wnba twitter workshop jan 14 2015
TRANSCRIPT
Twitter: A Beginner’s Guide for Publishing Professionals
Women’s National Book Association—New City Chapter
@WNBANYC | January 14, 2015
Pace University
Workshop Leader: Melissa A. Rosati, CPCC @melissarosati
The Social Media Landscape
What is Twitter?
Twitter functions as a Shared Platform, not as an Owned Platform
Who Shares Your Interests?
How Twitter Works
The Many Ways of Listening to Your Audience
How to Create and Curate Content for Tweets
The Advantage of a Social Media Dashboard
Learning Resources
Today’s Discussion Outline
The Social Media Landscape
Twitter is a social network you can use to foster relationships with people who share your interests.
What is Twitter?
Twitter is a Shared Platform,Not an Owned Platform
Twitter is a Shared Platform
Twitter makes the rules
Twitter owns the user information
Twitter is interested in their results, not yours
Your Blog or Newsletter is an Owned Platform
You make the rules on content distribution
You own your mailing list
You define your own business model
284 million monthly active users
500 million tweets sent per day
80% of active users are on mobile
Twitter supports 35+ languages
The Twitter Universe is Vast
Source: Twitter, 2015.
Who Shares Your Interests?
What are your goals?
Who is your audience?
Why would someone follow you?
What is the investment of time you are willing to make?
What does success on Twitter look like?
Important Questions
The difference between Facebook Friends and Twitter Followers
Friends People you know sharing
content about relationships, family, friends.
You must provide your real identity
Facebook’s algorithm determines the content you see in your newsfeed.
Followers
People who share your interests in specific topics
People who are looking for value-added conversations
Direct, chronological newsfeed, although this may change
Exercise I
Open Your Twitter Account
Following = people you follow
Follower = people who follow you
The @ sign identifies people in replies and mentions.
The # sign identifies topic discussions.
Tweet = 140-character message
RT = a tweet that has been shared by another user
MT = a tweet that has been modified and shared by another user
Key Concepts for Using Twitter
160-character bio and photo of you
140-character limit for tweets
Supports photos and videos
Public and private lists
Hashtags
Retweets
Replies
Mentions
How Does Twitter Work?
Keep it simple. You can always change it.
Use short sentences.
Include your picture.
Include one or two hashtag (#) topics.
Include your location.
Include a link to your blog or other profile.
Tips for Creating Your Bio
Exercise II
Practice Listening
Find Conversations by Hashtags (#)
https://www.hashtags.org/
Opt-in to https://twitter.com/hashtags to have your hashtags tracked
http://tweetchat.com/
A tweet that starts with @username sends the message directly to the person’s Twitter feed.
It is a public message, not a private one!
@username will not appear in other followers’ feeds unless you and @username share the same followers.
Working with @Replies
Working with Mentions
When you place content before the @username, it is a mention and not a reply.
The tweet will appear in the home stream of all of your followers, not just the followers you share in common with @username.
Events and conferences
Communities of shared interests
Helpful resources for your followers
Services you recommend to others
Colleagues in your genre or industry segment
Thought leaders in your genre or industry segment
People you want to support
Private lists
Tips for Working with Lists
Exercise III
Creating Content for Your Audience
What is the Life Span of a Tweet?
ABOUT 3 HOURS!
Quotes
Links
Questions
Images
Video (Vine)
Reviews
Tips for Creating Tweet Content
Wikimedia Commons
Unsplash
The Public Domain Review
Library of Congress
Sources for Visual Content
What’s trending?
What media do you consume?
What’s important to your audience?
What are they talking about?
Use Share Buttons wisely.
Tips for Curating Content for Twitter
Buffer
Hootsuite
TweetDeck
3 Popular Social Media Dashboards
Watch “how to” videos on YouTube to learn basic techniques
Listen to publishing experts discuss industry issues at BookExpoCast.com
Read The Social Media Examiner for trends, tips, case studies
Use pen and paper to WRITE YOUR GOALS
Measure your results one quarter at a time
Be bold and try new things
Continuous Learning—Your Way
The Social Media Examiner
Savvy Sexy Social with Amy Schmidttauer
Marketing Profs with Ann Handley
Copyblogger with Darren Rowse
Platform University with Michael Hyatt
Learning Resources
Twitter is a powerful tool for creating awareness.
Twitter is a powerful listening tool for learning about your audience.
Twitter is a fast-paced, trending community.
WRITTEN GOALS create success.
Like any other social application, practice builds skill and savvy.
Make a commitment and monitor your results.
Workshop Summary
Follow Melissa on Twitter @melissarosati
Melissa works with academics/scholars in the humanities, medical humanities, and with teams in nonprofits and associations. Here’s her LinkedIn Profile.
Melissa provides teaching and training services in book sales and distribution methods, content development, social marketing/networking applications.
Contact her at 917-628-4547 or [email protected]
About Melissa A. Rosati, CPCC
See You in the Twitterverse!