The NSMC is a strategic partnership between the Department of Health and Consumer Focus

Level 4 Social Marketing Award Course30&31 January 2013

Introduction to Social Marketing

10.00-10.30 Welcome and introductions

10.30-11.30 What social marketing is and what it isn’t

11.30-12.00 Coffee

12.00-13.00 Key elements of a successful social marketing intervention

13.00-14.00 Lunch

14.00 – 15.30 Activity: Putting social marketing into practice who is your audience and what are their barriers and benefits to change? Using audience understanding to develop interventions

15.30-16.00 Taking social marketing back to work and preparation for Day 2

27 March – Planning a social marketing programme

9.30-9.45 Welcome and introduction

9.45-11.00 What is your challenge and who can help – analysing the problem and involving stakeholders

11.00-11.20 Coffee

11.20-12.40 Researching the issue – learning from others and undertaking your own research

12.40-13.30 Lunch

13.30-14.30 Segmenting your audience and setting a behavioural goal

14.30-15.30 Turning insight into action – Developing your intervention and using behavioural theory

15.30-16.15 Monitoring and evaluation

16.15-17.15 Chartered Institute of Marketing and The NSMC course assessment