"winning youtube: what the research says" richard roaf
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Alter Eco's Richard recently gave a presentation on "Winning YouTube: What the Research Says" at Oxford Geek Night. In 5 minutes he covered seeding, making your videos more sharable and optimising the name and description of your video.TRANSCRIPT
Winning
Richard Roaf
@rroaf www.alter-eco.co.uk
“Anyone who says they can make
anything go viral is probably a snake
oil salesman or really naive.”
Adam Mordecai, Upworthy
1. Seeding
2. Shares per view
3. Clicks per share
3 INGREDIENTS
Abandon the myth of virality
1. Seeding
• Dove ad had 1356 online communities
• Find yours & the gatekeepers
Image: Face Group & Pulsar
• Dr. Karen Nelson-Field assessed 800 Videos by
emotional responses
• Correlated to share rates
2. Shares per view
Emotions that Drive Sharing
Source: Viral Marketing: The Science of Sharing
Be arousing
Emotions that Drive Sharing
Source: Viral Marketing: The Science of Sharing
Be arousing
Be positive
Emotions that Drive Sharing
Source: Viral Marketing: The Science of Sharing
Be arousing
Be positive
Make people angry
Emotions that Drive Sharing
Source: Viral Marketing: The Science of Sharing
Be arousing
Be positive
Make people angry
Show personal triumph
3. Clicks per Share
Image
Description
The name
• Face Group: „How Stuff Spreads: How Videos Go Viral part 1 & 2‟
Blogs
• „Viral Marketing: The Science of Sharing‟, Karen Nelson-Field
• Upworthy: One Girl Explains This Kinda Weird But Fun Website
Upworthy, YouTube Video
Check these guys out
www.alter-eco.co.uk/ogn
[email protected] @rroaf