A Wine Conversation

with London Bloggers

9th December, 2008

Why Social Media & Wine?

Social Media“Multiple platforms that allow and encourage ongoing conversations between passionate, like-minded individuals built on trust, connections and fun”“A space for social objects to develop their personalities through interaction”

Characteristics of Wine

•Global•Social•Fragmented

Empower the consumer!

50,000+ Wine Brands1,000 Wine Blogs

But only 4 major UK ‘retailers’

Wineries can use Social Media to Differentiate and build their Personality

Variety of Winery Blogs•Technical•Marketing•Conversational•Educational

Some examples:

Casavides :: casavides.comCortes de Cima :: cortesdecima.comPoggio Argentiera :: poggioargentiera.comQuevedo Port :: quevedoportwine.com[Sherry] :: catavino.net/category/sherryThirst for Rioja :: thirstforrioja.co.ukTintoralba :: tintoralba.comWinzerblog :: winzerblog.de

You should also check out: wineblogger.info

So, what should we be trying to do together?

Break out of the Bubble!

Share the love of wine

Celebrate diversity

Not all wine makes it to supermarket shelves!

A CALL TO ACTION

Taste these wines!

Learn about their personality through their blogs

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Share the love!

If you need it, here are two incentives …

1. Take a bottle home tonight

Taste the wines and post a thought to twitter NOW including #ttl3 posts chosen at random take a bottle home

2. Win a case of wine for home

Post your thoughts on the wines or winery blogs on your blog (with links) and ping wineconversation.com1 draw entry for every wine/winery mentioned1 case of 6 bottles of Dinastia Vivanco Crianza (delivered to you) to be won Draw takes place 21.12.2008 so post soon!