wnet networking digital_world_diane dolinsky-pickar
TRANSCRIPT
![Page 1: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/1.jpg)
Networking in the Digital World
April 17, 2012
1
![Page 2: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/2.jpg)
Who we are:
Mia Shernoff –EVP Marketing
Valerie LaSusa – CEO
Diane Dolinsky-Pickar – Founder
2
![Page 3: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/3.jpg)
3
A Digital Minute in 2012 Represents….
![Page 4: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/4.jpg)
Skip to the presentation of
Diane Dolinsky-Pickar
4
Why we are Here: Networking in a…
![Page 5: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/5.jpg)
Digital Networking to Get Attention,
Career Opportunities & Exposure
10 Best Digital Tactics
![Page 6: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/6.jpg)
Step #1: The Essential Elements: Signature
Your digital signature
![Page 7: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/7.jpg)
Step #1 (cont’d)
Business card
Gravatar.com
Google Alerts for your name
and your brand
7
![Page 8: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/8.jpg)
Step #2: Strategically Fill Out Your LinkedIn Profile
Headlines, recommendations, professional pictures, oh my!
![Page 9: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/9.jpg)
Step #3: Self-publishing as a Key Strategy
![Page 10: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/10.jpg)
Step #3 Self-publishing (cont’d)
10
![Page 11: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/11.jpg)
Step #3 Self-publishing (cont’d)
Make your own blog
11
![Page 12: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/12.jpg)
Step #3: Self-publishing (cont’d)
Co-authors & Collaborators
Competitors? Heck no!
Google+ Hangout with Catherine Morgan
![Page 13: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/13.jpg)
Step #4: Become an Authority on Q&A
LinkedIn Answers
Quora
Stackoverflow
Webgrrls
Meetups, etc.
![Page 14: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/14.jpg)
Step #5: Get to Know the Big Guerrillas
• The virality of the News Feed view, 11000
• Sharing
• What commenting does
• Secret groups
![Page 15: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/15.jpg)
Step #5 Guerrillas (cont’d)
• Always use hashtags
• Twitter bio search tool: followerwonk.com
15
![Page 16: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/16.jpg)
Step #5 Guerrillas (cont’d)
Tweeting: use interactions, mentions, questions
Example: answering
requests for help,
“Anyone know..?”
16
![Page 17: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/17.jpg)
Step #6: Take It from Online to Offline
![Page 18: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/18.jpg)
Step #7: Set Reasonable Expectations
“The best chicken soup simmers gently a long time”
![Page 19: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/19.jpg)
Step #8: Investigate New Tools and Trends
Explore new concepts! E.g.: “Gamification” as a new trend?
![Page 20: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/20.jpg)
Step #9 Seek Further Resources
Mojo40 blog posts about your UVP and your elevator speech
Online & offline learning resources onwww.mojo40.com/resources/
20
![Page 21: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/21.jpg)
Step #10 Teach, Learn and Share
She who knows, teaches, and she who doesn’t, learns.
![Page 22: Wnet networking digital_world_diane dolinsky-pickar](https://reader034.vdocument.in/reader034/viewer/2022042715/559b52a21a28ab7f4e8b474e/html5/thumbnails/22.jpg)
Q&A 22