winkwaves stand out from the wisdom of the crowd next10
DESCRIPTION
Internet commoditises all knowledge. To stand out from (the wisdom of) the crowds, the next manager needs to learn how to organise and manage differently. This is my presentation on #Next10 in Berlin and #commonline. Comments and suggestions are welcome via twitter @renejansenTRANSCRIPT
Dr. René M. Jansen - [email protected]
Stand out from (the wisdom of) the crowd
How social media impacts organisations(and the Winkwaves Kenniscafé perspective for change)
The broad impact of social mediaSt
rategic
Operation
al Communication Medium, a tool
“boeien en binden”Communities
Transformation of organisation
Social Media impacts society and organisations on all levels
Economic Perspective
Identity Perspective
Knowledge & Innovation Perspective
The Perspective of Change
The impact of social media on organisations
Democratising impact social media: Organise without organisations
Lower Barrier to entry
Start and impact without money or other “base of power”
Sywert van Lienden
Kevin
Inspired by Coase, Williamson, Clay Shirky and getitdone.org
Economic view: The Firm has an economic raison d’etre if
they have lower transaction costs and gain from economies of scale
Bank
Economic raison d’etre
Deloitte Center of the Edge: Expected live time Fortune 500 down from fifty to five years....
Reaching the limits of business process modelling and economies of scale?
Deloitte quote from “open innovation” wokrshop Jaarbeurs Utrecht 2009
Deloitte employees used an internal innovation platform to make themselves
heard: we want an iPhone! However, it “had to be Microsoft based”, so
their ICT department choose the “most comparable” phone, the Xperia...
Identity perspective on organisations and their products
Civic Integration and Princes Maxima from koningshuis.nl; 21% acc to Global Workforce Survey 2008 conducted by Towers Perrin, Value of the Rose inspired by Ard Huizing and mazzled by “De Maatschap”
The difference between you and your competitors is not in the product,
but in the unique and continuously changing negotiated meaning
by employees and customers
You might own the trademark, you don’t own the brand...
Q: How many employees love the company they work for?
Conversations about you: Micro Mobilisation
Challenge: connect stories from inside with stories outside
That’s much more than just “webcare”!
The power of web care and joining the conversation?
Actively engaging in conversations: The Wisdom of crowds
headrush.typepad.com
Lays “maak de smaak”Openmoko
Stand out from (the wisdom of) the crowd!
Wij van WC eend...
The world is flat...
Economic Perspective
Identity Perspective
Knowledge & Innovation Perspective
The Perspective of Change
The impact of social media on organisations
Organize to let goBalance ad-hoc and structure
Join the conversationsBalance vision and reality
Mobilise wisdom of the crowdBalance self and others
A brief history of Winkwaves Kenniscafé
Archiveren en terugvinden
Delen en elkaar inspireren
“Slimme dingen doen”
A first draft, summer 2005
A brief history of Winkwaves Kenniscafé
Live! Janaury 2006
A brief history of Winkwaves Kenniscafé
First customer! Summer 2006
A brief history of Winkwaves Kenniscafé
First customer! Summer 2006
ProfielenExperts
Groepen
A brief history of Winkwaves Kenniscafé
GesprekkenGroepsdynamiekKennisdeling
Summer 2008
A brief history of Winkwaves Kenniscafé
25 Kenniscafé’sOndersteuning werkImpact op organisatie
2009
You don’t have to know who to ask
Answers from unexpected sources
Diversity enrichesQuestions and answers create a searchable footprint of “what we know” and “how we do things around here”
#daretoask
Capture knowledgeon the fly
- the crowd- experts
Winkwaves Kenniscafé for “wisdom of the (internal) crowd”
Observation of something happening
“outside”
Sense making: “what
does this mean for us”
Decision making
Source: plein66.nl
Winkwaves Kenniscafé as a “crow's nest 2.0”
Dynamic “Kenniskaarten” show
where you stand in the crowd
1. Trigger for conversation,
alignment of activities
2. Dynamic personal
Profilie” to show who
you are
“New Employees are sooner
connected and integrated”
Winkwaves Kenniscafé for more efficiently organising groups of people
A brief history of Winkwaves Kenniscafé
2005 2006 2007 2008 2009
So... What is the next step?
Geniet
van de gedachte
dat het anders kan
2010 - 2011
De tijd van experimenteren is voorbij
Ondersteuning onbegrijpelijke afkortingen die ook jouw ICT afdeling gelukkig maken(SSL, VPN, SSO, LDAP, OAuth, OpenID, RSS, SaaS, API's, ...)
1
2
3
Rijke online gesprekstechniekenGericht op verbinden energie bottum up met visie en richting van top downEn verbinden van binnen en buiten
Heldere aanpak: Wat wil jij veranderen?Samenwerking met “veranderaars”
Wat wil jij veranderen?
Awareness en strategie
Begrijpen wat je kunt (en wilt) verhuizen
Inrichten Winkwaves Kenniscafé
Community management
Veranderen
Samenwerking met “veranderaars”...
Live demo...
Geniet
van de gedachte
dat het anders kan
Wat wil jij veranderen?
[email protected] @wijvanwinkwaves