womenin agsocialmedia
TRANSCRIPT
Telling Your Story in Just 30 Minutes a Day
By Holly Porter, Marketing
SpecialistMidAtlantic Farm Credit
Agenda
• What is social media?• Plan to save time• Key platforms to consider• Tools to save time• Success stories• Resources
What is social media?
• The online tools used to do what you’ve been doing for years – networking and building relationships
Social media stats
• Over 80% of all American use a social network• Americans spend more time on Facebook than
any other U.S. website• As of September 2011, there were over 800
million Facebook users
Social media stats
• As of September 2011, 200 million Twitter users – more than 50% active users who log in once a day
• 230 million tweets a day• Over 147 million members of LinkedIn• 40% of social media users access through
mobile devices
Plan to save time
• Create a social media strategy• Think of it just like any other marketing
strategies• Consider goals, audience, messages,
strategies, tactics and measurables
Social media strategy• Goals – number of fans, followers, etc.;
interaction; number of blog postings• Audience – customers, potential customers,
family, friends, co-workers, other realtors• Messages – what’s your competitive advantage• Tactics – Facebook, LinkedIn, Google+, YouTube,
Twitter, Flickr, Wordpress, ??• Measurables – how to determine goals
Content
• Content, content, content• Find your voice – who are you?• What do you have to offer people?
Platforms
• Choose the right platforms for you• Facebook• Twitter• LinkedIn
• Connect with friends, family, customers, consumers & peers
• Participate/Create groups – things you are passionate about
• Develop lists• Remember content – be active• Use photos/vidoe when you can
• Twitter is a free social networking micro-blogging service that allows its users to send and read other users’ updates (tweets), which are text-based posts of up to 140 characters in length – Wikipedia.com
• Cocktail party with lots of mini conversations going on
• Set up identifiable twitter name• Complete and customize your profile area –
160 characters• Start tweeting• Find people to follow• Engage
Twitter• Learn the lingo– Twitter handle = Username– Update = Tweet (a posting)– @Reply = public message sent from one person to
another– Direct Message (DM) = “private” message sent
from one person to another– Retweet (RT) = to repeat what someone else has
tweeted– Hashtags (#) – group events, ideas for search
• Geared towards professionals looking to network
• Great way to showcase expertise • Approximately 408,000 active realtors with
579 realtor groups
• Set up profile – 100% completeness• Use keywords to optimize profile• Set up – email, text• Start connecting • Join a group or two• Ask and answer questions – remember these
are professionals
Promote
• Add social media icons to current website• Add social media to mailings/flyers – Find me
on Facebook; Follow me @Name• Add social media to business cards• Add social media to signage• Add social media to ads
Time saving tools
• RSS feeds/Social Searches• Third-party apps – Hootsuite, Tweetdeck• Mobile apps
RSS & social search
• Real simple syndication• Great tool to help give ideas and more info
about topics or for name searching• Delivers content right to your
computer/mobile device
RSS & social search
• Web-Based - Google Reader, My Yahoo, NewsGator
• Browser Built-In – Firefox’s Live Bookmarks, Internet Explorer 7
• Mobile Readers – Yahoo Mobile, Google Mobile, AOL Mobile
• Email-based – Google Alerts, Yahoo!Alerts, Mozilla Thunderbird
Third party apps
• Don’t Tweet from Twitter• Schedule postings• Monitor several social media tools in one
Third party apps
• Desktop Applications – TweetDeck – tweetdeck.com– Seesmic Desktop – desktop.seesmic.com– Yoono – yoono.com (Firefox & Google Chrome)
• Browser-Based Applications– Hootsuite – hootsuite.com – free or paid– SocialOomph – socialoomph.com – free or paid– Ping.fm – free service
Mobile apps
• Social media set-up – Mobile, Text, Email notifications
• Free apps for most mobile devices – Facebook, Twitter, Google+, LinkedIn
• Hundreds of other apps specific for social networking
Resource list• www.socialmediaexaminer.com/26-promising-social-media-stats-for-small-businesses/ • Brian Solis – Altimeter Group -www.briansolis.com • About.com – Marketing – Laura Lake - marketing.about.com/od/
socialmediamarketing/a/5-Steps-That-Will-Give-You-A-Winning-Social-Media-Strategy.htm
• appworld.blackberry.com/webstore/category/51 • iphone.appstorm.net/roundups/lifestyle-roundups/100-social-networking-apps-to-f
eed-your-internet-addiction/
• Social Media Examiner – socialmediaexaminer.com• Mari Smith – Facebook – marismith.com• Hollis Thomases – WebAdvantage.net • NAR - Field Guide to Social Network for Realtors -
www.realtor.org/library/library/fg125 • HubSpot.com – Intro to Twitter for Business• Twitter, Facebook, LinkedIn, Social Media for Dummies Books
Thank you!
Holly Porter, Marketing SpecialistMidAtlantic Farm Credit
Find us on Facebook – MidAtlantic Farm CreditText: like MidAtlanticFarmCredit to 32665
(FBOOK)Follow us on Twitter - @MidAtFarmCredit