women in advertising: the good, the bad and the ugly
TRANSCRIPT
Women In Advertising: The Good, The Bad
& The Ugly
#WomenInAds
Happy International Women’s Day
#BeBoldForChange
@yellif
Daniele Fiandaa Co-founder
Token Man & Creative Social
Token Man is an initiative to give men a better understanding of
the challenges women face when in the minority
So far we have interviewed 20 CEOs from the creative and
media industries
Unconscious Bias
The Key Issues
Parental Leave
Unconscious Bias
The Key Issues
Gender Pay Gap
Men’s Resistance to Change
Funny1% 2% 3%
Intelligent Leaders
of women feel alienated by advertising
70% 91%say advertisers
don’t understand them
(*source: Greenfield Online for Arnold’s Women’s Insight Team)
Uplift12%
“This is not a moral issue, it's an economic issue. We will create better advertising if we create advertising that is more progressive
and start challenging those stereotypes.”
Keith Weed, CMO, Unilever
@thewordbaker @Baileyology
Ali Hanan Founder
Creative Equals
Nick Bailey Chairman & CCO
Dingo Bill
@johnrudaizky
Laura Jordan Bambach Creative Partner
Mr President
@laurajaybee
John Rudaizky Global Brand Leader
EY
What question would you like to ask our
speakers?
The Good
The Bad
The Ugly
@thewordbaker @Baileyology
Ali Hanan Founder
Creative Equals
Nick Bailey Chairman & CCO
Dingo Bill
@johnrudaizky
Laura Jordan Bambach Creative Partner
Mr President
@laurajaybee
John Rudaizky Global Brand Leader
EY
Emotional Tech: Trends from SXSW
22nd March
