wipro_digital_london_studio_magazine_issue_1
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London Studio Projects__
Issue 1__
BankIntel / UnderPowered / WineAu / I.T.S Despatched
Wipro Digital / UGH Bank / iRoom / End / Plan / Accelerators
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Summary
Wipro Digital is delivering a new card portal for a national bank.
There was an initial 6 week project required to analyse their current Bank Intel card portal - a credit card management system for clients across North America.
The London and U.S. design studios sketched initial responses, created personas, user flows, information architecture, visual theme boards and wireframes.
The result was high-fidelity responsive prototype encompassing desktop, tablet and mobile.
Client
BankIntel __
Brief
Rewrite and redesign the application to make it more streamlined.
Summary
The London design studio conducted market research to understand UnderPowered’s current customer offerings, along with the state of the existing Australian and world energy market.
We investigated the current customer experience and the perceptions of UnderPowered and its competitors.
The team also completed an analysis of digital offerings in the industry including desktop sites and mobile apps.
We reviewed the global energy consumption and production trends and forecasts up to 2050.
Client
UnderPowered __
Brief
Research on digital innovations for the Australian energy market.
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Summary
The London design studio conducted extensive research on WineAu and its 80 brands around the world, with an emphasis on the Chinese market. We investigated market and customer perceptions, as well as their social media engagement. We also analysed how culture specific elements (fake products in the luxury wines sector) could impact their business.
We explored how users find information about wine, by analysing apps and online experiences to understand user needs. Finally we reviewed the current use of digital in the industry, and what makes wine shopping a positive and memorable experience.
Client
WineAu __
Brief
Research on digital innovations within the luxury wine industry.
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Summary
I.T.S Despatched wanted to unify their web presence of 40 different sites, each running on separate architectures with fragmented experiences, to one site with a single experience and site architecture.
Instead of a presentation, the London design studio created a web-based RFI response, including a bespoke video to differentiate ourselves from our competitors.
We analysed the web presence and mobile apps of both I.T.S Despatched and their competitors, highlighting usability issues and any differentiating features in the market.
Client
I.T.S Despatched __
Brief
Web-based RFI response and research for express shipping services
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Summary
We looked at the existing services within the Investment Banking sector and brainstormed some potential new innovative products and services.
We generated three prototypes:
A financial content analyser, an online service using an intelligent parsing algorithm that pulls the most important financial information from a web-page.
A virtual investment advisor, that creates a portfolio based on simple questions about their investments.
An investment challenge game, which tests advisors on their skills.
Client
Wipro Digital __
Brief
Investment banking prototypes.
1. Challenge 2. Investment Manager 3. Content Analyser
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Summary
The London design studio carried out an expert review of UGH Bank’s website and mobile app, evaluating usability in key areas such as navigation, search, help and support, making payments and account management.
The research included competitor analysis to identify useful design patterns, offering key recommendations to improve the online banking experience for UGH Bank customers.
Market analysis explored current innovations in banking technology such as biometric authentication, gamification and social media.
Client
UGH Bank __
Brief
Expert evaluation of banking online & mobile.
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Summary
iRoom made a request for proposals for creating a social networking site tailored for ophthalmologists (eye doctors & surgeons).
They requested common social networking features, a responsive website and iOS & Android apps.
To refine their original requirements and develop new concepts, the London design studio conducted desk research, phone interviews with ophthalmologists and an online survey of almost 100 ophthalmologists worldwide.
The findings were used to create concepts, wireframes and interactive prototypes.
Client
iRoom __
Brief
Research and concepts fora social networking site.
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Summary
End | Plan asked the London design studio to explore the design of a new self service portal for their pension and insurance customers.
We researched and designed a responsive web experience, using the agile UCD methodology.
We delivered 3 prototypes and aesthetics through quick design iterations.
These were then tested on their customer base over several iterations.
Client
End | Plan __
Brief
Research and prototypes for a self service portal.
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White label product
Pension __
Info
The London design studio are in the process of creating a prototype that focus on the issue of how existing pension saving providers should attract and inform potential customers.
White label product
Pension Game __
Info
The London design studio are creating a concept for a fun game that aims to encourage young people to consider how actions and investments early on in their careers will affect their retirement lifestyle in the future.
Propositions
Service design__
Info
Service design is planning and organizing people, and designing infrastructure, to improve the quality and the interaction between service provider and customer.
Upcoming Studio Projects__
For information regarding the showcased work or availability, please email:
Magazine Editor [email protected]
Lead Designer [email protected]
Creative Direction [email protected]
User Experience [email protected]
Service Design [email protected]
Creative Technologies [email protected]
__ Coming soon: Issue 2
The Wipro Digital London Studio brings together a blend of creative technologists, service designers, user experience architects, creative visual designers and customer researchers to transform ideas into products and services that innovate, appeal and succeed. Our studio
magazine showcases how we respond to our client requests whilst also demonstrating our industry insights and working practices.
Wipro Digital collaborates and iterates with clients to deliver customer-centered digital transformation. Working at the intersection of strategy, design and technology, we derive insight, shape interaction, drive integration and unlock innovation for our clients. Drawing on 150,000 associates across Wipro, we apply Customer Journey Engineering to create extraordinary experiences for global brands,
businesses and their customers at scale.
Learn more at wiprodigital.com or @WiproDigital.