winning by giving nick davies neighbourly
TRANSCRIPT
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NICK DAVIES@NickSDavies @nbrlyuk #winningbygiving
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Nick DaviesNeighbourly.com
Building a stage for collaborative action
@NickSDavies | @nbrlyuk | #winningbygiving
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Life is local
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Rising costsof social care
Real-termbudgetreductions
@NickSDavies | @nbrlyuk | #winningbygiving
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“I like companies that involve themselves in the local community”
%93“I am more likely to buy brands that give something back to the local community”
%84Source: Newspaper Society/Loving Local Survey 2011 @NickSDavies | @nbrlyuk | #winningbygiving
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@NickSDavies | @nbrlyuk | #winningbygiving
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“Our market research is telling us that consumers are making a shift. A shift from focussing solely on “MY world” – their immediate family, through to ‘our’ world with villages and communities, to thinking about – and caring about – “THE world”.
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@NickSDavies | @nbrlyuk | #winningbygiving
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collaborative action
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companiesSEARCH
weMATCH
projectsSHARE
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@NickSDavies | @nbrlyuk | #winningbygiving
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Communities startprojects and tell theirstory
Others join in andthe word spreads
As more peoplediscover neighbourly, more projects getstarted
Communities create projects…
@NickSDavies | @nbrlyuk | #winningbygiving
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Share your projectthrough social media – Facebook, Twitterand LinkedIn
Endorsementenables companiesto see the projectis real, and theneed is real.
… then share to create ‘digital noise’
@NickSDavies | @nbrlyuk | #winningbygiving
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Organisations explain what they’re looking for…
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… and use search tools to find good matches
@NickSDavies | @nbrlyuk | #winningbygiving
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collaborative action
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@NickSDavies | @nbrlyuk | #winningbygiving
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@NickSDavies | @nbrlyuk | #winningbygiving