wine country market update | q4 2014

All data within this document is pulled from the Bay Area Real Estate Information Services (BAREIS)

Wine Country Market UpdateFourth Quarter 2014

SONOMA & NAPA - WINE COUNTRY BROKERAGES

25 East Napa Street, Sonoma | t: 707.935.2288

722 Broadway Street, Sonoma | t: 707.939.2230

428 First Street East, Sonoma | t: 707.939.4460

sothebyshomes.com

Glen Ellen, CA | web ID: 0243384

14%

35%

51%

Q4-2014 - SONOMA VALLEY VOLUME

< $500k

$500k - $1.0M

$1.0M and up

A MESSAGE FROM OUR MANAGER: Jonathan Soh In the Fourth Quarter of 2014, Wine Country real estate remained strong in all

property categories. According to the Bay Area Real Estate Information Services

(BAREIS), average sales price of single-family homes increased throughout the

region in Q4 2014; the Napa County average sales price for single-family homes

increased 23% in 2014 and the Sonoma County average sales price for single-family

homes increased 14%. However, 2014’s severe Napa earthquake may have taken its

toll as the number of single-family homes sold decreased 96% in the City of Napa

in the Fourth Quarter 2014 vs. the Fourth Quarter 2013. Conversely, the number of

single-family homes sold in the City of Sonoma increased by 17% and in the City

of Petaluma, they increased 14% over the same periods. Most notable were the

increases in the number of single-family homes sold in the $1.0M+ price category

in the City of Sonoma and the City of Petaluma, which increased 50% and 300%,

respectively, in the Fourth Quarter 2014 vs. the Fourth Quarter 2013.

SONOMA VALLEY MARKET SUMMARY (SFH)

PETALUMA/COTATI (SFH)

The Sonoma Valley market was very robust in the fourth

quarter of 2014. Average sales price for single family

homes was up $101,641, a 14% increase, from $752,012 in

Q4 2013 to $853,651 in Q4 2014. Homes sold at 98% of

asking price. The total number of homes sold in Sonoma

Valley increased by 17% across all price ranges, from 110

units sold in Q4 2013 to 129 units sold in Q4 2014. Most

notable is the $1.0M+ price range which experienced a

50% increase from Q4 2013 to Q4 2014. Total sales volume

in Sonoma Valley increased 33% overall, from $82,721,275

in Q4 2013 to $110,120,995 in Q4 2014.

The Petaluma/Cotati market experienced significant

growth, particularly in the $1.0M+ price range. Average

sales price for single family homes was up $156,759, a

29% increase, from $543,795 in Q4 2013 to $700,554 in

Q4 2014. Homes sold at 97% of asking price. The total

number of homes sold in Petaluma/Cotati increased by

14% across all price ranges from 162 units in Q4 2013 to

185 units in Q4 2014. Most notable is the $1.0M+ price

range which experienced a 300% increase from Q4

2013 to Q4 2014. Total sales volume in Petaluma/Cotati

increased 47% overall, from $88,094,734 to $129,602,484,

reflecting a 450% increase in sales volume for the $1.0M+

Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Real estate agents affiliated with Sotheby’s International Realty, Inc. are independent contractor sales associates and are not employees of Sotheby’s International Realty, Inc.

42%

55%

3%

Q4-2014 - PETALUMA & COTATI VOLUME

< $500k

$500k - $1.0M

$1.0M and up

A MESSAGE FROM OUR MANAGER:

Jonathan Soh

3

SINGLE FAMILY HOME SALES

Approximately 40 miles north of San Francisco, Sonoma real estate is perfectly

situated to maximize residents’ quality of life. Although world-renowned as

a wine mecca, Sonoma maintains the tight-knit feel of a small community,

with a charming downtown. In 1846, the California Republic declared its

independence from Mexico, with Sonoma named the capital of this short-

lived sovereign state. Consequently, Sonoma is known as the birthplace of

California, a town rich in history surrounded by breathtaking natural beauty.

SONOMA VALLEY

PRICE RANGE 2011 2012 2013 2014 % CHANGE(2014 v 2013)

UP TO $500,000 79 56 47 39 -17%

$500K - $1M 26 39 41 57 39%

$1,000,000 AND UP 11 20 22 33 50%

TOTALS 116 115 110 129 17%

Q4 CLOSED UNITS: # OF SIDES (SFH)


UP TO $500,000 $25,279,419 $18,683,349 $18,175,700 $15,765,520 -13%

$500K - $1M $18,027,000 $26,867,850 $27,752,280 $38,621,530 39%

$1,000,000 AND UP $18,171,000 $38,717,000 $36,793,295 $55,733,945 51%

TOTALS $61,477,419 $84,268,199 $82,721,275 $110,120,995 33%

Q4 CLOSED VOLUME (SFH)


UP TO $500,000 $319,993 $333,631 $386,717 $404,244 5%

$500K - $1M $693,346 $688,919 $676,885 $677,571 0%

$1,000,000 AND UP $1,651,909 $1,935,850 $1,672,423 $1,688,907 1%

TOTALS $529,978 $732,767 $752,012 $853,651 14%

Q4 AVERAGE SALES PRICE (SFH)

$-

$200,000

$400,000

$600,000

$800,000

$1,000,000

2011 2012 2013 2014

Average List Price Average Sales Price

100

105

110

115

120

125

130

135

2011 2012 2013 2014

$-

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

$120,000,000

2011 2012 2013 2014

4SERVING SONOMA AND NAPA | sothebyshomes.com/sonoma-real-estate


The City of Napa, at the southern end of Napa Valley, was incorporated in

1872, and reincorporated again in 1874 as the City of Napa. Napa became the

primary business and economic center for the Napa Valley by the early 20th

century. Napa is a world-class destination for wine country excursions with

tasting bars and large wineries, including the Michael Mondavi Family Estate

and the Domaine Carneros winery.

NAPA


UP TO $500,000 159 177 108 75 -31%

$500K - $1M 38 58 85 88 4%

$1,000,000 AND UP 14 22 16 24 50%

TOTALS 211 257 209 187 -11%



UP TO $500,000 $47,471,061 $57,540,554 $41,061,100 $31,219,713 -24%

$500K - $1M $24,201,979 $36,711,863 $55,630,832 $57,986,671 4%

$1,000,000 AND UP $27,289,000 $64,945,836 $28,044,500 $40,747,000 45%

TOTALS $98,962,040 $159,198,253 $124,736,432 $129,953,384 4%



UP TO $500,000 $298,560 $325,088 $380,195 $416,263 9%

$500K - $1M $636,894 $632,963 $654,480 $658,939 1%

$1,000,000 AND UP $1,949,214

$2,952,083 $1,752,781 $1,697,792 -3%

TOTALS $469,014 $619,448 $596,825 $694,938 16%


$-

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

2011 2012 2013 2014


-

50

100

150

200

250

300

2011 2012 2013 2014

$-

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

$120,000,000

$140,000,000

$160,000,000

$180,000,000

2011 2012 2013 2014

5


Located north of Napa, Yountville and Oakville, St. Helena is referred to as the

heart of Napa Valley. St. Helena has a population of just 5,000 people, spans

approximately four square miles and is home to some of the best wineries,

restaurants and shopping in Wine Country as well as some of the most

exquisite estate properties in Wine Country.

ST. HELENA


UP TO $500,000 3 2 3 3 0%

$500K - $1M 4 13 8 21 163%

$1,000,000 AND UP 7 14 14 10 -29%

TOTALS 14 29 25 34 36%



UP TO $500,000 $1,210,000 $840,000 $1,245,582 $1,330,000 7%

$500K - $1M $2,400,000 $10,608,500 $5,712,000 $15,750,500 176%

$1,000,000 AND UP $26,314,000 $29,563,000 $29,480,000 $18,740,000 -36%

TOTALS $29,924,000 $41,011,500 $36,437,582 $35,820,500 -2%



UP TO $500,000 $403,333 $420,000 $415,194 $443,333 7%

$500K - $1M $600,000 $816,038 $714,000 $750,024 5%

$1,000,000 AND UP $3,759,143 $2,111,643 $2,105,714 $1,874,000 -11%

TOTALS $2,137,429 $1,414,190 $1,457,503 $1,053,544 -28%


$-

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

2011 2012 2013 2014


-

5

10

15

20

25

30

35

40

2011 2012 2013 2014

$-

$5,000,000

$10,000,000

$15,000,000

$20,000,000

$25,000,000

$30,000,000

$35,000,000

$40,000,000

$45,000,000

2011 2012 2013 2014

6SERVING SONOMA AND NAPA | sothebyshomes.com/sonoma-real-estate


The towns of Petaluma and Cotati offer a little slice of California history to all

who come to sample their Victorian delights. Petaluma offers many colorful

family events that provide opportunities to escape the everyday hustle and

bustle of life. The Great Petaluma Mill, which stands guard over the west bank,

is one of the oldest structures in town. Cotati provides an eclectic assortment

of restaurants, shops and services, and has one of only two hexagonally

designed town plazas in the United States.

PETALUMA and COTATI


UP TO $500,000 147 138 80 105 31%

$500K - $1M 26 45 76 92 21%

$1,000,000 AND UP 3 11 6 3 -50%

TOTALS 176 194 162 200 23%



UP TO $500,000 $49,605,329 $51,004,740 $32,520,250 $44,702,300 37%

$500K - $1M $16,396,600 $28,506,801 $48,160,484 $59,073,523 23%

$1,000,000 AND UP $3,496,100 $14,758,500 $7,414,000 $3,760,000 -49%

TOTALS $69,498,029 $94,270,041 $88,094,734 $107,535,823 22%




UP TO $500,000 $337,451 $369,600 $406,503 $425,736 5%

$500K - $1M $630,638 $633,484 $633,691 $642,104 1%

$1,000,000 AND UP $1,165,367 $1,341,682 $1,235,667

$1,253,333 1%

TOTALS $394,875 $485,928 $543,795 $537,679 -1%

$-

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

2011 2012 2013 2014


-

50

100

150

200

250

2011 2012 2013 2014

$-

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

$120,000,000

2011 2012 2013 2014

7


The quaint hamlet of Healdsburg, located at the gateway of Sonoma County’s

diverse wine growing region, is just 75 miles north of San Francisco. Healdsburg

is a vibrant community with world-wide recognition as a popular destination

for visitors looking to experience the American Tuscany. It is a welcome retreat,

catering to its visitors and residents with first class hotels, spas, restaurants

and boutiques. Many Victorian and Craftsman style homes reflect the towns

rich 150 year old heritage.

HEALDSBURG


UP TO $500,000 22 31 14 14 0%

$500K - $1M 16 18 15 20 33%

$1,000,000 AND UP 5 11 11 11 0%

TOTALS 43 60 40 45 13%



UP TO $500,000 $6,974,300 $11,041,000 $5,489,500 $5,459,783 -1%

$500K - $1M $11,347,500 $12,040,000 $11,150,556 $13,499,500 21%

$1,000,000 AND UP $7,125,000 $23,785,000 $18,027,000 $20,402,645 13%

TOTALS $25,446,800 $46,866,000 $34,667,056 $39,361,928 14%



UP TO $500,000 $317,014 $356,161 $392,107 $389,985 -1%

$500K - $1M $709,219 $668,889 $743,370 $674,975 -9%

$1,000,000 AND UP $1,425,000 $2,162,273 $1,638,818 $1,854,786 13%

TOTALS $591,786 $781,100 $866,676 $874,710 1%


$- $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 $800,000 $900,000

$1,000,000

2011 2012 2013 2014


-

10

20

30

40

50

60

70

2011 2012 2013 2014

$- $5,000,000

$10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 $40,000,000 $45,000,000 $50,000,000

2011 2012 2013 2014

HEALDSBURGWeb ID: 0086498 | Price Upon Request

New 10 lot subdivision in Alexander Valley.

Each lot approximately 40 acres with views and

vineyard. Gated entrance. Hall-Ranch.com

Sheri Morgensen | 707.431.07777

NAPAWeb ID: 0243744 | $9,500,000

Approx. 25 acre estate. Private golf course,

approx. 7,500 sq.ft. main house, approx. 6,400

sq.ft. clubhouse.

Peggy Wilkinson | 707.590.3707

SONOMAWeb ID: 0243552 | $2,995,000

Beautiful approx. 3,700 sq.ft. home with a

pool, 5bd/3ba. On an approx. 0.5 acre lot.

EastsideSonomaHome.com

Carol Sebastiani | 707.290.3123

FEATURED PROPERTIES

wine country market update | q4 2014

Documents

city of sonoma

sonoma t

number of singlefamily

price ranges

sonoma valley volume

total number of homes

price category

total sales volume