WINE CAMPAIGN

COGNAC ASSOCIATED TO COGNAC ASSOCIATED TO CHOCOLATECHOCOLATE

LHERAUD COMPANY WORKED WITH PATRICK ROGER AT THE PLAZA

ATHÉNÉE

SCENARIOSCENARIO

• TO LAUNCH OUR NEW PRODUCT XO BOTTLE

-> CREATE A EPHEMERAL CHOCOLATE BAR

• COLLABORATION WITH PATRICK ROGER FOR THE ST VALENTIN’S DAY

• INNOVATING EVENT

->ADVANTAGES AND DISADVANTAGES

LHERAULD COMPANY HISTORYLHERAULD COMPANY HISTORY

• LHERAUD FAMILY GROWING GRAPES IN 1680 LASDOUX

• IN 1970 GUY LHERAUD INHERITED THE PROPERTY

• THE FAMILY OWN THE VINEYARD OF 55 HECTARES

• THE HOUSE EXPORT 85% OF ITS PRODUCTION IN 77 COUNTRIES

PATRICK ROGER HISTORYPATRICK ROGER HISTORY

• BORN IN POISLAY

• IN 1994 -> WON CHOCOLATE WORLD CUP

• IN 2000 -> MEILLEUR OUVRIER DE FRANCE

WHY TO CHOOSE PATRICK ROGER?WHY TO CHOOSE PATRICK ROGER?

• HIS TALENT

• HIS EXPERIENCE IN CHOCOLATE

SCULPTURE

• ALREADY ASSOCIATED WITH BIG NAME : KARL LAGERFELD

• HIS LOVE FOR VALENTINE’S DAY

THE CONCEPTTHE CONCEPT

• AN EVENT AROUND CHOCOLATE AND OUR XO BOTTLE

• CREATE AN EPHEMERAL BAR

• A GIANT EDIBLE CHOCOLATE BAR

WHICH CAN OF MARKET WE WANT TO TARGET?WHICH CAN OF MARKET WE WANT TO TARGET?

• VALENTINE’S DAY MARKET IN 2013

• BRIC’S MARKET AND INTERNATIONAL GUEST FROM THE HOTEL

• LUXURY AND EXCLUSIVE MARKET

AT WHICH PRICE?AT WHICH PRICE?

• PRICE ACCORDING THE PRODUCTION COST

• DURING THE NIGHT ->BARMAN SELL THE EDIBLE CHOCOLATE GLASS (30 €)

• COGNAC COCKTAIL 25€

• FINAL PACK : 300€

HOW WE WANT TO LAUNCH OUR HOW WE WANT TO LAUNCH OUR EVENT?EVENT?

• IN PLAZA ATHÉNÉE, AT THE COURTYARD -> NOTORIETY

• COMMUNICATION BEFORE EVENT : – FLYERS– WEBSITE– FACEBOOK– EMAILING

THE SWOTTHE SWOTOPPORTUNITIESLOCATIONVALETINE’S DAY MARKETMODERN TECHNOLOGY

THREATSSPIRITS BRAND’S COMPETITORS

ICE BARPEOPLE DOENS’T LIKE THE PRODUCT

DO NOT ATTRACT PEOPLE

STRENGTHSBE INNOVATOR

PR’S KNOW HOWPARTNERSHIP WITH PLAZA

MOBILITY

SUPPORT A COOPERATIVE

WEAKNESSES STRUCTURE’S COST

TIME TO BUILD AND ORGANIZATIONTHE PERISHABILITY OF THE PRODUCT

PANGOA COOPERATIVE VILLAGEPANGOA COOPERATIVE VILLAGE

• LOCATED IN PERU

• HELP TO DEVELOP THE COOPERATIVE

• SUSTAINABILITY

CONCLUSIONCONCLUSION

« To do high thing, you need to have big dream »

CONRAD HILTON