Winning with DataJuly 28, 2016

Housekeeping

• We will take questions as they

come in and at the end.

• You should see a Q&A box on the

right side of your screen.

• There is a button marked “Q&A”

on the bottom menu.

• We are recording this

• We will send you the recording

tomorrow.

• We will send you the slides

tomorrow.

RecordingQ&A

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Jen Grant, CMO

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Tomasz Tunguz,Venture Capitalist

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Frank Bien, CEO

WHY WE WROTE A BOOK

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A trend was emerging among successful “data companies”

A shift from “rearview mirror” to using data operationally; at all levels

The tech is an enabler; but it’s really about the people and the culture

We saw a lot of case studies that are worth telling

THE MESS

Data Breadlines

Data Fragmentation

Data Brawls

Data Obscurity

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ENLIGHTENMENT: OPERATIONALIZE DATA

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Curiosity is the Key

It all starts with the why:

Why did revenue decline last quarter?

Why did our marketing campaigns’ CPA outperform

Why do certain account executives close sales faster?

Millions saw the Apple fall; Newton was the only one who asked

‘why?’Bernard Baruch

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The Illusion of Truth

Our businesses and ecosystems change but we don’t realize it.

The biggest taxi company owns no taxis and the biggest hotelier owns no real estate

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Changing the Way We Operate

1.2.3.

Instrumentation

Education

Tooling

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1.2.3.4.

Curiosity gets you to the Why

The Why reveals the reality

Getting to the Why requires...

Instrumenting, Educating and Tooling

SUMMARY

Q&A

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THANK YOU!