women entreprenuer

ENTREPRENEURSHIP management PROJECT

MMS-II (SEM –IV)2009-10

SUBMITTED TO:Ms. Deepa rohit

Women entrepreneurs

GROUP MEMBERSRashmika Patil

C-27

Prachi Pitale C-29

Anandita Singh C-34

Jayashree Prabhu C-43

Entrepreneurship Management

Women Entrepreneurship

An enterprise owned and controlled by one or more women having a minimum financial holding of 51% or more, giving 51% or more employment to women

Some Facts:

Women Constitute not only half of the World’s population but also sway the growth of the remaining half

They produce half of the world’s food supplyThey account for 40% of the work forceOwn less than 10% of the real estate


We need to understand…

Whether women can contribute significantly towards the national economy

Do they have equal potential?

If so, why are there fewer women entrepreneurs today?

What are their difficulties?

How can we address them?

Why do Women Take-up Employment?

Push FactorsDeath of bread winnerSudden fall in family incomePermanent inadequacy in income of the family

Pull FactorsWomen’s desire to evaluate their talentTo utilize their free time or educationNeed and perception of Women’s Liberation, Equity etc.To gain recognition, importance and social status.To get economic independence

Categories of Women Entrepreneurs

Women in organized & unorganized sector

Women in traditional & modern industries

Women in urban & rural areas

Women in large scale and small scale industries.

Single women and joint venture.

Categories of Women Entrepreneurs in Practice in India

First Category– Established in big cities– Having higher level technical & professional

qualifications– Non traditional Items– Sound financial positions

Second Category– Established in cities and towns– Having sufficient education– Both traditional and non traditional items– Undertaking women services-kindergarten, crèches,

beauty parlors, health clinic etc.

Categories of Women Entrepreneurs in Practice in India (Contd.)

Third Category– Illiterate women– Financially week– Involved in family business such as

Agriculture, Horticulture, Animal Husbandry, Dairy, Fisheries, Agro Forestry, Handloom, Powerloom etc.


Professional Women:Problems & Perceptions


Barriers to Women EntrepreneurshipLevel

BarriersIndividual Household

/FamilyBusiness Community/

Government

Financial Women look for security

Men decide about expenses

Less income= less property= no security= no loan

In some countries, signature of husband required for loan

Economical Women get less education

Women lack support for household work

Lack of management know-how

Women discriminated in terms of access to economic resources

Socio-Cultural

Independent thinking is not allowed to women

Violence against women by husband

Limited mobility – problems with the marketing, transportation & selling of goods

In male dominated industries, women entrepreneurs are not accepted


Barriers to Women Entrepreneurship

Level

Barriers

Individual Household/Family

Business Community/Government

Political-Legal Women act privately, not politically

Women have got less influence and negotiation power in the family

Less means to exert power/less protection by the state for women entrepreneurs

Lack of knowledge about women Entrepreneurs to be able to develop appropriate policies

Psychological-Philosophical

Low self-esteem, do not dare to demand rights

Women are divided

Women are afraid to be more successful than men/husbands

State views men as the ones who publicly represent the family


How to overcome these BARRIERS ???

Educate and train

Help in setting home based business

Make easy finance available to them

Develop special schemes

Achieve self-reliance and place them at par with their male counterparts

Develop gender sensitivity

Examine the process of gender inequality

Acquire skills of identification of potential women entrepreneurs

Empowerment is not only an external process but a process that has to bring about intrinsic changes in women as well as in men


Schemes for women entrepreneurs

Seed capital scheme

National equity fund

Prime minister’s employment guarantee scheme

Single window scheme

DIC scheme

KVIC scheme

Bank schemes for women entrepreneurs

Mahila Arthik Vikas Mahamandal (MAVIM)

Mahila Udyog Nidhi and Mahila Vikas Nidhi

Priyadarshan Yojana


Seed Money Assistance

Funds for unemployed youth and women aged 18 to 35 years, with minimum qualification- Std. VII th pass @ 10%

Maximum seed capital available Rs.5 Lakh

Assistance percent is 10% to 15% of total fixed capital, 22.5% for backward classes

Repayment period- 7 years


Prime Minister’s Employment Guarantee Scheme

Maximum age of 35 years, with qualification- X th pass

Assistance by way of loans up to 95% of project cost

15% subsidy is made available

Subsidy of up to 15% or Rs.7,500, whichever lesser provided by government of India

Parents of the candidates cannot have annual income exceeding Rs.24,000


DIC schemeEncouragement to start women entrepreneurship in

areas with population of less than Rs. 1 Lakh

Investment in machinery up to Rs.2 Lakh is allowed

20% of this investment is granted as seed capital

For backward classes, the seed capital is up to 30%

The interest rate is 4%

Remaining capital needs to be financed by banks/financial institutions


Single Window Scheme

Scheme by SIDBI to provide fixed and working capital from a single source

Project cost excluding working capital and margin money, can go up to Rs. 20 Lakh

Repayment period-10 years

Founder’s capital- Minimum 25%


Mahila Arthik Vikas Mahamandal (MAVIM)

Established on the 24th February,1975

Schemes: Maharashtra Rural Credit Programme (MRCP), Swarna Jayanti Gram Swarozgar Yojana (SGSY), Swayamsiddha Programme (IWEP), Mahila Swavalamban Nidhi (MSN), Ramai Mahila Shakshamikaran (SCP), NABARD Add-On Project, Rashtriya Samvikas Yojana (RSY), Krushi Saptak Yojana and Tribal Development Project (TSP)

Activities/objective: Self employment of women, training them in various product and service industries, assisting them to start business and manage it


Mahila Udyog Nidhi and Mahila Vikas Nidhi

Started by SIDBI in 1990

Provides finance up to Rs.10 Lakh through state financing corporation and SIDC

Financial assistance provided as concessional rate

Mahila Vikas Nidhi also provides assistance in training women entrepreneurs

DEBBI FIELDSREVATHI ROY

JYOTI RAMNATH

International Entrepreneur

DEBBI FIELDS

Debbi Fields

Founder and former chairperson 500$ million company It now has 920 stores Across 11 nations. Bakes and sells specialty cookies,

brownies Mrs. Fields' stores were first known

as Mrs. Field's Chocolate Chippery.

Personal Life

Born on September 18, 1957 in Oakland, California. Four elder sisters Father-Welder and mother a

housewife An average student and attention

was being diverted away from school and into the kitchen

Hard working

Personal Life

First job at 13 years for 5$ per week Baking cookies –

vanilla ,butter ,chocolate chips She married by 19 and was confined

to a role of a house wife Found challenging during social

gatherings Eye opening experience

Challenge

Present the idea to her family Both her parents as well as her

husband objected to her decision No formal education, money Determined “The biggest failure in life is never

trying”

Beginning

Business plan and batch of freshly made cookies

Approached bankers Fields found a banker who agreed to

give the money(25,000$)

First store

On August 18, 1977, she opened her store in California at 9 a.m.

By noon nobody had bought even one cookie

Took samples to people on the streets

Liked the samples so returned to actually buy cookies

Providing free samples to potential customers remained a cornerstone of her business in the years to come

Hiring employees

People who shared her passion for cookies

Auditioning all of her employees Fields would first make them try her

cookies Fields would then send her prospects

into the street with trays of cookies

“Good enough never is,” says Fields. “Set your standards so high that even the flaws are considered excellent.”

Perfectionist

Surprise visit Cookies had been over baked Mrs. Fields was upset and didn’t want

to associate her name with over baked cookies

Took great pride in her recipes

Customer Service

Two-hour sell time Conscious of her

regular customers Making people feel

special is an important ingredient in her recipe for success.

Learning their names and how they liked their coffee with which cook

Qualities

Perseverance Determination Passion Perfection Customer service

Early Expansion

Second store was opened in 1979 in San Francisco

In 1981 the company operated 14 stores

In 1982 Mrs. Fields' Cookies recorded sales of about $30 million

1983- operated 70 stores from Honolulu to Chicago

In 1987 earned a profit of 18.5 percent on sales of $87 million

Expansion

Purchased La Petite Boulangerie, a chain of 119 French bakery/sandwich stores, from PepsiCo for $15 million.

Bad year in 1988 when it lost $19 million and closed 85 of its 500 stores, mostly in the eastern and south eastern United States.

1990-Mrs. Fields' Cookies announced an agreement with the Marriott Corporation

Expansion

1990- operated 45 international stores in Canada, Australia, Japan, Hong Kong, and the United Kingdom

In 1993- new owners reorganized the company.

Four lenders, mainly the Prudential group, acquired almost 80 percent of the firm in exchange for writing off $94 million in company debt

Reasons for huge debt

Company expanded too fast and many stores could not afford their expensive rents

Nation's economic downturn in the early 1990s hurt Mrs. Fields' Cookies

Debbi Fields insistence on hands-on personal management and reluctance to franchise did not work.

Achievements

Earned the Golden Gavel award that is awarded annually to the individual that demonstrates consistent self-improvement, success and leadership

Debbi Fields has authored various books including the "Mrs. Fields Cookie Book: 100 Recipes from the Kitchen of Debbi Fields" - the first cook book to make it to the top of the New York Times bestseller list

“Everybody said I couldn't do it, I didn't have a job, I didn't have money, I didn't have formal education, I just had a recipe, and a dream." Debbi Fields stuck to her dream and today her cookies make everyone smile!

Indian entrepreneur

How does it sounds — being driven by

educated ladies instead of your regular

swearing and paan-spitting cabbie?

That too in silver and white/pink Versas

and Wagon Rs, replacing the tottering

black-yellow Fiats

Revathi Roy…….

"A service by the WOMEN, for the WOMEN and of the

WOMEN."

FORSHE TRAVELS AND LOGISTICS

Women in India’s financial capital Mumbai and

political capital Delhi now have have option travelling in TAXI equipped and run specially by women only.

The name is FORSHE that is FOR SHE only for ladies.

REVATHI ROY

The founder and managing director ofFor-She Travels and Logistics Privatelimited (FTL)

“IF you had met me just a few years ago, I would have cried on your shoulder to start with, My husband died after his long battle with heart disease. His treatment and hospitalization took away not only my savings but even my mother’s money. I was desolate and devastated because I had to bring up three children on my own. All around me, everything collapsed and nothing, it seemed, could bring me out of the mess. But I discovered, like many women, that the night is darkest before dawn, and one day, I started a new business project that has given me not only financial independence, but also immense joy.”

- Revathi Roy

ABOUT Ms. REVATHY ROY

Name: Revathi Siddhartha Roy

Age: 49

Married:22 years ago to a Bengali.

Schooling: Convent Girls High School, Prabhadevi.

Graduation: St. Xaviers’ Mumbai with Economics.

Post- Graduation: Mumbai University.

Family: 3 Sons (21, 18, 12)

EXPERIENCE

Worked in marketing with a leading newspaper.

After her marriage, started her own business in interior décor accessories like doors and windows and did reasonably well.

ABOUT For-She Travels and Logistics Private limited (FTL)

Start-up: 19th March, 2007.

Initial Investment: Rs 14 lakh (from friends and family), 2 Leased Taxis.

Number of Employees: 35 (18 Drivers).

Number of Taxis: 21 air-conditioned white Maruti Versa cars.

ABOUT For-She Travels and Logistics Private limited (FTL)

Fare: Rs.2,500 for half-a-day (8:00 – 14:00) & Rs. 4,000 for entire day (8:00 – 20:00).

Salary: Rs. 9500/- & Tip.

Tie-up: Orix Auto Infrastructure Services.

Sponsorships: Marie Claire, Hindustan Lever.

Services offered by FTLDriving training to learners.

Defensive Driving training for personal and Corporate chauffeurs.

Etiquettes training and grooming of commercial chauffeurs.

Fleet Safety Management System Audit for corporate.

Training for Women Security Guards.

Geographical Presence

MUMBAI

DELHI

HYDERABAD

BANGALORE

KOLKATA

THE SERVICE OF FOR-SHE

Exclusively for women, by women, with women clad.

The only males allowed to ride in For- She are children under age 12.

Women feel secure and safe.

Cleaned daily so that the passengers don't inhale stale air.

Offers a mini make-up kit that includes a mirror, nail polish remover, cotton buds, clippers and nail files.

Contd……….Selection of magazines and newspapers.

Each taxi is also fitted with a walkie-talkie.

Music.

Trendy and good looking cabs - pink stripe painted on the taxis, which gives them an attractive and feminine appearance.

Drivers - Dressed in pink or lavender 'kurta' (tunic) and blue trousers, an ink-blue scarf tied Girl Guide fashion around their necks completes the very elegant and posh look.

Contd………

Drivers - Well educated and can speak fluent English, Hindi and Marathi.

A few are also conversant in Gujarati.

Passionate about driving.

Well-versed with the city roads as well as shopping malls and complexes.

24-hour, door-to-door service.

Dial 09323208277 or 09892819245 or 022-24324161.

NEED OF A BUSINESS

Not satisfied with the earlier Business of interior décor accessories.

Suffering from the bereavement of her husband.

No savings.

Taking care of three sons and mother.

IDEA GENERATION

In December 2006, while on a leisurely dinner with a close friend, outside Mahalakshmi Station, lightning struck her in the form of an idea which could well go in the way of creating a revolution on the roads — an exclusive ladies taxi service driven by women and for women only.

REASONS

Irritatation with Taxi – Drivers with their irresponsible driving.

Some drivers would stare at her in the rear-view mirror.

Wasn’t too comfortable with the lack of cleanliness of regular cabs.

Growing number of working women.

Safety of working women.

Passion for driving.

START – UP And DIFFICULTS

Initially thought of the name ‘Lavender Dews’.

Approached an ad agency that could design her ads, create stationery to talk about it, get lady drivers, get vehicles.

No money for investment.

Add Agency - Ubiquitas Advertising and met Jayesh Chandan.

Contd……….Risk at that point of time.

Support from Jayesh Chandan - He, with his vision and more than a decade of sound experience in the field, was sure of this concept succeeding.

Gave the name Forsche to taxi service.

Released an ad in a local daily on July 25, 2006 for lady drivers, and got a stupendous response.

On the 26th her husband was hospitalised and passed on the 29th.

Contd………..

Pressure for starting the Business on time because of commitment.

Male dominated business.

Difficulty in finding women employee with driving licenses.

Difficulty to find women who has knowledge of all geographical area of cities.

SUCCESS AND THE FUTURE AHEAD………..

Intense media coverage.

Continuously increasing Customer base which includes outstation women who fly down to the city for work, senior citizens, BPO employees.

Women empowerment.

Businesses, hotels and even Call Centres have expressed an interest in hiring these taxis for their women employees.

Plans to launch in Hyderabad, Bangalore and Kolkata.

PERSONALITY

Innovative

Commitment

Societal

Visionary

Passionate

Role Model:Eleanor Roosevelt

Patient

Confident

criticism

Stick to what you are doing. Don’t give up. Believe

firmly in your product, your passion and

yourself because nobody

understands your product better

than you.

“you set the sails and God will blow the

wind.”Forsche has set the

sails. Let’s see which way the wind blows….

Require our service? All youhave to do is call our office on24324161 / 62, or @ 9892819245 / 93232 08277. OurThane office no is 9870011327.Or, email :[email protected].

Entrepreneur

Jyoti Ramnath,CEO & Founder, CraftMyGift

Personal Profile Current

Volunteer at HeadStart Network Foundation

CEO at CraftMyGift Past

User Interface Designer at Hewlett Packard

Education

ICFAI University

Indian Institute of Management, Bangalore

S J C Institute of Technology

HOW THE IDEA

“The idea of CraftMyGift came from one my passions of adding a touch of personalization to each gift that I used to gift my friends. I did some market research and realized that a lot of people don’t find the right place to get such gifts and end up creating such personal gifts on their own.”

My Story I have been setting goals for myself

and have worked hard to achieve them.

I spend a lot of time on self-development.

I keep hunting for courses which I can enroll myself into.

One of such courses-MPWE provided a turning point in my life .

My Story I always wanted to lead a team.

It is a big challenge to build a profitable venture from scratch and it requires you to develop yourself in areas, which are completely out of your comfort zone.

My Venture

My VentureCraftMyGift was born as an idea during my course MPWE at IIM-B.

Later my idea was also selected for incubation at NSRCEL incubation center at IIM-B.

CraftMyGift was started to help people create exclusive and highly personalized gifts for their loved ones, gifts which are filled with emotions and touch the heart of the recipient.

Company Profile

Start up: 2008Initial Investment: Rs. 3-4 lakhs (Personal savings)Vision: To make the art of gifting an enriching experience.Target Audience: People in the age group of 20 – 40, internet aware, working professionals.Customer Base: 50Turnover: around Rs. 6 lakhs

Challenges faced

Finding the right resource or talent especially in design field.

Understanding where to invest & where not to invest.

Future Plans Creating a brand CraftMyGift

Corporate Clients

College ambassadors for CraftMyGift

Diversify

Qualities

• Passion

• Progressive learner

• Dynamic

• Achiever

• Focus & Goal-oriented

I am an entrepreneur because I love the challenges it puts across for me to

handle. I believe I can achieve my dreams by being an entrepreneur.

conclusion

Webliography and Bibliography

www.forshee.com

Article: Mumbai's women-only taxi service – By Monica Chadha BBC News, Mumbai.

Dignity dialogue - October 2007, Page 6.

Forsche - The ‘ladies only’ cab service. Published by News Jockey March 8th, 2007 in Cars and Launches.

www.craftmygift.com

www.nenonline.org

www.iimb.org

www.nsrcel.org

women entreprenuer

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