wisconsin’s produce co-op auctions freshness starts right here!
TRANSCRIPT
WISCONSIN’S PRODUCE CO-OP AUCTIONS
Freshness starts right here!
LOCATIONS:
For Buying Local
Cashton
Montello
West
East
Montello
East
Cashton
What’s a produce auction? A produce auction is an actual auction where local farmers can market their wares.
Produce auctions have been taking place for many years in Ohio, Indiana, Pennsylvania and other Southern states. There are 3 in Wisconsin.
We are proud to work with the local farmers. “Local” is a farm within 100 miles of the auction house. In Wisconsin 2/3 of our “growers” are Amish and 1/3 are English.
We have high standards in quality. Only the freshest produce will be accepted. Most produce has been picked the morning of the auction.
The auctions are run 2-3 times per week.
Between 8:30a.m. and 9:30a.m., the growers bring their produce in and place it on pallets. Interested buyers look every thing over closely. They want only the best to take back to their restaurant, grocery store or to resell at their farm market.
At 10:00a.m. the auction begins! This is an actual auction. The highest bidder wins!
Auctions start in April with bedding plants, vegetable plants and lots of flowers, both annuals and perennials.
We have everything from asparagus to zucchini.
Need quantity? We have whatever you need (or have to sell), both large and small quantities.
You will meet many wonderful people, both buyers and growers. It’s almost like a second family!
What is a produce auction to a buyer?
• Purchase large quantities of local grown fresh produce.
• Able to select from a large variety of fresh produce grown from a multitude of venders.
• Price determined at auction
• Selling time 1-3 hours
What is a produce auctions as a seller?
• Volume sales outlet
• Price determined at auction
• Selling time 1-3 hours
Not only do we offer fresh produce, we also have Certified Kitchens that offer canned delights.
2005 Auction Summary
Sales of $1.6 Million
Over 1,050 Sellers
Over 210 auctions at the three locations
What DO Produce Auctions Bring to the Communities
Opportunity to Sell in Volume
Short Selling Period
Chance to compare product with other producers
Chance to talk directly to buyers
Provide Supplemental Income
Learning Experience in Production
Chance to Socialize with Other Growers
What Does the Future Hold
More Sales to larger suppliers as volume grows
More Organic Production if market continues to pay premiums
More Locations and More Auctions
More Producers Expanding Acreages
Producers modifying production to extend the growing season
After the auction ends, pay, load your produce up and go! It’s that easy!