Women at S&Tand Planning for the Future

Jay W. GoffVice Provost and Dean for Enrollment

Management

Panhellenic CouncilOctober 29, 2008

• 57% of all College Students in the US & Missouri are female

• The college student gender gap is expected to grow to 60% female: 40% male by 2012

Fall 2008 All Students by Academic Field

19%: National % of Women in Engineering Majors22%: Missouri S&T % of Women in Engineering Majors

Campus Enrollment by Genderon-campus

Fall 2008 Female Student Enrollment Highlights

1419 total females enrolled3rd largest in Missouri S&T history, +28 over last year5th largest on-campus enrollment at 1318

15% increase in female freshmen over Fall 2007 240 total full-time freshman females 273 total freshman female “headcount”, goal was 277

18 years of decline (1982-2000) from the all-time high peak of women’s enrollment

In 7 years (2001-2008), we have almost grown back to our peak point.

Student Demographics – Fall 2008On-Campus

DistanceALL STUDENTS UNDERGRAD GRADUATE

GRADUATEAverage Age: 21.7 20.8 27.1 34.8

Gender: Female 22.3% 22.4% 25.5% 16.3%Male 77.7% 77.6% 74.5% 83.7%

First Generation College Students

2004-07: N/A 34% N/A N/A

ResidencyMissouri: 70.5% 80.9% 31.7% 40.4%Out-of-State: 19.1% 16.2% 8.0% 58.7%International: 10.5% 2.8% 60.2% 0.8%

Ethnicity: African-American: 4.7% 4.9% 2.0% 7.3%Asian-American: 3.0% 2.7% 1.4% 8.1%Caucasian: 75.2% 83.0% 33.8% 72.0%Hispanic: 2.1% 2.0% 0.3% 5.4%Native-American: 0.5% 0.6% 0.1% 0.3%International: 10.6% 3.0% 60.2% 0.8%Not Disclosed: 3.9% 3.9% 2.2% 5.9%

Women Improve S&T’s Overall Student Success Rate

Increases in Female Student Recruitment, Enrollment and Success Rates since 2004

• 15% (n=182) increase in female students enrolled since 2004• 32% (n=341) since 2000.

• 5 majors now have 50% or greater female enrollments: biology, chemistry, English, psychology technical communication

• 25% (n=225) increase in female engineering majors since fall 2004

• 91% average female retention rate (2005-2007)• 68% average female graduation rate (2005-2007)

• 16% (n=161) increase in female ACT score senders• 32% (n=72) increase in females sending ACT scores for engineering

majors since 2004

• 34% (n=1015) increase in UG female inquiries since 2004• 17 % increase in qualified female applications since 2004

(<5%)

Only 17% of the Interested Engineering Students are Female

S&T Women are Leaders

• +91% of freshmen women plan to be involved in a student organization during their first semester

• In 2004, +40% of the student leadership positions were filled by women

Recruitment Activity Summary High school visits and selected college fairs of all-female high schools in St. Louis

and KC areas, also Visit top “feeder” public schools for incoming freshman females in MO and KS,

concentrate on schools of the female camps and overnight lock-in participants. Individual presentations on engineering and science careers at selected high

schools Email marketing to all prospective females on the ACT (AIM) and University (EMT

Connect 2) databases to encourage applications, invite to on-campus events, etc. Direct mail campaign: pre-college outreach summer programs and school year on-

campus programs such as the Lock-In or Girl Meets Missouri S&T Information table at all Admissions sponsored recruitment events such as Open

House, PRO days, Student Receptions at corporate locations, transfer receptions at community colleges, etc.

Provide one-on-one meetings with female campus visitors about WLI and WISE as scheduled

Attend national conferences (such as SWE) and purchase exhibit booth space at career fairs to recruit potential graduate or transfer students

Award over 200 Women in Science and Engineering scholarships annually to incoming freshman totaling over $100,000

Telephone follow-ups with scholarship awardees, and other potential recruits with questions

Work with the Athletic Department to visit with recruits about our programs and determine scholarship eligibility

Converting Admits to Enrollees is Key to our Growth!

Female Freshmen Enrollment Yield Funnel FS2008

Inquiries: 4705

Applicants: 545

Admits: 502

Enrollees: 239

48% Admits Enrolled

5% Inquiries Enrolled

FS2008 First Time College Female Freshman

FS2008 First Time College Female Freshman from Missouri

Female Focused Pre-College Outreach

• 3 summer camps and 4 academic year outreach events for female students from 7th-12th grades

• NEW CAMP: “Girls Go Green” focusing on STEM careers that help improve the environment (20 attendees: 12 seniors, 8 juniors; 8 out of the 12 seniors applied for Fall 2009)

• 2 other summer programs, “It’s a Girl Thing” and Summer Solutions had record attendance (n=45, n=38)

• Since 2002, 70% (n=126) of 12th grade girls who attended one of the WISE pre-college events have enrolled at S&T. Many have attended one or more other camps for girls as well.

• Each event has current female S&T students as counselors/mentors, interaction with faculty, and lots of hands-on activities

• Created Facebook group pages for WLI and Girls Go Green

5 Most EFFECTIVE Recruitment Activities

• WISE/SWE Lock-ins (2 per year)-70% yield for seniors

• Girl Meets Missouri S&T- over 80% yield for seniors and transfers

• Summer programs – over 24% of the freshmen attended an S&T summer camp

• High School visits/presentations at all-girls schools or specific visits w/girls at high schools

• Student receptions with current S&T women serving as hosts

5 Most Important Retention Activities

1. Women as Global Leaders Class- 58 enrolled, not all women

2. Social activities such as Chocolate Lounge, Welcome Back Picnic, Opening Week-Women’s Night Out

3. Professional Development activities such as Night to Network, SWE national conference

4. MentorNet e-mentoring program

5. Scholarship awards and renewals

We can always use MORE HELP!

The more women who visit campus,

the more women enroll.

Actual     Goals2000 2005 2006 2007 2008   2012

Total Enrollment 4626 5,602 5,858 6,167 6,371   6,550Undergraduate Students 3698 4,313 4,515 4,753 4,912   4,800Graduate Students 928 1,289 1,343 1,414 1,459   1,750               Freshmen Class 696 914 977 1051 1056   945Transfer Class 210 314 266 276 286   320               American Indian/Alaskan Native 24  20 20 33 33   36Asian-American 117  131 198 198 191   240Black, Non-Hispanic 159  200 245 271 299   335Hispanic-American 53  104 137 139 132   190               Total Female 1071 1224 1326 1391 1419   1,500Undergraduate Female 860 945 1016 1052 1101   1,135Graduate Female 211 279 310 339 318   365Freshman Female 196 168 221 215 273   275Transfer Female 45 91 70 74 67   90               On-campus 4393 5,101 5,389 5,649 5,768   5,825Distance Education 233 501 469 518 603   725

GOAL 2.1: Grow overall enrollment to 6,550 by 2011-12 with diversity that reflects the State of Missouri and the global environment in which we compete.

Factors Most Noted in Choosing a College

1. Majors & Career Programs Offered

2. Location/Campus Characteristics & Activities

3. Cost/Affordability4. Campus Size/Safety5. Characteristics of Enrolled

Students6. Selectivity

More Women are Attracted to “Greek Life” or Sororities

• National Interest (2007 CIRP):– Greek: 12%, – Men/fraternity: 8%– Women/sorority: 13.9%

• Missouri S&T Freshmen (2008 S&T NSS):

– Greek: 23%– Men/fraternity: 25%– Women/sorority: 19%

Core Planning Questions• If we enroll 1135 undergraduate women, can we

support another sorority?275 Freshmen 90 New Transfers

• What do we want House Quota to be?65? 75? 85?

• What is the goal for % of women in sororities?19%? 21%? 23% ? +25%?53-70 pledges 58-75 pledges 63-80 pledges 70-90 pledges

• What type of Chapter should we add?If we hit our diversity goals, 79 of the women will be African-American and 45 will be Latina/Hispanic.

QUESTIONS & DISCUSSION

Jay W. GoffVice Provost and Dean for Enrollment Management

207 Parker Hall

341-4378

goffjw@mst.edu

www.enrollment.mst.edu