winter 2012-2013 advertising rates - steamboat pilot &...

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Winter 2012-2013 Advertising Rates Morning Show 7:30am – 9:30am Monday – Friday November 21 – April 14 (145 days) STEAMBOAT TODAY SPONSORSHIP SPONSORSHIP OPTIONS Weather Sponsor Snow Conditions Sponsor Gear Sponsor Tips Sponsor SPONSORSHIP INCLUDES One :07 sponsor bumper before :30 ad Four :30 ads in Steamboat Today One :30 ad connecting sponsor to Steamboat Today, ROS Live logo placement before sponsored segment Weekly TV18 newspaper ad with sponsor logo One 3-5 minute video placed once per week in Steamboat Today Ten :30 ads aired daily, ROS Two lower screen banner ads All video production Cost: $6000 ($1500/month) STEAMBOAT TODAY PAID PLACEMENT OPTION A Two :30 per day - $10 per ad Ten :30 ads aired daily, ROS Two lower screen banner ads Cost $2900 ($725/month) OPTION B Four :30 per day - $8 per ad Ten :30 ads aired daily, ROS Two lower screen banner ads Cost $4640 ($1160/month) *ROS - Run of Schedule

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Page 1: Winter 2012-2013 Advertising Rates - Steamboat Pilot & Todaymedia.steamboatpilot.com/advertise/12_TV18_Ratecard.pdf · Winter 2012-2013 Advertising Rates morning Show 7:30am – 9:30am

Winter 2012-2013 Advertising Rates

morning Show7:30am – 9:30am monday – fridaynovember 21 – april 14 (145 days)

Steamboat todaY SponSorShip

SponSorShip optionS■ Weather Sponsor■ Snow Conditions Sponsor■ Gear Sponsor■ Tips Sponsor

SponSorShip includeS■ One :07 sponsor bumper before :30 ad■ Four :30 ads in Steamboat Today■ One :30 ad connecting sponsor to Steamboat Today, ROS■ Live logo placement before sponsored segment■ Weekly TV18 newspaper ad with sponsor logo■ One 3-5 minute video placed once per week in

Steamboat Today ■ Ten :30 ads aired daily, ROS■ Two lower screen banner ads■ All video production

Cost: $6000 ($1500/month)

Steamboat todaY paid placement

option a■ Two :30 per day - $10 per ad■ Ten :30 ads aired daily, ROS■ Two lower screen banner ads

Cost $2900 ($725/month)

option b■ Four :30 per day - $8 per ad■ Ten :30 ads aired daily, ROS■ Two lower screen banner ads

Cost $4640 ($1160/month)

*ROS - Run of Schedule

Page 2: Winter 2012-2013 Advertising Rates - Steamboat Pilot & Todaymedia.steamboatpilot.com/advertise/12_TV18_Ratecard.pdf · Winter 2012-2013 Advertising Rates morning Show 7:30am – 9:30am

Nicole InglisExplorE StEamboat

Steamboat SpringS

Inside the old Quicksilver location upstairs in Old Town Square, there are empty dressing rooms and an unfinished wood floor.

But the artistic minds behind the Steamboat Springs Arts Council and K. Saari Gal-lery saw so much more as they trans-formed the vacant retail

space into a vibrant art gallery of painting, sculpture and instal-lations.

“The rawness of it plays into the approach curatori-ally,” explained Park Myers, Arts Council artistic director and curator of the show called “Geometry Satellite or the Curi-osity Rover.”

“The works in each of their own ways talk about bringing something form outdoors and reinterpreting it into our work. It’s about going out into a space, collecting ideas and bringing them back,” he said.

Reginald and Pamela Gray donated the space, owned by Resort Development Group LLP, to the Arts Council, offer-ing the organization a chance to stretch its wings in a downtown location. The Arts Council also has two shows in its home at the Depot Art Center.

“Reginald and Pamela’s dona-tion of the space has given a wonderful opportunity for the Arts Council to have a down-town presence while also demon-strating an understanding of the importance of the arts in Steam-boat,” Myers said.

The show opens during the September First Friday Artwalk today, which takes place from 5 to 8 p.m. at various downtown galleries and venues.

This pop-up location will be open through Sept. 16.

The show features eight artists. Four of them are local, including Myers, Christie Ginanni Stepan, Beth Banning and Sue Oehme. Philadelphia’s Derek Frech pro-vides two video installation works, Siobhan Feehan presents contemporary screen prints and Kimberly Saari, former owner of her own downtown gallery, brought in works from her artists Will Day and Kenneth Ober.

From abstract paintings to installations, the work is connect-ed to the theme of exploration of the outside world and geometric shapes.

As she pasted small arrow stickers onto a wooden column Wednesday, Stepan said her

installation is another version of a piece she completed in San Francisco while studying for her master’s degree this summer.

“I use a lot of marking sym-bols in my work,” Stepan said. “They’re defining a space and sort of wandering on the space. It’s a record of movement.”

One of the pieces of her installation features a piece of redwood from California, which she uses along with the stickers to illustrate the 54 steps around one of the most striking giants she came across.

Next to her corner is a 13-foot tall sculpture by Banning, who

Your entertainment guide17

John f. ruSSell/Staff

Gallerist Kimberly Saari and artist curator Park Myers are reflected in “Mirror Relief (Mount Werner).” Myers created the piece and will display it in a show at a pop-up gallery in a vacant downtown Steamboat Springs space.

Steamboat Springs Arts Council, K. Saari collaborate on gallery upstairs in Old Town Square opening today

The art of the pop-up

See Art, page 18

John f. ruSSell/Staff

Artist Christie Ginanni Stepan creates an installation inside a vacant space in Old Town Square on Wednesday afternoon. The piece will be part of a show at a pop-up gallery in a vacant downtown Steamboat Springs space.

If you goWhat: First Friday artwalkWhen: 5 to 8 p.m. todayWhere: Venues across downtown Steamboat Springs

Explore Steamboat and Steamboat Menus & More are products that are cross-promoted over a variety of media, strengthen-ing these brands as the preferred way to discover and explore Steamboat Springs.

■ Digital Signs – Yampa Valley Regional Airport and Steamboat Visitor Center

■ Magazines – Steamboat Living and Explore Steamboat

■ Television – Explore Steamboat TV18 and Outside Television TV17

■ Newspaper – Steamboat Today and Steamboat Pilot & Today

■ Web – SteamboatToday.com and ExploreSteamboat.com

■ Social Media – Explore Steamboat Facebook and Twitter pages

Explore Steamboat Television and Steamboat Menus & More include information on:

■ Safety information■ Getting around town / transportation■ Event highlights■ Locally produced video■ Local movies■ Outdoor activities■ Indoor activities■ Shopping■ Spas and salons■ Breakfast and lunch options■ Après Ski■ Dinner■ Late night food and entertainment

John f. ruSS

Gallerist Kimberly Saari and artist curator Park Myers are reflected in “Mirror Relief (Mount Werner).” Myers created the piece and will display it in a show

Steamboat Springs Arts Council, K. Saari collaborate on gallery upstairs in Old Town Square opening today

John f. ruSS

Artist Christie Ginanni Stepan creates an installation inside a vacant space in Old Town Square on Wednesday afternoon. The piece will be part of a show at a pop-up gallery in a vacant downtown Steamboat Springs space.

Gallerist Kimberly Saari and artist curator Park Myers are reflected in “Mirror Relief (Mount Werner).” Myers created the piece and will display it in a show

Steamboat Springs Arts Council, K. Saari collaborate on gallery upstairs in Old Town Square opening today

Artist Christie Ginanni Stepan creates an installation inside a vacant space in Old Town Square on Wednesday afternoon. The piece will be part of a show at a pop-up gallery in a vacant downtown Steamboat Springs space.

Nicole InglisEXPLORE STEAMBOAT

STEAMBOAT SPRINGS

It’s the small wins that mean the most to Austin, Texas-based band the Wheeler Brothers.

Like when guitarist and pia-nist Nolan Wheeler looks out into the bars and clubs, which are getting fuller by the tour, and sees someone mouthing the words to one of the band's songs.

“We struggled for a long, long time,” said Wheeler, who founded the band with brothers Patrick, drums, and Tyler, bass. “The first six or seven months, we tried so hard to get our foot in the door on a Wednesday at 5 in the afternoon.”

And then, there are the big

wins, like opening for the Avett Brothers this summer and the upcoming chance to play at the Austin City Limits festival.

Now on a brief Colora-do tour, the Wheeler Brothers will stop in Steamboat on Sat-urday to play a free concert at 4:30 p.m. at the base of Steam-boat Ski Area during the annual OktoberWest festival. The Mile Markers out of Denver open the

show at 2:30 p.m.“We got a chance to rent

some motorcycles and cruise through the mountains. The colors were changing, and it was beautiful,” Wheeler said in a Wednesday interview from

Aspen. “There’s a lot of strug-gle, but I got to ride motorcy-cles today and check out beauti-ful Colorado. You get to see so many places you’ve never been and making music for a living, you can’t beat that.”

The Wheeler Brothers, which welcomed into the family Danny Matthews on guitar and A.J. Molyneaux on lap steel, last were in Steamboat in January for MusicFest, an annual des-tination music festival with a focus on Texas and Americana bands.

Now, they return in the heart of fall to play a festival centered on Colorado beers. It’s fitting that Wheeler’s favorite beer is out of Fort Collins: Odell Brew-

Your entertainment guide17

TODAY�� Ashley Monical, folk rock

5 to 8 p.m. Sweetwater Grill. FREE. 970-879-9500.

�� Pipedance, Irish music and dance5 to 9 p.m. McKnight’s Irish Pub & Loft.

FREE. 970-879-7881.

�� OktoberWest: Pedaling Posse Parade and Suds & Grub

5:30 p.m. Little Toots Park. 907-879-0880.

�� Tom Wood and Kate Parke6 p.m. Hahn’s Peak Cafe. FREE. 970-

871-1495.

�� “Seven Minutes in Heaven,” for-eign film screening

7 p.m. Depot Art Center. FREE.

�� Country Night social dancing7 to 10 p.m. Let’s Dance Studio. $5 to

$10. 970-736-2513.

�� Level One Productions’ “Sunny” ski movie premiere

8 p.m. The Tap House Sports Grill. $10. 970-879-2431.

�� Throwdown, classic rock9 p.m. Sweetwater Grill. FREE. 970-879-

9500.

�� Loose Change, country rock9:30 p.m. Ghost Ranch. FREE. 970-879-

9898

�� OktoberWest after party with DJ Also Starring

10 p.m. The Tap House Sports Grill. FREE. 970-879-2431.

�� Tombstone, blues rock10 p.m. Carl’s Tavern. FREE. 970-761-

2060.

SATURDAY�� OktoberWest festival

2 to 6 p.m. Gondola Square. FREE to $40. 970-879-0880.

�� Marcia Hensley author talk4 p.m. Tread of Pioneers Museum. FREE.

970-879-2214.

�� Rotary Community Barbecue & Barn Dance

5 to 9 p.m. Sidney Peak Ranch. $35 to $70.

�� Karaoke night7 p.m. Snow Bowl. FREE. 970-879-9840.

�� Todd Musselman, acoustic rock7 to 10 p.m. Sweetwater Grill. FREE.

970-879-9500.

�� DJ MelRae9 p.m. The Tap House Sports Grill. FREE.

970-879-2431.

LOBO SUCIO/COURTESY

Austin, Texas-based band the Wheeler Brothers will play a free show at 4:30 p.m. Saturday in Gondola Square as a part of OktoberWest festivities.

Texas-based band to headline OktoberWest on Saturday in SteamboatA brothers’ bond

If you goWhat: OktoberWest 2012When: 2 to 6 p.m. SaturdayWhere: Gondola Square, 2305 Mount Werner CircleCost: The show is free. Events for the day range in price from $15 to $40.

See Calendar, page 18 See Band, page 18

Watch Wheeler Brothers performing the song “Call Me in the Morning”

in a video with this story at ExploreSteamboat.com/news.

VIDEO ONLINE

S T E A M B O A TSUMMER2011

Complete vacation guide:shop, eat, drink, hike, ride, fish, float, golf and more!

True WesternHospitality

101010TopThings to do

Summer events calendar page 28

INSIDe: Dining Right a guide to Steamboat reStaurantS page 37

Biking city and hiking maps page 19

eXPlore SteaMBoat iS a MUltiMeDia ProDUCt tHat reaCHeS oUr ViSitorS wHen tHeY want it, wHere tHeY want it anD How tHeY want it.

Complete vacation guide:shop, eat, drink, hike, ride, fish, float, golf and more!

True WesternHospitality

1010TopTop10Top10Things to doThings to doage 28

a guide to Steamboat re

W I N T E R2011 - 12

Somethingfor everyoneSki. Shop. Eat. Ride.PLUS! galleries • museums • spas

INSIDE: Dining Right a guide to Steamboat reStaurantS Page 29

Page 12

S T E A M B O A T™

How olympIaNS SkI StEamboat

winter Calendar Page 16

a guide to Steamboat re

oolymp StE

S T E A M B O A TSUMMER2012

Summer events calendar Page 18

INSIDe: a guide to Steamboat reStaurantS Page 25

Map of the 'Boat Page 22

1111ToPLocals' Picks!11

WhaT To Do:

INSID

STEAMBOAT

MenusAND MORE

Nicole InglisEXPLORE STEAMBOAT

STEAMBOAT SPRINGS

It’s the small wins that mean the most to Austin, Texas-based band the Wheeler Brothers.

Like when guitarist and pia-nist Nolan Wheeler looks out into the bars and clubs, which are getting fuller by the tour, and sees someone mouthing the words to one of the band's songs.

“We struggled for a long, long time,” said Wheeler, who founded the band with brothers Patrick, drums, and Tyler, bass. “The first six or seven months, we tried so hard to get our foot in the door on a Wednesday at 5 in the afternoon.”

And then, there are the big

wins, like opening for the Avett Brothers this summer and the upcoming chance to play at the Austin City Limits festival.

Now on a brief Colora-do tour, the Wheeler Brothers will stop in Steamboat on Sat-urday to play a free concert at 4:30 p.m. at the base of Steam-boat Ski Area during the annual OktoberWest festival. The Mile Markers out of Denver open the

show at 2:30 p.m.“We got a chance to rent

some motorcycles and cruise through the mountains. The colors were changing, and it was beautiful,” Wheeler said in a Wednesday interview from

Aspen. “There’s a lot of strug-gle, but I got to ride motorcy-cles today and check out beauti-ful Colorado. You get to see so many places you’ve never been and making music for a living, you can’t beat that.”

The Wheeler Brothers, which welcomed into the family Danny Matthews on guitar and A.J. Molyneaux on lap steel, last were in Steamboat in January for MusicFest, an annual des-tination music festival with a focus on Texas and Americana bands.

Now, they return in the heart of fall to play a festival centered on Colorado beers. It’s fitting that Wheeler’s favorite beer is out of Fort Collins: Odell Brew-

TODAY�� Ashley Monical, folk rock

5 to 8 p.m. Sweetwater Grill. FREE. 970-879-9500.

�� Pipedance, Irish music and dance5 to 9 p.m. McKnight’s Irish Pub & Loft.

FREE. 970-879-7881.

�� OktoberWest: Pedaling Posse Parade and Suds & Grub

5:30 p.m. Little Toots Park. 907-879-0880.

�� Tom Wood and Kate Parke6 p.m. Hahn’s Peak Cafe. FREE. 970-

871-1495.

�� “Seven Minutes in Heaven,” for-eign film screening

7 p.m. Depot Art Center. FREE.

�� Country Night social dancing7 to 10 p.m. Let’s Dance Studio. $5 to

$10. 970-736-2513.

�� Level One Productions’ “Sunny” ski movie premiere

8 p.m. The Tap House Sports Grill. $10. 970-879-2431.

�� Throwdown, classic rock9 p.m. Sweetwater Grill. FREE. 970-879-

9500.

�� Loose Change, country rock9:30 p.m. Ghost Ranch. FREE. 970-879-

9898

�� OktoberWest after party with DJ Also Starring

10 p.m. The Tap House Sports Grill. FREE. 970-879-2431.

�� Tombstone, blues rock10 p.m. Carl’s Tavern. FREE. 970-761-

2060.

SATURDAY�� OktoberWest festival

2 to 6 p.m. Gondola Square. FREE to $40. 970-879-0880.

�� Marcia Hensley author talk4 p.m. Tread of Pioneers Museum. FREE.

970-879-2214.

�� Rotary Community Barbecue & Barn Dance

5 to 9 p.m. Sidney Peak Ranch. $35 to $70.

�� Karaoke night7 p.m. Snow Bowl. FREE. 970-879-9840.

�� Todd Musselman, acoustic rock7 to 10 p.m. Sweetwater Grill. FREE.

970-879-9500.

�� DJ MelRae9 p.m. The Tap House Sports Grill. FREE.

970-879-2431.

LOBO SUCIO/COURTESY

Austin, Texas-based band the Wheeler Brothers will play a free show at 4:30 p.m. Saturday in Gondola Square as a part of OktoberWest festivities.

Texas-based band to headline OktoberWest on Saturday in SteamboatA brothers’ bond

If you goWhat: OktoberWest 2012When: 2 to 6 p.m. SaturdayWhere: Gondola Square, 2305 Mount Werner CircleCost: The show is free. Events for the day range in price from $15 to $40.

See Calendar, page 18 See Band, page 18

Watch Wheeler Brothers performing the song “Call Me in the Morning”

in a video with this story at ExploreSteamboat.com/news.

VIDEO ONLINE

Your entertainment guide15

Nicole InglisEXPLORE STEAMBOAT

STEAMBOAT SPRINGS

In her Evergreen middle school where she just started eighth grade, sandy-haired Bella Hudson, 13, loves science and P.E. classes. So it makes sense her

family’s week-end escape is in Steam-boat Springs, where she can revel in the outdoor envi-ronment and recreational activities.

“I love how a lot of people Tele there. Teleing is awesome,”

she said about Steamboat. “A bunch of my friends from Ever-green also come up for the weekends, so I hang with them. And in the summer, I bike, and I tube.”

But Steamboat is more than an outdoor playground for Bella. Every chance she gets, she appears at the local open mic nights Mondays, where she shares her original songs, her guitar musicianship and a blues-tinged voice well beyond her years.

Local songwriter and musi-cian Jay Roemer, who hosts the Monday open mic nights, brings Bella root beer after her perfor-mances because it will be eight years before Bella can have the customary free beer.

“The first thing I noticed that was for how young she was, she had no fear of being in front of a crowd,” Roemer said. “She writes her own songs, and she goes up there and captivates a crowd no problem. She acts like she’s been doing it for 20 years.”

Bella, whose family has been visiting Steamboat on the week-ends and through the holidays for about five years, will per-form with guitarist Sam Leslie, 15, and fiddle player Jens Hyb-ertson, 17, at 6 p.m. today at Sweetwater Grill, her first offi-cial performance in the Yampa

Valley. Me and Ed’s Music Machine will take the stage at 9 p.m.

Bella was 8 when she started playing guitar, and the songwrit-ing came soon after.

“I wrote about this one kid in third grade I liked,” Bella said about her first tune. “It was called ‘The World.’ I just real-ly love songs. It expresses your feelings, and no one ever knows what you’re writing about except you.”

In 2010, Peter Hudson took his daughter to the Telluride Bluegrass Festival, where she entered a kids talent show. The person running the kids tent text-ed Hudson while he was fishing to tell him Bella had a spot to perform — on the main stage.

“Before I knew it, I was hold-ing my iPhone up, and my daughter was playing for 10,000 people,” he said. “I knew it was a big deal for her, but she just took it in stride. She just completely nailed it.”

“I don’t really get nervous,” Bella said. “I just kind of get anxious, and I want to make the best of my performances, and I want to make everyone happy.”

Hudson, a physician who co-founded the health care app iTriage, joked about his daugh-ter being asked to participate in a TED talk — a nonprofit lecture and performance series — before he was. But he and his wife, an artist, aim to fos-ter a passion for innovation and creativity of any kind in their daughters. Bella’s sister, Addie, 11, already has a mind for fash-ion and sewing.

“Our philosophy is that it doesn’t matter how old you are,” Peter Hudson said. “Everybody should be creative and do exactly what they want to and do it the best they can.

“I want (Bella) to work really hard and be really good some-thing, and if it ends up being something, great. But if it

doesn’t, you have all that experience.”

Bella said she practices after school as much as she can even though “homework kind of gets in the way of practicing some-times.” She loves playing covers as well as her original songs. She idolizes country singer Miran-da Lambert (“Over You” is her

favorite cover to play) and Sheryl Crow. And she has lofty goals for her musical future, which include someday playing on the stage at the base of Steamboat Ski Area.

“I hope to play for every-body I possibly can and share my music with the world so they can connect to my songs the way I can,” she said.

13-year-old Bella Hudson, part-time Steamboat resident, wants to share her music with the worldTeen singer-songwriter performs today

COURTESY PHOTO

Part-time Steamboat Springs resident Bella Hudson, 13, will perform at 6 p.m. today at Sweetwater Grill.

If you goWhat: Bella Hudson and E.B. and FriendsWhen: 6 p.m. todayWhere: Sweetwater Grill, 811 Yampa Ave.Cost: Free; for all ages.

VIDEO ONLINEWatch Bella Hudson cover Miranda

Lambert’s “Over You” in a video with this story at ExploreSteamboat.com/news.

Page 3: Winter 2012-2013 Advertising Rates - Steamboat Pilot & Todaymedia.steamboatpilot.com/advertise/12_TV18_Ratecard.pdf · Winter 2012-2013 Advertising Rates morning Show 7:30am – 9:30am

eXPlore SteaMBoat iS a MUltiMeDia ProDUCt tHat reaCHeS oUr ViSitorS wHen tHeY want it, wHere tHeY want it anD How tHeY want it.

All of this content will be aired in a variety of formats, 9 hours each day.

■ 6:30am-7:30am (before Steamboat Today)■ 9:30am-10:30am (after Steamboat Today)■ 12:00pm – 2:00pm (Lunch crowd)■ 3:00pm-6:00pm (Après and Dinner crowd)■ 8:00pm-10:00pm (Late night crowd)

All other hours will be filled with live programming or locally produced content.

Your participation in Explore Steamboat Television or Steamboat Menus & More includes:

Video Production■ Two 2-3 minute videos ■ One :30 ad■ Two lower screen banner ads

Airtime■ 2-3 minute videos aired during 4 airtime blocks

of your choosing■ One :30 ad placed twice in each chosen airtime block■ Ten :30 ads aired daily, ROS■ Two lower screen banner ads in high rotation

Cost: $2400 ($600/month)

Are you an ExploreSteamboat.com enhanced client?Please ask about discounts on Explore Steamboat and Steamboat Menus & More print products.

Page 4: Winter 2012-2013 Advertising Rates - Steamboat Pilot & Todaymedia.steamboatpilot.com/advertise/12_TV18_Ratecard.pdf · Winter 2012-2013 Advertising Rates morning Show 7:30am – 9:30am

■ Seven screens located in arrivals at Yampa Valley Regional Airport

■ One screen located at Steamboat Visitors Center

■ Two :15 ads in a 14 minute non-audio video loop

■ Over 200,000 visitors a year see these screens

Cost: $1500 annual contract ($125/month)

Reed JonesVideo Solutions Advertising Consultant

970-871-4225 • Fax 970-879-2888 • Cell [email protected]

1901 Curve Plaza • P.O. Box 774827 • Steamboat Springs, CO 80477

Digital Signage network

Winter SeaSonNovember 21 – April 14 (145 days)6am - midnight excluding 7:30am - 9:30am

■ Ten :30 ads aired daily, ROS - $1 per adIncludes productionCost: $1450 ($362.50/month)

■ Ten :60 ads aired daily, ROS - $1.50 per adIncludes productionCost: $2175 ($543.75/month)

explore Steamboat tV18 run of Schedule adVertiSing optionS