wisconsin’s global initiatives march 15, 2013 presented by: lisa stout and ashwini rao
DESCRIPTION
Wisconsin’s Global Initiatives March 15, 2013 Presented by: Lisa Stout and Ashwini Rao Economic Development Consultants Wisconsin Dept. of Agriculture, Trade & Consumer Protection. Discussion Topics. Resources Available for: Exporter Education – becoming export ready - PowerPoint PPT PresentationTRANSCRIPT
Wisconsin’s Global
InitiativesMarch 15, 2013
Presented by:
Lisa Stout and Ashwini RaoEconomic Development
ConsultantsWisconsin Dept. of Agriculture, Trade
&Consumer Protection
Discussion TopicsResources Available for:
• Exporter Education – becoming export ready
• Market Entry – building export sales• Market Development – achieving export
success
What do we export?• Retail Food• Food Service• Food Ingredients• Feed / Feed ingredients • Fruit Products incl. cranberries• Snack items/ Convenience / Ready-to-eat
• Nutrition bars, chips, sauces, dressings, cheese, • Lumber and wood products• Agricultural equipment• Livestock / Livestock genetics• Beverages• Meat
Evaluating export readiness• Selling domestically • Production capacity • Inquiries from foreign buyers• Financial resources • Product and packaging modification
• Shipping internationally • Pricing for export/payment• Investment (time/labor)
• Perform statistical research to determine top importing countries for your product
• Define potential customers
• Recognize main competitors
• Determine restrictions and regulations on product
Our ApproachFinding Markets & Customers
General & Industry Market Data • www.export.gov - US Dept. of Commerce
Country Commercial guides
• www.usda.fas.gov - Foreign Agricultural Service
Exporter Guides; FAIRS Report (Food and Agricultural Import Regulations); Sector Reports (Retail Food / Food Processing/Ingredient / Hotel, Restaurant, Institutional Food Service)
• Industry Associations
US Dairy Export Council, Cranberry Marketing Institute, Organic Trade Association, Food Export Association of the Midwest
• Wisconsin International Trade Associations
• Top Product/Market Evaluation: free for registered companies
• Market Builder – Primary, customized research; 23 foreign markets• Market overview, targeted list of buyers/ importers
• Exporter Education - webinars• www.foodexport.org
Food Export Association of the Midwest
Achieving Export Sales
Export Documentation & Certificates• US government requirement• Foreign government requirement• Factors to consider:
o Country of origin and destinationo Mode of transportation — truck, rail, ocean, air, pipeline o Commodity — agriculture, livestock, safety/security,
end-use, softwareo Size (value, volume, weight, dimensions)o Parties to the transaction (shipper, consignee, agents,
brokers, banks)
Market Development• Buyers’ Missions
• Trade Missions/Gold Key Service
• Food Show PLUS
• Trade Shows/Events
Export Funding
• Branded Program (Food Export Association of the Midwest)
• Global Business Development Program (Wisconsin Economic Development Corp.)
Branded Program• Provided by Food Export • Reimburse 50% for intl. marketing and
promotional activities from $2,500 up to $300,000 a year
• U.S. food & agricultural products onlyominimum 50% US agricultural origin
• Last year Wisconsin companies reimbursed over $1 million
Other Resources• Industry Associations
• WMEP- Wisconsin Manufacturers Extension Partnership• WMC- Wisconsin Manufacturers & Commerce• MMAC- Metropolitan Milwaukee Association of Commerce• Water Council
• International Trade Associations• MITA- Madison International Trade Association• Northern Wisconsin International Trade Association• Milwaukee World Trade Association• Northeast Wisconsin International Business Development
Program• Stateline World Trade Association
• Freight Forwarders• Law Firms- Intellectual Property, Immigration, Tax• Accounting and Financial Advisors• International Trade Development Consultants• Banks with International Services
