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for Women Veterans THE CAPSTONE OF SECOND SERVICE WEEK DECEMBER 6 1 12, 2014

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Page 1: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

!for!Women!Veterans!

!THE$CAPSTONE$OF$

SECOND!SERVICE!WEEK!DECEMBER$6$1$12,$2014$

Page 2: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

•  Veterans:$25,196,000$•  Women$Veterans:$1,483,600$•  Women$Veterans$who$have$served$

in$Congress:$5$$–  Tammy$Duckworth$(incumbent),$

Tulsi$Gabbard$(incumbent),$Heather$Wilson,$Sandy$Adams,$Catherine$Small$Long$

•  About$30$women$veterans$serve$in$state$legislatures$

$

Women$Vets$in$PoliVcs$–$$

Facts$&$Figures$

•  Americans$30145$who$have$served$in$the$military:$7%$1$Members$of$Congress$30145$who$have$served$in$the$military:$18%$

•  Women$30145$who$have$served$in$the$military:$$2%$1$Congresswomen!30:45!who!have!served!in!the!military:!28.5%!

2$

Page 3: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

Curriculum!Design!

Page 4: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

ObjecLve!–$Provide$every$a\endee$with$the$necessary$skills$to$begin$a$campaign$$

Strategy!–$Using$the$combined$experVse$of$Veterans$Campaign$and$the$Center$for$American$Women$in$PoliVcs,$create$a$Women$Veterans$candidate$training$program$building$on$top$of$the$advanced$Veterans$Campaign$training$workshop$!

Curriculum$Design$

Women$Veterans$Campaign$

Online$Learning$Modules$(Fidelis)$

Advanced$Veterans$Campaign$Training$

Veterans$Campaign$Workshop$

4$

Page 5: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

!

Curriculum!Design!Team!•  Veterans!Campaign/Second!Service!!

–  Nancy!Bocskor,!Author,!Professional!Fundraiser!and!Adjunct!Professor!!–  Hon.!Blair!Milo,!Mayor!of!LaPorte,!IN!and!Navy!Veteran!–  Simone!LighYoot,!Air!Force!veteran,!Ann!Arbor!School!Board!member,!Obama!

Appointee!–  Seth!Lynn,!Adjunct!Professor!of!Leg.!Affairs,!Exec.!Director!of!Veterans!Campaign!

!

•  The!Center!for!American!Women!in!PoliLcs!(CAWP)$1$A$Rutgers$University$program$whose$mission$is$to$promote$greater$knowledge$and$understanding$about$women's$parVcipaVon$in$poliVcs$and$government,$and$to$enhance$women's$influence$and$leadership$in$public$life.$CAWP$houses$Ready$to$Run,$a$naVonal$network$of$candidate$recruitment$and$training$programs$commi\ed$to$elecVng$more$women$to$public$office.$$–  Debbie!Walsh,!Director!of!CAWP!–  Jean!Sinzdak,!Director!of!the!Program!for!Women!Public!Officials!at!CAWP!!

Curriculum$Design$

5$

Page 6: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

Curriculum$Design$

!

Terminal)Learning)Objective)

Online)Component)Modules)

Women)Veterans)Campaign)/)Second)Service)Week)Practical)Application)

Have)a)realistic,)executable)campaign)plan)

"!Campaign!plan!basics!"!Choosing!a!district!"!Laying!the!groundwork!for!your!campaign!

"!Student!campaign!plan!presentations!&!critiques!"!Using!“big!data”!to!target!voters!

Have)a)realistic,)executable)fundraising)

plan)

"!Intro!to!fundraising!!"!Creating!a!budget!"!Recruiting!a!finance!committee!"!Building!a!donor!list!"!Fundraising!strategies!for!veterans!

"!Student!fundraising!plan!presentations!&!critiques!"!Hands"on!practice!–!dialing!for!dollars!!

Understand)how)to)effectively)communicate)

your)message)

"!Choosing!3"5!contrasting!issues!"!Writing!your!stump!speech!"!Writing!your!“elevator!speech”!"!Communicating!with!media!"!Preparing!for!debates!"!Answering!The!Question!(why!are!you!running?)!

"!Campaign!speech!presentations!and!critiques!"!Mock!interviews!"!Mock!candidate!debates!!"!Creating!a!video!testimonial!

6$

Page 7: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

!

Curriculum$Design$

!

Terminal)Learning)Objective)

Online)Component)Modules)

Women)Veterans)Campaign)/)Second)Service)Week)Practical)Application)

Understand)the)basics)of)how)to)use)social)media)

platforms)to)your)advantage)

"!Building!a!Facebook!strategy!"!Twitter!basics!"!Designing!a!campaign!website!!

"!Building!a!campaign!website!"!Grassroots!campaigning!on!Facebook!"!Using!Twitter!effectively!!!

Understand)effective)strategies)for)veteran)

candidates))

"!“Bulletproofing”!your!service!record!"!Service!record!FOIA!requests!"!Self"oppo!research!"!Building!a!military!and!veteran!family!coalition!!

"!Preparing!and!evaluating!individual!strategies!to!neutralize!service!record!attacks!"!Reviewing!FOIA!results!with!oppo!research!professional!!!

7$

Page 8: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

$$

•  Rep.!Tammy!Duckworth,!Congresswoman$and$NaVonal$Guard$Officer$

•  Rep.!Tulsi!Gabbard,$Congresswoman$and$Army$Reserve$Officer$

•  Rep.!Heather!Wilson,$Former$Congresswoman,$Air$Force$vet,$and$Rhodes$Scholar$

•  Martha!McSally,$Air$Force$vet$and$Congressional$candidate$

•  Rep.!Ann!Marie!Buerkle,$former$GOP$RepresentaVve!

Probable$Keynote$Speakers$

8$

Page 9: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

•  First1ever$candidate$guidebook$for$veterans$

•  Wri\en$by$the$Veterans$Campaign$instructor$cadre$

•  Provided$for$all$workshop$a\endees$

The$Candidate’s$Field$Manual$

•  We$are$adding$a$new$chapter$specifically$for$women$veteran$candidates$

9$

Page 10: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

Pre1Workshop$Online$Training$

•  We$have$been$working$with$Fidelis$EducaVon,$an$online$training$plaform$designed$for$training$veterans$

•  We$plan$to$put$a$porVon$of$the$Veterans$Campaign$curriculum$online$this$summer,$allowing$parVcipants$to$learn$the$basics$of$campaigning$and$be$mentored$by$the$Veterans$Campaign$instructor$cadre$prior$to$the$December$workshop$

•  The$online$courses$will$include$Fundraising,$Veterans$in$PoliVcs,$and$Women$Veterans$in$PoliVcs$

10$

Page 11: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

Second!Service!Week!2014!

Page 12: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

DECEMBER 6-7, 2014 VETERANS CAMPAIGN TRAINING WORKSHOP 9 a.m. – 6 p.m. Jack Morton Auditorium at George Washington University DECEMBER 8-10, 2014 ADVANCED VETERANS CAMPAIGN WORKSHOP 9 a.m. – 6 p.m. The Reserve Officers Association on Capitol Hill DECEMBER 10, 2014 PRESS CONFERENCE: VETERAN CANDIDATES IN THE 2014 ELECTION 3 p.m. – 5 p.m. The National Press Club

DECEMBER 10, 2014 CONGRESSIONAL HAIL & FAREWELL RECEPTION 6 p.m. – 9 p.m. Renaissance Washington DC Hotel DECEMBER 11-12, 2014 WOMEN VETERANS CAMPAIGN WORKSHOP 9 a.m. – 6 p.m. The Hall of States Building on Capitol Hill DECEMBER 13, 2014 ARMY NAVY SECOND SERVICE TAILGATER 11 a.m. – 3 p.m. M&T Bank Stadium Parking Lot, Baltimore, MD

Second$Service$Week$Event$Highlights$

12$

Page 13: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

Veterans!Campaign!Training!Workshops!cover$the$basics$of$campaigning$including$preparing$to$run,$fundraising,$media$relaVons,$field$operaVons,$as$well$as$veteran1specific$subjects$such$as$communicaVng$a$candidate’s$service$record$and$building$a$veteran$coaliVon.$!

•  We$have$hosted$8$workshops$in$the$past$4$years$$

•  Enrollment$has$ranged$from$401150$a\endees$

•  6$workshop$alumni$have$won$elecVons$

Mayor$Blair$Milo,$Veterans$Campaign$Alum$and$Navy$Veteran$

Workshop$panel$with$RepresentaVves$Tim$Walz,$Tom$Rooney,$and$Ann$Marie$Buerkle$

Veterans$Campaign$Training$Workshop$

Dec.$617$

13$

Page 14: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

The!Advanced!Veterans!Campaign!Training!Program!builds$upon$what$students$have$learned$in$the$online$plaform$and$at$the$Veterans$Campaign$workshop$and$puts$it$into$pracVce$with$hands1on$training$to$prepare$a\endees$for$the$campaign$trail$•  A\endees$will$visit$with$members$of$Congress,$learn$how$to$seek$poliVcal$appointments,$and$have$the$

opportunity$to$receive$candidate$training$from$a$progressive$or$conservaVve$perspecVve$from$one$of$our$partner$organizaVons$

$

Advanced$Veterans$Campaign$Training$

Dec.$8110$

$

Learning!ObjecLves!–$We$asked$numerous$veteran$candidates$and$elected$officials$what$they$wish$they$had$been$prepared$for$before$embarking$on$the$campaign$trail$and,$based$on$their$responses,$we$designed$the$Advanced$Veterans$Campaign$Training$Program.$$A\endees$will$come$away$with$the$following:$•  An$executable$campaign$plan$•  A$fundraising$plan$and$pracVce$“making$the$ask”$•  A$well1rehearsed$stump$speech$&$elevator$speech,$and$

pracVce$conducVng$media$interviews$and$candidate$debates$•  A$well1designed$campaign$website,$facebook$page,$twi\er$

handle,$and$email$•  A$voter1targeVng$strategy$•  A$thorough$military$record$review$with$strategies$to$

neutralize$service$record$a\acks$$ 14$

Page 15: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

Press$Conference:$“2014$ElecVon$$Field$Report”$

During$the$last$two$elecVons,$Veterans$Campaign$and$Second$Service$compiled$a$database$of$veteran$candidates,$researched$numerous$races,$and$provided$analysis$of$veteran$candidacies$to$major$media$outlets.$$This$year$we$plan$to$issue$a$formal$“2014$ElecVon$Field$Report,”$discussing$veteran$candidates,$evaluaVng$their$communicaVons$strategies,$and$providing$other$analysis.$We$plan$to$release$our$report$at$a$press$conference$on$Wednesday,$December$10th,$as$part$of$the$Advanced$Veterans$Campaign$Training.$$$Our$2012$elecVon$analysis$was$received$by$the$media$with$great$interest,$including$the$following$arVcles:$•  Associated*Press:$“Ba\le1tested,$Female$War$Veterans$Run$For$Congress,”$Aug.$

23,$2012$•  Fox*News:*“Many$Iraq,$Afghanistan$war$veterans$choosing$‘second$service,’’$Sep.$

20,$2012$•  Washington*Times:*“More$veterans$on$poliVcal$ba\lefield:$Ex1servicemen$

aiming$to$grow$ranks$on$Hill,”$Sep.$30$2012$•  Military*Times:*“Tuesday$Could$Mean$More$Vets$in$Congress,”$Nov.$5,$2012$•  Stars*&*Stripes:*“Veterans$of$Recent$Wars$Running$for$Office$in$Record$

Numbers,”$Nov.$5,$2012$•  New*York*Times:$“An$Almost1Sure$Winner:$The$Ranks$of$House$Service$

Veterans,”$Nov.$5,$2012$•  USA*Today:*“Fewer$veterans$to$serve$in$Congress$in$2013,”$Nov.$7,$2012$•  CNN:*“Iraq$and$Afghan$War$Vets$Win$ElecVons,”$Nov.$10,$2012$•  Newsmax:*“9$Iraq,$Afghanistan$Veterans$Headed$to$Congress,”$Nov.$12,$2012$ 15$

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•  A$Hail$&$Farewell$is$a$military$tradiVon$wherein$incoming$and$deparVng$officers$are$honored$

•  The$Congressional$Hail$&$Farewell$will$honor$those$newly$elected$and$reVring$members$of$Congress$who$have$served$in$the$military$

•  The$event$will$also$honor$newly$elected$Veterans$Campaign$alums$at$all$levels$of$government,$as$well$as$the$parVcipants$in$the$Women$Veterans$Campaign$training$program$

•  Key!Individuals!–!Barb!Widen!and!Lisa!Datoc!(Datoc:Widen!Associates)!

Congressional$$Hail$&$Farewell$RecepVon$

16$

Page 17: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

Geeng!the!Word!Out!

Page 18: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

•  As$we$are$not$aware$of$any$organizaVons$that$cater$specifically$to$women$veterans$who$are$interested$in$geong$involved$in$public$life,$this$promises$to$be$a$unique$and$innovaVve$event$

•  However,$our$biggest$challenge$will$likely$be$idenVfying$interested$women$veterans$and$informing$them$about$the$workshop$

Geong$the$word$out$

•  To$meet$this$challenge,$we$plan$to$leverage$the$reach$of$already1exisVng$groups$focused$on$individuals$interested$in$on$poliVcal$leadership,$women’s$issues,$and$veterans’$service$!  Our$target$demographic$is$the$intersecVon$of$these$three$interest$areas$

18$

Page 19: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

!Women!Veterans!OrganizaLons:$$•  American$Women$Veterans$(Michelle$

Racicot)$•  CalVets$(Lindsey$Sin)$•  Sea$Service$Leadership$AssociaVon$

(Rosie$Goscinski)$•  Women$Veterans$InteracVve$(Ginger$

Miller)$•  Army$Women’s$FoundaVon$(Peggy$

Trossen)$•  Center$for$Women$Veterans$–$

Department$of$the$V.A.$(Be\y$Moseley$Brown)$

$

$

$Veterans’!PoliLcal!&!Leadership!OrganizaLons:$$•  Pat$Tillman$FoundaVon$(Michelle$

McCarthy)$•  The$Mission$ConVnues$(Eric$Greitens)$•  VoteVets.org$(Jon$Soltz)$•  Concerned$Veterans$of$America$(Pete$

Hegseth)$•  VetPac$(JusVn$Ford)$•  Iraq$&$Afghanistan$Veterans$for$

Congress$(Kieran$Lalor)$•  Vets$for$Freedom$(Wade$Zirkle)$•  Combat$Veterans$for$Congress$

(Joseph$John)$$$

Partner$OrganizaVons$Helping$to$Promote$

the$Workshop$

19$

Page 20: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

!Veterans’!OrganizaLons:$•  Veterans$of$Foreign$Wars$(Ryan$Gallucci)$•  American$Legion$(Louis$Celli)$•  Military$Officers$AssociaVon$of$America$

(Phil$Odom)$•  Reserve$Officers$AssociaVon$(Lani$

Burne\)$•  Student$Veterans$of$America$(Angela$

Xhakolli)$•  Iraq$&$Afghanistan$Veterans$of$America$

(Laura$AugusVne)$$•  AssociaVon$of$the$US$Army$(Bill$Loper)$•  AMVETS$(Dianne$Zuma\o)$•  Disabled$American$Veterans$(Paul$

Varela)$

$$

!Women’s!PoliLcal/Leadership!OrganizaLons:$$•  White$House$Equal$Futures$Partnership$

(Sarah$Hurwitz)$$•  Yale$Women’s$Campaign$School$•  Running$Start$(Susannah$Wellford)$$•  Emily’s$List$(Muthoni$Wambu)$•  Maggie’s$List$(Sandy$Mortham)$•  Women’s$Campaign$Fund$&$She$Should$

Run$(Clare$Bresnahan)$•  Women$and$Public$Policy$Program,$

Harvard$Kennedy$School$(Victoria$Budson)$

PoliLcal/Leadership!OrganizaLons:$$•  GW$University$Graduate$School$of$PoliVcal$

Management$(Lara$Brown)$•  Truman$NaVonal$Security$Project$(Michael$

Breen)$•  Leadership$InsVtute$(Steve$Su\on)$$

$$

Partner$OrganizaVons$Helping$to$Promote$

the$Workshop$

20$

Page 21: Women Vets Campaign Deck - SquarespaceVets+Campaign+Deck.pdf · Terminal)Learning) Objective) Online)Component) ... NaVonal$Guard$Officer$ ... Women Vets Campaign Deck.pptx Author:

QuesLons?!