winter 2012 holiday season

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Preparing for the Winter Season

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In preparing for the upcoming winter and holiday season, it's important to update service requests and widgets that your residents will need. Follow our winter seasonal guide for ideas on widgets, service requests and more.

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Page 1: Winter 2012 Holiday Season

Preparing for the Winter Season

Page 2: Winter 2012 Holiday Season

WWinter Season 2012-2013

Page 3: Winter 2012 Holiday Season

Suggested Service Requests & WidgetsService RequestsSnow Removal

Ice Removal

Slippery Roads

Black Ice

Dangerous Icicles

Clogged Storm Drains

Widgets

School Closings Road Closures / Transportation Changes Weather Watches / Warnings Widget

http://mobile.weather.gov/#typeLocation3

Page 4: Winter 2012 Holiday Season
Page 5: Winter 2012 Holiday Season

Holiday Promotions

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WidgetsHoliday Shopping Guide (feature local

businesses and shopping guides)

Toys for Tots Donation and American Red Cross Holiday Donations

City Holiday Closures

Holiday Events Calendar

New Year’s Eve Activities

“Santa Tracker” Widget

Page 6: Winter 2012 Holiday Season

City Website

Local media outlets as part of holiday & winter advisory outreach (TV, Radio, NPR, and Newspapers)

Encourage Media outlets to embed City portal to on website, especially during inclement weather

Social Channels such as Facebook and Twitter. Include a notice on your page directing residents to download the app and to utilize it during the winter season.

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Outreach

Page 7: Winter 2012 Holiday Season

Facebook Twitter Provide direct emails and links to all local

community organizations to help spread the message:• BIDS• Local Businesses• School Contacts, Local Colleges and Universities• Residential Groups• Bicycle Coalitions• Nonprofit Agencies, etc.

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Social channels & Email

Page 8: Winter 2012 Holiday Season

Download the PublicStuff app on their iPhone, Android or Blackberry device and report service request issues online, via SMS text and toll free numbers.

When they spot a non-emergency service request like down trees, icy sidewalks or overflowing storm drains, direct them to submit the service request through PublicStuff.

Encourage residents to take pictures of service requests in order to document the damage and allow staff to quickly identify the problem.

Encourage residents to add comments to and share service requests in order to provide additional information for your staff, friends, family, etc.

Encourage residents to utilize the app to access holiday relevant information during the winter season.

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Please Remind Your Residents To…

Page 9: Winter 2012 Holiday Season

CContact Us:

Elizabeth HoffmanMarketing & Business Development Manager347-442-7227 ext. [email protected]

Swati BalakrishnanDigital Marketing Data Manager347-442-7227 ext. [email protected]

Lily LiuCEO347-442-7227 ext. [email protected]

Vincent PolidoroCTO347-442-7227 ext. [email protected]