ADIDAS NOVEMBER 03 - 06, 2015

GOALS

Increase in-store visits all over Brazil.

APPROACH

An exclusive 20% discount promo ads for Wazers generates not only a tremendous ad recall result but also an impactful result in Adidas stores visits.

RESULTS

AD RECALL: +295%IMPRESSIONS: +9MNAVIGATIONS: +6.2KWAZERS REACHED: 1.6M

FORMATS

Branded PinsZero-speed TakeoversPromoted Search

“In adidas we create the new. As a vanguard brand we are always looking for opportunities to connect with the consumer in an authentic and brand new way. This case with WAZE is a perfect example on how we can engage the consumer in an organic way with tangible results.”

- CAIO AMATO, Director Brand Communication & Omni Channel, Adidas do Brasil

With an integrated approach on Waze, Adidas drives 7K in-store visits and a 295% ad recall.

CAMPAIGN OVERVIEW

Ads on Waze have the power to literally drive consumers to o�ine store. And that was Adidas main objective with this campaign. In order to accomplish it, Adidas started by mapping 59 shops in 20 cities across the country. The second part of the strategy was to present consumers with an ad that o�ered 20% discount. Drivers could navigate until the nearest store or save the coupon for later. Special promotions for Wazers makes the community feel valued and helps in the engagement.

waze.com/brands

@WazeAds

CAMPAIGN EXECUTION

Adidas mapped 59 stores with Branded Pins, making the shops visible to Wazers driving nearby and helping Wazers who wanted to drive there. On top of that, Adidas used Takeovers to distribute the promotion coupons - the ads were presented to the drivers when they stopped their rides. Within the ad, the driver could see the promo, obtain the coupon, save it for later or drive to the nearest Adidas store and get the benefit.