wjmz-fm fall 2009 snapshot

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WJMZ Rank AQH Rating, M-S, 6A-12M Wi0 4 Sp0 4 Su0 4 Fa0 4 Wi0 5 Sp0 5 Su0 5 Fa0 5 Wi0 6 Sp0 6 Su0 6 Fa0 6 Wi0 7 Sp0 7 Su0 7 Fa0 7 Wi0 8 Sp0 8 Su0 8 Fa0 8 Wi0 9 Sp0 9 Su0 9 Fa0 9 Adults 25-54 # 1 # 1 # 1 # 1 # 1 # 1 #2 #4 # 1 # 1 # 1 #2 # 1 # 1 # 1 # 1 # 1 # 1 #2 # 1 # 1 # 1 #2 # 1 Adults 18-49 # 1 # 1 # 1 # 1 # 1 # 1 #2 #5 #3 # 1 # 1 # 1 # 1 # 1 # 1 # 1 # 1 # 1 # 1 # 1 # 1 # 1 #2 # 1 OVER FIVE YEARS of LEADERSHIP!! WJMZ has consistently been at the top of the marketplace for the over 5 YEARS! WJMZ is Well- Targeted! 1.WJMZ MIRRORS THE MARKET in MEDIAN AGE 2.WJMZ boasts balanced coverage of broad demographics delivering ALL age cells and both Men and Women! WJMZ Greenville-Spartanburg, SC 45 38 Population W JMZ Median Age of P12+ audience AQH M-S, 6A-12M % Composition % of A25-54 AQH Median Age Mirrors the Market! Demographically BALANCED! 33% 32% 32% 31% 34% 35% W JMZ Population % 25-34 %35-44 % 45-54 141 139 66 57 52 W JMZ W SSL WROQ W ESC W HZT WJMZ is EXCLUSIVE! WJMZ boasts the #1 exclusive cume in the market, survey after survey. You can’t reach its listeners on any other station! Exclusive Cume (00) Adults 25-54 M-S, 6A-12M 1.2 1.4 1.4 1.2 1.4 1.5 1.6 1.1 1.3 1.6 1.8 1.2 1.4 Fa06 Wi07 Sp07 Su07 Fa07 Wi08 Sp08 Su08 Fa08 Wi09 Sp09 Su09 Fa09 WJMZ Trend Adults 25-54 AQH ratings, M-S, 6A-12M GROWTH & RECOVERY As you can see from a long term trend for WJMZ, there are some peaks & valleys which are caused by an erratic African- American sample. In the last survey Black sample was at 25 year low. This has improved in this survey but is still not up to the level of previous strong surveys for WJMZ

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Page 1: WJMZ-FM Fall 2009 Snapshot

WJMZ Rank AQH Rating, M-S, 6A-12M

Wi04

Sp04 Su04 Fa04 Wi05

Sp05 Su05 Fa05 Wi06

Sp06 Su06 Fa06 Wi07

Sp07 Su07 Fa07 Wi08

Sp08 Su08 Fa08 Wi09

Sp09 Su09 Fa09

Adults 25-54

#1 #1 #1 #1 #1 #1 #2 #4 #1 #1 #1 #2 #1 #1 #1 #1 #1 #1 #2 #1 #1 #1 #2 #1

Adults 18-49

#1 #1 #1 #1 #1 #1 #2 #5 #3 #1 #1 #1 #1 #1 #1 #1 #1 #1 #1 #1 #1 #1 #2 #1

OVER FIVE YEARS of LEADERSHIP!!WJMZ has consistently been at the top of the marketplace for the over 5 YEARS!

WJMZ is Well-Targeted!

1.WJMZ MIRRORS THE MARKET in MEDIAN AGE

2.WJMZ boasts balanced coverage of broad demographics delivering ALL age cells and both Men and Women!

WJMZ is Well-Targeted!

1.WJMZ MIRRORS THE MARKET in MEDIAN AGE

2.WJMZ boasts balanced coverage of broad demographics delivering ALL age cells and both Men and Women!

WJMZGreenville-Spartanburg, SC

4538

Population WJMZMedian Age of P12+ audience

AQHM-S, 6A-12M

% Composition % of A25-54 AQH

Median Age Mirrors the Market! Demographically BALANCED!

33% 32% 32%

31% 34% 35%

WJMZ

Population

% 25-34 %35-44 % 45-54

141 139

66 57 52

WJMZ WSSL WROQ WESC WHZT

WJMZ is EXCLUSIVE!WJMZ boasts the #1 exclusive cume in the market, survey after survey. You can’t reach its listeners on any other station!

WJMZ is EXCLUSIVE!WJMZ boasts the #1 exclusive cume in the market, survey after survey. You can’t reach its listeners on any other station!

Exclusive Cume (00)Adults 25-54M-S, 6A-12M

1.21.4 1.4

1.21.4 1.5 1.6

1.11.3

1.61.8

1.2

1.4

Fa06 Wi07 Sp07 Su07 Fa07 Wi08 Sp08 Su08 Fa08 Wi09 Sp09 Su09 Fa09

WJMZ Trend Adults 25-54 AQH ratings, M-S, 6A-12M

GROWTH & RECOVERYAs you can see from a long term trend for WJMZ, there are some peaks & valleys which are caused by an erratic African-American sample. In the last survey Black sample was at 25 year low. This has improved in this survey but is still not up to the level of previous strong surveys for WJMZ