Women's Entrepreneurship and

Business Activity

Yukari Sato

September 7, 2013

The Parliamentary Vice Minister of Economy, Trade and Industry, Japan

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1. System to support company start-up: case 1A delicatessen that meets the needs of women and trends by offering gourmet dishes like quiche while proposing ways to enhance the pleasure of eating.

2. System to support company start-up: case 2

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A restaurant established by a female pastry chef and certified vegetable expert, to serve European dishes made from selected local food, based on her special knowledge and skills.

3. 17 companies in the Nadeshiko Brand

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Company name IndustryMaruha Nichiro Holdings, Inc. Fisheries and agriculture and forestry

Sekisui House, Ltd. Construction

Asahi Group Holdings Foodstuffs

Toray Industries, Inc. Textiles

Kao Corporation Chemicals

Sumitomo Rubber Industries, Ltd. Rubber products

Asahi Glass Co., Ltd. Glass, clay and stone products

Daido Steel Co., Ltd. Iron and steel

Sumitomo Metal Mining Co., Ltd. Non-ferrous metals

Daikin Industries, Ltd. Machines

Nissan Motor Co., Ltd. Transport equipment

Nikon Corporation Precision mechanical equipment

Tokyu Corporation Land transport

KDDI Corporation Information and communications industry

Toyota Tsusho Corporation Wholesale trade

Fast Retailing Co., Ltd. Retailing

Sumitomo Mitsui Financial Group, Inc. Banking

*17 brands in order of industry

4. Stock performance of companies that are 　　 excellent in terms of actively promoting women

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** The excess return is calculated by taking the earning rate of 72 brands as of the base date of April 1, 2009 and subtracting the rate of return on TOPIX for the same period.

* Index calculated using the highest scoring companies (maximum 3 stocks per sector of TSE’s 33 sectors, 72 stocks in total) in terms of the empowerment of women.

TOPIX (left axis)Nadeshiko Index (left axis) *Excess return (right axis) **

Apr. 2009 Apr. 2010 Apr. 2011 Apr. 2012 Apr. 2013

5. “Diversity Management Selection 100” Example 1

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Kirin Holdings Company

“Kirin Free” can also be drunk by expectant or breast-feeding women

“From the World’s Kitchen” brand of soft drinks that aim to give consumers a special feeling and quality satisfaction

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Mo-House

Nursing wear with a good design Mothers can work in the shopwith their children

6. “Diversity Management Selection 100” Example 2

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7. APEC Women’s OVOP Seminar

Time and date: 14:00 to 16:30 on Tuesday, September 3, 2013

Facilitation of women’s entrepreneurship with the use of the One Village One Product (OVOP) method

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8. Example of One Village One Product Movement

Lombok Island, Indonesia• Example of activity of a group of women making ata

baskets in Lombok Island, Indonesia• Working in groups led to an improvement in their

livelihoods