winter is coming part 3: 30-day plan to increase referrals
TRANSCRIPT
Perception of Value
LEASING DRIVERS - PT 1
Community Appearance
Apartment Appearance
2017 Online Renters Study
RENEWAL DRIVERS - PT 2
2017 Online Renters Study
Quality of Maintenance
Safety and Security
Perception of Value
#1 – PERCEPTION OF VALUE
“Would my friend…
…feel like they’re getting a good deal ?
…feel like they have access to
everything they pay for?
…have their concerns handled quickly and efficiently?
Would I recommend my
community?
RECOMMENDED DRIVERS
2017 Online Renters Study
? Perception of Value
Office Responsive
and Dependable
#2 – RESPONSIBILITY & DEPENDABILITY
“Would my friend…
…feel staff responds quickly
…feel staff follows through
…feel service requests are handled promptly
…feel staff is available when needed
Would I recommend my
community?
#2 – RESPONSIBILITY & DEPENDABILITY
Best Practices
• Divide and Conquer resident call backs/emails (2 hours)
• Adhere to service request policies
• Contact resident on maintenance delays
• Extend office hours to
accommodate residents
RECOMMENDED DRIVERS
2017 Online Renters Study
Perception of Value
Office Responsive
and Dependable
Sense of Community
#3 – SENSE OF COMMUNITY
“Would my friend…
… feel neighbors are their friends
…see staff as extended family
…feel the staff knows their name
…feel every team member is a “go-to” person
Would I recommend my
community?
#3 – SENSE OF COMMUNITY
Best Practices
• Out of the box resident events • Celebrate residents • Share employee bios and stories
• Get to know all residents
72%
would recommend if they were truly
happy WITHOUT needing a bonus
HERE’S THE THING…
AR HotJar Poll, 2017
KEY TAKE-AWAYS
TOP 3 DRIVERS FOR LEASING
PERCEPTION OF VALUE
APARTMENT APPEARANCE
COMMUNITY APPEARANGE
TOP 3 DRIVERS FOR RENEWING
PERCEPTION OF VALUE
SAFETY AND SECURITY
QUALITY OF MAINTENANCE
TOP 3 DRIVERS FOR RECOMMENDING
PERCEPTION OF VALUE
RESPONSIBILITY & DEPENDABILITY
SENSE OF COMMUNITY
KEY TAKE-AWAYS
LEASING RENEWING RECOMMENDING
“I want tangible proof that what you’re charging is
worth what I’m getting.”
“I want to know what I am paying for is in working
order and the team is doing their part regarding
safety/security issues”
“I want to know my friend/family member will be treated as well, if not
better, than I’m being treated”
YOUR 30-DAY PLAN
Perception of Value Responsibility & Dependability
Sense of Community
Email Your Residents community capital upgrades to show
where the residents money is being spent.
Complete opening duties within 1 hour.
Delegate emails, voicemails, walk
property
Celebrate residents birthdays, anniversaries
or accomplishments
FOCUS 2018 User Experience & Education Conference
FEBRUARY 26-27, 2018
THE LINE HOTEL Los Angeles, CA
ApartmentRatings I SatisFacts