Leading on Social Platforms Networked Leadership Skills Workshop

Beth Kanter, Women in Public Service Institute , Mills College

April 16, 2015 Flickr photo: Unicef ethiopia

AGENDA OUTCOMES

Interactive

Peer Learning

Reflective

FRAMING

• Understand how to use

social as part of your

leadership profile

• Professional

networking online

Agenda

• Why Build Your Personal Brand or Leadership Profile With Social

• Personal brand in service of organizational strategy

• Uncovering Your Authentic Personal Brand

• Writing Your Twitter Elevator Pitch

• The Power of Networks and Professional Networking in service of social change

Who Are You?

• Social Change Activist • Work for Government Agency • Work for NGO

Flickr photo by sacca

What is your experience with social media?

• Oversee or work on strategy for NGO or Government agency

• Implement strategy • Both

Flickr photo by gedenfield

Do You Use Social Media As Yourself?

Flickr photo by sacca

Beth Kanter: Master Trainer, Author, and ChangeMaker

http://bethkanter.wikispaces.com/wpsp

http://teamcoco.com/video/linkedin-11-07-2013 VIDEO

Beth 356,371

Conan 236,251

Broadband Mobile

Social Networks

3 Digital Revolutions

NGO Photography

Networked Nonprofits

Simple, agile, and transparent nonprofits. Everyone on staff uses

networks and social media tools to make the

world a better place.

Leading on Social Platforms: Share Pair

• What is your greatest hope for using your leadership profile and online social networking to help solve the world’s water crisis?

• What is your biggest concern or challenge?

• What is your burning question about using your leadership profile and online social networking?

The Power of Networks

Image Source: Innonet

Social Change is Increasingly Network-Centric

What: Social change networks are

collections of people and organizations who

are connected to each other in different ways

through common interests or affiliations and

work together on activities that change a

problem. A network map visualizes these

connections for our organizations or our

professional networks. Online and offline.

Why Visualize: If we understand the basic

building blocks of social networks, and

visually map them, we can leverage them

for our work and organizations can leverage

them for their campaigns. We bring in new people and resources and save time.

Networks and Network Maps

Network Maps Two Lenses 1: Whole Network 2: Professional Network (Ego)

Whole Networks: Movements

Whole Networks: Organizational Network

Whole Networks: Twitter Hashtag: WEF 2030

Professional Networks for Social Change Goals

National Wildlife Federation

Brought together team that is working on advocacy strategy to support a law that encourages children to play outside.

Team mapped their 5 “go to people” about this issue

Look at connections and strategic value of relationships, gaps

Professional Networks: On Social Media

“Visualizing my professional networks on social media can be helpful as a journalist and content curator to identify potential sources online.”

Core

Ties Node

Cluster Periphery

Hubs or Influencers

Network Maps: How To Visualize

Create A Network Map

1. Think about all organizations and activists that you connect with to work on the water issue.

2. Decide on different colors to distinguish between different types people or organizations, write the names on the sticky notes

3. Identify connections. Draw the ties.

You can map your professional network or your organization’s networks.

Share Pair: Share Your Map

Visualize, develop, and weave relationships with others to help support your program or communications goals.

What insights did you learn from mapping your network?

Why Build Your Personal Brand/Leadership Profile on Social

Why Build Leadership Profile On Social: Benefits

• Reach: Ability to reach a different audience than the organization’s profile

• Humanize: People trust individuals more than organizational brand

• Flexibility: Less formal or structured than organizational channels

• Less Risk: Staff are better champions for your organization than outsiders

• Reinforces Expertise: Makes knowledge more visible

• Amplify Existing Work: Social amplifies the work you are already doing in other ways

Personal Professional

Private Public

Personal Professional

Private Public

Worlds Collide: Identity and Boundaries Before Social Media

Turtle

• Profile locked down

• Share content with family and personal friends

• Little benefit to your organization/professional

Jelly Fish

• Profile open to all

• Share content & engage frequently with little censoring

• Potential decrease in respect

Chameleon

• Profile open or curated connections

• Content/Engagement Strategy: Purpose, Persona, Tone

• Increased thought leadership for you and your organization

Based on “When World’s Collide” Nancy Rothbard, Justin Berg, Arianne Ollier-Malaterre (2013)

What Kind of Social Animal Are You?

Reflection Questions

• What is your biggest challenge navigating personal and professional boundaries on social media? What is most uncomfortable?

• How can you be more comfortable being a “Chameleon”?

Personal Brand In Service of Organizational Strategy

Strategic Voice

Audience Authentic

Personal Brand

How To Be A Chameleon on Social

Personal Brand in Service of Organizational Strategy

Audience: Socially engaged public

Audience: Journalists, Diplomats, and

Influencers

GOAL Engagement

Support

Personal Brand in Service of Organizational Strategy

Personal Brand in Service of Organizational Strategy

Aligning Personal Brand with Organizational Strategy

GOALS Awareness

Engagement Fundraising

Action

Audience: Supporters, Donors,

Advocates

Audience: Influencers, Journalists, Policy

Makers, World Leaders

Reflection Questions

• What are the key objectives of your organization’s communications strategy and organizational use of social media?

• How can you leverage your leadership profile

on social in service of these objectives?

Uncovering Your Authentic Personal Brand

“Be yourself because everyone else is already taken.” - Oscar Wilde

Think and Write: Uncovering Your Authentic Personal Brand

• What’s your superpower? What do you do better than anyone else?

• What do people frequently compliment you on or praise you for? • What is it that your manager, colleagues, and grantees come to

you for? • What adjectives do people consistently use to describe you –

perhaps when they’re introducing you to others? • How do you do what you do? What makes the way you achieve

results interesting or unique? • What energizes or ignites you?

Twitter Elevator Speech: Profile Bio/Image

Twitter Elevator Speech: Profile Bio/Image

Think and Write: Your Elevator Speech on Social

Answer these questions in 160 characters in your profile bio: • What is your expertise? • Why should someone follow you? • What hashtags or keywords do you “own”? • Visual: What cover image conveys your personal brand?

It’s accurate. One professional description. It’s exciting. One word that is not boring. It’s targeted. One niche descriptor. It’s flattering. One accomplishment. It’s humanizing. One hobby. It’s intriguing. One interesting fact or feature about yourself. It’s connected. Your organization, hashtag or another social profile.

Finding Your Voice on Social

Three Authentic Leadership Styles

NETWORKER

1: WRITER 3: CURATOR

2: NETWORKER

THE WRITER

Baby Shoes for Sale. Never Worn.

Brevity: Write Tweets Like Hemingway Wrote Sentences

•Omit needless words •Describe •Simplify •Avoid giving it all away •One thought per tweet

•Be visual • Inspirational Quote •Observation or OH •Something Funny •RT with Added Value or

Humor •Timely •Social

Overcoming Twitter Writer’s Block

Reflection Questions

•How can you find your voice on Twitter or other social platforms? •What can you write about that helps your followers

become engaged or take action around your social change cause? •How can you inspire your followers with your words?

The Networker

Source: Managing Yourself: A Smarter Way to Network by Rob Cross and Robert J. Thomas

“Core connections and relationships must … • Bridge smaller, more-diverse groups

and geography. • Result in more learning, less bias,

and greater personal growth. • Model positive behaviors:

generosity, authenticity, and enthusiasm.

@kanter

The Networker

• Age • Organization • Gender • Hierarchical Position • Area of Expertise • Geographic Location

Based on the work of Harold Jarche and Robert Cross

• Information and learning • Political support and influence • Personal development • Personal support and energy • A sense of purpose or worth • Work/Life balance

DIVERSITY BENEFITS

@kanter

Who Is In Your Core?

• Social media can speed your connections to the right people and help you maintain relationships over time consistently.

• Embrace weak ties strategically • Favor test and other ways to set limits on accessibility and who you respond to • Kondo your connections

• Online Rolodex • Pre-Event

Connection • Make or Get

Introductions • Growing Your

Network • Reconnecting • LinkedIn Group

Participation

@kanter

Strategic Ways To Build Your Professional Network

Seek

Sense Share

THE CURATOR

Uses Twitter to support organization’s mission as a bipartisan advocacy organization dedicated to making children and families a priority in federal policy and budget decisions.

SEEK SENSE SHARE Finds and vets key blogs and Twitter lists in each issue area Scans and reads every morning and picks out best, writes tweets, and schedules Taps into personally selected list of expert sources and seeks new sources

Summarizes article in a tweet, adds hashtags, credits sources Writes blog posts using multiple links shared on Twitter Feeds his network with quality and personalized content

Engages with aligned partners and target audience Leads conversations Recommends other experts, sources, and articles Credits sources

Bruce’s Work Flow and Tools

Twitter Lists and Hashtags

Closing Circle and Reflection

Thank you!

www.bethkanter.org www.facebook.com/beth.kanter.blog @kanter on Twitter