21%

18%

34%

57%

86%

91%

WOMEN IN LEADERSHIP2014 BRANDFOG SOCIAL MEDIA SURVEY

While many movements are underway to promote

women into positions of power and influence, active

social media engagement is a simple, often overlooked

step women leaders can take to advance their careers

and solidify their professional reputations in 2015 and

beyond. 

In our latest 2014 BRANDfog Social Media Leadership

survey, we examined social media as a vital

communications and professional reputation channel

for women in leadership roles. Our survey results

demonstrate that socially-savvy women executives

stand out, making them more visible as industry

experts and more attractive candidates for the C-Suite.

Respondents in the US and UK agree that active social

Women in business have been hailed as better learners, listeners, and leaders across industries. However, as many recent studies indicate, women executives still have a long way to go to achieve parity in representation in the business world and in the board room.

1

engagement is increasingly important for strengthening

reputations and building thought leadership, and

socially engaged women executives can strengthen a

brand’s leadership team.

METHODOLOGY

BRANDfog’s 2014 Social Media Leadership Survey surveyed

1000 US and UK employees in diverse companies. The

companies surveyed ranged in size from startups to Fortune

1000 companies, and spanned various industries.

Social-media-savvy women executives can improve a company’s brand image

An overwhelming majority – 92% - of US respondents believe that social-media-savvy women executives can improve a company’s brand image. 83% of UK respondents agree.

Q1.

92%

US

77%

UK

85%

US

83%

UK

63% agree

17% disagree

20%strongly agreeagree disagree

58% 8%34%strongly agree

Women executives can use social media to build credibility and establish thought leadership

In the US, 85% of survey respondents believe that women executives can use social media to build credibility and establish thought leadership. 77% of UK respondents agree.

Q2.

61% agree

23% disagree

16%strongly agree

56%agree

15% disagree

29%strongly agree

2

Women executives can use social media to build reputations to make them attractive candidates for the C-Suite

82% of survey respondents in the US say that women executives can use social media to build reputations to make them attractive candidates for the C-Suite. Nearly three-quarters (74%) of survey respondents in the UK agree.

Q3.

82%

US

64%

UK

74%

US

74%

UK

60% agree

26% disagree

14%strongly agree

58%agree

18% disagree

24%strongly agree

Women executives who are social-media-savvy are more accessible, transparent and trustworthy business leaders

In the US, nearly three-quarters (74%) of respondents agree that women executives who are social-media-savvy are more accessible, transparent and trustworthy business leaders. In the UK, nearly two-thirds (64%) do.

Q4.

54% agree

36% disagree

10%strongly agree

51%agree

26% disagree

23%strongly agree

3

Social-media-savvy women executives can strengthen a brand’s leadership team

Nearly nine in ten (89%) respondents in the US say that social-media-savvy women executives can strengthen a brand’s leadership team. In the UK, more than three in four (78%) agree.

Q5.

89%

US

78%

UK

60% agree

22% disagree

18%strongly agree

61%agree

11% disagree

28%strongly agree

4

21%

18%

34%

57%

86%

91%