to-have !• VoIP as a pure replacement for TDM voice limits the value proposition !
Unified communications has become the latest wave with VoIP as the underlying platform !
• Integration of voice, data, collaboration tools and mobility!• Promises to streamline many communications processes with a high degree of
human latency !• Brings VoIP out of the network and up the next desktop !• Microsoft has created another wave of interest in UC!
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Situation Analysis 2 !
Conferencing is on the rise; video and web conferencing will see uptake. ! Cloud based services are becoming better understood by customers !
• It’s not just centrex! Virtualization allows for “branded” cloud based services! Although Microsoft has gained mind share, enterprises are still hesitant
around MS OCS “business readiness.”!• Business will expect “enterprise grade” IP telephony and UC. And
therefore may look to full service providers for assistance.! Solution providers must create simple migration paths for enterprises hat
want to add mobility and UC in the future.!• Technical specifications, integration and ease-of-use lead for end-user
selection criteria.!
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IT Priorities for CIOs!
Strategic IT priorities focus on core foundational areas that support, protect and insure the business!
On a scale of 1 to 10, please rate how strong a priority the following items are for your IT organization?
(n=100)
0 20 40 60 80
Managed services and outsourcing
Cloud computing
Network upgrades
Mobility solutions
Collaboration tools or unifiedcommunications
IT management tools
Storage
Virtualization
Security technologies
Back-up and disaster recovery
Percent of respondents
Strategic Priority (Rating 8, 9 and 10)Not a Priority (Rating: 1, 2 and 3)
Securing and Protecting the Business from Outages or Failure Lead the IT Priorities for CIOs!
MPLS networks provide enterprises with the right type of
foundation to achieve these priorities.!
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Cloud access device
Cloud services have many interdependencies !
Holistic service management!• Physical & virtual IT assets • Self-service & monitoring portal
Dual stack IP!• IPv6 for virtual
machine provisioning
High-speed network!• Ubiquitous coverage • Access-agnostic service persistence
Interconnect!• Cloud interoperability and portability • 3rd party billing & settlement
Next-gen data centers!• Converged data centre fabric • Rapid dc-to-dc interconnect
Security!• Audited controls • Identity mgmt • Intrusion detection • etc...
Few cloud services are road tested for mission-critical reliability
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Top Applications for Cloud Computing!
Production-ready apps point to the maturity and widespread adoption of SaaS!
Storage, backup and recovery are still top use cases !
• Slight increase from 2010! Beyond SaaS, cloud is viewed as a
way to outsource commodity IT tasks!
Drop in PaaS demonstrates SMB influence on survey!
• SMBs less likely to seek custom development!
Cloud use cases
26%
30%
39%
40%
43%
44%
44%
55%
22%
33%
35%
60%
39%
54%
33%
49%
0% 10% 20% 30% 40% 50% 60% 70%
Batch process ing 2010 (n=85), 2011(n=134)
Database provis ioning 2010 (n=102),2011 (n=197)
Data mining/analys is 2010 (n=112),2011 (n=203)
Backup/recovery 2010 (n=134), 2011(n=361)
Access ing to extra computing power ondemand 2010 (n=105), 2011 (n=233)
Storage 2010 (n=129), 2011 (n=325)
Appl ication development and testing2010 (n=124), 2011 (n=197)
Production-‐ready appl icationdeployment 2010 (n=138), 2011 (n=295)
Percent of respondents
2010 2011
Base: Organizations that already deployed or plan to deploy PaaS or IaaS within 24 months
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Barriers to Cloud Adoption: Existing IT Investments,!Migration and Security Concerns!
Existing IT investments and migration trump security as chief barriers to cloud adoption!
Concern about reliability of cloud platforms increased slightly from 2010!
• Impact of recent high-profile outages!
! Cloud service providers need to
improve and better communicate migration skills!
• Opportunity for systems integrators!
Barriers to cloud adoption
31%
33%
34%
35%
37%
41%
45%
52%
55%
58%
61%
0% 10% 20% 30% 40% 50% 60% 70%
Lack of performance and availability monitoring(n=142)
Vendor sustainability/financial health (n=162)
Lack of transparency and auditability (n=180)
Contract lock-in with cloud provider (n=182)
Interoperability between cloud computingplatforms (n=182)
Lack of measurable business benefits (n=190)
Regulatory compliance/corporate governance(n=195)
Reliability/availability of cloud platforms (n=248)
Costly and difficult data migration (n=294)
Lack of confidence in data protection (n=280)
Existing IT investments (n=309)
Percent of respondents
2011
Base: Organizations that already deployed or plan to deploy PaaS or IaaS within 24 months
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Top Service Provider Selection Criteria!
What are the most important criteria when selecting a connectivity/networking services provider? (n=251)
1%1%3%3%4%4%6%6%8%8%
12%13%14%
17%
2%2%
1%8%
3%6%3%4%
4%7%
10%12%10%
14%
1%2%
3%6%
4%5%
2%5%
4%6%
12%8%
8%8%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Third-‐party recommendation Market vertical-‐specific experience
SLAs Single provider offers all telecom needsBrand name/reputation in the industry
Value-‐added services/supportCustomized solutions
Comprehensive packaged solutionsService reach/footprint
Current with connectivity/network technology Customer support
Adequate bandwidth availability Price points
Service reliability/quality of service (QoS)
Percent of respondents
1st ranked 2nd ranked 3rd rankedBase: Asked all respondents!
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A Strong Foundation is More Critical than Ever!
Consider your future IT needs as you select the best WAN infrastructure for your organization!
Work with service provider partners to leverage existing infrastructure and investments so a move to cloud will need to be rational and planned!
Flexibility and service should be key factors in selecting the best provider partner!
Look for jurisdictional knowledge and deep understanding of risk !
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Enterprise trend summary!
Expand the view of connectivity!• Connectivity as enabler, not end in of itself!
Focus on enabling the borderless and diversified workforce!• Remote working service wrap; mobile solutions!
Focus on infrastructure simplification!• Datacenter consolidation, hosting & cloud !
Focus on unified ICT management!• Greater transparency required!
The MPLS Advantage
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MPLS for Multi-Location Networks!
Business Need
Connect your business locations with a secure, cost effective network.
Business Value
Enterprises needing secure connections to: – Share data and information
among branch offices, suppliers or partners with maximum security
– Connect multiple locations to share internal business applications, servers, printers
– Deploy advanced applications between locations such as VoIP, distance learning, digital medical imaging, and more
MPLS Options
VPN • Windstream manages
network routing • Generally businesses
with multiple locations across a wide geographic area
• Multi-protocol access
VLS • Customer manages
network routing • Generally businesses
with fewer locations (less than 20) in a more local setting
• Ethernet Access
VPN and VLS are similar services with a few distinct differences:
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Why MPLS is better!
Legacy Solution! Next-Gen Solution!
Windstream IP/MPLS
MPLS Network
Point-to-Point and/or Frame Relay !• Cost prohibitive!
– Have to buy more T-1s or DS3 to expand bandwidth or add more locations!
– Must buy separate voice and data circuit for each location!
• Complex to manage!– Requires more internal or outsourced IT resources!
• Less efficient performance!– Considerable network overheads with ATM and
Frame Relay!
MPLS!• More cost effective!
– Ethernet makes it easier to increase bandwidth and cheaper to add new locations!
– Requires fewer connections; can run both voice and data over same pipe!
• Easier to manage!– Requires less IT resources to support (VLS) or
Windstream can do it for you (VPN)!• Better performance!
– MPLS network more robust and efficient !
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How does implementing an MPLS solution benefit your business?!
Customized Solution – Windstream sales team can customize a solution tailored to your specific business needs!
Operational cost savings – reduce network management expenses by outsourcing to Windstream!
Scalability - easy to add new sites and change bandwidth, makes budgeting for network growth simpler!
Enhanced Reliability – Windstream’s MPLS carrier-grade network is private and secure - offering you improved network resiliency!
Minimal Implementation Disruption- solution enables you to retain your current private IP addressing plan!
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How does implementing an MPLS solution benefit your business?!
• Reduced Risk - Windstream assumes responsibility for technology management and evolution.!
• Network Reporting – Stay informed with network health statistics via our Windstream Network Portal. !
100% US-based Technical Support available 24/7/365!– Highly-skilled Engineers located in redundant geographical locations
that are always available to provide support and trouble resolution!
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Peering Partner IP Networks Extend Our ReachOff-Net Locations Problem Solved!!
Windstream!IP Network! On-Net Locations!
No Problem!!
Off-Net Locations!No Problem!!
Peering!Partner!
IP Network!San Francisco!
What is IP Quality of Service (QoS)?!
Quality of Service (QoS) is a protocol that provides preferential treatment to IP-based voice, data, and video packets during times of network congestion.!
Why would I need it?!– Not all IP packets are created equal!– Networks must be able to simultaneously transport a multitude of
applications, including real time voice, high-quality video and delay-sensitive data.
– Networks must provide predictable, measurable, and sometimes guaranteed performance by managing bandwidth, delay, jitter and loss parameters.!
Some examples of how QoS is applied to prioritize data:!– Minimize latency for Business Critical applications such as video
conferencing, Citrix Applications and SAP!– Enable consistent performance for Real-Time data such as Voice over IP
traffic!
Network Portal Dynamic Visibility into Service Health
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Additional Services Available with MPLS!!
Ethernet Internet Access – Windstream’s dedicated and symmetrical internet connection that provides speeds up to 10 Gbps.!! Managed Router – MR is a data networking solution with customer edge router provisioning, configuration and maintenance.!
Managed Network Security - MNS combines all the stand-alone Internet security services required to protect your network from cyber attack by providing anti-virus software, firewalls, intrusion protection and detection.!! VoIP Services - Windstream’s VoIP and Data Bundle delivers data and voice communications over a single connection, allowing businesses to benefit from the efficiency of a converged network!
Data Center – MPLS connectivity to remote data centers for disaster recover, cloud computing, hosted and managed services!
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Q & A!
Question and Answer ! Session!
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© 2011 Windstream Communications, Inc.!
Thank you!For additional resources, including other Windstream/Yankee Group presentations, please visit windstreambusiness.com or contact your Windstream representative!