winn overview
DESCRIPTION
A brief overview of Winn Technology Group’s marketing servicesTRANSCRIPT
- 1. Effective B2B Marketing Solutions Demand Generation / Lead Nurturing Solutions Designed to Optimize Your Pipeline
2. Company Background
- Founded in 1990
- B2B Marketing Specialists
- Focused Exclusively on Technology
- Supported over 750 technology clients
- Conducted Thousands of Demand Generation Initiatives
- Best Practices based on experience:
-
- Proactive Client/Vendor Communications
-
- Integration of Direct Marketing Initiatives
-
- Focus on Messaging and Audience
-
- Leveraging Data Analytics Pre/During/Post Campaign
3. Differentiators
- Technology Focus
- Human Capital / Knowledge Assets
- Business Process / Flexibility
- Employee Longevity
- Client Stability
- Data Assets
4. Service Overview 5. Credentials
- Preferred Vendor for:
All trademarks, trade names, and service marks represented herein are the property of their respective owners. 6. Approach
- Integrated Campaigns:
-
- Program Setup
-
- Scripting/Messaging
-
- Database Development
-
- Outbound Calling
-
- Inbound Support
-
- Email Fulfillment
-
- Reporting
7. Demand Generation Suspects Appointments Rep Calls Event Registrations Literature Requests Invalid Unresolved Client Client Client / Winn Winn Winn Winn Research Demand Generation 8. Benefits
- Higher quality database
- Reduced list acquisition/maintenance costs
- Consistent lead flow
- Shorter sales cycle
- Lower cost per lead
- Improved Project ROI
9. Lead Nurturing
- A Strategic / Long Term Demand Generation Component that integrates and leverages direct marketing investments.
- Data profiling (prospects/ customers)
- Suspect Scoring
- FocusAudience (vertical/ title/ product)-Messaging
- Defined Nurturing Rules
- Execute Demand Generation Initiative
-
- Execution of Suspect Nurturing
-
- Execution of Lead Nurturing
-
- ...evolving model : measure/analyze/refine
-
- Continual process improvement
10. Lead Nurturing Process Copyright 2009 Winn Technology Group, Inc. All rights reserved. Lead Nurturing Event Registrations Channel Leads IntegrateEvent Calander A /BActionable Leads 1-6 months Demand Generation Live Appointments Conference callsWeb Meeting Telemarketing eMarketing Event Marketing Web Leads Event Leads Advert/DM Leads LEADS CYCLED BASED UPON SUSPECT SCORE AND LEAD STATUS INTEGRATED /MULTI TOUCH LEAD DEVELOPMENTPROCESS TO ALL SUSPECTS IN UNIVERSE SCORE/STATUS UPDATE Suspect Base 11. Channel Marketing
- Support For:
-
- Manufacturers
-
- Distributors
-
- Solution Providers
-
-
- VARs/Resellers
-
-
-
- ISVs
-
-
-
- Systems Integrators
-
- Channel Marketing Programs
- Partner Recruitment
- Strategic Market Planning
12. Event Promotion and Registration
- Tele-promotion
-
- Outbound
-
- Inbound
-
- Confirmation Calling
- Direct Mail
-
- Delivery
-
- Tracking
-
- Reporting
- Development and Hosting of Registration Sites
13. Appointment Setting
- Appointment Types
-
- Face-to-face
-
- Conference Calls
-
- Online Meetings
- Delivery Options
-
- Hot Transfer
-
- Calendar Integration
-
- Pre-arranged Time Block
-
- CRM/SFA Entry
14. Inbound Services
- Integrated
-
- Bundled w/ Programs
-
- Direct Call Routing
- Stand-alone
-
- Dedicated Reps
-
- Level 1 Support
-
- Customized Numbers
-
- Message Testing
15. WinnEnterprise Database
- Proprietary Database
- Internet & Tele-research
- >325,000 Contacts
- All Verticals Represented
- F1000, Enterprise,
- Mid-market
- US, Canada
- 50% IT, 50% Line of Business
16. Database Development
- Establish Criteria
- Map Against WinnEnterprise
-
- Append Technology Data
-
- Additional Sources Available
- Off-phone Research
- Tele-verification
- Merge/Purge/De-dupe
17. List Scrubbing
- Merge/Purge/De-dupe
- Off-phone Research
- Tele-verification
- Standard Fields:
-
- Demographics Name, Title, Address, Phone, Email, etc.
-
- Firmographics Employee Size, SIC, Revenue
18. Corporate Profiling
- Penetrate National/Named Accounts
- Off-phone Research
- Tele-research
- Intelligence Gathered:
-
- Financials
-
- Divisions/Subsidiaries
-
- Key Contacts/Technologies
19. Reporting
- Real-time Hot Lead Delivery
- Weekly Productivity Report
- Excel/CSV File
- SFA/CRM Uploads
- Online Reporting Option
- Executive Summary
20. Lead Distribution
- DemandView Lead Distribution
-
- Proprietary Lead Reporting Tool
-
- Online Interface
-
- 24/7 Campaign Status
-
- Data Analytics
-
- Custom Distribution to:
-
-
- Direct Sales
-
-
-
- Channel Partners
-
-
-
- Regional Reps
-
21. Primary Research
- Design & Methodology
-
- Research Framework
-
- Methodology Development
-
- Sample Design
-
- Script Development
- Primary Research
-
- Tele-research
-
- Web Surveys
22. Customer Satisfaction
- Performance Measurement
-
- Sales/Marketing Process
-
- Implementation
-
- Brand/Product
-
- Agent
-
-
- Customer Service
-
-
-
- Tech Support
-
-
- Reputation/Image
23. Win/Loss Analysis
- Comparative Measurement
-
- You vs. Key Competitors
-
- What initiated solution evaluation?
-
- Which marketing vehicles were most effective?
-
- Factors in creating short list
-
- Key product features
-
- SWOT
- Comprehensive Analysis/Reporting
24. Email Marketing
- WinnMail
-
- Proprietary Tool
-
- Compliments Lead Campaigns
-
- Uplift in Lead Rates
-
- Message Testing
-
- Tracking Capabilities
-
-
- Opens
-
-
-
- Click-throughs
-
25. Contact Information
- Main: 727-789-0006
- Toll Free: 800-444-5622
- Fax: 727-789-0638
- URL:www.winntech.net