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APRIL ‘09Official newsletter of the Western Cape Craft Sector

Green Point Stadium gets wired

cape

CRAFTProudly promoted by the Cape Craft & Design Institute

Crafters from Southern Africa

unite

PROUDLY PROMOTED BY THE

SARCDA: CCDI wins gold

APRILCraft

Sector Meeting

1 APRIL ‘09

Bishop Tarambawamwe comes into his own

2

index

Cape Craft & Design Institute | Iziko laseKapa lobuChule nobuGcisa | Die Kaapse Instituut vir Handwerk & Ontwerp

C/o CPUT, P O Box 652, Cape Town, 8000, 75 Harrington Street, East City Cape Town

+27 (0)21 460 3982 | ccdi@cput.ac.za www.ccdi.org.za

Editor: Marjorie NaidooJournalist: Hélène RossouwGraphic Design: Nobull Studio

2010 update pg 14

billboard pg 16

sector news pg 4• Shows and Awards • Bishop Tarambawamwe wires the old, whirls the new• In the regions

design matters pg 6• GIFT product of the month • A light perpetual• SOLVE New Talent Search, offered by Elle Decoration and Weylandts• SA Productivity Awards• SABS Design Competitions• Green issues

trends in tourism pg 14 • Business travel • Following social and cultural trends • Sports tourism

in the marketplace pg 12 • Craft shop of the Month • 4 Cape craft companies strut their stuff at Ambiente, Germany• The state of SA retail • The pearl carpet of Baroda

training & development pg 9• Tembaletu - unleashing latent creativity

• Preparing to export to the US and Scandinavia

• Enterprise Development training programme 2009• New intake of learners

• Osho painting workshops - in Cape Town

• Kellogg workshop for 12 crafters develops a region’s creativity

editorial pg 3

CCDI ActivitiesP

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April Craft Sector meetingThe next Craft Sector meeting will be on 1 April 2009 at the CCDI premises at 75 Harrington Street. The speakers will be:

- Ayanda Holo, who will introduce The Youth Express - a free rail travel for youth on Wednesdays. This could be good for stock delivery, the purchase of materials and transport to CCDI meetings! Contact Ayanda 083 255 7665 | 021 426 5976 | ayanda@alpha-online.co.za.- Sphetho Siyengo of Buyolo Consultants will be exploring BBBEE and its relevance to the craft sector and businesses.

These two presentations will run from 1:30 to 2:30; a break for tea will follow. At 2:40 there will be a presentation on Visual Awareness - part of a series of talks to assist craft producers to understand, evaluate and appreciate what they see, and encourage them to draw inspiration from many sources. The speaker will be Yasser Booley. Young and self-taught, Yasser is a charismatic speaker and an inspiring photographer. He founded MOPP (the Month of People’s Photography - a fringe event which was invented to address the complete lack of inclusion of up-and-coming black photographers in MOP). His subjects are gritty and informed by an acute social consciousness.

AT the March Craft Sector meeting, Pam Naidoo from the City’s 2010 office, explains the City of Cape Town’s 2010 plans, and the restraints within which business can be done.

An attentive audience listens.

CLICK our quick link index for easy navigation

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Think beyond the obvious

The Programme Panel is open for bookingsThe panel is a one-on-one process which will help you access appropriate support from CCDI and those of our partners, and help you make decisions about where you want to take your product and business. The Programme Panel consists of CCDI staff with design innovation, business development and market access skills and knowledge. During the session – which can last 50 minutes, you have an opportunity to talk about your product, your business and the challenges you face. It is an open-ended discussion but through the process you will find out more about the CCDI activities on offer; you can get practical advice and market access opportunities.

Programme Panel interviews take place every Wednesday - except the first of the month, when we have Craft Sector Meetings. The first session is at 10am and the last at 2pm, with bookings being filled up from the morning.

While you are here you can also arrange to have your products photographed for our website and update your database information.The Programme Panel is for ‘newcomers’ and ‘old hats’. Last year 107 craft producers made use of the Panel.To make a booking call Mandisi on kibitom@cput.ac.za | 021-460-3662.

World Cup fever is definitely taking hold – and despite threats to it and our international credibility by the banning of the Dalai Lama from our shores – it is definitely going to happen along with major lead-up events such as the Confederations Cup in June/July and the venue draw in December.

There are though still other uncertain variables such as how many visitors will come (400,000 predicted), from which countries (will be determined in the next few months), what they will be interested in (mostly soccer, beer and …uhm … girls) – and in our case, will the rain hold up.

Compounding these uncertainties is the impact the global economic crisis might have on how many people come and with how much (or how little) disposable income.

Into this mix we have to deal with the heightened expectations of major economic spin-offs for locals. There is not much we can do about the global crisis except hope and pray; market our country as a value-for money destination; and then resist the temptation to inflate prices and actually give value for money.

Regarding the potential of the event for major economic returns for locals …

Without being pessimistic, I think we need to get real.

FIFA has wrapped up the lion’s share of economic spin-offs for itself and the event sponsors – which is why they have become a multi-billion dollar global brand. And while the local organisors are doing their best to give form to the commitment of 25% local benefit – in reality the opportunity to make money from licensed merchandise and sales at the games and fan parks is extremely limited – especially for the craft and design sector.

I think we need to accept that the event is not so much about the immediate returns in July 2010 – but is rather a catalyst for public infrastructure investment from which local citizens will derive benefit long after the last fan has left town; and it will provide us with the biggest marketing opportunity – probably since the release of Nelson Mandela – when South Africa, and all it has to offer, is brought to the attention of 24 billion people around the world.

That’s not to say that there will be no opportunities for us – but we need to take a longer-term view on things and look beyond the event.

So this is what has informed our 2010 strategy which includes 4 areas of focus. The first two areas focus our energies on maximizing the opportunities arising over the next 440 days; the second help us all take the longer-term view.

The first is making sure you have the latest, most reliable information, on what is happening, where and what opportunities there are – so

you can take advantage of them.

The second is finding tangible sales opportunities through sponsors, corporate gifts, sales at run-up events – and hopefully at the stadium and the Fan Park (all dependent on negotiations with FIFA).

So keep your eyes on the newsletters, your cell-phones, our website and the Craft Sector meetings to keep in touch with all of the above.

Thirdly, and with our long-term ‘hat’ on, we are embracing the marketing opportunity to build the Handmade in the Cape brand and sell the products and the people of the Western Cape to the world through the media. There will be 18,000 journalists wondering around the country over the 6 months leading up to the game; they will be broadcasting thousands of hours of footage of this country – and so we need to give them stories – fascinating stories.

And finally we are running programmes to help you focus on Products of Place – with support to get them in place for the event and beyond. Tourists want to take home a piece of South Africa/Cape Town – we want it to be as easy as possible for them to do so.

At the last Craft Sector Meeting, Pam Naidoo, 2010 Operations Unit Project Co-ordinator, gave a detailed briefing of the what, how, where and when – but the single most important message I got out of her presentation – was to think beyond the obvious.

So you do that.

The 18,000 journalists and the 400,000 soccer tourists will be staying in our hotels, eating in our restaurants, wandering our streets, shopping in our shops.

Think about how to get their attention – and market yourself and your products - as a long-term business strategy. Don’t wait for us to do it all for you. And, please, do us and yourselves a favour, and don’t break the rules.

ERICA ELKEXECUTIVE DIRECTOR: CAPE CRAFT & DESIGN INSTITUTE

PS: Any suggestions of ideas/things we could take up on your behalf are always welcome.

sources: http://www.sagoodnews.co.za/economy/sa_should_weather_economic_storm_better_than_most.html http://www.moneyweb.co.za/mw/view/mw/en/page662?oid=254835&sn=Detail

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sector news

The Design Indaba Expo was as usual, buzzing with creative energy. The CCDI’s stand at Design Indaba was one of the outstanding highlights of the show, both visually and to browse through. Visitors were attracted by the display of Beautiful Objects around the periphery of the stand - part of the CCDI’s 2009 Collection Exhibition was showcased - and wandered inside to do more, much more, than browse, as sales figures attest. Close to R41 000 worth of Cape Craft was sold on the stand, benefiting the 20 producers who participated.

6 Craft producers assisted on the stand during the 3-day Expo, and Andrew Lane of Learn to Earn, Khayelitsha had this to say: ‘The CCDI stand attracted a host of different people because of its diverse range of products and its beautiful stand. The experience of working on the CCDI stand gave me a greater understanding of the craft market and how to develop our product within it.’

International Buyers invited by the dti showed gratifying responses to the products and Ferdinand Henning and Learn to Earn, amongst others, received confirmed export orders for their product ranges.

Shows & Awards

Congratulations CPUT! An eye-catching multi-media display created by the CPUT Faculty of Informatics and Design, under the creative direction of Roxanne Spears, was named Most Creative Stand at the 2009 Design Indaba. The announcement marked the first time that this award was won by an educational institution. The Cape Craft & Design Institute stand, together with fashion house Stoned Cherry, design consultancy Animal Farm, and furniture studio Casamento, were finalists for the award.

The Cape Craft & Design Institute walked away with the Gold Award for the best stand at SARCDA in Johannesburg. SARCDA is South Africa’s leading gift, trade and décor exhibition, and the largest of its kind in the southern hemisphere. Jo-lene Sathorar, Market Access Facilitator, received the award with great pleasure.

CCDI a buzz at Design Indaba Expo

The CCDI stand at Design Indaba 2009.

Gold Award SARCDA:

CCDI wins

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Pronounce Bishop Tarambawamwe. The name brings resonances of drums and xylophones. It conjures up visions of traditional dancing, drums, women carrying water, singing –

and that would describe Bishop’s wire artistry. He wants to be known as the wire artist that recreates the traditions of his people, but with a contemporary feel.

We are talking at the Craft Centre at Spier, where he goes once a week to escape the city buzz. As he skillfully twists and twirls the wire with his fingers, he talks about his childhood in Rusape, a rural village outside Harare, Zimbabwe, and the wire cars they used to make. In those days he never dreamt that wire art would become his life’s work.

The road has been long and hard. Bishop left Zimbabwe in 2002 for Cape Town. As a boy, he used to listen to his uncle who had made a life in Cape Town, and the stories of the city nestled between the mountain and the sea attracted him. He would give it a try in search of his own independence. In Cape Town he met another wire artist, Tawanda Dengedza, who taught him new techniques. He started to work with Capetonian themes, and introduced whales and dolphins into his designs. Together they sold their wire pieces at the traffic lights in Bishopscourt. “At that stage our pieces sold quite fast, because we did not have much competition,” recalls Bishop. “In the week we would wire, and over weekends we sold our stuff. I never thought of my wire work as art. I just wanted to earn an income, until one day a man commented that our products were master pieces. That changed my own view of my work,” says Bishop.

That comment motivated him to approach the V&A Waterfront craft market for a stall. Tough times followed. In summer business was unpredictable, and in winter it was really bad. At the time banks did not even consider loans to small entrepreneurs, and he was continuously borrowing money and trying to keep out of debt. Then in 2004 he heard about the CCDI, and started to attend the monthly craft sector meetings. “That was a turning point. I met other craft producers, we exchanged ideas. I saw other people’s art and I could see how refined it was. I spent time at the FabLab and those people pointed out the importance of varying proportions. I also learnt about a new business approach, and started to participate in CCDI exhibitions.”

Bishop says the wire+plus [this is my Cape Town] competition in 2008 really put him on the map. He wired the Cape Doctor: a fully beaded Table Mountain, with a touch of humour. This year his entry for the 2009 Exhibition Collection – Oasis - was chosen as a Leading Lights piece. The gemsbok herd is valued at R15 000.

Bishop has been part of the dti’s SA Handmade Collection, for the past two years, displaying his décor range at Decorex Johannesburg. The contact with buyers and the resulting orders have proved to be invaluable. As a result of being part of this Collection, he took part in a dti exhibition in India a few weeks ago. Later this year he will be participating in the CCDI’s GIFT corporate warehouse exhibitions in Spain and Italy. Bishop has truly come into his own as a wire artist.

Bishop says many artists expect grants or subsidies through the CCDI, and then walk away, not realising that meeting someone might give them access to some real money. “It’s all about exposure – exposing yourself, and exposing your product.”

The challenges that Bishop faces right now have everything to do with the growth of his business. He admits he is finding it extremely

hard to balance his time. “I need time for production, but I also need time to make new designs, and at the same time ensure that sales continue.” His business has reached a point where he needs to appoint a marketing manager. At present his products are sold at the V&A Waterfront craft market, the Spier craft market and a gallery in Pretoria. The boy who made wire cars as a child has grown into a fully-fledged master wire artist, who creates beautiful décor pieces for houses all over the world. He has come a long way from home.

Contact Bishop at Masterwires and Bead Craft, 082-758-7466 | info@masterwiresbeadcraft.co.za. The website address is www.masterwiresbeadcraft.co.za. www.masterwiresbeadcraft.co.za

The Cape Doctor piece that Bishop created for the wire+plus [this is my Cape Town] competition.

Bishop Tarambawamwe

whirlsthe new

the oldwires

Bishop’s entry for the CCDI Exhibition Collection was awarded a Leading Light.

The CCDI’s Rural Outreach Co-coordinator, Craig Carbutt, will be holding workshops in all the regions on the prescribed limitations for craft products relating to 2010 FIFA WORLD CUP South Africa™ - what symbols may or may not be used. Craft organizations or craft producers who need to be briefed, are invited to contact Craig, 021-460-3815 | 083-205-0269 during office hours.

In the regions - 2010 briefings

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“If there is one thing other than a chair that every designer wants to put their name to at least once in their career it is an adjustable light. Quite why this particular category of object,

rather than, say, cameras, bicyicles or websites, should still have such an appeal is hard to know, but it certainly has something to do with the scope offered to a designer.

An adjustable lamp demands a mix of technology and invention. To get it right demonstrates technical accomplishments, but also artistic ambition. It offers so many variables to work with. There is the whole question of the mechanism, and the way it is articulated to make movement possible with just fingertip pressure. Then there is the structure, which holds the light in place, and also the means by which the power to the light source is controlled. And as critical as all the other elements is the quality of the light, and the way that it is diffused, directed and shaded. This is a question as much of mood as of anything more easily quantifiable.

Equally important, successful lamps stay in production a long time. Mobile phones are superseded every six months. Canon’s new-product development cycle for its cameras is less than two years. Few new cars keep their allure for more than five years before they get a major facelift. Even the Volkswagen Beetle’s record breaking 64-year production run eventually came to an end, by which time it was manufacturing an entirely different car, in which every single

component had changed. But chromed tubular steel chairs which were more than a decade old before the Beetle was first thought of are still being mass-produced, and still look as contemporary as ever. And the first adjustable task light, the Anglepoise, is still in production after 75 years, with the latest version recognizably a close relative of the original.

The history of design, then, is measured out by a disproportionate number of chairs and lamps. Perhaps what gives the task light its special interest for designers is that it is a chance to modify an archetype, and possibly even to create a new one.

Page 53, Deyan Sudjic, Director of the Design Museum, London, from The Language of Things, published by Allen Lane in 2008.

design matters

Productmonthof the

Green Point Stadium: Abraham Tapera, Bead NationMaterial: Wire and beadsCategory: Soccer 2010Price Category R 1500 - R 2500Production time for 1 = 1 week

CCDI GIFT is working with craft producers to produce customised and theme-centred gifts and objects for 2010. We are providing guidelines so that craft

producers will not overstep FIFA copyright rules, and are offering creativity workshops, along the theme of Place - Cape Town and the Western Cape - to inspire new craft products.

Abraham Tapera is one such craft producer who has benefited from the CCDI’s programmes. Emigrating in stages from Zimbabwe, he eventually reached Cape Town and decided to make it his home. Making small wire objects and beaded pictures, he tried, along with many other wire artists, to sell these at busy intersections.

In 2007, he came to know of the CCDI’s wire+plus [this is my Cape Town] wire-art competition, by being handed an info leaflet on the street corner. His participation has had amazing repercussions; as part of the competition he produced an epic 3 m long mural of the Cape Metropol landscape, which now hangs in a luxury waterside apartment on the V&A Waterfront. The following year this led to a commission of 3 depictive murals for Parliament. In 2009 a wire and beaded panel, called ‘Big Five in the Savannah’ was selected as part of the CCDI’s 2009 Craft Exhibition Collection.

In the meantime, Abraham has also linked to CCDI GIFT and become familiar with the demands and benefits of the corporate gift market. Immersing himself in the challenges of 2010, he produced a brand-new object, a wire and bead replica of the Green Point Stadium, which would do any chairman’s desk proud.

A light perpetual

.”

CCDI GIFT Corporate Warehouse

STUDENT COMPETITION

S LVEnew

talent

searchO

brought to you by

Do you have what it takes to become South Africa’s next design star?

Well, prove it by entering the SOLVE New Talent Search, brought to you by ELLE DECORATION and Weylandts. Over the years that we’ve run SOLVE as a student competition, we’ve received floods of enquiries

from non-students wishing to enter their creations for the hotly contested prize, so this year we’ve

decided to expand our former students-only competition. We’ve opened the floor to include entries

from all aspirant and amateur designers, and we invite YOU to break into the industry with us…

Who can enter the SOLVE New Talent Search?1 Students in any faculty

2 Recent graduates in any faculty

3 Aspirant designers who may be currently working in other fields and wish to start a new career

in the design industry

4 Amateur and emerging designers who have never had their work published in the media

5 Those who are attempting to pursue a career as professional designers, who have never had

their work published in a magazine, and who currently earn less than R2 500 per month from

their designs

What’s the competition all about?Like its name suggests, SOLVE is about finding a solution to an existing design problem. This

can take the form of a simple improvement or a radical innovation, just as long as it ‘solves’ or

addresses what is lacking in previous designs.

See pg 7 for competition details

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SOLVE is about finding a solution to an existing design problem. This year SOLVE entrants will need to come up with a standing lamp that provides indirect, ambient light yet can still brighten up a room. The lamp should rest at a more convenient height than a ceiling fitting. Enduring aesthetics, versus fashionability, are key, while versatility is a less important factor. Preference will be given to lamps that accommodate eco-friendly CFLs.

Solutions can take the form of a simple improvement or a radical innovation, just as long as it ‘solves’ or addresses what is lacking in previous designs.

There are clear deliverables that every entry must meet:

1. The design for the standing lamp must be complete in itself and must be able to act as a stand-alone entity. However, the design concept needs to go further to include the possibility of a range extension, with the standing lamp setting the starting point for a hanging lamp to be developed at a later stage.

2. The production cost should not exceed R1 800.

3. Any materials may be used as long as they adhere to the safety standards for luminaires.

4. The design must show evidence of original thought and any entries overly influenced by existing products will be discarded.

5. The standing lamp must be complete in itself and the design must include all necessary elements, i.e. if the lamp design consists of a base and a shade, then the design must include both elements.

Entries must be submitted on A3 format. Technical drawings and conceptual sketches must be included and clearly executed, showing all detail and measurements. Explain the thought process leading to the final design and include a design rationale. The entrant’s name and contact details (and educational institution in the case of students) must be included on EVERY page of an entry. No entries will be returned after the competition.

The submission deadline is 31July. The winning design for 2009 will be announced at a gala awards ceremony held at the Weylandts store in Green Point, Cape Town, in October this year. The winner will not only see their design made up to prototype, but the chosen design will be manufactured and sold in Weylandts. As an added incentive, Weylandts will pay the winner a 5% royalty on every finished product that is sold in store. What’s more, the winner will win one air ticket to London to view 100% Design London, the renowned trade show that is part of London’s annual design week.

For more information, contact Lindi Wehrle, 021-488-1727.

Send entries to SOLVE New Talent Search, Elle Decoration, 2nd floor Wembley Square, McKenzie Street, Gardens, Cape Town, 8001.If you would like to attend a briefing session on this competition, please notify Marjorie Naidoo on naidooML@cput.ac.za | 021-460-3982.

competitions

nter for the SOLVE New Talent Search offered by ELLE DECORATION

Eand Weylandts

ELLE DECORATION XX

STUDENT COMPETITION

S LVEnew talent

searchObrought to you by

Do you have what it takes to become South Africa’s next design star?Well, prove it by entering the SOLVE New Talent Search, brought to

you by ELLE DECORATION and Weylandts. Over the years that we’ve run SOLVE as a student competition, we’ve received floods of enquiries

from non-students wishing to enter their creations for the hotly contested prize, so this year we’ve

decided to expand our former students-only competition. We’ve opened the floor to include entries

from all aspirant and amateur designers, and we invite YOU to break into the industry with us…Who can enter the SOLVE New Talent Search?1 Students in any faculty2 Recent graduates in any faculty3 Aspirant designers who may be currently working in other fields and wish to start a new career

in the design industry4 Amateur and emerging designers who have never had their work published in the media

5 Those who are attempting to pursue a career as professional designers, who have never had

their work published in a magazine, and who currently earn less than R2 500 per month from

their designs

What’s the competition all about?Like its name suggests, SOLVE is about finding a solution to an existing design problem. This

can take the form of a simple improvement or a radical innovation, just as long as it ‘solves’ or

addresses what is lacking in previous designs.

roductivity SA AwardsP.”

Productivity SA’s prestigious National Productivity Award Ceremony is an annual event recognizing individuals, organizations and communities for their contributions to building South Africa’s productive capacity.

Due to the success of this event a regional version was launched and the quality of entrants from the Western Cape has been so outstanding that the regional winners have gone on to win various categories in the national competition. The award ceremony is on 25 August. For more information, contact Geoff Collins 021-910-8143 l geoffc@productivitysa.co.za. The closing date for submissions for the Productivity SA Awards is 11 July.

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The 2009 SABS Design Excellence Awards is now open for entry on the Design Institute website at www.sabs.co.za/Business_Units/Design_Institute/Awards/SABS_Design/index.aspx. Printed entry forms are available from the Design Institute, design@sabs.co.za l 012-428-7038. The closing date for registration is 8 May 2009 and 12 May 2009 for final submissions. Final adjudication will take place at the SABS Design Institute in Pretoria from 27 to 31 July 2009. Award winners can look forward to taking part in the SABS Exhibition from 14 to 16 October 2009 at Gallagher Estate and to receive their certificates at the gala awards ceremony on 14 October 2009.

The SABS Design Institute offers you an opportunity to enter your prototype into the 2009 Prototype Initiative. Participants will have the opportunity to present their prototypes to a small panel of product development experts. Consultations will be confidential and will focus on the design aspects of the prototype. Consultations will take place in Cape Town (13 and 14 August), Bloemfontein (20 August) and Gauteng (1 to 4 September). Product developers are invited to apply through the Design Institute website www.sabs.co.za/Business_Units/Design_Institute/Awards/Prototype_Initiative/index.aspx. Printed application forms are available from the Design Institute, design@sabs.co.za l 012-428-7038. Closing date for applications is 29 May 2009.

Idea to Product seminars will take place in Cape Town (15 August), Bloemfontein (21 August) and in Gauteng (5 September) and will focus on the common problems experienced by product developers. Experts from industry will lead the discussions. Registration forms and information on venues will be made available on www.sabs.co.za/business_units/design_institute/index.aspx.

Design lecturers at tertiary training institutions are invited to nominate senior design students to participate in the annual SABS Design Achievers Awards, which will culminate in an awards ceremony where the winner will be announced on Youth Day, 16 June 2009. One representative per design discipline per institution may be nominated. Nominees will participate in the Achievers Workshop and final judging in Gauteng form 11 - 15 June 2009. The SABS Design Institute will carry the nominees’ travel and accommodation expenses. For more information, visit the website www.sabs.co.za/Business_Units/Design_Institute/Awards/Design_Achievers/index.aspx and to download nomination forms.

GreenCape Town International Convention Centre’s effort to reduce its carbon footprint through streamlined operations has paid off, says CTICC chief executive, Rashid Toefy. The saving saw the cost of energy consumption drop from R385 890 in December 2007 to R252 916 in December 2008. In this case the CTICC’s central control room is notified once a venue becomes empty after an exhibition or conference. To further reduce the carbon footprint of events and conferences, CTICC is in the process of developing greener conference packages, and is in the process of obtaining its ISO 14001 accreditation. -www.travelhub.co.za

issues

Going Green: 365 Ways to Change Our WorldAuthor: Simon GearPrice: R143.00 at Exclusive Books

This title will help readers ‘go green’ one day at a time. Filled with simple and easy-to-implement tips and steps on how to decrease your carbon footprint and make the world a more sustainable place, Going Green is the perfect beginner’s guide. The tips are divided into categories such as home, office and garden and all prove the point that saving the environment need not be an expensive or time-consuming activity. In fact, by implementing these tips into daily life readers may end up saving more than just the environment!

SABS esign AwardsD

Photo: Rodger Bosch, MediaClubSouthAfrica.com

greenA recommended read on practical ways to live

The 2009 SABS Design Excellence Awards

2009 Prototype Initiative

Idea to Product seminars

SABS Design Achievers Awards

CTICC’s green initiatives a successGreen

9

With the support of subsidies from the Danish Government, the CCDI facilitated training for a group of physically challenged crafters at the Tembaletu Protective Workshop (TPW) in Guguletu.

With its location between the Tembaletu Day Hospital and the Tembaletu School, the TPW creates a safe environment for up to 35 physically challenged people from the surrounding community to produce embroidered shoulder bags, wine bags and garden aprons. These items are sold to visitors at the local shop.

The objective of the CCDI training was to develop drawing skills and inspire design ideas, to possibly develop new products, and to teach the workers some basic business and marketing skills. The ultimate aim of the TPW is for the craft-producers to become self-sustaining.

The training was facilitated by Jane Solomon of Fabricnation, and Joe Kearney of Bottle Craft SA. The training culminated in the revamp and re-launch of the TPW-shop, with a range of newly-designed bags.

Sarah Polonsky, who is responsible for Enterprise Development at CCDI, says that reports can in no way do justice to the personal achievements and stories of commitment, and the enthusiasm and growth of the participants. “Some were able to express their experiences and appreciation of the new knowledge, opportunity, and personal development. It is so important for physically challenged people to have a sense of integration into “conventional” society. We tried to achieve that”.

Sarah says that the CCDI’s involvement at the TPW has added substance and impetus to the objective of developing people.

training & development

Tembaletu - unleashing latent creativity

Preparing to export to the US and ScandinaviaThe CCDI hosted two market information and trend workshops, one for the Scandinavian, and one for the US market at the beginning of March. Critical information about the nature and composition of these markets was shared, which would assist local craft producers to better position their marketing strategies and gain a competitive advantage for these export destinations.

The Scandinavian Market workshop was attended by existing and prospective suppliers of Isandi and was facilitated by Kjersti Lie Holtar, director of Isandi. The US Market workshop was facilitated by Sue Allpass from the Design SA hub in Atlanta, USA. The craft enterprises attending both workshops presented their product offering to the buyers with the hope of being selected to supply these markets.

Both buyers saw great potential in the products and will be testing them in their showrooms.

Top: Colourful bags at the revamped shop bear testimony to the spirit of the physically challenged crafters at the Tembaletu Protective Workshop in Guguletu.

13 Craft producers attended the US workshop that offered them a better understanding of the needs of the US market. Vuyisile Mshudulu, Market Access Exports, (far right on the photo) was thrilled at the enthusiasm of the craft producers.

Nokuthula Bunu embroiders a South African flag. Cynthia Vanda and Michael Qonqotwana at work.

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Date Training Programme Objective Venue

April 2009 – March 2010

Dates to be confirmed, and subject to change.

Check newsletter for updates.

CCDI Seminar Series

To provide specific information on topics of relevance for craft enterprises:

Costing & Pricing – 16 April (To be held again in July and October)

BEE and your craft business – 21 May

Entrepreneurship – June

Business Structures and Models – June

Export Awareness – June

Contracts for the craft sector – July

Human Resource Management – July

Business Administration: including systems, order confirmation, invoicing – August

Basic book-keeping – August

Tax & Legal requirements – September

Time Management – September

Production Scheduling – October

Marketing & Branding – October

Retail Readiness: negotiation, presentation, merchandising, sales – November

Packaging & logistics – November

Product testing & Quality Assurance – January

CCDI

April 2009 – June 2009

GIFT Market Readiness (2) – 6 workshops

Programme to help a selected group of craft producers (a maximum of 12) to become ready for business within the corporate market. The programme will cover business skills and systems, as well as market dynamics. These activities will mainly take place on Saturday mornings, so that there is limited impact on production time.

CCDI

1 April – 31 August 2009

NQF 4 Skills Programme: Craft Enterprise

As advertised on the website and in newsletter. Applications closed. TBC

1 April 2009 – 31 May 2010

NQF 5 Learnership: Craft Operational Management

As advertised on the website and in newsletter. Applications closed. TBC

29 June – 17 July 2009

CCDI Winter School 2009

CCDI has developed training programmes made up of a range of short courses based on the Unit Standards in the NQF Level 2 and 4 craft Qualifications. The courses are offered as quick interventions that will have immediate impact on the crafter’s business.

Programme 1 for start-up or Emerging Craft Entrepreneurs at NQF level 2: •• Costing & Pricing, Business and Production

• Product Design & Development

Programme 2 for Established Craft Entrepreneurs at NQF level 4: •• Product Design & Development

Programme 3 for Established Craft Entrepreneurs who have completed NQF 4 •level Winter School courses or Learnerships:

• Modules on Marketing and Sales

These programmes are designed to assist people who are already in a craft business and who wish to improve their knowledge and skills in order to be successful entrepreneurs.

CPUT – CT campus

TBC Export Awareness Programme – 10 workshops

Programme to raise awareness within a selected group of craft producers (a maximum of 12) to prepare for the requirements of the export market. The programme will cover business skills and systems, as well as market dynamics.

CCDI

TBC Export Readiness Programme – 4 x 2-day workshops

Programme to assist a selected group of exporting craft producers to meet the requirements of export. The programme will cover business skills and systems, market dynamics, but will focus primarily on aspects of the export market that current exporters are struggling with.

CCDI

TBC = To Be Confirmed

Training Activities Calendar 2009

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Following on last year’s initiative by the Kellogg Foundation and the CCDI to establish a Southern African network of

craft development institutions, craft producers from neighbouring countries Botswana, Zimbabwe, Mozambique, as well as Swaziland and Lesotho, and craft producers from the Eastern Cape, KwaZulu-Natal, and North West, participated in a Creativity Workshop with craft producers from the Western Cape.

Hosted by the Kellogg Foundation over a period of 5 days, the 12 crafters had the opportunity to share their knowledge, build up confidence in their own ideas, enjoy creative thinking and were introduced to creative processes that can be applied to all craft production. The workshop also incorporated the use of the FabLab as an introduction to another alternative approach to design, thinking and experiencing technology in an un-intimidating way. The process allows for people to connect to themselves, to their past, to their future, to their talents, and to others.

Karen Stewart, CCDI facilitator, created situations for healthy collaboration between the participants. Topics such as the significance of signing your work, and one’s individual brand were discussed, and the creativity within and ways and means of unleashing that energy was explored.

Karen says it was amazing to watch people’s problem-solving skills in action. Hardly anyone draws an idea first or communicates with one another (only 2 groups did this) - everyone without exception adopts a find-out-as-you-make-it approach. ”I find this interesting because it is so different from my own approach. I have realized that craft producers discover things very much by making them and not thinking about them. It’s a subtle and yet profound difference in approach. I have had to adapt my ideas and approach because of it”.

Osho painting workshops - in Cape TownIn this course you will be encouraged to enter the very essence of creativity through your heart. Disappear into the painting - 1,2,3 May - Cape Town. For more information, contact Liz, 082-564-1113 | liz@atomikpictures.com

developing a region’s creativity

Strangers have become a group of creative friends.

Moipone and Memory invent a brush.

Cathy and Ester shadow drawing - the shadows are thrown by lights made by the teams the day before. This was so much fun.

Marcarios’ self-portrait.

Pamela Dyan’s self-portrait. Day 5, more self-discovery - ‘when I was just a little girl.’

Mignon showing her portrait derivative.

Connie explaining her mark-making exercise.

Kellogg workshop -

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in the market place

Craft Shopmonthof the

This month we feature the Love Project gift shop, situated on trendy Kloof Street. It is a unique concept combining handmade gifts from artists, charity organisations, Christian books and clothing. Owned by Lize Engelbrecht, this quaint store is situated next to a deli and coffee shop, making the visit an overall experience. The Love Project stocks handmade products from CCDI members, such as Learn to Earn, and would like to increase their product range. All collaborators get free internet marketing. Contact Liza on 072-972-2044 l lize@loveproject.co.za, or Jo-lene on sathorarj@cput.ac.za l 021-460-3982.

Sotheby’s auctioned off a pearl studded carpet for what was the highest auction price ever paid for a rug. ‘The Pearl Carpet of Baroda’, as the rug is referred to, had a starting bid of US$5 m, but was sold for nearly $5.5 m. Believed to have been made around 1865, The Pearl Carpet of Baroda has an estimated 1.4 million Basra pearls integrated into its surface, and hundreds of precious stones including rubies, sapphires, diamonds and gold. In 1865 it was valued at about 6,000,000 Rupees, or $120,000.00. It is about 8 foot 8 inches by 5 foot 8 inches in size. This price is close to US$1 m more than has ever been paid for a handmade carpet.

A new group of NQF4 and NQF5 learners listen attentively, as Patrick Brink takes them through the introduction to their training courses – they will be qualified to start and run their own craft enterprises, and to manage larger craft enterprises.

Pearl carpet of Baroda

New intake of learners

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Before the financial crisis reared its head late last year, South Africa’s retail industry was already suffering under a cloud of high interest rates and soaring food and petrol costs, which were forcing consumers to tighten their purse strings. Both the US and the UK have seen a growing number of well known retailers being forced off the high street and into the history books. In South Africa the climate appears much less severe, with no major bankruptcies to speak of, and while retail sales have been falling, the retailers seem to be coping far better with the decline in sales.

Retail sales in South Africa were already slowing sharply before the financial crisis emerged. And sales, as measured at constant prices, have now been virtually in decline every month since December 2007. A combination of the National Credit Act (NCA), which made obtaining credit even harder for South Africans, coupled with high inflation and interest rates, served to put the brakes on consumer spending as far back as 2007. In South Africa, whether through foresight or good fortune, the tightening of credit through the implementation of the NCA in June 2007, helped to alleviate some of the excesses of the credit boom.

http://www.tradeinvestsa.co.za/

strut their stuff The CCDI took part on the dti stand at Ambiente, an annual

international exhibition held in Frankfurt, Germany. The exhibition took place from 13-17 February 2009 and attracted exhibitors

from 86 countries around the world, as well as a contingent of buyers from several countries.

14 Companies represented South African on the dti’s pavilion, 4 of which were from the Western Cape. Despite the international financial and economic crisis, a number of companies did very well at the show. Considering the size of Ambiente, it is an achievement to have buyers interact with you let alone place an order, particularly if you are a first time participant. The SA pavilion recorded over 200 trade enquiries during the show.

The German market is very receptive to South African handmade products. Some of the first time exhibitors got test orders from German buyers - a testimony to the strong potential for their products within those markets.

The companies from the Western Cape showed a healthy ability to operate in the export trade environment. They displayed excellent negotiation skills, important characteristics when dealing with foreign buyers. These companies have demonstrated their export readiness capacity, and are ready to grow. Ambiente is a shrewd and highly competitive market environment - with a massive floor space and thousands of products to choose from, buyers are spoilt for choice and one has about 2-3 minutes to make a good impression and inspire confidence in a buyer.

4 Cape craft companies

at Ambiente, Germany

The state of SA retail

The central meeting area on the dti stand.

Teresa Walmer (left) and Chumisa Manyamalala on their dedicated stands.

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2010 update

trends in tourism

The Cape Craft & Design Institute is in full swing to support your craft enterprise through the 2010 World Cup ™, and beyond, when all eyes of the world will be upon us, eMzantsi, as we host this spectacular event of “the beautiful game”. I do believe we will do this in true African style. Be a part of the network that we are building - we will keep you updated on the do’s and don’t’s of this event as they affect the craft and design sector.

You might want to know, can I use the 2010 logo?

Only accredited FIFA ™ Partners and Sponsors are allowed to use this logo in their publicity and advertising. Should any other enterprise wish to use the logo you need to secure a valid license, which comes at a cost.

For more info on FIFA ™ licensing, the CCDI will host a representative from Global Brands, the official licensing company on behalf of FIFA, to speak at a dedicated 2010 session in the near future, so watch this space for details! In the meantime, feel free to contact Global Brands directly on: www.globalbrandsgroup.com.

Additional guidelines:

None of the host city (Johannesburg, •Pretoria, Cape Town, Port Elizabeth, Bloemfontein, Rustenburg, Durban, Polokwane or Nelspruit) posters may be used.

None of the past World Cup™ emblems •(logos / posters / mascots, etc) may be used.

In line with the protection act of Designs, none of the match •balls patterns / designs may be used without authorization from the custodian of the design, Adidas.

Words, and or phrases that may not be used without •licenses, as they are registered by FIFA ™, are as follows:

2010 FIFA World Cup South Africa / World Cup 2010 / •RSA 2010 / Football World Cup / FIFA World Cup / South Africa 2010 / SA 2010 / 2010 FIFA World Cup Africa 2010 / Soccer World Cup / 2010 / Twenty Ten / Cape Town 2010, nor any other host city name + 2010 including the old or

new city or metropole names / Win in Africa for Africa / Football for a better world!

Yep, you better believe it, FIFA ™ is not kidding, and has these covered by being protected by the Department of Trade and Industry intellectual property registration for these events!

Did you know that regular street trade will be regulated during the World Cup events in the Cape Town CBD?

Should your business operate in the central business district (CBD), this could change during the hosting of the 2010 World Cup ™ events. However the City of Cape Town 2010 unit is yet to communicate how this will roll out. As we receive the updates, we will pass it on.

At the Western Cape Access Destination Conference earlier this month, international meeting consultant Linda Pereira excited the audience with her enthusiasm about the state of business travel in South Africa. She described it as a dynamic industry, able to quickly adapt to meet a variety of internal and external challenges. “Despite tele-conferencing, meeting are not deminishing - there is little or no change in the number of meetings organized, but healthy increases in meeting attendance,” she commented.

SA Tourism’s global manager for events, Sugen Pillay, examined ways in which tourism could maximise value for South Africa from the 2010 FIFA World Cup, ensuring the sustainability of investments after the event. The answer, she said, is to establish South Africa as a sports tourism destination. “This means uniting two sectors, the tourism and sports industries in South Africa, which are currently fragmented. As part of SAT’s initiative to position South Africa as a sporting destination, post 2010, the Sports Tourism Exhibition will be launched mid-2011”.

Business travel

Following social and cultural trends

Sports tourism

In the same vein, international trends expert, Daniel Levine, opened Meetings Africa 2009 with a keynote address on social trends that have the power to propel South African business travel through a struggling global economy. In his presentation, Levine demonstrated how com-panies from around the world are attracting customers and raising profits by embracing emerging social and cultural trends. He also explored how South African agencies can take advantage of these same trends in simple and low-cost ways “The world of travel is changing,” he said. “The global financial downturn has forced people to extract as much value as possible from their travels. People no longer travel to be hedonistic. They now seek core values from their travel spend: they look for responsibility in destinations; they want to see that the environ-ment is cared for and they want to learn and grow through travel.” For more information, visit www.meetingsafrica.co.za.

This poster may not be reproduced in any way.

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In hosting both of these historic FIFA ™ events in South Africa, the host cities have the responsibility to fulfill obligations contained in the host city agreement signed with FIFA, with support from both provincial and national governments. Amongst others, note the following that could be more relevant to the craft and design sector:

Pricing policy: Ministry of Environmental Affairs and •Tourism

Customs duties, taxes, levies: Ministry of Finance•

Exploitation of marketing rights: Ministry of Trade & •Industry

For more info, 2010 World Cup ™ related information, and a list of these protections by government departments, log onto:

www.sa2010.gov.za.

Did you know that the 2010 FIFA World Cup™ tickets went on sale during February 2009? , Tickets are also available for the 2009 FIFA Confederations Cup ™ which is only 10 weeks away from 1 April 09!!

To APPLY for your ticket, visit your nearest FNB or log onto www.fifa.com . Believe it or not, there is no queuing for these tickets at a regular box office as we generally do for current games!

Since the Western Cape will not be hosting any of the Confederation Cup matches, these will be televised in public spaces around the Western Cape on BIG Screens at dedicated spaces called, FANJOLS™! Watch this space, as we will bring you the information once these spaces are confirmed.

Interested in attending the 2010 Place Inspirational workshop?

Be sure to contact Simpiwe, assistant to Karen (who facilitates these workshops) on availability of space, an application, and further details. Simpiwe Mangogo can be reached only on Monday’s, Wednesday’s, Fridays’s on 021-460-9027.

The first intake of delegates got an interesting intro to this workshop by going on a tour on the first day on Monday, 16 March, to the Green Point Stadium Visitors Center, and later visited the current soccer exhibition at the District Six Home Coming Centre entitled, Fields of Play. Should you not be able to make it to the workshops, and are still interested to visit these places, contact either institutions:

Green Point Stadium Visitors Center: Bernadette Van •Vuuren-Smyth on 021-430-0410/8 | bernadette@greenpointstadiumvc.co.za.

District Six: Home Coming Centre: Tina Smith, on 021-•466-7100 | tina@districtsix.co.za.

Did you know that communities and schools can view construction as well?

To enable the Western Cape community to witness the construction of the Green Point Stadium, the Stadium Visitors Centre hosts tourists, students, pensioners, community groups and all interested. Contact them (see above) to arrange a tour!

How can you and I be better hosts during the 2010 World Cup to foreign visitors and fellow residents of Mzantsi?

Consider a few basic greetings in the official FIFA ™ languages French, German, Portuguese and Spanish. However, since we are only certain of our very own, Bafana Bafana being in the 2010 World Cup ™ maybe we can rehearse the greetings of the official languages of our home, eMzantsi!

Until next time, LADUUUUMA!

Thandeka

Forward your comments and enquires to the CCDI 2010 Project Officer, tyatyantsit@cput.ac.za l 021-460-8380.

English: HelloAfrikaans: Goeiedag / HalloIsiNdebele: LotjhaniSesotho: Dumela (singular) / Dumelang (plural)Northern Sotho: Dumela (singular) / Dumelang (plural)Setswana: Dumela (singular) / Dumelang (plural)SiSwati: SawubonaXitsonga: AvuxeniTshivenda: Ndaa (male) / Aa (female)IsiXhosa: Molo (singular) / Molweni (plural)IsiZulu: Sawubona (singular) / Sanibonani (plural)

Greetings in 11 official SA languages:

Greetings in FIFA languages:

Spanish : Hola French: BonjourGerman: Guten TagPortuguese: Olá

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billboardComputer technician

Sue Kingsma from Nuno highly recommends computer technician Randall Apollis. Contact him on rapollis@absamail.co.za l 083-270-9549 l 021-702-0056.

210 on Long market

210 on Long will be running a market every Tuesday in this mall in Long Street. Space is 2x2m and crafters need to provide their own tables and cloths. Cost for a once-off trading space is R250 per day. Alternatively, 210 on Long is charging R200 per day for 2 days or more. Contact Stacey on stacey@210onlong.co.za | 082-391-3878.

Western Cape craft producers will be repre-sented through CCDI collective shops at the following 3 events in April. The stands will be well worth a visit!

Cape Town International Jazz Festival - 3 - 4 April

Klein Karoo Nasionale Kunstefees - 4 - 11 April

Decorex Cape - 24 - 27 April

Exhibition Collection Catalogue The CCDI has produced a beautiful catalogue of the objects selected to be part of the CCDI 2009 Exhibition Collection. Available from their office in 75 Harrington Street.

PROUDLY PROMOTED BY THE

CCDI 2009Exhibition Collection