winno moscow acceleration program · ofÞces (russia, france, india, spain, mexico, morocco, usa,...
TRANSCRIPT
KICK OFFStartups introduce themselves and get to know our experts and each other
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WASHING MACHINETeam building, business 101 (legal, accounting, finance), selection of mentors
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EXECUTIONWorkshops, mentoring sessions, special events, roadmap review
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MONEY TIMEPitch training, investors journey
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DEMODAYStartups present their projects and progress
/65ALUMNI SUPPORTIntroductions to corporate clients, VC / business angels, international alumni
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HOW IT WORKS
WHICH MEANS YOU’RE UP FOR
Game-changing mentorship
Dedicated mentors, 1:1 sessions with
experts
Local and international network
Office space and access to international
aliumni & contacts
Hands-on program
Weekly roadmap execution with
Entrepreneur in residence
Business and investors network
Get introduced to corporate clients and
VC / Business angels
Winno acceleration program is targeted at
ambitious early stage startups with considerable
growth potential wishing to develop a profitable
and lasting international business.
ABOUT PROGRAM
Winno Moscow Acceleration Program
READY TO BOOST THE GROWTH OF YOUR TECH STARTUP?
40 tech-savvy mentors will be working with you to
maximize your company’s growth, such as:
MENTORS
EMEN ALIEVManaging Director Russia a Criteo
IGOR SHELEMETIEVVice President – Business Development – Online Marketing at Lamoda
JULIA BELIAKSenior Launcher at Uber
VINCENT GENTILGeneral Manager at Leroy Merlin Russia
F .A .Q.
What does Winno provide?
In exchange for a 10% equity stake, each startup
participating in the 4-month program will benefit
from:
- Weekly one-to-one meetings with an
Entrepreneur in Residence.
- Office hours with Resident Experts in UX/UI,
Legal, Accounting, HR, PR...
- Open access to experienced mentors,
entrepreneurs and industry experts.
- Indefinite access to Winno’s workshops, tutorials
and resources.
- PR exposure through Winno’s corporate events
and communication materials.
- Connections to investors through the Demo day
and other investor meet-ups.
- Qualified introductions to our corporate
partners.
- Introductions to Winno’s international network
of alumni, partnering accelerators and foreign
offices (Russia, France, India, Spain, Mexico,
Morocco, USA, Germany).
- 6-month free office space.
- More than 50 advantages including free
consultations with partnering accounting and law
firms.
The face value of these services amounts to
approximately 767K€ per startup.
In addition to these acceleration services, Winno
invests 1,400,000 Rub in startups when they join
the program.
How does the selection process work?
How is the selection done?
The selection process consists of three steps,
starting right from the application. Only complete
applications are evaluated. Applications are
reviewed by the Winno team and are scored by 3
evaluators. The score your project receives
reflects various key factors of success including
your team, experience, market and product.
Depending on your score, you may be invited to
participate in one-on-one interviews and pitch
sessions. We are currently selecting 5 to 6
startups for each season, depending on the
quality of applications we receive.
I’m concerned that if I apply, you won’t protect
my intellectual property.
No you shouldn’t. Winno is committed to
protecting the confidentiality of the applications
it receives. Rest assured, we have no interest in
sharing your application with non-evaluating
parties.
Do we need to write a business plan?
No, you don’t have to write a business plan. All
you have to do is to complete the F6S application
form. You’ll have to fill out information about
your business, the team, the market…
What’s the selection process?
> One-to-one interviewsDuring the interviews you’ll be invited to pitch in
front of a jury of experts eager to know more
about your project and your team. The pitch
should last no more than 5 minutes followed by a
15-minute Q&A session. Obviously we’d much
prefer meeting you in person at Winno Moscow.
However should you not be available to attend in
person, we can arrange a video-conference.
Results are usually communicated within a week.
> Formal agreementIf you’ve made it through the finals, along with
our sincere congratulations you’ll receive an
agreement detailing the program’s conditions and
a bunch of legal documents regarding our future
partnership. You’ll need to confirm that you
accept those terms and conditions.
Can I meet with you during the selection?
Unfortunately we can’t meet in person with every
startup that wants to take part in the program.
There are just too many. Essentially the Wiino
application process is the way we decide which of
them to meet in person.
What kind of startups do you select?
Winno’s acceleration program is dedicated to
early stage startups at the seed or early-growth
stage. The program doesn’t have any specific
industrial focus. Accelerated startups operate in a
wide range of sectors which provides us with a
wealth of industrial insights.
I’m a single founder. Can I still get accepted into
Winno, or do you only look for teams?
Although the selection process isn’t narrowed to
that single criteria, the team plays an important
role in our evaluation. Winno is looking for great
teams with talented founders who have, or can
attract, the core skills their businesses will need
to be successful.
Finding the right cofounder can take a while and
we don’t want you to spend the short time you
have with us recruiting or looking for a partner.
Remember, our job is to accelerate your business
and we cannot do it unless the basic components
are in place. We’ve seen too many well-meaning
entrepreneurs with great potential either
completely stuck with their project because no
one could execute on decisions or burned out
from carrying too much responsibility on their
own.
If you’re solo, take this as your first challenge:
convince someone that you’re an excellent
business partner and that your project has great
potential. If you can’t do that, how will you
persuade your customers? If you’re not ready yet,
consider taking some time to strengthen your
founding team and apply for the following
season. Winno won’t disappear and there will be
another chance.
We feel we’re more advanced than other startups.
Will we still get something out of the program?
We help early stage startups all along their
journey to KPIs that are fundable by VC investors.
Whether they are in the product design phase,
market testing their product, growing their client
or use base or even looking for VC funding. A
number of startups we accelerate have a fully-
developed product or generate revenues when
they join the program. We work with them on
their go-to-market strategy, business model,
provide qualified introductions to corporates in
our network or advise them on their funding
strategy.
No matter where you’re starting from, we adapt
to your needs and you will extract significant
value from the program.
Does my company need to be incorporated before
joining the program?
No, your company doesn’t need to be
incorporated to join Winno. This won’t influence
in any way your application. Your company’s
incorporation can be done at any point in time
during the first 2 months of the program.
Partnering law firms will be able to assist you
with the paperwork.
However please note that WInno 1,400,000 Rub
can’t be provided until your startup is legally set-
up.
What is happening during the 4-month program?
Do I have to be in Moscow during the entire
acceleration program?
Yes, we require you to be in Moscow. Much of the
program’s value hinges on your presence in town
to attend events organised for you (scrums,
coach ing se s s ions , speed -da t ing w i th
corporates…). Being physically close to Winno
will also allow you to leverage all the informal
opportunities with our mentors, alumni, corporate
partners, angel or VC funds which visit Winno
from time to time.
What is the Demo Day?
The Demo Day is the last event of the
acceleration program. You’ll be provided with the
opportunity to present your start-up to a large
panel of investors, corporates and journalists.
Who are the experts?
Winno works with a wide network of 500 experts
around the world with complementary profiles to
ensure accelerated startups have access at all
times to all the expertise their project needs.
Those experts are either web entrepreneurs,
industrial experts or specialists from one of those
areas where educated advice does makes a huge
difference, be it product design, UX, marketing,
funding or HR. During the first part of the
program, you’ll meet with a lot of them to help
you identify those mentors you both need and
want to work with. Whilst some of them are
seasoned and recognized professionals, name
dropping doesn’t make sense. The most
important thing is that Winno is consistently
looking for experienced people in different fields
with a selective approach. And the match is up to
you!
Agreement with Winno
How much does the acceleration program cost?
The acceleration program is free and provided to
you in exchange for a 10% equity stake in your
company. It includes mentoring, access for life to
our workshops and tutorials, office space, access
to our events and investment of 1,400,000 Rub.
Do you take a 10% equity to all startups
regardless of their valuation?
Yes. The terms of Winno’s investment and
support are standard and apply to all
participating startups.
Do I have to accept NUMA’s financial support?
No, obviously you are free not to take Winno’s
investment. This money is here to help you get
things started. If you believe that your startups
doesn’t need it, by all means don’t use it.
Will I need advice from a lawyer to review the
documentation with Winno?
The contractual arrangements with Winno have
been drafted by lawyers and several batchs of
startups have already entered them. Hence we
would recommend that you don’t spend too much
time or money with this. Naturally if your
governance arrangements requires it or if you’d
be more comfortable having them reviewed by a
lawyer, any partnering law firms could provide
you with independent advice.
What if I’m not happy with the acceleration
program?
It’s fine for both of us if you decide to quit the
program within the first 3 weeks. Indeed, during
that time, both sides (Winno or you) can
unilaterally end up the acceleration protocol and
this without cause or compensation.
What happens after the program?
Can I attend Winno’s workshops, tutorials and
mentor sessions after the program?
Absolutely. startups accelerated at Winno now
have access for life to all educational resources
or events designed for startups.
What are my financing options after the program?
Winno provides you with 1,400,000 Rub financial
support to help you get things started. Most likely
you’ll need additional funding after the program.
On average 65% of our startups raise funds after
the demo day.
Will Winno help me raise funds?
Naturally. This is part of our role. Specific
workshops are planned during the program to
help you understand how to raise funds. We also
organized meetups with investors to make sure
you get exposed to them.
Our Investment Team will also sit down with you
to review your financing options and guide you
on the best way forward.
Let’s get in touch!
10, Kozhevnicheskaya
Ulitsa, Moscow, 115114
IN PERSON CALL US
+7 (495) 268-08-86
+7 (925) 724-96-54