wix event - brianna - eventbrite
TRANSCRIPT
Build Your Business With Unforgettable Events
July 2013#wixevents | @britesf
1.5 million events80 million tickets sold
$1 billion in gross ticket salesEvents in 179 countries
Unmatched Size, Scale, and Expertise
ROI on Events = Raising Awareness +
Building Community +Positioning as Expert +
Makin’ Extra $$
Event marketing:Remember the before & after!
Understand the Ticketing Lifecycle
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You can influence the ticketing lifecycle!
Influencing the Ticketing Lifecycle
#wixevents | @britesf
Be Proactive
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Many organizers send invites when tickets go on sale, but too many fall silent until the event thereafter
• Set an attendance goal• Create a marketing and communication plan• Work backwards from the date of the event until
the first invite goes out• Plan your promotional activity based off this
calendar• Check back frequently, refine and track
progress
Be Proactive
#wixevents | @britesf
RegistrationTwitterFeed
Email to friends
FacebookPage
PinterestBoard
Pro Tip: Bit.ly is a great website to help you shorten links for posts across different social media channels
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Drive Every Touch to Registration Page
Creating An Event
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What are the strategic times to email people?• 9-11am, Tuesday-Thursday
Where should I post information?• Your website, Facebook, Twitter, event directories
How can I create incentives to frontload ticket sales?• Consider early bird / flash sales• Provide incentives (free t-shirts, autographed
books, etc.)• Reward successful partners (special discounts,
contests)
Communication & Content Calendar
#wixevents | @britesf
Sample Communication & Content Calendar
Event Date: June 25th, Calendar Highlights Content Plan Leading up to the Event.
#wixevents | @britesf
Leverage Partnerships & Encourage Sharing
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Social Sharing Turns Attendees into Your Biggest Promoters
Social influencingSees which of their friends are going to the event
Event discovery Via event directory, mobile, email, or social sites
Ticket purchaseWith one-click, shares the event with friends
Social discoveryFriends see his post and click on the event
Purchase & shareFriends buy tickets and shares the event with their friends
Social Graph Amplifies Every Action Resulting in Real Dollars
Every time someone shares an event on
Facebook, it drives on average $4.15 in
additional revenue
*Average number of Facebook friends per user in 2012. Source: Arbitron; Edison Research
One attendee : 262 friends*Potential reach: 68,600 friends
Communicate with Attendees
#wixevents | @britesf
Think “Big Picture”
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Use the event as a data collection opportunity
Consider the long term vs. short term gains
Don’t Think of your Event Just as an Event
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Collecting Information from Attendees
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Continue the Conversation
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After the event:• Ask for feedback, share a
survey• Create and share recaps• Call to action!
Keep ‘em Coming Back!
#wixevents | @britesf
Social Stream
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Social Stream
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Review your metrics to know which channels were most effective:• Tracking links• Facebook Insights• SproutSocial
Metrics Matter
#wixevents | @britesf
