women in and behind media, november 2015 - katya degrieck

Women In And Behind Media Today

Katya Degrieck

30 November 2015

Leading Ladies Promoting Walking Dinner by Women on Board

At Museum Plantin-Moretus UNESCO world heritage

MEDIA LITERACY

Is the ability to communicate competently

in all media forms, print and electronic

as well as to access, understand, analyze and evaluate

images, words and sounds

that make our contemporary culture

For this presentation I would like to broaden the notion of literacy, to knowledge transfer in our societies today, beyond the books of the 17th century

2

Women and Media Content Creation

1

3

When it comes to writing, men and women do an equal job

4

There is agreement that in western countries, there is gender parity on writing

50% 50%

70%

30%

Stichting CPNB 2014, Netherlands

Published fiction, 2013, UK

However, a female writer is far less reviewed in media

5

Being reviewed by media

0%

100%

2%

98%

Knack Top 10 in 2013

according to Knack magazine, Flanders Belgium, 2013

Top 100 – all times

according to De Tijd Belgium, 2013

27%

73%

0%

100%

Knack Top 10 in 2008-2013

according to Knack magazine, Flanders Belgium, 2013

Being included in Top lists by media

Alle writers reviewed by 3 major newspapers

Study by Opzij Netherlands, 2013

Also in America, literary magazines and reviewers are not closing the book on gender bias

The % of female authors that were reviewed, as opposed to male authors, for 2014 (a selection of literary magazines of the VIDA study)

Source: 2014 Literary Landscape VIDA count. http://goo.gl/f8M1E8

45 55

New York Times Book Review

33

67

The New Yorker

31

69

Harper’s Magazine

28

72

The Times Literary Supplement

6

Women writers also fall less into prizes

7

10%

90%

1%

99%

De Staatsprijs voor Proza °1855 - Dutch language , Belgium/Flanders

16%

84%

0%

100%

Gouden Uil

° 1995- Dutch language, Belgium/Flanders

Libris Literatuur prijs

° 1993- Dutch language, Belgium+Netherlands

Prix Goncourt ° 1903, France

% women that won, since start of the prize

Understandbly, women still take male pen names today

*: Also published with her own name Source: http://mashable.com/2015/03/01/female-authors-pen-names/#J6_PHMkFiqql

Year Name Pen name Famous Works

1832 Amantine-Lucile-Aurore Dudevant George Sand Valentine, Indiana

1856 Mary Ann Evans George Elliott Middlemarch

1865 Louisa May Alcott* A.M. Barnard Little Women

1846 The Brontë Sisters Charlotte: Currer Bell Emily: Ellis Bell Anne: Acton Bell

Jane Eyre, Wuthering Heights, The Tenant of Wildfell Hall

1934 Pamela Lyndon Travers P.L. Travers Mary Poppins

1984 Joan Cooper J. California Cooper A Piece of Mine, Family

1995 Nora Roberts* J.D. Robb Crime Series In Death

1997 Joanne Rowling J.K. Rowling, Robert Galbraith Harry Potter series, The Cuckoo’s Calling

2011 Erika Leonard E.L. James Fifty Shades of Grey trilogy

2012 Christina Lynch & Meg Howrey Magnus Flyte City of Magic, City of Lost Dreams

8

The good news is that women are commercially succesfull

Bestsellers list books by women

UK’s 2014's fiction bestsellers* written by women

Current top 50 authors** are female

50% 50%

Source: * 2014 UK fiction bestelllers list: http://goo.gl/bAVCsz **Amazon chart

54%

46%

9

http://goo.gl/bAVCsz



This is internationally true. Also in our countries, women are commercially succesfull as writers

22%

78%

60%

40%

10

Netherlands - Bestsellers Top 100 in 2014 - by Stichting CPNB 40%

60%

35%

65%

Flanders - Bestsellers Top 20 in 2014 - by GFK, Boek.be

France - Bestsellers Top 50 in 2013 - by GFK

France - Bestsellers Top 5 in 2013 - by GFK

% women on list

In 47 European newsrooms, there is almost gender pairity amongst journalists. 43% of the journalists are women

Source: Global report on the Status of Women in the News Media, 2010 - www.iwmf.org

48% 52%

47 newsroom In France, Germany, Spain and

the United Kingdom, 2010

11

43%

57%

25%

75%

Senior & top management level

Junior & entry level

In Belgium, there is gender parity amongst journalists under 35 years, but only 20% is a woman amongst journalists age 55+

Source: Academic paper, by Univeristé Libre of Brussels and the Univeristy of Ghent, in 2013. N=1640 or 33% of all journalists in Belgium in 2013

51% 49%

32%

68%

Belgium

12

34%

66%

37%

63%

French language – Belgium

Dutch language - Belgium

20%

80%

55 years and older Under 35 years Women start out with gender parity But by age 55, women represent 20% of all news makers

55%

41%

40%

40%

39%

36%

32%

33%

32%

32%

Chicago Sun Times

San Jose Mercury News

The Wall Street Journal

Los Angeles Times

The Washington Pots

New York Post

Daily News

USA Today

The Denver Post

New York Times

Publications listed from widest to most narrow gender gap

The USA has gender parity amongst journalists, but only 38% of names mentioned in the newsmedia (bylines & credits) are female

Source: WMC DIVIDED 2015: THE MEDIA GENDER GAP, USA 2015 http://goo.gl/SrNqBX 13

In the USA, news journalists are for 48% female

In mentioning names (bylines & credits), there is more parity in online newsbrands

Source: WMC DIVIDED 2015: THE MEDIA GENDER GAP, USA 2015 http://goo.gl/SrNqBX

37%

63%

Print

32%

68%

Evening Broadcast

38%

62%

42%

58%

Internet

Wires

In the USA, there are roughly as many male and female news journalists (48%)

14

42%

58% 53% 47%

…

Women report on different news topics

Source: WMC DIVIDED 2015: THE MEDIA GENDER GAP, USA 2015 http://goo.gl/SrNqBX

10%

30%

33%

35%

35%

38%

38%

42%

42%

50%

50%

50%

55%

Sports

Weather

Crime and Justice

Politics

Science

Business / Economics

Technology

Entertainment

Culture

Lifestyle

Health

Religion

Education

All news media (print, tv, internet) in the USA in 2015

% women reporting per news topic

15

In the USA women write less for the screen

Source: The Writer's Guild of America (West) http://tvtropes.org/pmwiki/pmwiki.php/Main/MostWritersAreMale

27

73

Film writers

19

81

Television writers

16

Women have also only 20% in key roles of director, writer, producer, executive producer, editor and cinematographer

Source: Study of 700 american movies produced in 2014 http://blogs.indiewire.com/womenandhollywood/study-2014s-top-700-films-confirm-that-women-hire-women-20151027

13%

87%

Directors

27%

73%

Producers

20% 80%

% for all american movies produced in 2014

13%

87%

Writers

21%

79%

Executive producers

9%

91%

Cinematographers

18%

82%

Editors

17

When the films are helmed by women, different statistics are revealed

Source: Study of 700 american movies produced in 2014 http://blogs.indiewire.com/womenandhollywood/study-2014s-top-700-films-confirm-that-women-hire-women-20151027

8%

92%

52% 48%

WRITERS

% for all american movies produced in 2014

15%

85%

35%

65%

EDITORS

5%

95%

26%

74%

CINEMATOGRAPHERS

FILMS HELMED BY WOMEN

FILMS HELMED BY MEN

18

Women are less awarded. In the last 10 years, one in 5 women is nominated for writing, directing, editing and producing films

22%

78%

10-Year Total Writing, Directing, Editing, Producing

Nominations, All Categories 2006-2015

2,074 women

Source: Women’s Media Center Investigation: 10-year Review of Gender & Emmy Nominations, 2015

18%

82%

Emmy Nomination for Editing All Categories 2006-2015

147 women

8%

92%

Emmy Nomination for Directing All Categories 2006-2015

116 women

28%

72%

Emmy Nomination for Producing All Categories 2006-2015

1,640 women

13%

87%

Emmy Nomination for Writing All Categories 2006-2015

171 women

19

Emmy’s award of american televison

Images of Women in Advertising by artist Hank Willis Thomas “Unbranded: A Century of White Women”

Thomas uses images from mainstream commercial print advertisements from 1915 to today, but takes away the brands and the text

Come out of the Bone Age, darling..., 1955 20

21

You don't have to try so hard!, 1958

Aggressive loyalty, 1963

22

And they'll treat you good, 1981 23

Power in numbers, 2008 24

There is great gender parity when it comes to creating content, be it in writing books, creating news or audiovisual content

Gender gaps still exist when it comes to

– Being reviewed,

– Falling into prizes or

– Being mentioned by name,

Most of these activities are done by “older” comités or senior management

The good news is that when women helm companies, gender gaps tend to disappear, and … new media seem to speed up the process

25

Media and Women in Leadership Positions

2

26

The CEO’s of the Top 10 Media companies in the world are men

Source: from FORBES’ most recent Global 2000 list, an annual compilation of world’s biggest public companies. Rankings are determined in four metrics: sales, profits, assets and market value. Market value calculation is as of April 6, 2015, closing prices and includes all common shares outstanding. All figures are consolidated and in U.S. dollars.

Global Ranking

Media company Home Country

Market value ($B)

CEO

1 46 Comcast USA 147

2 84 Walt Disney USA 179

3 150 Twenty-First Century Fox USA 72

4 163 Time Warner USA 71

5 256 Time Warner Cable USA 43

6 288 Direct TV USA 43

7 315 WPP UK 30

8 392 CBS USA 24

9 424 Viacom USA 28

10 426 British Sky Broadcasting USA 26

27

http://www.forbes.com/global2000

But in Belgium, Media, Technology and Telco is the sector with the highest percentage of women, namely 27%

27%

21% 21%

14% 12%

18%

82%

% board seats held by women

BELGIUM

Source: Deloitte, Women in the Boardroom, A Global Perspective, 4th edition. Data October 2014. http://goo.gl/k8skqC 28

30%

70%

FRANCE

17%

83%

NETHERLANDS

18%

82%

GERMANY

Top 5 Industries

30% 28% 27% 27% 26%

20% 20% 19% 19% 13%

21% 20% 18% 17% 17%

http://goo.gl/k8skqC


But in Belgium, Media, Technology and Telco is the sector with the highest percentage of women, namely 27%

27%

21% 21%

14% 12%

18%

82%

% board seats held by women

BELGIUM

Source: Deloitte, Women in the Boardroom, A Global Perspective, 4th edition. Data October 2014. http://goo.gl/k8skqC 29

30%

70%

FRANCE

17%

83%

NETHERLANDS

18%

82%

GERMANY

Top 5 Industries

30% 28% 27% 27% 26%

20% 20% 19% 19% 13%

21% 20% 18% 17% 17%

21 companies analyzed 120 companies analyzed,

SBF120

48 companies analyzed 90 companies analyzed

Careful



In the Media sector in Europe, women hold less than one-third of all decision-making positions

Source: Women and Media Industries in Europe, 2012-2013. Led by a consortium of European scholars. Covered all 28 EU Member States and looked at 99 major media industries across Europe. http://goo.gl/kluuck

16%

25%

24%

21%

32%

36%

32%

33%

30%

CEO (L1)

Boardmember (L1)

Total L1

COO (L2)

Other Operational Managers (L3)

Heads of Directorate / Unit (L4)

Heads of Department (L5)

Total L2-L5

Total all Levels

Percentage of women in decision-making positions and boards in selected media companies in the EU-27

This drops to one-fourth in level 1 positions

30

N=99 major media industries across Europe

http://goo.gl/kluuck


Across Europe, the newer media formats have more women in decision-making positions


25%

27%

22%

23%

Total

Radio

TV

Newspaper

Percentage of women in decision-making positions by media format, in EU-27

Total

Radio

TV

Newspaper

31

N=99 major media industries across Europe



One in 4 board member is female In Belgium, closer to one in 5


35%

55%

40%

29%

16%

26%

20%

22%

25%

UK

SE

FI

NL

IT

FR

DE

BE

EU-27

Percentage of women as board members in the media sector by country

32

N=99 major media industries across Europe N=5, for Belgium



Public companies have a slightly higher gender diversity , on all decision-making levels


22%

26%

34%

37%

34%

35%

35%

12%

18%

30%

34%

28%

30%

29%

CEO (L1)

COO (L2)

Other Operational Managers (L3)

Heads of Directorate / Unit (L4)

Heads of Department (L5)

Total L2-L5

Total all Levels

Percentage of women in decision-making positions in selected media companies in the EU-27

private public

Women occupy around one-third of all counted positions in public service

33

99 major media industries across Europe



Public companies influence the European’s and Belgium’s average


30%

48%

43%

15%

8%

20%

27%

40%

35%

UK

SE

FI

NL

IT

FR

DE

BE

EU-27

Percentage of women in decision-making positions (L1-5) by country Public companies N=43 major media industries across Europe N=2, for Belgium

34



Belgium and Europe have similar averages of gender diversity


24%

41%

42%

21%

10%

25%

21%

31%

32%

UK

SE

FI

NL

IT

FR

DE

BE

EU-27

Percentage of women in decision-making positions (L1-5) by country

35




In terms of policies and monitoring mechanisms, Belgium is among the lowest of all 27 countries in Europe


100%

75%

100%

50%

100%

50%

76%

20%

36%

UK

SE

FI

NL

IT

FR

DE

BE

EU-27

The existence of codes of conduct, policies and monitoring mechanisms to promote gender equality by country, in EU-27

36

Examples of policies & monitoring mechanisms • Policy on sexual harassment • Dignity at work place • Policy on maternity leave • Policy on paternity leave • Equality awareness training • Leadership, mngt & training for women • Harassment advisors • Trainee positions specifically for women • …




Although the public companies tend to pull % up,

the media sector, alone or grouped with telco and technology is more diverse in Europe than other sectors

Scandinavian countries and audiovisual (newer) media have greater gender diversity

For Belgium, the number of companies in most studies is too low to make hard statements

37

Women and Reading

CASA BOSQUES BOOKSHOP, MEXICO

3

38

In all countries girls have a reading advantage

On international assessments in every country in the world, boys’ reading achievement lags that of girls

Source: PISA Program for International Student Assessment https://nces.ed.gov/surveys/pisa/pisa2012/pisa2012highlights_5c.asp

62%

51%

46%

44%

44%

39%

38%

37%

32%

31%

31%

29%

26%

25%

24%

23%

Finland

Sweden

Norway

Germany

France

Italy

OECD

Austria

Belgium

USA

Denmark

Spain

Netherlands

UK

Japan

China

Difference in average scores of 15-year-old female and male students on PISA reading literacy scale, 2012

39

There are 3 more prominent explanations why girls are the better reader

• Biological/Developmental

– Before attending school, young boys evidence more problems in learning how to read than girls.

– This explanation believes the sexes are hard-wired differently for literacy.

• School Practices:

– Boys are inferior to girls on several school measures—behavioral, social, and academic—and those discrepancies extend all the way through college.

– This explanation believes that even if schools do not create the gap, they certainly don’t do what they could to ameliorate it.

• Cultural Influences:

– Cultural influences steer boys toward non-literary activities (sports, music) and define literacy as a feminine characteristic.

– This explanation believes cultural cues and strong role models could help close the gap by portraying reading as a masculine activity.

Source: 2015 Brown Center Report http://www.brookings.edu/research/reports/2015/03/24-gender-gap-loveless 40

Although this analysis focuses on where the gender gap in reading stands today, not its causes, three explanations emerge.

-40,00 -30,00 -20,00 -10,00 0,00 10,00 20,00

Germany

France

Japan

Korea

Belgium

Ireland

Norway

New Zealand

Canada

Spain

Change in Males’ Reading Enjoyment and Change in Males’ Reading Score, 2000-2009 (Ranked by Change in Males’ Index of Reading Enjoyment)

Change in Males' PISAReading Literacy Score

Change in Males'Enjoyment Index (x100)

Most countries try to get boys to enjoy reading and improve their reading. Belgium scores 5th in the world

Source: 2015 Brown Center Report http://www.brookings.edu/research/reports/2015/03/24-gender-gap-loveless 41

Belgium succeeded in increasing enjoyment for

boys significantly and while increasing literacy

France increased reading enjoyment even more but dropped points in reading

literacy

Although the reading gap seems to evaporate by adulthood, women remain the more enthousiastic readers

• Reading scores for men and women were statistically indistinguishable up to age 35. Even in Finland

• After age 35, men had statistically significantly higher scores in reading, all the way to the oldest group, age 55 and older

• But ….Women remained the more enthusiastic readers even as the test scores of men caught up with those of women and surpassed them

• Of the people never reading a book, 67% are men

Source: 2015 Brown Center Report. International reading score assessment of adults conducted in 2012. http://www.brookings.edu/research/reports/2015/03/24-gender-gap-loveless

59% 41%

I read once a week Age 24 and younger

63%

37%

I read once a week By age 55

33%

67%

I never read a book

Participants were asked how often they read a book

42

In the US the average woman read 14 books in the past 12 months, compared with the 9 books read by the average man

Women read more in all formats

Average American # books last 12 months

72%

63%

27%

77%

68%

29%

67%

57%

25%

books inany

format

printedbooks

e-books

0% 50% 100%men women total

Among % adults who said they read at least one book in whole or in part in past 12 months

Source: Pew Research Center survey conducted March-April, 2015, n=1.907 adults

14 9

E-books

Printed books

Any format

43

Similar patterns in Europe

Source: Allensbach Media Market Analysis conducts a yearly major study of 25,000 Germans http://publishingperspectives.com/2015/07/germany-a-nation-of-readers/#.Vk2hpXZY6ko

44% 56%

German population - 2015

54% 46%

German Women - 2015

Read a book, at least once a week

YES

NO

YES NO

Study in Germany, 2015

44

Men read books by male authors Women read books by female authors

Male authors accounted for 90 per cent of the 50 most-read titles by men over the past year

While the reverse held true for women’s titles.

Source: Study by Amazon-owned social-cataloguing website Goodreads; polled 40,000 British citizens on reading habits, 2015

10%

90%

50 most-read titles by men

Female authors

Male authors

Study by Amazon Goodreads, UK, 2015, On 40,000 British citizens

45

Women are the more enthusiastic reader.

We read books of our own gender.

This explains women’s commercial success as writers.

46

Women and the Digitalisation of Media

4

47

70%

59%

91%

84%

Have or have access to agame console

Play video games onlineor on their phone

0% 50% 100%boys girls

We know already that boys are more likely to play video games

Source: Pew Research Center Teens Relationships Survey, Sep Oct 2014, and Feb-March 2015. N=1,060 ages 13 to 17. http://www.pewinternet.org/2015/04/09/teens-social-media-technology-2015/

Percentage of girls and boys who….

48

And as of age 13, we see that girls dominate social media


45%

36%

Facebook

0% 20% 40% 60%boys girls

% of girls and boys to report that they use … Boys and girls age 13-17 N= 1.060

Social media

49

Girls communicate also more through messaging apps than Boys


37%

51%

29%

31%

Teens with phonesusing mesaging

apps

Snapchat

0% 20% 40% 60%

boys girls

% of girls and boys to report that they use … Boys and girls age 13-17 N= 1.060

50

Although the gaps narrows, women -as adults- continue to lead in social media while online forums are popular among men

11%

11%

21%

25%

31%

44%

77%

10%

20%

25%

26%

24%

16%

66%

Tumblr

Reddit, Digg, …

Twitter

LinkedIn

Instagram

Pinterest

Facebook

0% 50% 100%men women

% of online adults by gender who use the following social media and discussion sites

Source: Pew Research Center USA, March-April 2015..

68%

80%

53%

73%

2010 2015

women men

% of adult internet users who use social networking sites

The social media gap narrows Visual networks have the biggest gender gap

51

One in 6 women watch Youtube daily versus One in 4 men

Men spend an average hour on

Youtube per week

Women spend about 35 minutes on

Youtube per week

54% user base

25% watch a video daily on Youtube

46% user base

17% watch a video daily on Youtube

N= 280 active million accounts

Source: Pew Research Center 2015.

76% of women are on Facebook versus 66% of men

Source: Pew Research Center 2015.

Men : 31% Women: 69%

Men 254 posts Women 394 posts 55% more

66%

34%

76%

24%

Average posts on Facebook

Facebook gamers

Woman are trend setters on Social Media, Mobile and Visual media

Source: Nielsen, the female/male divide Media dn Entertainment,

28%

65%

28%

48%

25%

53%

23%

45%

Get more than 50% oftheir news from social

media

To stay in touch withfamily and frends

Creative outlet, likeblogging and photos

sharing

Entertainment purposes

0% 50% 100%men women

Trend 1: Social media on the rise


60% of social media time is spent in smartphones and tablets.

Trend 2: Mobile on the rise

Source: Business Insider report, 2015 & Pew and Burst Media studies, 2015

46%

32%

43%

20%

smartphone

tablets

0% 20% 40% 60%men women

To check their social accounts, they access via…

American study 2015

Smartphone is the most important device in a woman's life

Relationship with devices • 87% of women say they can't imagine their lives without their phone

• Women are "addicted" to their smartphones

Use of Mobile for Now Time Social media Text messaging Shopping

More rapid growth and engagement for women with their mobile

Source: Joint study , "Women + Mobile: The Unbreakable Bond“ by Time Inc. (www.timeinc.com) and Nuance Digital Marketing (www.nuancedigitalmarketing.com) , USA, 2013 56

60%

43%

0% 100%

64%

58%

50% 60% 70%

88%

80%

60% 80% 100%

72%

64%

60% 80%

55%

46%

40% 60%

Trend 2: Mobile on the rise

http://ctt.marketwire.com/?release=1062943&id=3590833&type=1&url=http://www.timeinc.com

http://www.nuancedigitalmarketing.com/


Instagram, Tumblr, and Pinterest are the three fastest growing social networks today,

earning ten million new users each, in just a year.

Trend 3: Visual web on the rise

33%

8%

0% 20% 40%men women

Use of Pinterest, as largest visual social network

American study 2015

Source: Business Insider report, 2015 & Pew and Burst Media studies, 2015

Facebook can reveal gender in language. Certain words, phrases, and topics distinguish men and women more likely than others

Source: University of Pennsylvania's Positive Psychology Center, cc2.0. http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0073791

female male

Emoticons are just a new tool for self-expression and communication. And women use them more

Women use more and more often emoticons

EMOTICON USE

In same-gender groups

women: emoticons connote support, gratitude and solidarity through humor

men: emoticons express teasing and sarcasm

In mixed-gender groups

women : more emoticons to express teasing, sarcasm and humor

male : more emoticons + less emoticons for teasing, sarcasm & humor

Source: 2012 study, by Alecia Wolf, an assistant dean at the University of Texas. Book “Encyclopedia of Gender & Society”, by Jodi O’Brien https://goo.gl/wTegx6 and The Next Web: http://goo.gl/JIftRA

59

Science proven facts in the use of emoticons

1. We react to them like we would real human face

2. They correlate with real-life happiness

3. They make you appear more friendly and competent

4. They create a happier workplace

https://goo.gl/wTegx6

https://goo.gl/wTegx6

http://goo.gl/JIftRA



As young teenagers, girls demonstrate their superior communication skills in social media and messaging applications

And as adults, women continue to drive trends in new media and new communications platforms like

– social media

– mobile platforms

– visual media, or

– use of new tools

60

Computers are female

Since the origins…

The first programmer was a

woman, Lady Ada Lovelace…

62

These ladies were the first “computor ” working

on ENIAC at the University of Pennsylvania’s Moore School of Engineering, bearing the job title of “computor”.

Our computers are female They have women’s voices and pronouns

Microsoft’s Cortana Amazon’s Alexa Samsung’s S Voice Google Now Apple’s Siri

63

Besides the actual voice, the programs fold feminine turns of phrase into their

robotic and occasionally inane answers to our requests

Because by and large, people tend to respond more positively to women’s voices

64

Social science shows that

• There’s likely to be greater acceptance of female’s speech; both women and men

said female voices came across as warmer

• We want our technology to help us, but we want to be the bosses of it, so we are more

likely to opt for a female interface

– Female voices help us solve our problems by ourselves

– Male voices as authority figures who tell us the answers to our problems

Impact on business

• Brand managers and product designers tasked with developing voices for their companies are trying to reach

the largest number of customers

Computer programs are more often seen as women

Source: http://www.wired.com/2015/10/why-siri-cortana-voice-interfaces-sound-female-sexism/ 65

Loebner test (the Turing test) is an annual competition in artificial intelligence that awards prizes to the chatterbot (program) considered by the judges to be the most human-like. In the last years the winning programs have female names…

ELIZA was a computer

program (MIT, 1964) and an early example of primitive natural language processing. The first attempt attempted at a human-machine interaction with the goal of creating the illusion of human-human interaction.

Year Program

2010 SUZETTE

2011 ROSETTE

2012 CHIP VIVANT

2013 MITSUKO

2014 ROSE

2015 ROSE

… and this is beautifully reinforced by the movie industry

Source: http://www.wired.com/2015/10/why-siri-cortana-voice-interfaces-sound-female-sexism/

In the film “Her” Samantha, is the female the voice (Scarlet Johanson) behind the new operating

system OS1

In the film “Ex Machina” Ava is the female A.I. robot prototype

66

Media and Technology: Enabler for Women

67

Cheap and open access to the web, closely followed by media literacy, empowers women

68 Source: GSMA Intelligence and World Bank Data, Altai Consulting analysis, 2015

51%

52% 58%

36% 28%

46%

41%

Women think differently when purchasing a mobile device

69 Source: Nielsen Global Study, Q1 2013

+5%

-4%

-7%

-10%

-4%

Not in all countries do women dominate social media

70

71

Millenials & Women

By 2020 Millenials will comprise of half the global workforce

Baby Boomers Born between 1946–1965

72

Generation X Born between 1966–1980

Millennials Born between 1981–2000

Millenial generation is a different workforce. They expect flexibility and are tech savvy

Millenials =

Expect Flexible Work Hours

73

• Many = expect to be mobile and work from home / office / cafe at will

• 20% = identify as ‘night owls’ and often work outside normal busines hours

• 38% = freelancing vs 32% among those over 35 years old

• 32% = believe they will be working mainly flexible hours in the future

Millenials =

Tech savvy

• 34% = prefer to collaborate online at work as opposed to in-person or via phone (vs 19% for older generations)

• 45% = use personal smartphones for work purposes vs 18% for older generations

• 41% = likely to download applications to use for work purposes in next 12 months & use their own money to pay for them vs 24% for older generations

Millenial trend setters are maybe the biggest opportunity ahead of us to reduce the gender gap, in media and online ventures

Online Platforms and Market places become a material income source for many people

74

Average annual earnings – selected online platforms

Source: US Census Bureau Historical Income Tables. KPCB. ThumbTack, 2015

women in and behind media, november 2015 - katya degrieck

Leadership & Management