Women in Investing Network of PhiladelphiaLinkedIn Workshop – Your Best Profile and Why It’s So Important!

Presented by: Jen GerneyMolly Linhart

Date: April 17th, 2012

Introduction to Social Media > 3

Importance and Visibility of LinkedIn > 6

How to Build the Best Profile > 9

Privacy Settings > 14

LinkedIn Etiquette > 17

Secondary Offerings > 19

Recruiter Perspective on LinkedIn > 23

Discussion

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Introduction to Social Media

Introduction to Social Media• What is Social Media?

▫ Put simply, social media is digital media used to communicate and share information electronically

• Why is it important?▫ Social media is a tool that helps you stay relevant and informed▫ It can be used as an effective strategy for individuals and organizations

to achieve their objectives-it is fast, easy and in most cases free to create and share content

“David Sacks, CEO of Yammer: ‘‘Information is power used to mean that hoarding information gave you power: Now we’re seeing that sharing information is power: The more you can share, the more you can help other people – and the more it becomes apparent you're an expert and a valuable employee.”

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Introduction to Social Media• Why is it terrifying?

▫ Crammed Solution: focus on the top 3 sources you find useful, feel free to

reach out to us for recommendations.▫ Overwhelming

Solution: ask for help! ▫ The etiquette isn’t clearly defined

Solution: stay on the safe side and check security settings. If you’re unsure about something being appropriate, simply don’t do it. Browse your settings or ask for help to double check that content is contained.

▫ Always evolving Solution: ask social media experts for updates. Just using these

tools regularly will keep you up to date.▫ Horror stories

Solution: use these as reminders of what not to do, use your best judgment and if anything feels uncomfortable, again refer back to etiquette.

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Importance and Visibility of LinkedIn

• What is LinkedIn?▫ Powerful online networking site▫ LinkedIn takes your professional network online▫ Currently, more than 150 million professionals are on LinkedIn▫ Represents 170 industries and over 200 countries/territories – with a rate of 2 people per second

joining!

• What are the benefits of using LinkedIn?▫ Marketing tool for oneself and one’s firm▫ Networking tool - the entire LinkedIn database is accessible from your mobile device▫ Database of names and resume details▫ InMail service▫ “LinkedIn Today”: Headlines

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• What are your networking abilities?▫ Your network consists of your connections and your

connections’ connections and the people they knowYOU--- 1st degree--- 2nd degree--- 3rd degree

▫ Educational Alumni Networks▫ Professional networks▫ Blogs on LinkedIn▫ “People you may know”

Video

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How to Build the Best Profile

Get the Most out of Your Profile

10

Own a profile that that truly represents you

Ensure your connections represent your “real-world” network

Leverage the power of your LinkedIn network!

Only 78 connectionsNo job

history or role descriptions

No picture

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12

Tips for making a Robust Profile

13

Privacy Settings

Privacy Settings

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Hover over your name and click on “Settings”

Privacy Settings• Key things to change:

▫ Profile: Turn on/off activity broadcasts Select who can see your activity feed Select what others see when you’veviewed their profile

(Anonymous vs. Anonymous profile characteristics)

Your public profile▫ Email Preferences:

Emails LinkedIn Communications

▫ Groups, Companies & Applications: Frequency of group digest emails Turn on/off data sharing with 3rd party applications

• Check back periodically!

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LinkedIn Etiquette

LinkedIn Network• Find and be found!

▫ Importance of first-degree connections

• Building out your network▫ Add Connections See Who YouAlready Know on LinkedIn▫ People You May Know function▫ Groups ▫ Signature Block

• Etiquette▫ Connect only with people you know?

One reason not to connect withtoo many unknowns

▫ Add shortly after contact▫ Personalizing connection requests▫ Not accepting certain requests andun-connecting▫ Status updates

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Secondary Offerings

Homepage Offerings

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The Value of Groups

The Value of Group Affinity on LinkedIn

Connect and network with people in similar industries/roles

View job postings aligned with your interests

Post jobs targeting specific people

Engage in discussions with other group members

Share information with other group members

The Value of Group Affinity on LinkedIn

Connect and network with people in similar industries/roles

View job postings aligned with your interests

Post jobs targeting specific people

Engage in discussions with other group members

Share information with other group members

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Applications – Company Buzz

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Recruiter Perspective on LinkedIn

Recruiter Perspective

• We will look you up!• Growing source for identifying

contacts• What we like to see:

▫ Job progression (titles, promotions)

▫ Education▫ Accurate dates▫ Content for each role▫ No typos!▫ Be honest!

• How to be found:▫ Connections/Groups▫ Keywords

• Impressions:▫ Relevant▫ Current

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