wize bd road map
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WiZE Mobile, Independent Mobile Broadcasting Station Business development Road MapTRANSCRIPT
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WiZE Mobile Sdn Bhd
Business Development Strategy
Maha
WiZE Mobile Business Development Strategy Content
Objectives
Missions
Services
Trend
WiZE Mobile Overview
Malaysia ISP Overview
Business Development Market Analysis Summary
Business Development Strategy
WiZE Grants, Funds Strategy
2010/2011 Business Development Road Map
2010/2011 Business Development Gantt Chart
Timeline
WiZE Mobile Road Map
Marketing Campaign
Sales Dept- Sales Strategy
Strategy & Implementation Summary
WiZE Mobile Channel Listing
Sales- ROI’s
Sales Scenario
Guide to WiZE Mobile
End ……………………………………………………………….
Objectives
To offers high-tech service providers a reliable, high-quality alternative to in-house
resources for business development, market development, and channel development on
an international scale.
Industry
Internet, Computer
software
Social network
service
Mobile social
network service,
micro-blogging
MPEG-4
Video
hosting
service
Area Served
Worldwide
Worldwide
Worldwide
Worldwide
Revenue
Banner ads, referral
marketing ▲
21.796 billion USD
(2008)
Banner ads,
Referral
Marketing ▲
300 million
USD (2008
est.)
Banner ads,
referral marketing
▲ $400,000 Q3
(2009)
AdSense
Launched
September 4, 1998
February 2004
2006
February
2005
Website
google.com
facebook.com
twitter.com
youtube.com
Mission
As public awareness increases and the number of viewers grow, mobyleTV shall
increases its content thus encouraging local production houses to develop more mobile
based content programmed.
Industry
Mobile Broadcasting Station
Mobile Content Hosting Service
Area Served
Malaysia
Revenue
Banner ads, referral marketing, Airtime
Launched
1st Jan 2010
Website
mobileTv.my
phone.mobiletv.my
Services
Under this model, mobyleTV administers the enterprise, including overall brand
management (i.e., establishing and promoting a strong identity among cable operators
and consumers as a unique and valuable television network), affiliate sales, trade
marketing, advertising sales, technical distribution and back-office support
MobileTv Streaming Services
MobileTv Streaming Services
Valuation of Content
BREAKING NEWS
TOUR STATION
AMUSE STATION
SWEAT STATION
E-EYEQ
XCHG STATION
Area Served
1. Malaysia
2. Worldwide
Revenue (1)
Banner ads, referral marketing
Revenue (2)
Content Broadcasting Rights
Advantage
Live Streaming via mobile
MobileTv Trend/Tracks
INDEPENDENT MOBILE B ORDER CAST
STATION
WIZE MobileTv Overview
WiZE Mobile TV solution currently runs totally via IP accessible via local
WIFI or 3G (Data Charges Apply)
System Requirement
Streaming = 250 Kbps/
Device Requirement = Flash Lite 3
Malaysia ISP Overview Monthly Rates
Broadband
Service Type Subscribers Home Biz
TMnet Streamyx
Wired 500,000[ref]
RM20 - RM188 RM418-
RM1188
Jaring
Broadband
Wired/Wireless
Wired/Wireless 270,000[ref]
RM79-RM99 RM139-
RM199
Time Broadband
Various 1,300 [ref]
RM69-RM299 RM238-
RM1199
Airzed WiMax
Wireless 100 -/+[ref]
RM188-RM288 RM288-
RM468
DiGi Mobile
Broadband
Wireless Unavailable RM99 - RM149 RM99 -
RM149
Nasion 1
Wireless
Broadband
Wireless 300 + [ref]
RM80-RM88 RM800-
RM6600
Maxis Wireless
Broadband
Wirelesss Unavailable RM79-RM199 RM199
Maxis 3G
3G Unavailable RM120-RM149 RM120-
RM149
Celcom 3G
3G Unavailable RM99-RM120 RM99-RM120
Smart Ku-Band
Satellite Unavailable RM150-RM888
RM350-
RM888
Smart C-Band
Satellite Unavailable - RM998-RM???
EB Technologies
MyWave24
Radio/Wireless Unavailable RM30-
RM100
RM30-
RM100
EB Technologies
Residential /
Commercial
Wireless/Wired 1000+ [ref]
RM18-
RM99
(No longer accepting new
signups)
RM128-
RM1288
PenangFon
Wired Unavailable RM60
RM150-
RM900
AtlasOne
Wireless Unavailable RM90 RM390
MyKris
Wireless Unavailable RM48-
RM88 Unavailable
ZapZone
Wireless Unavailable RM40 RM40
GoLightSpeed
Wireless Unavailable RM40-
RM85
RM150-
RM250
IM Wirefree
Broadband
Wireless Unavailable RM75 RM75
Internet Usage and Population Growth:
YEAR Users Population % Pen. Usage Source
2000 3,700,000 24,645,600 15.0 % ITU
2005 10,040,000 26,500,699 37.9 % C.I.Almanac
2006 11,016,000 28,294,120 38.9 % ITU
2007 13,528,200 28,294,120 47.8 % MCMC
2008 15,868,000 25,274,133 62.8 % MCMC
Business Development Market Analysis Summary
“ONE BILLION PHONES READY FOR GREAT SERVICES”
Strategy- 1Malaysia MobileTv.my
What should we do what should we have?
RTM award letter
Register Intellectual Property
Advertising -mobileTv Brand in
Schools, Hot-Spots, Airports,
Train/LRT, Hotels, Ministry,
Hospitals, Property.
MCMC Collaboration
R&D on Devices
Content Strategy
R&D on Quality of Service
Attention on Virus Attack
Accurate Information’s-
1Malaysia MobileTv.my
Download portal
Own mobileTv programs
Online Traffic Report
Own Radio Programs
TV/Radio content provider
WiZE Hand Phone
Quality of Service
Quality of voice
Best SERVICE/platform provider
WiZE Grants, Funds Strategy
Ministry of Science, Technology & Innovation (MOSTI)
Science Fund
Demonstrator Application Grant Scheme
eContent Fund
Commercialization Grant – Seed Fund
Commercialisation Grants – R&D Matching Funds
Commercialisation Grants – International Business Development Matching Funds
Multimedia Development Corporation (MDeC)
R&D Grant Scheme
IP Grant Scheme
Pre-seed Fund (Content Strategy)
Technopreneur Pre-Seed Fund Programme
MSC Malaysia's Multimedia Development Corporation (MDeC)
ICONapps
Malaysia External Trade Development Corporation (MATRADE)
Brand Promotion Grant
Market Development Grant
Malaysian Technology Development Corporation (MTDC)
Technology Acquisitions Fund
Perbadanan Pembangunan Industri Kecil dan Sederhana (SMIDEC)
Matching Grant for Business start-ups
Matching Grant for Product & Process Improvement
2010/2011 Business Development Road Map
Business Development Sales Department A&P Department Marketing Department
Identify new
business trends
WiZE ICT -
Online Tuitions
Traveling for
feedback &
marketing
purpose
Survey
Sales kit Model
Case study- Sales
territories
Analyze Sales
Statistics
Gov sales
University/Colleges
sales
Corporate sales
Direct sales
Potential market
Internet
advertising
Road Show
Parties on Product
launching
Purchase
incentives
Website
Direct mail
TV
Radio
Exhibition
Newspaper
In store display
Special event
Sponsorship
Traveling all state
for marketing
purpose
Telemarketing
Set Trend
Identify potential
market
Pricing strategy
Brand Awareness
WiZE Newsletter
Traveling all state
for marketing
purpose
Achieve Global
Top 100 Brand
2010/2011 Business Development Gantt chart –
Strategy-
1Malaysia Vision- MobileTv.my
Accurate information & entertainment on your
mobile.
1
st Qtr 2010 (Jan-Mar2010)
MCMC –Trial System
MSC Application
WiZE Product Testing
Market Analysis
Market Survey
Soft A&P
Launching
Regional WiZE Database Registration
Training/Product Knowledge
JV Partnership- RTM, Astro, Overseas Content Providers, Espn mobile, Hitz.Fm,
Airasia, TheStar, Edge, Karyawan, FDAM, Government Agency,
Colleges/university, Corporate Agency
2nd
Qtr 2010 (April-Jun2010)
Market Awareness
Mou-partnership with potential market
Formulate sales strategy
Sales
2010/2011 Business Development Gantt chart –
3rd
Qtr 2010 (July-Sept2010)
Product Awareness
Launching on WIZE Series
Local exhibition- Content service provider
Overseas exhibition- Content service provider
4rd
Qtr 2010 (Oct-Dec2010)
A&P Programs
Inhouse Training-product knowledge
Product Awareness
Service provider (content & solution to other country)
Sales target Achieve
TIMELINE In the first week of January, 2010, WIZE MOBYLE will launch the 2.0 or ―BETA‖
version of the site:
We have recruited the necessary production, advertising, editorial and
technical staff to create a strong Online Presence
Editor’s Weblog interacts with the community of registered Audience and
Production Correspondents
We offer free WIZE MOBYLE TV viewing as an introductory strategy
Production Correspondents may post a programmers on the site at no charge
as an introductory strategy
BETA launch includes the Forum and the Polls
We have built on-site display advertising and are featuring Google ads, at
least at the
Outset WIZE MOBYLE is ready to move forward to its second development
phase, for which it will require further equity investments.
WiZE Mobile Road Map
Marketing Campaign
Awareness Campaign Nationwide
Objective – Target Audience/membership = 3million WiZE membership Database
(+- 1.2 Million RTM Users)
Campaign (by state) = KL & SEL – 1.5 Million
PNG, KDH, KLN - 500 K
TRRG, PERAK
SBH, SRWK - 100 K
JHR, SRM,MLK - 900 K
(+- 1.2 Million RTM Users)
Marketing Objective = + 100 000 Viewers Daily
- 400 000 Viewers Daily
Marketing Strategy = A&P campaign to cater 5000 view
Simultaneously
= A&P Program = 400 000 Viewers Daily
Campaign
Marketing Strategy = User Friendly Downloads with mobiletv
LOGO on Devices
= Road Cruisers to GOV agency,
Colleges/University, Corporate & Concerts
Strategy - Product Branding & JV with Potential Brands
Weakness - Virus Attack
Opportunity - LIVE Streaming via mobile
Trends - mobiletv trend
Marketing Campaign
Awareness Campaign Nationwide
Target - 01/01/11 = 400 000 viewers Daily
A&P - Government Agency
- Colleges/University
- Corporate Agency
- Competition/Concerts
1. Government Agency
Eg…MPSJ, MPPJ, DBKL, PLUS, Tourism Malaysia, JPJ, POLIS…….
Org.my
Local municipal
Strategy
CCTV Access
Rebranding Local Bus stop
LRT/Train
Weakness
Collaboration Issue
Opportunity
Reduce Crime/ Traffic
Overview/Additional information to public
Increase Dept performance
Trend/Tracks
Increase K.P.I
2. Corporate Agency
E.g.….Airasia, MAS, Berjaya, Genting, Petronas,……….
Strategy
A&P Budget
Interactive Marketing via mobileTv
Opportunity
Proximity Marketing
Spread corporate massage
Trend/Tracks
Leverage additional revenue from existing customers
Increase the amount of time a user spends in your venue
Encourage user to visit more frequently
Attract new customer
3. Colleges/University
E.g.….UM, UITM, USKM, Sunway College, Multimedia Colleges (Local &
International)
Strategy
Content strategy
CJ
Students and faculty from a large, intelligent internet user base
Opportunity Enable student and teachers alike to surf, research, and communicate
Showcase student artwork
Trends/Tracks
The increased use of the Internet and multimedia applications is motivating
educational institutions to deploy higher capacity, reliable network connections
without incurring significantly higher costs
4. Competition/Concerts
E.g.….Metallica, LinKin Park,……
Strategy
Increase mobileTv Audience/Database
Weakness
Sponsors
Dept Budget
Opportunity
Increase Awareness
Trend/Tracks
Dept K.P.I
Achieve sales Target
5. Medical/Healthcare Industry
E.g.….KPJ Healthcare, Private Medical Center, Hospitals
Strategy
Encompasses many entities providing medical services including hospitals, urgent
care and medical centers, laboratories, pharmacies, MRI facilities, and doctor’s
offices. Providing medical care has evolved into an information-intensive process
requiring access to shared information
Weakness
With healthcare cost containment measures in place around the world, average
wait times in hospitals has increased dramatically.
Opportunity
can be used to drive targeted advertising, stream videos,
Trend/Tracks
For Telemedicine, Doctors can use the system to videoconference and consult
with colleagues interactively
Gain an additional revenue source in the process.
6. Shopping Mall Industry
E.g.…..Sunway Pyramid, One Utama, Mid Valley)
Strategy
A typical upscale mall can attract millions of visitors each year.
Weakness
Retailers within the mall have a business and personal need for high-speed
internet access.
Opportunity
Shoppers can find out in real time the promotions and deals offered by the various
tenants in the shopping mall
Trend/Tracks
Shopping malls can push advertisements
7. Hotel Industry
E.g….Sunway Hotel, Mines Hotel, Summit Hotel, Crown Princess
Strategy
Hotels have long been the playground for business.
Weakness
Hotels are continually looking for ways to meet and exceed the needs of their
guests, and increasing their work productivity is an important part of creating an
ideal guest experience.
Trend/Tracks
Target Marketing: All users submit their email address. Targeted promotions and
username for mobileTv access
8. Health & Fitness Clubs Industry
E.g …...Fitness First, California Fitness
Strategy
Now, your health and fitness business can strengthen customer relationships to
improve member retention, and greatly improve your chances of attracting
qualified, new members.
Opportunity
After a tough workout, checking in with the office, looking up your stock prices
or browsing the web with a hotspot and some fresh juice is essential. Now your
clients can unwind and still stay connected to the world.
9. Trade Shows and Conventions Industry
E.g…..KLCC, PWTC
Strategy
The need to stay connected is critical to increasing the productivity and
effectiveness of the mobile professionals in today’s business environment.
Weakness
The increased mobility of today’s workforce creates a lot of dead time outside the
office—sitting at the airport, staying at a hotel or having a cup of coffee in
between meetings.
Trend/Tracks
Sell advertising space on each portal page for additional revenue
Sales Dept
Sales Strategy
CSC: Comment Short Codes CRM: Customer relationship Management CPM: Cost per Millions/Thousand. The CPM model refers to advertising bought
on the basis of impressions. Advertisers pay a predetermined price for a thousand impressions.
CPC: Cost per Click. Advertisers pay for a click, irrespective of the impressions. Commonly found in search advertising. Also referred to as PPC (Pay per Click) advertising.
CPL: Cost per Lead. Advertisers pay for customer leads, irrespective of clicks or impressions. Fastest growing segment in online advertising.
1. A better understanding of the wants (expectations) of the customer because it is: based on the reality of the market estimated in an objective way
2. A better economic planning of the purposes and the objectives of the company by centering on what takes place outside controlled
3. A better increase of the productivity: resolution of the real problems Understanding of the processes and what they produce”
4. Better current practices Search for the change many decisions practices of break
5. A better competitiveness thanks to: a solid knowledge of the competition a strong implication of the staff new ideas on practices and tried techniques
Strategy and Implementation Summary
Calculate the value Work closely with key departments Budget realistically Organize customer data Lead the project from the top down Implement gradually Actively manage the implementation Develop a culture of continuous improvement
Sales Forecast
Mobile TV should be anytime, anywhere and anything
– Anytime: watching television every moment of the day: as a time killer or dedicated in the evening and at night
– Anywhere: watching mobile television wherever you want: private and public spaces (limited due to social pressure)
– Anything: same content as traditional TV, but shorter time sessions.
Sales Forecast (B2C)
FY 2010 FY 2011 FY 2012
Unit Sales
CSC 250,000 350,000 500,000
CPM 250,000 350,000 500,000
CPC 250,000 350,000 500,000
CPL 250,000 350,000 500,000
CRM 250,000 350,000 500,000
Total Unit Sales 1,250,000 1,750,000 2,500,000
Unit Prices FY 2010 FY 2011 FY 2012
CSC $1.00 $1.00 $1.00
CPM $0.50 $0.50 $0.50
CPC $0.50 $0.50 $0.50
CPL $0.50 $0.50 $0.50
CRM $0.50 $0.50 $0.50
Sales
CSC $250,000 $350,000 $500,000
CPM $125,000 $175,000 $250,000
CPC $125,000 $175,000 $250,000
CPL $125,000 $175,000 $250,000
CRM $125,000 $175,000 $250,000
Total Sales $750,000 $1,050,000 $1,500,000
Five steps to mobile TV success
It takes more than just launching a mobile TV service to generate worthwhile revenue. The service must be easy to activate and use. It must also provide users with value for money and enrich their lifestyle. We work with you to:
Explore the opportunity: understand the market, customer needs, and segmentation and business opportunities. Find appropriate services, the business model and the right device offering
Develop and deploy the service: implement the service in the network complete with charging mechanisms, followed by testing, often with friendly users
Excite subscribers: launch and market the service. Ensure effective service provisioning and device/phone management, as well as charging
Operate the service: provide appropriate care services and manage Service Level Agreements for guaranteed service quality, especially for enterprise users
Manage the service lifetime: manage all services throughout their lifecycle. Monitor the service performance and manage the network and its capacity
WiZE Mobile Channel Listing (Main
Channel)
100 News Channel- Mobyle TV Overview
200 Tour Station
300 Amuse Station
400 Sweat Station
500 EyeQ Station
600 XchG Station
Sub Channels 100 News Channel- Mobyle TV Overview
101 RTM 1 News
102 RTM 2 News
103 Astro/Bernama News
151 Premium Channel-Boomerang
152 Premium Channel
153 Premium Channel
Channels Overview
Channel 100-799 = F.T.V
P.P.V
Channel 800-899 = Personal Channels
Channel 900-959 = House/office/Highway CCTV
Channel 960-999 = Online Radio Station
Sales –ROI’s
(B2B & B2C)
WiZE Mobile Channels (2yrs Contract)
1. Channel 100-799 = F.T.V RM_____________
P.P.V RM _____________
2. Channel 800-899 = Personal Channels RM _____________
3. Channel 900-959 = House/office/Highway CCTV RM _____________
4. Channel 960-999 = Online Radio Station RM______________
5. Short Term Lease
5.1. 1 Day Lease = RM _____________
5.2. 30 Day Lease = RM _____________
5.3. 3-6 Months Lease = RM _____________
5.4. 1 year Lease = RM _____________
6. Royalty
Revenue *(win-win) 1) phone.mobiletv.my 2) RTM.mobiletv.my 3) RTM.mobiletv.my
Main channel Adverts CSC Live streaming link
60-50/40-50 (lifetime membership)
50/50 30/70
4) Live Broadcast (WiZE)
20 (production cost apply)
6.1. WiZE Production Unit (Activity) RM _______________
7. WiZE Downloads
7.1. M-Downloads – Music/Movies 3rd
Party RM _______________
7.2. M-Downloads – Music/Movies by WiZE RM _______________
7.3. M-Games- 3rd
Party RM _______________
7.4. M-Games – by WiZE RM _______________
7.5. M-Coupons – 3rd
Party RM _______________
7.6. M-Coupons – by WiZE RM _______________
7.7. M-Learning – 3rd
Party RM_______________
7.8. M-Learning – by WiZE RM_______________
7.9. M-Banking - 3rd
Party RM_______________
7.10. M-Health – 3rd
Party RM _______________
7.11. News Alert Promotion CJ RM_______________
8. WiZE Adverts/Sponsors Rate Card
(Option 1= 30 sec, option 2 = 30 sec-1minit, option 3 = 60 sec-2minit)
8.1. Branded Slate RM________________
8.2. Logo Bug RM________________
8.3. Companion Banner RM________________
8.4. End Card RM________________
8.5. Pre Roll or In Program RM________________
8.6. Branded Canvas RM________________
8.7. Overlay RM________________
8.8. Ad Selector RM________________
8.9. Branded Entertainments RM________________
8.10. Long Form RM________________
8.11. Direct Response RM________________
8.12. Classified RM________________
9. International Streaming
9.1. 1 Day Lease = RM _____________
9.2. 30 Day Lease = RM _____________
9.3. 3-6 Months Lease = RM _____________
9.4. 1 year Lease = RM _____________
9.5. Mobile Channels (2yrs Contract) RM _____________
Sales Scenario
Scenario 1 –
Metallica/ Linkin
Park Concert
Business Nature - Music Band
Revenue - Tickets
Streaming method** - 1)linkin.mobiletv.my 2)linkin.mobiletv.my(link)
Advantages on mobileTv
platform
- live streaming via mobile & web
Revenue *(win-win) - 1) phone.mobiletv.my 2) linkin.mobiletv.my 3)
linkin.mobiletv.my
(link)
Main channel Adverts CSC Live Streaming
link
60-50/40-50 (lifetime membership)
50/50 30/70
4) Live Broadcast
20
Future Activity - New Product Launch/Demo/Travel Package
Team Building/Company Dinner
Brand awareness - Loyal customer
Interactive Channel - Interactive on main channel (client main webpage)
Linkin
Additional Revenue
- International Streaming (upon request)
M-Programs
M-Downloads
M-Coupon
Addition revenue – Mobile Ticketing***
Guide to WiZE Mobile
What is the consumer value proposition?
WiZE Mobile Valuation
Why is it so urgent that the consumer cannot wait until they get home or office access to their computer?
- Accessibility Availability Affordability
Speed 250Kbps/
Convenience Everyone, Anywhere, Anytime.
Cost 6 free to view channels
Loyalty Brand
Alignment to trends Proximity Marketing
Guide to WiZE Mobile
Who is the customer? WiZE Mobile Valuation?
Geography(s) IP Accessible via 3G , WiMAX & Wi-Fi
Profitability Multi-Channel Platform Live event streaming
Existing Relationships (Product / Services)
M-Download
M-Learning
M-Coupons
Access to mobile Data Charges Apply via 3G or WiMAX
Broadband Stream 250 Kbps/