wireless communication and information challenges in the...

25
October 14, 2005 - Page 1 Wireless Communication and Information Peter H. Wiesner Wireless Communication and Information Challenges in the telecommunications market. Revenue Revenue Revenue Revenue Growth Growth Growth Growth New Services New Services New Services New Services – Time to Time to Time to Time to market market market market Operational Operational Operational Operational Efficiency Efficiency Efficiency Efficiency Revenue Growth: Revenue Growth: Revenue Growth: Revenue Growth: Need to offset decline in traditional revenue and generate growth through new services Quicken Speed to Market Cycles: Quicken Speed to Market Cycles: Quicken Speed to Market Cycles: Quicken Speed to Market Cycles: Need to rapidly introduce profitable services and bundled service offers Operational Efficiency: Operational Efficiency: Operational Efficiency: Operational Efficiency: Requirement to operate their networks more efficiently Leveraging installed systems and introduce new technologies

Upload: phungdiep

Post on 15-Apr-2018

221 views

Category:

Documents


2 download

TRANSCRIPT

October 14, 2005 - Page 1

Wireless Communication and InformationPeter H. Wiesner

Wireless Communication and InformationChallenges in the telecommunications market.

RevenueRevenueRevenueRevenue

GrowthGrowthGrowthGrowth

New Services New Services New Services New Services ––––

Time toTime toTime toTime to marketmarketmarketmarket

OperationalOperationalOperationalOperational

EfficiencyEfficiencyEfficiencyEfficiency

Revenue Growth:Revenue Growth:Revenue Growth:Revenue Growth:

Need to offset decline in traditional revenue and generate growth through new services

Quicken Speed to Market Cycles:Quicken Speed to Market Cycles:Quicken Speed to Market Cycles:Quicken Speed to Market Cycles:

Need to rapidly introduce profitable services and bundled service offers

Operational Efficiency:Operational Efficiency:Operational Efficiency:Operational Efficiency:

Requirement to operate their networks more efficiently

Leveraging installed systems and introduce new technologies

October 14, 2005 - Page 2

Wireless Communication and InformationPeter H. Wiesner

October 14, 2005 - Page 3

Wireless Communication and InformationPeter H. Wiesner

Wireless Communication Broadband/ Fixed line Business Customers

“We have strategically realigned Deutsche Telekom AG in order to address our customers’requirements and needs in a more effective way. With that we want to become the fastest growing integrated telecommunications company in Europe.”

Kai-Uwe RickeChairman of the Board of Management of Deutsche Telekom AG

Deutsche TelekomAG concentrates on its customer.T-Systems: the brand for business customers.

October 14, 2005 - Page 4

Wireless Communication and InformationPeter H. Wiesner

October 14, 2005 - Page 5

Wireless Communication and InformationPeter H. Wiesner

More flexibility for your organization. T-Systems’ customized solution portfolio.

Market requirements

Investment to open up new markets

Shortened time-to-market

Process standardization

Targeted deployment of new technologies

Opitmal utilization of resources

Determination of cost and benefits

T-Systems supports you

T-Systems operates and takes responsibility for the entire

business process

T-Systems develops, implements, and operates solutions for supporting processes

T-Systems offers process-neutral ICT infrastructure services

Businessflexibility

October 14, 2005 - Page 6

Wireless Communication and InformationPeter H. Wiesner

Wireless Communication and Information T-Systems’ Perspective

T-Systems operates and takes responsibility for the entire

business process

T-Systems develops, implements, and operates solutions for supporting processes

T-Systems offers process-neutral ICT infrastructure services

Data

Center

User

Device

User

Device

October 14, 2005 - Page 7

Wireless Communication and InformationPeter H. Wiesner

Wireless Communication and Information T-Systems’ Perspective

Data

Center

User

Device

User

Device

WLAN / WiFi Roaming

WIMAX planning and operation

Push to Talk Push to Talk

T-Systems operates and takes responsibility for the entire

business process

T-Systems develops, implements, and operates solutions for supporting processes

T-Systems offers process-neutral ICT infrastructure services

October 14, 2005 - Page 8

Wireless Communication and InformationPeter H. Wiesner

October 14, 2005 - Page 9

Wireless Communication and InformationPeter H. Wiesner

Wireless Broadband Access What is WirelessMAN / WiMAX?

§ Wireless Metropolitan Area Networks are cellular radio access structures working at frequencies below 10 GHz and providing Multimedia Full Services (voice, data, video) to residential, SOHO and small business costumers as well as to multi-tenant dwellings

§ Traditionally WirelessMAN (WLL) business cases including proprietary radio components in a restricted marketend up in negative results (too expensive)

§ IEEE 802.16 WirelessMAN is a standardisation framework for low cost Point-to-Multipoint Fixed Wireless Access technology working at global standards provide promising conditions and may let future business cases fly

WiMAXWiMAXWiMAXWiMAX (World Interoperability for Microwave Access) Forum:(World Interoperability for Microwave Access) Forum:(World Interoperability for Microwave Access) Forum:(World Interoperability for Microwave Access) Forum:

§ Promotion of 802.16 standards

§ Ensure conformance and interoperability of 802.16 equipment

October 14, 2005 - Page 10

Wireless Communication and InformationPeter H. Wiesner

Plan Build Run

§ Design of Wireless Infrastructure and Backbone

§ Rollout planning

§ Vendor selection

§ Engineering Support

§ Project management

§ Tool´s e.g.

§ Improvement

§ Software Engineering

§ System integration

§ Pilot Projects

§ Management Consulting

§ Technology Consulting

§ Evaluation, Performance engineering, Testing

Services

§ Product and Services

§ Development

§ Outsourcing

Business - and technology

Know How

over the entire value chain

for many years.

Wireless Broadband Access WIMAX, Pre-WIMAX und BWACompetences

WiPlan

§ Tool for planning of new WiMAX-networks

§ Computing intense central application for specialists

§ Output of planning relevant information and data for WAM

WAM

§ Tool for deployment, management and extension of existing WiMAX networks

§ decentralized, web based access

October 14, 2005 - Page 11

Wireless Communication and InformationPeter H. Wiesner

Rheinbach

Siegburg

Wireless Broadband AccessCoverage of BWA Network based on planning tool

October 14, 2005 - Page 12

Wireless Communication and InformationPeter H. Wiesner

Wireless Broadband AccessWAM - Multi vendor abilities

Other vendors can be integrated within 6 weeks

The solution is provided turn key in cooperation with the hardware vendors.

AlvarionBreezeAccessVLBWA unlicensed

IQ-Wirelessnarrow band

4GMeshNetwork

Business , Campus

AlvarionBreezemax

WiMax

Fault-

ManagementProvisioning Inventory Performance Configuration

Visualization

Planning

Database

October 14, 2005 - Page 13

Wireless Communication and InformationPeter H. Wiesner

Wireless Broadband AccessApplicationsTravel & Transport: Fast Internet in Busses & Trains.

Customer benefitsCustomer benefitsCustomer benefitsCustomer benefits

§ Optimization of operational processes.

§ Attractive offers for passengers (Internet access, information services).

§ New business opportunities (advertising, online services).

Our servicesOur servicesOur servicesOur services

§ Vehicle as communication platform.

§ Communication with server via WLAN or Bluetooth-enabled terminal devices (PDA, Notebook, Mobile Phone, …).

§ Display of all information in the standard browser of the customer.

§ Updating of server content at “data filling stations”

§ Internet access via different radio networks (GPRS, UMTS, DxB, Satellite) with “seamless handover“.

Wireless Internet access in public trains and busses provides a competitive advantage

October 14, 2005 - Page 14

Wireless Communication and InformationPeter H. Wiesner

Wireless Broadband AccessApplicationsBoeing User Signs In – Authentication and Authorization by T-Systems

Data SatelliteData SatelliteData SatelliteData Satellite

FirewallFirewallFirewallFirewallGround Ground Ground Ground

StationStationStationStation

CorporationCorporationCorporationCorporation

InternetInternetInternetInternet

Corporate Corporate Corporate Corporate

PerimeterPerimeterPerimeterPerimeter

FirewallFirewallFirewallFirewall VPN AccessVPN AccessVPN AccessVPN Access

DataDataDataData

CenterCenterCenterCenter

AAAAAAAAAAAA

October 14, 2005 - Page 15

Wireless Communication and InformationPeter H. Wiesner

October 14, 2005 - Page 16

Wireless Communication and InformationPeter H. Wiesner

Mobile Communication Application What is Push to Talk?

§ WalkieWalkieWalkieWalkie----Talkie function for the mobile Talkie function for the mobile Talkie function for the mobile Talkie function for the mobile phonephonephonephoneconvergent solution for PC, notebook, mobile phones, MDAs via GPRS, UMTS, WLAN, DSL, Intranets

§ Group CallingGroup CallingGroup CallingGroup Callingcalling of several participants at once

§ Direct Call Direct Call Direct Call Direct Call no dialing, no waitingright off speakingefficient group calls

§ Presence InformationPresence InformationPresence InformationPresence Informationis the other party reachable?who is reachable?

§ BackofficeBackofficeBackofficeBackoffice IntegrationIntegrationIntegrationIntegrationfrom PC to mobile and back

New Features for 1st Q2006:New Features for 1st Q2006:New Features for 1st Q2006:New Features for 1st Q2006:§ Instant Messaging IntegrationInstant Messaging IntegrationInstant Messaging IntegrationInstant Messaging Integration

send and receive text messages like voice transmissionintegration in company internal instant messaging infrastructures

§ Push to SendPush to SendPush to SendPush to Sendsend and receive of data files

§ Push to Video/PicturePush to Video/PicturePush to Video/PicturePush to Video/Pictureusage of the build in camera in the mobile to send pictures or video streams. (“see what I see”)

October 14, 2005 - Page 17

Wireless Communication and InformationPeter H. Wiesner

Mobile Communication Application Push to Talk Complete - typical usage scenarios

Push to Talk (over IP)Push to Talk (over IP)Push to Talk (over IP)Push to Talk (over IP)

GPRS/UMTSGPRS/UMTSGPRS/UMTSGPRS/UMTS

encrypted

one – to – many

one – to – one

mobile – to – mobile

mobile – to – desktop

desktop – to – mobile

desktop – to – desktop

October 14, 2005 - Page 18

Wireless Communication and InformationPeter H. Wiesner

Mobile Communication Application Push to Talk Complete

§ "Complete""Complete""Complete""Complete"flat fee managed service model of T-Systemsno integration work on customer side

§ Attractive value added service complementary to SMSAttractive value added service complementary to SMSAttractive value added service complementary to SMSAttractive value added service complementary to SMS

2nd Q 2006 all mobile devices PTT ready

Up to that time broad support of existing devices (Nokia, Sony Ericsson, Motorola, Samsung, MDAI/II/III, …)

§ Convergent Communication SolutionConvergent Communication SolutionConvergent Communication SolutionConvergent Communication Solution

communication between mobile phone - , Internet Service Provider - and desktop Push to Talk user

§ No waiting for IP Multimedia System (IMS) necessaryNo waiting for IP Multimedia System (IMS) necessaryNo waiting for IP Multimedia System (IMS) necessaryNo waiting for IP Multimedia System (IMS) necessary

No waiting for Push to Talk Standard necessaryNo waiting for Push to Talk Standard necessaryNo waiting for Push to Talk Standard necessaryNo waiting for Push to Talk Standard necessary

Migration to IMS possible, but not required

Migration to OMA Push to Talk Standard in 3 months time after publication.

§ ““““Legal InterceptLegal InterceptLegal InterceptLegal Intercept””””support in conformity with standardssupport in conformity with standardssupport in conformity with standardssupport in conformity with standards

FBI Calea standard.

§ Desktop integrationDesktop integrationDesktop integrationDesktop integration

ISP-Integration proven (86 Mio. Client Downloads ICQ)

§ 7 installations worldwide7 installations worldwide7 installations worldwide7 installations worldwide

October 14, 2005 - Page 19

Wireless Communication and InformationPeter H. Wiesner

Mobile Communication Application Push to Talk Complete - Outstanding Product Features

ISP to Mobile PTT (ICQ)

Desktop to Mobile PTT (Dispatch Scenario)

October 14, 2005 - Page 20

Wireless Communication and InformationPeter H. Wiesner

October 14, 2005 - Page 21

Wireless Communication and InformationPeter H. Wiesner

Airport

CaféGas

station

Hotel

Provider C

in Europe

§ Easy access to services for users§ Integration of services (voice and

data)§ Standards base APIs§ Rapid connection of new

operators § Standards for player exchanges

(billing, contracts, SLAs, etc.) § Attractive business models

T-Systems’WiFi Roaming Solution.It began in 2002 with the first roaming platform available.

Belongs to CBelongs to CBelongs to CBelongs to C

Hotel

Provider A

in the US

Café

Gas

station

Provider B

in Asia

Café

Gas

station

Hotel

Wants also easy Wants also easy Wants also easy Wants also easy

access to Aaccess to Aaccess to Aaccess to A‘‘‘‘s and s and s and s and

BBBB‘‘‘‘s Hotspotss Hotspotss Hotspotss Hotspots

The Challenge

October 14, 2005 - Page 22

Wireless Communication and InformationPeter H. Wiesner

T-Systems’WiFi Roaming Solution.The traditional way of paying - voucher.

Hotel

Provider A

in the US

Café

Gas

station

Provider B

in Asia

Café

Gas

station

Hotel @

End user has to

buy a voucher of

Provider B

Log in with

Provider B

voucher data

1. Log1. Log1. Log1. Log----inininin

3. 3. 3. 3. BuildBuildBuildBuild up a up a up a up a

ConnectionConnectionConnectionConnection

2. 2. 2. 2. VerificationVerificationVerificationVerification

Airport

CaféGas

station

Hotel Provider C

in Europe

October 14, 2005 - Page 23

Wireless Communication and InformationPeter H. Wiesner

T-Systems’WiFi Roaming Solution.Service offering.

WiFiWiFiWiFiWiFi Roaming Roaming Roaming Roaming

PlatformPlatformPlatformPlatform

Provider CProvider A Provider B

WISP AWISP BWISP B

§ Acquiring and managing relationships with participants on the provider and WISP side

§ Setup and operation of Clearing House§ Connecting new participants§ Defining interface specification§ Scaling platform to transaction volume

§ Setting the rules that apply to every participant§ Pricing structure§ Prices and discounts§ Hotspot categorization§ Accounting and settlement

Selling ofWiFi Minutes

Buying ofWiFi Minutes

End user pays his provider/carrier

T-Systems pays Operator

their share

€/$

Carrier shares revenues with

facilitators in the chain€/$

€/$

VoIP

AAA

WiFiaccess

October 14, 2005 - Page 24

Wireless Communication and InformationPeter H. Wiesner

T-Systems’WiFi Roaming Solution.WiFi Coverage.

Number of connected Hotspots

2002 2003 2004 2005

1 15

875

3263

CAGR 1383 %

Number of connected Hotspots

2002 2003 2004 2005

1 15

875

3263

CAGR 1383 %

Number of connected Partners2002 2003 2004 2005

13

5

50

CAGR 268 %

Number of connected Partners2002 2003 2004 2005

13

5

50

CAGR 268 %

Number of connected users (mio)

2002 2003 2004 2005

n.a.

5

10

339

CAGR 723 %

Number of connected users (mio)

2002 2003 2004 2005

n.a.

5

10

339

CAGR 723 %

Time required to connect a new Provider or Wisp (days)

2002 2003 2004 2005

n.a.

14

8

2

Time required to connect a new Provider or Wisp (days)

2002 2003 2004 2005

n.a.

14

8

2

Peter H. Wiesner

T-Systems International GmbH

Industry Line Telecommunications, Media & Utilities

Global Competence Center Telecommunications

Address: Am Propsthof 51, 53121 Bonn

phone: +49 228 70932200

E-Mail: [email protected]

Internet: http://www.t-systems.com