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Winnovation Network Social Media Solutions for Business

Our alliance helps organizations harness all the benefits of social

media.

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Mobility, location Information & Portals

Business and Leadership Innovations

Web Technologies & Solutions

Social Media Concepting & Marketing Agency

Web 2.0/Social MediaBusinessConsulting

Our uniqueness:

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Business and IT consultants with a deep knowledge of social media, mobility and technology tools.

We help organizations to effectively use social media and mobile technologies to improve business performance and customer engagement.

We help clients in their transformation into a dynamic and social business culture in order to tap into the benefits of the social web and Enterprise 2.0.

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Content

Introduction to the benefits of Enterprise 2.0 Social Business Portal OfferingOur ApproachWinnovation Network

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New encyclopedias New photo

albums

New contact books

New diaries

No DoubtSocial media has changed the way we do things.

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New intranets

New communication channels

New marketing

New workflows

New PotentialNow it’s changing the way we do business.

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Businesses find that social media can lead to more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues. (1,700 sample, McKinsey & Company, September 2009)

Clear Benefits69% respondents say they have gained business benefits from social media.

Successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a 'networked company,' linking themselves with customers and suppliers. (McKinsey & Company, September 2009)

Integration is KeySocial media needs to be part of the work flow.

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There is Return On Investment:• Community users remain customers 50% longer

than non-community users. (AT&T, 2002)• Cost per interaction in customer support

averages $12 via the contact center versus $0.25 via self-service options. (Forrester, 2006)

• Community users visit (website) nine times more often than non-community users. (McKinsey, 2000)

• Customers report good experiences in forums more than twice as often as they do via calls or mail. (Jupiter, 2006)

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Social Business Portal Offering

From Talking to Listening

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Social CustomersCustomers used to the benefits of social media are starting to demand more interaction with companies.

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Changing Buying Patterns

• Pre-Web: Advertising & Distribution• Web 1.0: Price comparison, eCommerce• Web 2.0: Social shopping, peer reviews and ratings

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“World of mouth”“Products will find us through social media.”

@equalman

“The end of advertising as we know it.” IBM Global Business Services

ARE YOU READY?

Social Media Revolution

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Job #1: Listen to the customer

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FIREWALL

SERVICE BUS (SOA)

Intranet Extranet

CRM

Business Systems

Homepage/ Internet

Enterprise IT Today

IntranetIntranet ExtraneExtranett

CRMCRM

Business Business SystemsSystems

Little collaborationNo customer collaboration

ClosedTransactional

Process-oriented

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Employees

Partners Customers

social mediamonitoring

awareness

existing CRM

collaborative editing

status messaging

content sharing

IT Tomorrow

content sharing

conversationmarketing

participatoryR&D

rules

trend prediction

promotion

knowledge sharing

knowledge creation

micro blogging

existing system integration

feedback

chat blogs

forums

collaborative – real-time – hosted – open-source – transparent – adaptable

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Social Enterprise Portal

PartnerCollaborationPortal

Social Media Marketing

Customer CollaborationPortalData

Flow&

User

Management

hosted “cloud” computing

open source

Web 2.0

social media

adaptive

community management

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Stimulate customer participation by reaching out and interacting with them via social media. This is made possible through:

Flexible online systems that allow for adaptive interaction and collaborative processes.

Community driven knowledge sharing and self-service.

Providing personalized human-to-human interaction.

Customer Collaboration Portal

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blogs

multimedia

search

wiki

adaptive

chat

links

forum

knowledge

innovation

ContentMgmt.

User Mgmt.

CUSTOMER COLLABORATION PORTAL

Customer Service

Homepage

Social CRM

existing system integration

social media integration

open standards integration

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Evolution – not Revolution• Implement step by step• Start by building on what exist• Minimize disruptive change• Social media is main change driver, not addressed in

current IT• Start by building Customer Collaboration Portal

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Integration is Key: InternalIntegrate seamlessly with existing intranet and CRM / business systems. Reuse content and user authentication

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Integration is Key: Social & MobileIntegrate seamlessly with leading social media networks and mobile platforms to remove any barrier to participation. Reuse user authentication, expose portal through native apps

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Business ValueSalesRedefine marketplace, brand and reputation

ProductStimulate user-driven innovation, gain market insight and intelligence

CostSelf-service portal: saves costs AND increase customer satisfaction

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Main ChallengesCulture changeOpen approach to engaging and embracing customersShift focus from internal to external Accepting customer control of conversations

Social Media awarenessSocial Business Model designSocial media understandingAbility to market in the social media channels

Not supported by existing enterprise ITHow to engage customers in collaborative dialogues

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Turnkey Solution

TECHNOLOGY

SOCIAL MEDIA

CHANGE PROGRAM

ETHOS / 5TH ELEMENT

ZIPIPOP / GLC

GROWTH LAB CONSULTING

WINNOVATION NETWORK

SOCIAL MEDIA SOLUTIONS

CLIENT

Social Media• Awareness workshops• Best practices• Online marketing• Concept development• Social culture training• On-site operative coaching

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Change ProgramsBusiness Potential Assessments:- Social Business Model design

(communities)- Innovation workshops

Program & Change Coaching- Change Pulse monitoring- Pull and push training program design

Community Management- Facilitate growth of conversation using social media tools

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Technology

•State-of-the-art expertise•Portal implementation•System integration•Single user identity management•SaaS hosting & professional support•Competitive resourcing

Portal FunctionalitiesCUSTOMER COLLABORATION EMPLOYEE COLLABORATION PARTNER COLLABORATION

Single User-Identity Management

Social content & functionalities: Wiki, blogs, forum, wave, instant messaging, videos, voice, links, knowledge, freeform, personal profiles,

etc

SocialCRM

Customer Service online, IM, VOIP

Knowledge / Forums

Collaborative Learning

Project Management

Product Innovation Process Innovation

Change Management

Social Activities

Innovation Board

Online marketing

Market Intelligence

Issue/order tracking

Career Management

Supply Chain

Location Based / Logistics

Lead tracking

Joint marketing activities

Contract Management

Inventory / Production

Competence Networks

Knowledge Libraries

Joint value offerings

Competence Networks

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Technology

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Portal Technologies•Open Source / Web 2.0 platforms better at

stimulating participation•Legacy platforms more mature for the enterprise•“Sweet spot” technologies:

–Lotus Connections (IBM)–Acquia Drupal (Open Source)–Google Apps + Wave (Google and Open Source)

Magic Quadrant for Social Software, published Oct 22 2009

Gartner Magic Quadrant

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Comparison of leading platforms

DRUPAL LOTUS Conn. MICROSOFTApplication Server Apache WebSphere MOSS 2007

WebServer Apache IBM HTTP MOSS 2007

Cost Free Expensive Very Expensive

Database MySQL+postgradeSQL, Oracle...

Oracle, SQL server, DB2 SQL server

License Open Source Commercial Commercial

Operating System Platform Independent Platform Independent MOSS 2007

Programming language

PHP Only widgets and google gadgets

MOSS 2007 SDK

Content Approval Yes No Yes

Developer Community

Yes No No

Pluggable API Yes No No

Third-Party Developers

Yes Very limited (iWidgets) Limited, MOSS SDK

DRUPAL LOTUS Conn. MICROSOFT

Blog Yes Yes Yes

Discussion Forum Yes Yes Not web 2.0

Internal Collaboration

Yes Yes Yes

Customer Collaboration

Yes No or very limited Limited

LDAP Authentication Free Add On Yes Yes

Drag-N-Drop Content Free Add On No No

WYSIWYG Editor Free Add On No No

Chat Free Add On No Yes

Newsletter Free Add On Limited No

News Publishing Free Add On Limited Through Blogs

Comparison of leading platforms

DRUPAL LOTUS Conn. MICROSOFTPros. DRUPAL offers a popular and

extensive open-source platform with large high-profile deployments, a very active developer community support, and a growing ecosystem of service providers.

IBM offers flexible deployment options as independent modules: as the Lotus connections suite; as a part of a bundle that adds Quickr (primarly for content management) and Sametime (for communications); or as a set of services accessible via Lotus Notes 8 client, MS Office/Outlook or the WebSphere portal, with which Lotus Conn. is closely aligned

Microsoft has used the popularity of SharePoint to successfully deliver "good enough" social capabilities to many mainstream organizations that value the breadth of the platform and the solidity of a large vendor.

Cons. The thousands of modules from third parties is a source of strength but quality is variable. The use of modules beyond the core distribution requires careful evaluation and ongoing support provisions, by engaging directly with the developer community or trough the services of organizations such as Acquia.

Users who need more than the new File Services functionality in Connections 2.5 can also deploy IBM's Lotus Quickr, but this will add to cost, complexity and usability issues.The functionality in some of IBM's LotusLive SaaS offerings (for example, LotusLive Connections and LotusLive iNotes) is more limited than the on-premises options. Also the usability could be improved.

Microsoft SharePoint is a platform, and significant effort can be required to deliver a social computing solution on top of it. This may deter those who are looking to take advantage only of the collaboration and social networking capabilities.There are functional gaps in the current version of MOSS 2007, including social tagging and bookmarking, social search and an improved wiki.

Comparison of leading platforms

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Our Approach

Step 1

Kick Off workshop (4h)- to build up a master plan- agree on objectives- get a commitment- participants: project members &

management team

Step 2

Program Definition (2-4 weeks)- Social Media Awareness- Portal Architecture Definition- Business Goals and Metrics- Resource Requirements

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Feedback-driven approach

ITERATION

• Benefit focused• Short cycles• Reducing risk• Enabling learning

and innovation

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Program and Iterations

PROGRAM•Typically lasting 3 to 12 months•Business goal driven

ITERATION•Typically 30 days•Feature/progress driven

PROGRAMCYCLE

ITERATION

ITERATION

ITERATION

ITERATION

ITERATION

ITERATION

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Who is Winnovation Network?

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Markku Silén27 years experience in management consulting, technology solutions and systems integration.Served as CEO for Accenture Nordic and Baltics from 2002 – 2006.Markku formed the Winnovation Network to fulfill his passion to bring the benefits of social media-based solutions into the enterprise environment.

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Experience and usability designConcepting social applications

Integration of existing web applications

Research and monitoring

•social media agencyZipipop wants to be your social media partner

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We help our customers with mobile processes, make improvements through using real-time geographic information, and in the integration into their back-end systems.

Solid expertise and extensive experience in:-wireless processes-location information portals-web technologies

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http://www.ethos.com.cn

Global IT ConsultancyHeadquartered in Beijing with offices in Oslo and

Stockholm. 150 people from all 6 continents, blending into a global culture

Agile EvangelistsPromoting Agile software development process, enabling customer interaction and user-driven

innovation to reduce risk and build better products

Portal ExpertsState-of-the-art competence on leading Enterprise

2.0 collaboration platforms Drupal and Google Wave. Strong experience from large-scale portal

environments

E2.0 ConferenceJohn Clarke, Nokia CIO•Nokia is changing, social media as a change enabler•Nokia experiences in using social media as business enabler•Nokia views on future social media solutions and implementation models

Mikko Kosonen, Sitra President (ex Nokia CIO)•Challenge of legacy silos and slow progress in creating value-adding networks•The potential and benefits for collaboration in Finland

Esa Korvenmaa, CEO Cisco Finland•How to involve employees, customers and partners in collaboration•Cisco’s experiences and view of the virtual future

Helsinki December 9

Hosted and organised by Winnovation Network

Sponsored by Taloussanomat and TDC

Finland

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Thanks!